ALIVE

What ALIVE does

ALIVE operates alive-story.com, a web-based content and affiliate platform that targets Australian online pokie (slot) players. The site delivers curated casino reviews, RTP and volatility data for individual games (e.g., Mega Joker, Blood Suckers, Money Train 2), bonus and promotion comparisons, licensing verification (Curacao), and responsible gambling guidance. The company's stated product surface is a single owned domain rather than a mobile app, with no app store presence documented.

The business model is affiliate referral: ALIVE earns commissions when users click through from alive-story.com to partner casino operators — Dragon Slots, ReefSpins, CrownGold, Dolly Casino, and FatFruit — and subsequently register and play. Customer acquisition is conducted through SEO-optimized editorial content targeting Australian gambling-related search queries, with the site itself acting as the only documented distribution channel. Pricing is not charged to end users; monetization is entirely B2B through affiliate revenue share with casino operators.

ALIVE is a privately held company reported as founded in 2014 and headquartered in San Mateo, with a headcount of 1-10 employees. Only one funding event is recorded: a 2015 round of approximately $589,356 led by BonAngels Venture Partners with participation from the TIPS Program, and no subsequent rounds are documented. Note that firmographic descriptors (mobile video editing solution / social network) conflict with all operational, product, and revenue data in the input, which uniformly describe a gambling affiliate site; the investment-relevant read is that the company currently operates as a single-market, single-vertical affiliate content business.

Name

ALIVE

Website

https://alive-story.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Online casino reviews
• Pokie game guides
• Casino affiliate marketing
• Australian gambling content
• Casino bonus comparison

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing Revenue: ALIVE generates revenue through affiliate partnerships with online casinos. When users click through from alive-story.com to partner casino sites (such as Dragon Slots, ReefSpins, CrownGold, Dolly Casino, FatFruit) and subsequently register and play, ALIVE receives referral commissions or revenue share from the casino operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ALIVE operates alive-story.com, a free Australian online pokies (slot machine) guide and casino affiliate website that publishes game reviews, RTP and volatility data, casino partner listings, welcome bonus comparisons, and responsible gambling guidance. The site earns revenue through affiliate referral commissions when Australian users click through to and register with partner offshore online casino operators.

Differentiator

Problem solved

Functional benefit

Products and services

• alive-story.com An Australian online pokies guide and casino affiliate website that provides reviews, recommendations, RTP and volatility data, casino listings, welcome bonus comparisons, and responsible gambling information to Australian adult consumers interested in real-money online slot games. The site monetizes by referring users to partner offshore online casino operators (Dragon Slots, ReefSpins, CrownGold, Dolly Casino, FatFruit) via affiliate links.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Dragon SlotscoreChannel Partner/ Reseller/ DistributorFeatured as the #1 recommended online casino on alive-story.com with a $10,500 welcome bonus and 650 free spins offer. Dragon Slots is promoted as a top-tier Australian-facing online casino platform through affiliate partnership.
• ReefSpinscoreChannel Partner/ Reseller/ DistributorFeatured casino partner offering $1,000 bonus plus AU$3 No-Deposit Bonus. ReefSpins is operated under Curacao licensing and featured prominently on the alive-story.com platform as a trusted Australian online casino option.
• CrownGoldminorChannel Partner/ Reseller/ DistributorAffiliate casino partner offering $5,000 welcome bonus with 500 free spins. Featured in the casino listings section of alive-story.com as an Australian online gambling option.
• Dolly CasinominorChannel Partner/ Reseller/ DistributorAffiliate casino partner featured on alive-story.com with $1,500 bonus plus cashback offer. Promoted as a trusted platform for Australian pokie players.
• FatFruitminorChannel Partner/ Reseller/ DistributorAffiliate casino partner offering 550 free spins. Promoted as a trusted Australian online casino option through the alive-story.com affiliate platform.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Latest Casino Bonuses (LCB): LCB is a long-running online casino community and affiliate site featuring no-deposit bonuses, casino reviews, and player complaints. Its community-and-affiliate hybrid monetization makes it a relevant peer for ALIVE's curated-casino approach.
• Time2play: Time2play is an affiliate-driven online casino review site that ranks operators, lists bonuses, and earns commissions through referrals. Its structure (operator rankings, bonus tables, RTP-aware reviews) closely mirrors the alive-story.com format.
• Casino.org: Casino.org is a long-established online casino review and affiliate site that produces SEO-optimized casino and slot content globally. Its core mechanics — game reviews, RTP information, bonus comparisons, and affiliate referrals — closely mirror ALIVE's content stack.
• Oddschecker: Oddschecker is a leading odds comparison and affiliate platform focused primarily on sports betting but expanding into casino. It demonstrates how a content/affiliate property can evolve from SEO roots into a diversified gambling vertical hub, the trajectory ALIVE could plausibly follow.
• Bojoko: Bojoko is an online casino affiliate platform that lets users compare casinos and bonuses through community-driven reviews, earning revenue through referral commissions. Its comparison-led model and operator integration mechanisms directly parallel ALIVE's curation and ranking of casino partners.
• AskGamblers: AskGamblers is one of the largest online casino review and complaint-resolution communities, monetized via affiliate referrals from partner casinos. It is a directly comparable peer in casino-specific content, review-driven trust signals, and the affiliate monetization that powers both businesses.

Emerging players

• Bonus.com: Bonus.com is a newer casino bonus aggregator and affiliate site that combines editorial reviews with bonus-deal curation. It is an emerging peer whose comparison-led format overlaps with the bonus-comparison mechanic central to ALIVE's value proposition.

Broad incumbents

• Gambling.com Group: Gambling.com Group is a publicly listed performance marketing company focused on driving online gambling traffic through SEO-optimized affiliate content — the direct scaled analog of ALIVE's model. It operates multiple country-vertical sites, of which its Australian-facing properties are the closest comparison to ALIVE's Australian pokie focus.
• Catena Media: Catena Media is a publicly listed, leading online gambling affiliate operator with deep coverage of casino and sports betting verticals across multiple geographies. Its casino review and bonus comparison sites operate on the same affiliate commission model that ALIVE uses, making it the broadest scaled comparable in the space.
• Better Collective: Better Collective is a publicly listed sports betting media and affiliate network that has expanded aggressively into casino content. Its SEO-driven, content-led affiliate model and acquisition history of smaller affiliate sites place it as a directly comparable scaled peer and a likely consolidator counterpart to ALIVE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madebyalive
• Facebookfacebook.com/madebyalive
• LinkedInlinkedin.com/company/maverick-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALIVE