Phoenix Hotel & Resort
Phoenix Hotel & Resort is a Korean multi-property resort operator under JoongAng Media Network, running Phoenix Park in Pyeongchang and Phoenix Island plus Playce Camp in Jeju, serving domestic leisure travelers with year-round accommodation, ski, water park, golf, and cultural attractions.
- Company typePrivate
- Founded1983
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Phoenix Hotel & Resort does
Phoenix Hotel & Resort (legal entity: Phoenix Joongang Co., Ltd. / 휘닉스중앙 주식회사) is a privately held Korean multi-property resort operator and a wholly-owned subsidiary of JoongAng Media Network. The company operates three integrated site brands — Phoenix Park in Pyeongchang (Gangwon-do), Phoenix Island in Seogwipo (Jeju), and Playce Camp in Seongsan-eup (Jeju) — together spanning Korea's two most prestigious leisure geographies and delivering year-round ski, water park, beach, golf, camping, and cultural attractions. Flagship facilities include the Jack Nicklaus-designed Phoenix Country Club (seven-time Korea Best Course), the Blue Canyon Mediterranean-style water park, the ISIA-certified Phoenix Snow Park, and the Tadao Ando-designed Yumin Art Nouveau Museum housing the Ecole de Nancy glass collection.
The business generates revenue across multiple streams: room and package bookings distributed through a unified online booking platform and a single reservations call center (1577-0069); multi-year condo vacation memberships at four tiers ranging from Standard (26M KRW) to Royal Suite (77M KRW) with annual usage rights at both Pyeongchang and Jeju; one-time golf memberships priced at 250M–500M KRW with guaranteed booking slots; and ancillary unit-priced activities including sauna, luge, archery, bowling, pet services, and coin laundry. The primary customer base is individual leisure travelers (skiers, golfers, beachgoers, families) segmented horizontally, augmented by corporate and individual condo/golf members. Membership reciprocal arrangements with Hanwha Resort extend usable footprint without capital deployment.
The go-to-market is direct-to-consumer, anchored on owned digital channels (Instagram, Facebook, Kakao, Naver Blog, Phoenix Magazine) and amplified through JoongAng Group's media portfolio (JTBC, JoongAng Ilbo, Megabox). Distribution is exclusively domestic Korean. The company has no disclosed public technology stack, no public API, and no AI/ML capabilities documented; competitive advantage rests on physical-asset quality, brand IP, and conglomerate distribution rather than technology differentiation. Phoenix hosted the 2018 Pyeongchang Winter Olympics and was named 2025 Brand of the Year in the Korean Resort category.
Phoenix Hotel & Resort firmographics
Firmographics- Name
- Phoenix Hotel & Resort
- Legal name
- 휘닉스중앙 주식회사
- Website
- https://phoenixhnr.co.kr
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phoenix Hotel & Resort is a Korean multi-property resort operator under JoongAng Media Network, running Phoenix Park in Pyeongchang and Phoenix Island plus Playce Camp in Jeju, serving domestic leisure travelers with year-round accommodation, ski, water park, golf, and cultural attractions.
- Ownership category
- akta.pro rank
Phoenix Hotel & Resort industry classification
Industry- Product category
- Hotel and Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Golf Courses and Country Clubs (71391), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Beachfront & Island Luxury Resorts (THAGACAA), Destination Spa Resorts (THAGAMAA)
Keywords
Where Phoenix Hotel & Resort is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices4 records
Markets served
Phoenix Hotel & Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Accommodation Services: Room bookings across three main properties: Phoenix Park (Pyeongchang), Phoenix Island (Jeju), and Playce Camp (Jeju)
- Condo/Vacation Membership: Condo membership sales offering annual usage rights at both Pyeongchang and Jeju properties. Standard membership starting at 26,000 (thousand KRW), various tiers up to 77,000 (thousand KRW)
- Golf Membership: Golf membership at Phoenix Membership Golf Club. Named as Jack Nicklaus Signature Golf Club, 7-time Korea Best Course TOP selection. Non-named memberships at 2.5억 and 5억 KRW with guaranteed booking slots
- Water Park - Blue Canyon: Mediterranean-style water park with various attractions, operating seasonally with indoor and outdoor zones
- Snow Park Activities: Ski and snowboard facilities, snow school, sledding park during winter season
- Museum and Cultural Facilities: Yumin Art Nouveau Museum featuring Ecole de Nancy glass craft collection, designed by Tadao Ando
- Food and Beverage: Multiple restaurants and dining options across properties including Cozy, Haerang, BBQ Village, Floyeast Bakery Cafe, and various casual dining options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Condo Standard Membership |
| Subscription | Multi-year contract | Condo Suite Membership |
| Subscription | Multi-year contract | Condo Royal Membership |
| Subscription | Multi-year contract | Condo Royal Suite Membership |
| One time/ perpetual license | Multi-year contract | Golf Non-named Membership 2.5억 tier |
| One time/ perpetual license | Multi-year contract | Golf Non-named Membership 5억 tier |
| Unit Pricing | Pay-as-you-go | Sauna admission |
| Unit Pricing | Pay-as-you-go | Luge Land rides |
| Unit Pricing | Pay-as-you-go | Archery sessions |
| Unit Pricing | Pay-as-you-go | Bowling |
| Unit Pricing | Pay-as-you-go | Coin laundry |
| Unit Pricing | Pay-as-you-go | Pet bath services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Phoenix Hotel & Resort product offering
Product offeringCore offering
Phoenix Hotel & Resort operates three resort properties in South Korea—Phoenix Park in Pyeongchang (Gangwon-do), Phoenix Island in Seogwipo (Jeju), and Playce Camp in Jeju—offering year-round accommodations, ski/snowboard facilities, a Mediterranean-style water park, golf, museums, dining, and vacation ownership memberships. The company sells both nightly room bookings and multi-tier condo/golf memberships granting recurring access and usage rights across its properties.
Product overview
Phoenix Hotels & Resorts is a multi-property Korean hospitality company comprising three site brands: Phoenix Park (ski/water park resort in Pyeongchang), Phoenix Island (architectural resort in Jeju featuring Tadao Ando designs and Yumin Art Nouveau Museum), and Playce Camp (camping-style accommodation in Jeju). The portfolio includes Blue Canyon Water Park, Phoenix Snow Park, Phoenix Country Club golf course, and condo/golf membership programs. The company operates under JoongAng Media Network and serves as the official accommodation for the Pyeongchang 2018 Winter Olympics.
Differentiator
Problem solved
Functional benefit
Products and services
- Phoenix Park Year-round resort complex in Pyeongchang, Gangwon-do featuring ski slopes, Blue Canyon water park, hotels, condos, villas, dining, golf, and recreational activities including snow sports and forest park attractions. Targets individual leisure travelers, families, and skiers/snowboarders.
- Phoenix Island Resort destination in Seogwipo-si, Jeju featuring Tadao Ando-designed architecture, Yumin Art Nouveau Museum, resorts, villas, multiple dining options, pools, wedding facilities, and pet-friendly amenities. Targets leisure travelers, couples, and culture-oriented visitors.
- Playce Camp
Companies that use Phoenix Hotel & Resort
Customer profileSegments1 record
Ideal customer profiles2 records
Phoenix Hotel & Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phoenix Hotel & Resort partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- JoongAng Group (중앙그룹)flagshipParent company and brand group. Phoenix Hotels & Resorts is part of JoongAng Group's portfolio including major Korean media (JTBC, JoongAng Ilbo), entertainment (Megabox), and other leisure brands. Enables cross-promotion and brand synergy across group companies.
- Hanwha ResortminorPartner resort allowing cross-utilization of membership benefits. Phoenix Park individual/corporate condo members and Hanwha Resort condo members can use facilities at partner locations with membership cards (up to 4 persons per card).
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Phoenix Hotel & Resort competitors and assessment
Company assessmentDirect peers
- High1 Resort: Korean mountain integrated resort in Jeongseon, Gangwon-do with ski, hotel, condo, water park, and casino assets. Directly comparable multi-season business model with membership programs.
- Lotte Resort: Major Korean resort/hotel chain with branded resorts, condo memberships, and integrated leisure amenities. Competitor in the upper-mid Korean family resort segment with broader geographic reach.
- Yongpyong Resort: Korea's flagship ski resort, also located in Pyeongchang. Operates ski slopes, condos, and golf with similar integrated year-round positioning. The closest head-to-head competitor for Phoenix Park's winter and member base.
- Hanwha Resort: Largest Korean resort chain with vacation membership (condo) products. Already a cross-utilization partner of Phoenix Park, indicating directly comparable condo membership model and overlapping customer base.
- Kensington Resort: Korean ski-focused resort operator in Pyeongchang with condo membership programs. Directly comparable seasonal resort + membership business targeting similar Korean family leisure segment.
Broad incumbents
- Walkerhill Hotels & Resorts: Korean resort/hotel group with properties in Seoul and Jeju, gaming at some sites, and art/cultural programming. Overlaps Phoenix Island's premium cultural-resort positioning.
- Hotel Shilla Seoul: Korean luxury hotel and resort operator (Seoul, Jeju). Competes on Jeju luxury leisure demand against Phoenix Island but does not operate ski assets.
- Samsung Everland (Yongin) / Caribbean Bay: Korean theme park, water park (Caribbean Bay), and resort complex. Comparable leisure amenities (water park, condo-style accommodations) though themepark-anchored rather than ski/beach-anchored.
- Paradise City: Korean integrated resort with casino hotel, F&B, and leisure facilities near Incheon. Comparable resort operations but anchored on gaming; represents the broader Korean integrated-resort competitive set.
Regional players
- Haevichi Hotel & Resort Jeju: Premium Jeju-based resort competing for the same Jeju leisure traveler as Phoenix Island and Playce Camp, with comparable resort amenities and architectural positioning on the island.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Phoenix Hotel & Resort social profiles
Digital presencePhoenix Hotel & Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Hotel & Resort leadership team
Management profileNumber of profiles
Profiles2 records
Phoenix Hotel & Resort subsidiaries and ownership
Company hierarchySubsidiaries3 records
Phoenix Hotel & Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Hotel & Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Hotel & Resort
What does Phoenix Hotel & Resort do?
Phoenix Hotel & Resort operates three resort properties in South Korea—Phoenix Park in Pyeongchang (Gangwon-do), Phoenix Island in Seogwipo (Jeju), and Playce Camp in Jeju—offering year-round accommodations, ski/snowboard facilities, a Mediterranean-style water park, golf, museums, dining, and vacation ownership memberships. The company sells both nightly room bookings and multi-tier condo/golf memberships granting recurring access and usage rights across its properties.
Is Phoenix Hotel & Resort a public or private company?
Phoenix Hotel & Resort is a private company. It is classified as corporate owned and is currently operating.
When was Phoenix Hotel & Resort founded?
Phoenix Hotel & Resort was founded in 1983. It employs 51 to 100 people.
Where is Phoenix Hotel & Resort based?
Phoenix Hotel & Resort is headquartered in Seoul, South Korea, in the Asia region.
How does Phoenix Hotel & Resort make money?
Seven revenue lines are on record. Accommodation Services are the primary driver. The others are condo/Vacation Membership, golf Membership, water Park - Blue Canyon, snow Park Activities, museum and Cultural Facilities and food and Beverage.
Who are Phoenix Hotel & Resort's main competitors?
Direct peers on record are High1 Resort, Lotte Resort, Yongpyong Resort, Hanwha Resort and Kensington Resort. Broad incumbents are Walkerhill Hotels & Resorts, Hotel Shilla Seoul, Samsung Everland (Yongin) / Caribbean Bay and Paradise City. Haevichi Hotel & Resort Jeju is listed as a regional player.
Does Phoenix Hotel & Resort have an API?
No public API is recorded for Phoenix Hotel & Resort.
What industry is Phoenix Hotel & Resort in?
Phoenix Hotel & Resort's product category is Hotel and Resort Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAJAEAF, Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks). Its NAICS code is 721110 and its SIC code is 7000.