Lumii
Lumii is a Tokyo-based video production and marketing company that matches Japanese enterprises and creators with curated video talent, offering end-to-end services from production through YouTube/TikTok channel management and advertising at less than one-third of industry standard pricing.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lumii does
Lumii (株式会社Lumii) is a Tokyo-based video production and video marketing company founded in 2021 by Shun Miyahara (宮原 隼), headquartered in Shibuya. The company produces live-action, animation, and 3DCG video content for Japanese enterprises and individual creators, built around a creator-matching model that pairs clients with appropriate video talent based on use case and budget. Core services include video production (with pricing ranging from ¥30,000 for basic editing to ¥1,000,000+ for premium/TV-quality productions), YouTube channel consulting and management, TikTok and Instagram account management, advertising operations (Lumii AD), short-form video production, casting, influencer marketing (Lumii Ent), RPO, live streaming, and website production. The Lumii Video Hub serves as the underlying matching platform connecting enterprises with curated creators.
The business operates on a project-based professional services revenue model with a self-serve inquiry and pricing simulation pathway for SMBs and individuals, alongside direct sales engagement for enterprise and mid-market accounts. Marketing is driven by owned media — the company operates TerraSky TV (56,000+ subscribers) and the 越川慎司 channel (100,000+ subscribers) on YouTube — supplemented by SEO, paid social, email, webinars, and industry events. Lumii's value proposition centers on cost efficiency, claiming professional-grade output at less than one-third of traditional agency pricing, and a one-stop stack covering strategy, production, distribution, and channel operations.
The customer base spans 25+ named enterprise logos across IT, manufacturing, healthcare, finance, retail, logistics, trading, utilities, real estate, and government/SME-support agencies. Notable clients include Microsoft Japan, Sumitomo Corporation, Chubu Electric Power, Cosmo Oil, Konica Minolta, freee, Chatwork, DMM.com, NITORI Holdings, and Robert Walters. Lumii is a private, founder-controlled company with no disclosed external funding, parent company, or subsidiaries, operating as a single-entity corporation in the Kanto region of Japan.
Lumii firmographics
Firmographics- Name
- Lumii
- Legal name
- 株式会社Lumii
- Website
- https://lumii.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lumii is a Tokyo-based video production and marketing company that matches Japanese enterprises and creators with curated video talent, offering end-to-end services from production through YouTube/TikTok channel management and advertising at less than one-third of industry standard pricing.
- Ownership category
- akta.pro rank
Lumii industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD)
- akta.pro secondary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Lumii is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Lumii business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: One-time professional services revenue from producing custom video content for clients. Clients are matched with appropriate video creators based on their use case and budget requirements.
- Video Marketing Services: Ongoing services including YouTube channel consulting, TikTok account management, and distribution support. Revenue is generated through consulting retainers and managed service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic video production — ¥30,000+ per project |
| Unit Pricing | Pay-as-you-go | Standard video production — ¥150,000–¥500,000 per project |
| Unit Pricing | Multi-year contract | Premium/TV-quality production — ¥1,000,000+ per project |
| Unit Pricing | Pay-as-you-go | Video editing — ¥50,000+ per video |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lumii product offering
Product offeringCore offering
Lumii provides professional video production and video marketing services for Japanese businesses and creators, producing CM-level quality live-action, animation, and 3DCG videos at less than one-third of industry standard prices by matching clients with top-tier video creators through its proprietary Lumii Video Hub platform. The company also operates complementary services including YouTube, TikTok, and Instagram channel management and consulting, advertising operations, short video production, casting, and influencer marketing, offering a one-stop workflow from strategy and production through distribution.
Product overview
Lumii operates as a comprehensive video production and video marketing company offering a unified platform of services centered around video content creation and distribution. The core offering is the 動画制作・映像制作サービス (video production service), which provides high-quality video production at less than one-third of industry standard prices by connecting clients directly with top-tier video creators. Complementary services include YouTube consulting and management, TikTok and Instagram account management, the Lumii AD advertising service, short video production, casting services, influencer marketing through Lumii Ent (their influencer agency), recruitment process outsourcing (RPO), live streaming services, and website production. The Lumii Video Hub serves as the underlying matching platform that enables the direct creator-client connections. All services are designed to work together as a one-stop video marketing solution, from strategy and production through distribution and promotion.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Service (動画制作・映像制作サービス) Core video production service enabling businesses to create high-quality videos at industry-standard costs through top-tier video creators, supporting live-action, animation, and 3DCG formats. Priced at less than one-third of industry standard rates.
- YouTube Channel Management and Consulting (YouTube運用代行・コンサルティング) YouTube channel consulting and management service for corporate channels, including strategy design, theme selection, programming, viewership analysis, and video SEO optimization.
- TikTok Account Management and Consulting (TikTok運用代行・コンサルティング) TikTok account-based marketing support including account design, setup, video production, and ongoing account management with short video production capabilities.
- Instagram Account Management and Consulting (Instagram運用代行・コンサルティング) Instagram account management and consulting services for social media marketing.
- Lumii AD (Advertising Management Service) Video advertising service for brand awareness and sales growth, covering YouTube, TikTok, Instagram, Facebook, LINE, X (Twitter), GDN, YDA, taxi advertising, and digital signage.
- Short Video Production (ショート動画制作) Short-form video production service for social media platforms like TikTok and Instagram Reels.
- Casting Service (キャスティングサービス) Talent and casting services for video productions, connecting clients with appropriate performers and presenters.
- Influencer Marketing (インフルエンサーマーケティング) Influencer marketing service leveraging Lumii's network of influencers to promote client products and services.
- Influencer Agency (Lumii Ent) Influencer agency managing a roster of influencers for marketing collaborations, operating as a sub-brand.
- Recruitment Process Outsourcing (採用代行 / RPO) Recruitment process outsourcing service to support corporate hiring needs.
- Live Streaming Service (ライブ配信サービス) Live streaming service for seminars and events, including video distribution design, operations, and archive utilization support.
- Website Production Service (Webサイト制作サービス) Website and landing page production services, including owned media development; integrates with video production for unified brand messaging.
- Lumii Video Hub Matching platform connecting enterprises with top video creators, enabling high-quality video production at less than one-third of industry standard prices.
Quantifiable outcome
- Professional video production at less than one-third of industry standard cost
- +1 more outcomes
Companies that use Lumii
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles4 records
Lumii technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lumii partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ヴィアゲート株式会社 (Via Gate Co., Ltd.)minorLumii co-hosted a seminar with Via Gate on October 28, 2025, focused on video marketing and YouTube channel growth strategies. The partnership allows both companies to expand their reach to each other's client bases and deliver joint educational content to the Japanese market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lumii competitors and assessment
Company assessmentDirect peers
- Casual Films: Global corporate video production agency with offices in multiple regions. Directly comparable to Lumii in serving enterprise clients with brand, corporate, and marketing video content.
- Switch Video: Canadian corporate video production agency specializing in explainer and brand storytelling. Comparable to Lumii in offering production services tailored to enterprise marketing teams.
- Advids: Global video production company offering explainer, corporate, and social video production with a creator network model. Closely comparable to Lumii in business model and service breadth.
- Crevo: Japanese video production marketplace that matches clients with freelance video creators using a similar platform-based model. Crevo is Lumii's closest domestic competitor in creator-matched video production for businesses.
- Vidico: Video production agency specializing in brand, explainer, and social content for startups and enterprises. Shares Lumii's positioning around creator-matched production and bundled video marketing services.
- Demo Duck: US-based explainer video production company focused on animated and live-action corporate content. Comparable to Lumii in serving BtoB marketing teams with product and explainer videos.
- UUUM: Japan's leading YouTube Multi-Channel Network that produces and manages creator video content at scale. UUUM operates in Lumii's adjacent niche of YouTube-focused video production and channel management, particularly for BtoC and creator-led content.
- Wyzowl: UK-based explainer video production company producing animated and live-action marketing videos. Comparable to Lumii in serving BtoB clients with explainer and marketing video content.
- Lemonlight: Tech-enabled video production agency serving global brands with end-to-end production and content strategy. Comparable to Lumii in offering a managed, tech-augmented video production workflow for enterprise marketing teams.
Broad incumbents
- AnyMind Group: Asia-based technology company offering influencer marketing, content production, and marketing cloud solutions. Comparable to Lumii's Lumii Ent and Lumii AD offerings in the influencer and digital marketing production space, but at a much broader regional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lumii social profiles
Digital presenceLumii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumii leadership team
Management profileNumber of profiles
Profiles1 record
Lumii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumii
What does Lumii do?
Lumii provides professional video production and video marketing services for Japanese businesses and creators, producing CM-level quality live-action, animation, and 3DCG videos at less than one-third of industry standard prices by matching clients with top-tier video creators through its proprietary Lumii Video Hub platform. The company also operates complementary services including YouTube, TikTok, and Instagram channel management and consulting, advertising operations, short video production, casting, and influencer marketing, offering a one-stop workflow from strategy and production through distribution.
Is Lumii a public or private company?
Lumii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lumii founded?
Lumii was founded in 2021. It employs 1 to 10 people.
Where is Lumii based?
Lumii is headquartered in Tokyo, Japan, in the Asia region.
How does Lumii make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are video Marketing Services.
Who are Lumii's main competitors?
Direct peers on record are Casual Films, Switch Video, Advids, Crevo, Vidico, Demo Duck, UUUM, Wyzowl and Lemonlight. AnyMind Group is listed as a broad incumbent.
Does Lumii have an API?
No public API is recorded for Lumii.
What industry is Lumii in?
Lumii's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAD, Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs), with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 51211 and its SIC code is 7812.