Time2play
Time2play is a US-focused affiliate and editorial platform that publishes expert reviews, ratings, and comparison content for sweepstakes casinos, real-money online casinos, and sportsbooks, earning revenue exclusively through affiliate commissions when users sign up with licensed partner operators.
- Company typePrivate
- Founded2021
- HeadquartersSt-louis, Senegal
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Time2play does
Time2play is a US-focused online gambling affiliate and editorial review platform founded in 2021 by iGaming veterans and operated under the parent company Gentoo Media. The platform distributes content via time2play.com to US consumers at no cost, generating revenue exclusively through affiliate commissions when users click through to licensed partner casinos, sportsbooks, and sweepstakes operators and subsequently deposit. Its core offering is a proprietary review methodology that evaluates operators across 60+ criteria, supported by a content library of 400+ reviews, guides, and field studies built on 100,000+ aggregated data points. The platform covers three primary verticals: sweepstakes and social casinos (its largest category, including dedicated hubs for daily login bonuses across 80+ operators and instant win games), real-money online casinos, and sportsbooks, with state-by-state legal guides across 24 regulated US jurisdictions and content spanning 30+ states where sweepstakes casinos operate.
The platform operates a product-led growth motion through SEO-optimized editorial content, organic social presence across Facebook, X, LinkedIn, Instagram, and TikTok, and a weekly email newsletter distributing exclusive promo codes. Its affiliate partner roster includes approximately 20+ named operators, ranging from major US-licensed real-money brands (BetMGM, Caesars Sportsbook, Borgata, PlayStar) to leading sweepstakes and social casinos (Stake.us, Crown Coins, WOW Vegas, MegaBonanza, Fortune Wins, Sportzino), with custom promo codes (e.g., T2PSTAKE, WOWTIME, MEGATIME, TIME2PLAY250BM) enabling referral attribution. Time2play claims 2M+ players trust its recommendations and has been featured in ABC, CBS, and Sports Illustrated. The company is licensed in 10 US states (AZ, CO, IN, LA, MI, NJ, PA, TN, VA, WV) and operates within 24 regulated US jurisdictions.
The management team includes Content Editor Paul Portanier (six years of gaming writing experience since 2021) and contributor Lisa Stanojević (nine years of marketing and freelance writing). The company is privately held under Gentoo Media, with no external funding rounds or equity investors disclosed. Headcount is not publicly disclosed but is described as a team of experienced journalists and avid gamblers.
Time2play firmographics
Firmographics- Name
- Time2play
- Legal name
- Time2play
- Website
- https://time2play.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Time2play is a US-focused affiliate and editorial platform that publishes expert reviews, ratings, and comparison content for sweepstakes casinos, real-money online casinos, and sportsbooks, earning revenue exclusively through affiliate commissions when users sign up with licensed partner operators.
- Ownership category
- akta.pro rank
Time2play industry classification
Industry- Product category
- iGambling Affiliate Reviews
- NAICS
- Media Representatives (541840), Other Gambling Industries (713290)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Game Reviews & Criticism (Critiques, Scores, Editorial Reviews) (MPAFAMAB)
- akta.pro secondary industry
- Consumer Advocacy, Fact-Checking & Standards (Ethics, Policies, Corrections) (MPAFAMAI)
Keywords
Where Time2play is headquartered
LocationHeadquarters
- HQ city
- St-louis
- HQ country
- Senegal
- HQ region
- Africa
Markets served
Time2play business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commission Revenue: Time2play earns commissions when users click affiliate links and make deposits at partner casino and sportsbook sites. The company provides personalized casino and sports betting offers through affiliate links, earning commission at no extra cost to the user.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for consumers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Time2play product offering
Product offeringCore offering
Time2play is an online gambling affiliate and editorial platform that publishes expert reviews, ratings, and comparison guides for sweepstakes casinos, real-money online casinos, and sportsbooks operating in the United States. The platform produces 400+ reviews and guides built on a proprietary methodology evaluating 60+ criteria per operator, supplemented by bonus/promo code aggregators and state-by-state legal references. End-user access is free, and revenue is generated exclusively through affiliate commissions when users sign up or deposit at partner operators via referral links.
Product overview
Time2play is an iGaming affiliate and editorial platform operated by Gentoo Media, providing expert-curated reviews, rankings, and guides for US online gambling across three primary categories: sweepstakes/social casinos (featuring dual-currency platforms with Gold Coins and Sweeps Coins for free-to-play with real prize redemption), real-money online casinos, and sports betting sites. The product portfolio centers on Time2play's proprietary review methodology, which evaluates operators across 60+ criteria, supplemented by bonus/promo code aggregators, state-by-state legal guides, slot game reviews, daily login bonus trackers, and a news blog. The platform functions as a comparison and discovery layer, directing users to affiliate-partnered operators while providing transparent, data-driven editorial analysis. The broader platform includes a Sweepstakes Casino Guide (editorial explainer), a Daily Login Bonuses Hub (bonus tracking across 80+ sweepstakes casinos), an Instant Win Games Hub (covering slots, Plinko, Crash, scratch cards), and a Blog covering iGaming industry news.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweepstakes & Social Casino Reviews Expert-curated reviews, ratings, and rankings of sweepstakes and social casino platforms in the US, covering bonuses, game libraries, payment methods, and payout terms. Aimed at US adult players looking for legal casino-style entertainment with prize redemption options.
- US Online Casino Reviews Expert reviews of regulated real-money online casinos operating in legal US states, evaluating bonuses, software providers, game counts, and withdrawal speeds. Aimed at US adult players in jurisdictions where real-money online casino play is legal.
- Sportsbook Reviews Curated recommendations and expert analysis of online sports betting platforms across US states, covering betting markets, odds quality, live betting, and promotional offers. Aimed at US adult sports bettors.
- Casino Bonuses & Promo Codes Hub Aggregator and editorial hub for casino bonus offers including no-deposit bonuses, free spins, reload bonuses, cashback, wagering requirements breakdowns, and Time2play-exclusive promo codes. Aimed at US adult players looking to maximize bonus value.
- Sweepstakes Casino Guide Comprehensive editorial guide explaining how sweepstakes casinos work, their dual-currency system (Gold Coins and Sweeps Coins), legal frameworks across US states, and strategies for maximizing bonuses and redemptions. Aimed at US adults new to or evaluating sweepstakes casinos.
- Sweepstakes Legal & State Guides State-by-state legal reference covering the legality of sweepstakes casinos, regulated gambling jurisdictions, and compliance requirements across US states. Aimed at US adult players seeking clarity on which platforms are legal where they live.
- Sweepstakes Daily Login Bonuses Hub Editorial resource tracking and comparing daily login bonus structures across 80+ sweepstakes casinos, including progressive streak systems, wheel spins, mystery boxes, and VIP reward tiers. Aimed at US sweepstakes casino players seeking recurring value.
- Slots & Casino Games Reviews Individual slot game reviews covering titles from providers such as IGT, Hacksaw Gaming, Light and Wonder, and NetEnt, including mechanics, RTP, volatility, and max win data. Aimed at US players researching specific slot games before playing.
- States Hub US state-specific portal aggregating relevant casino, sportsbook, and sweepstakes content for each jurisdiction's regulated market. Aimed at US players looking for state-specific legal and operator information.
Quantifiable outcome
- 2,000,000+ players trust Time2play for gambling site recommendations
- +1 more outcomes
Companies that use Time2play
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Time2play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Time2play partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered parent_company, flagship, core and minor.
- Gentoo Mediaparent_companyTime2play is part of Gentoo Media, a media company focused on iGaming content. This parent company relationship provides corporate structure and shared resources for the brand.
- Stake.usflagshipLeading crypto-friendly social casino featured prominently on Time2play. Time2play offers exclusive promo code T2PSTAKE providing 5% rakeback on all bets. Featured as #1 recommended sweeps casino with $25 SC + 250,000 GC sign-up bonus.
- Crown Coins CasinocoreSocial casino partner with rolling welcome deals and exclusive promotions. Crown Coins sponsors Road America racing event and runs social media competitions. Featured as #2 recommended sweeps casino.
- WOW VegascoreFeatured sweepstakes casino partner with exclusive promo code WOWTIME. One of Time2play's highest-rated operators with 2,000+ games and strong slot library. Featured as top-10 recommended sweeps casino.
- BetMGMcoreLeading real-money online casino and sportsbook featured in Time2play's US casino and sportsbook selections. Time2play provides affiliate referrals to BetMGM in regulated states (MI, NJ, PA, WV).
- Caesars SportsbookcoreMajor sportsbook partner with exclusive promo code TIME2PLAY250BM. Featured in Time2play's sportsbook recommendations with strong ratings for live betting and rewards program.
- MegaBonanzacoreSweepstakes casino partner with exclusive promo code MEGATIME. Known for exclusive Mega Jackpots tiers and gamified rewards. Featured as #5 recommended sweeps casino.
- Fortune WinsminorSweepstakes casino featured as #3 recommended with over 1,500 games and fish games. Known for fast redemptions and regular social media contests.
- SportzinominorHybrid casino and social sportsbook featured as #4 recommended sweeps casino. Offers fast redemptions and daily login bonuses with over 40 sports betting markets.
- LoneStar CasinominorSocial casino partner featuring exclusive Time2play bonuses and social-media giveaways. Listed among top daily login bonus providers.
- Zula CasinominorSocial casino from Blazesoft featuring over 1,700 games with strong VIP program and massive refer-a-friend promos. Listed among top daily bonus providers.
- Borgata CasinominorReal-money online casino featured in Time2play's US casino selection. Known for community jackpots, top-tier bonuses, and land-based comps in New Jersey.
- PlayStar CasinominorOnline casino featured in Time2play's recommendations with extensive game selection, two VIP programs, and massive welcome bonus.
- Lucky BunnyminorSweepstakes casino featuring over 6,000+ titles including 42 live dealer games. Listed as #8 recommended sweeps casino with 6,000+ casino games.
- Jumbo88minorSweepstakes casino partner with exclusive Time2play deal and 41 live games. Featured as #9 recommended sweeps casino with under 48hr redemptions.
- SweepKingminorSweepstakes casino featured as #10 recommended with best purchase packages, offering 100% bonus matches on first-purchase bundles. Known for jackpot slots and multiple responsible gaming tools.
- WinBonanzaminorNew sweepstakes casino (launched June 2026) featuring great welcome package, fish games, and tournaments with prizes each month.
- Deal or No Deal WinminorNew sweepstakes casino featuring 50 SC bonus on first coin purchase and NetEnt games. Listed among top daily bonus providers.
- DimeSweepsminorSweepstakes casino featuring 34 software providers, 2,000+ games, and Plinko with adjustable risk levels. Best for Plinko according to Time2play.
- BetRivers.NETminorSocial casino known for live dealer games. Time2play rates BetRivers.NET as best for live games with BETER Live software.
- Global PokerminorPoker-focused sweepstakes casino operated by VGW. Featured as top choice for sweepstakes poker alongside Clubs Poker.
- Clubs PokerminorPoker-focused sweepstakes casino recommended as best for poker with 20+ poker tables, bad beat jackpot bonus, and exclusive table games.
- Clubs CasinominorSweepstakes casino with high ~96.5% RTP slots and top licensed providers. Part of the clubs network alongside Clubs Poker.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Time2play competitors and assessment
Company assessmentDirect peers
- AskGamblers: Direct competitor: a leading global online casino review portal with operator ratings, bonus listings, and player complaint resolution. Shares the review/rankings product structure with Time2play across the same operator set.
- Gambling.com Group: Direct competitor and publicly listed iGaming affiliate operator with US-focused casino and sportsbook review/comparison sites (including Bookies.com), running the same affiliate marketing GTM motion as Time2play at materially larger scale.
- Casino.org: Direct competitor: a long-established US-focused online casino review and affiliate site covering real-money casinos, slots, and bonuses. Operates a similar SEO-driven affiliate model targeting the same US iGaming audience.
- CasinoGuru: Direct competitor: a major casino affiliate and review platform with a global database of operators, complaint mediation services, and bonus/promo aggregators—directly comparable to Time2play's review methodology and editorial scope.
- Covers: Direct competitor: a leading US-facing sports betting and casino review/affiliate media company combining editorial content, odds comparison, and operator referrals. Closely comparable GTM motion and target vertical (US sportsbooks/casinos).
- BonusFinder: Direct competitor: a US state-licensed affiliate focused on no-deposit bonuses, promo codes, and exclusive casino offers. Mirrors Time2play's bottom-of-funnel affiliate playbook in regulated US states.
Others
- Pulsz.com: Adjacent ecosystem participant: a major sweepstakes/social casino operator that is itself one of Time2play's affiliate partners and a frequent subject of its reviews. Comparable as a key counterparty in Time2play's affiliate ecosystem rather than a competing publisher.
Emerging players
- SweepstakesCasinos.com: Emerging niche peer: a US sweepstakes-casino-focused review and comparison site that overlaps directly with Time2play's largest and fastest-growing vertical. A useful comparable for measuring share-of-voice in the sweeps segment.
Regional players
- SBC News: Regionally adjacent media/affiliate: a B2B-leaning iGaming news and affiliate media company primarily serving European markets. Comparable as a peer in the iGaming content/affiliate ecosystem but with limited US consumer-facing overlap.
Broad incumbents
- OddsChecker: Broader incumbent iGaming affiliate: a leading UK-based sports betting odds comparison and affiliate platform with growing US exposure. Comparable as an established affiliate/media leader in iGaming reviews and offers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Time2play social profiles
Digital presenceTime2play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Time2play leadership team
Management profileNumber of profiles
Profiles2 records
Time2play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Time2play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Time2play
What does Time2play do?
Time2play is an online gambling affiliate and editorial platform that publishes expert reviews, ratings, and comparison guides for sweepstakes casinos, real-money online casinos, and sportsbooks operating in the United States. The platform produces 400+ reviews and guides built on a proprietary methodology evaluating 60+ criteria per operator, supplemented by bonus/promo code aggregators and state-by-state legal references. End-user access is free, and revenue is generated exclusively through affiliate commissions when users sign up or deposit at partner operators via referral links.
Is Time2play a public or private company?
Time2play is a private company. It is classified as corporate owned and is currently operating.
When was Time2play founded?
Time2play was founded in 2021. It employs 11 to 50 people.
Where is Time2play based?
Time2play is headquartered in St-louis, Senegal, in the Africa region.
How does Time2play make money?
One revenue line is on record: affiliate Commission Revenue.
Who are Time2play's main competitors?
Direct peers on record are AskGamblers, Gambling.com Group, Casino.org, CasinoGuru, Covers and BonusFinder. Pulsz.com is listed as an others. SweepstakesCasinos.com is listed as an emerging player. SBC News is listed as a regional player. OddsChecker is listed as a broad incumbent.
Does Time2play have an API?
No public API is recorded for Time2play.
What industry is Time2play in?
Time2play's product category is iGambling Affiliate Reviews. Its primary akta.pro industry code is MPAFAMAB, Game Reviews & Criticism (Critiques, Scores, Editorial Reviews), with a secondary code of MPAFAMAI, Consumer Advocacy, Fact-Checking & Standards (Ethics, Policies, Corrections). Its NAICS code is 541840 and its SIC code is 7310.