Rouge Beauty Bar

What Rouge Beauty Bar does

Rouge Beauty Bar is a privately held, family-owned face, hair, and lash lounge operating from a single retail location at 2825 S Glenstone Ave (Unit P-03A) in Springfield, Missouri. Founded by Chyenne and Oded — owners who initially ran a mineral-makeup kiosk in Battlefield Mall starting in 2010 before launching the full-service salon in 2019 — the business serves individual beauty consumers and bridal/special-event clients with facials (dermaplane, hydro jelly mask, chemical peels, and rotating seasonal treatments such as the Arctic Cranberry and Chai Latte facials), hair styling (blow outs, updos, braids), lash services (extensions, lifts, tints), waxing and threading, makeovers, body massage, and on-site bridal services. It also retails an in-house curated assortment of skincare (Skin Script, Lira Clinical), mineral makeup (Bellapierre), lash care (Babe Lash), and haircare (Amika) brands, plus gift cards in fixed denominations from $10 to $200.

The operation runs on standard vertical SaaS for small beauty businesses: Vagaro powers appointment booking and scheduling and is embedded into the company's website, while Shopify powers the e-commerce storefront for direct-to-consumer product sales nationwide. No proprietary technology, patents, or AI/ML capabilities are disclosed; the technical footprint is entirely composed of third-party platforms and partner-branded products. Product pricing is published online (skincare items range from roughly $12.50 to $220, with face, cheek, and eye cosmetics in the $20-$75 range), but service pricing is not publicly disclosed and is provided on a quote/booking basis.

Revenue is generated through two complementary streams: professional services performed by approximately 10-12 licensed estheticians and cosmetologists, and retail product sales conducted both in-store and through the Shopify storefront, with gift cards acting as a third channel for prepaid demand. The go-to-market motion is direct-to-consumer, leaning on local foot traffic, a self-serve Vagaro booking flow, organic social media (Instagram, Facebook, Twitter), an email newsletter, and an educational blog series that includes staff highlights and skincare explainers. The customer base is horizontally segmented across individual beauty consumers, bridal and event clients, and skincare-focused clients, with no enterprise or B2B dependency. The business is privately held, has no institutional funding, no parent company, and no subsidiaries, and operates exclusively in the United States through one physical location and its online store.

Name

Rouge Beauty Bar

Legal name

Rouge Beauty Bar

Website

https://rougebeautybar417.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Rouge Beauty Bar is a privately held, single-location face, hair, and lash lounge in Springfield, Missouri, serving individual beauty consumers and bridal clients with professional esthetic services and a curated retail assortment of skincare, makeup, and haircare brands.

Ownership category

akta.pro rank

Product category

Personal Care Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Classic/European Facials (HSALADAA)

akta.pro secondary industries

Special Occasion Makeup (Non-Bridal) (HSALAHAB), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Luxury facial services
• Lash extension treatments
• Bridal makeup services
• Professional skincare retail
• Beauty salon Springfield

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Beauty Services: Revenue from providing luxury beauty services including facials, hair styling, lash extensions and lifts, waxing, threading, bridal services, and makeovers. Services are booked via Vagaro platform and priced individually.
2. Product Sales: Retail sales of skincare products, cosmetics, and beauty tools through both in-store and online Shopify storefront. Products include Skin Script skincare line, Bellapierre mineral makeup, Babe Lash serums, and various skincare treatments and kits.
3. Gift Cards: Gift cards sold in denominations from $10 to $200, redeemable toward any products or services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rouge Beauty Bar is a face, hair, and lash lounge that provides professional beauty services—including facials, hair styling, lash extensions and lifts, waxing, threading, bridal makeup, and makeovers—delivered by licensed estheticians and cosmetologists at its Springfield, MO salon. It also retails a curated selection of skincare, mineral makeup, haircare, and gift cards through the same physical location and a Shopify e-commerce site.

Product overview

Rouge Beauty Bar is a face, hair, and lash lounge offering luxury beauty services including facials (Dermaplane Facial, Hydro Jelly Mask, Chemical Peels, seasonal facials), hair styling (Blow Outs, Up Dos, Braids), lash services (Extensions, Lifts, Tints), bridal services, makeovers, waxing, and body massage. The business retails an extensive skincare line with 36+ products including moisturizers, serums, cleansers, toners, and specialized kits under Skin Script and Lira Clinical brands, plus mineral makeup from Bellapierre including face products (BB Cream, Foundation, Primer), cheek products (Blush, Bronzer), eye products (Serums, Shimmer Powders, Glitters), and Amika haircare. They also offer gift cards. The service offering is delivered through Vagaro salon booking software and e-commerce sales are powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Facials Professional facial treatments including Dermaplane Facial, Hydro Jelly Mask, Facial Massage, and Chemical Peels for exfoliation, skin brightening, and rejuvenation, delivered by licensed estheticians at the Springfield, MO salon.
• Hair Services Hairstyling services including Blow Outs, Dry Styles, Up Dos, and Braids for various occasions, performed by cosmetologists in the salon.
• Lash Services Lash enhancement services including Extensions, Lifts, and Tints for fuller, longer-looking lashes, performed by licensed estheticians including senior lash specialists.
• Bridal Services Wedding and special event services including free consultations, makeovers, up dos, and braids available in-house or on-site for brides and event attendees.
• Makeovers Professional makeup application services for special occasions and events, performed by licensed estheticians and makeup artists.
• Waxing Body and facial hair removal services, including eyebrow waxing and threading, delivered by licensed estheticians and cosmetologists.
• Skincare Products Online retail line of 36+ skincare items including cleansers, toners, serums, moisturizers, treatments, and specialized kits for acne, dry skin, oily skin, rosacea, and aging concerns, from brands such as Skin Script and Lira Clinical.
• Face Products Mineral makeup for the face by Bellapierre, including Derma Renew BB Cream ($40), Mineral Foundation SPF 15 ($65), and HD Makeup Primer ($75), sold online.
• Cheek Products Mineral blush and bronzer products by Bellapierre, including Mineral Blush (Desert Rose, Autumn Glow, Amaretto, Suede, $45) and Mineral Bronzer (Peony, Starshine, Natural Element, Kisses, $60).
• Eye Products Eye-area retail products including Babe Lash Essential Serum, Shimmer Powders (50+ shades, $20), Babe Lash Essential Serum Mini ($37), and Cosmetic Glitters (12 colors).
• Gift Cards Gift cards available in fixed denominations of $10, $25, $50, $75, $100, $125, $150, and $200, redeemable for any products or services both in-store and online.
• Amika Haircare Professional hair care products from the Amika brand sold via Rouge Beauty Bar's online collection.
• Arctic Cranberry Facial Winter seasonal facial using Skin Script Arctic Cranberry Enzyme with mandelic and lactic acids, arbutin, kojic acid, and arctic cranberry seed oil, formulated for brightening and anti-aging.
• Chai Latte Facial Fall seasonal facial using Skin Script Ginger Enzyme and Vanilla Clove Mask for exfoliation and brightening.

Quantifiable outcome

• 13 years of industry experience with 9 years of product sales before opening the salon in 2019

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VagarocoreTechnology or IntegrationRouge Beauty Bar uses Vagaro salon software for appointment booking and scheduling. The booking widget on their website is powered by Vagaro, which provides salon software, brow & lash software, hair removal software, and spa software solutions.
• ShopifycoreTechnology or IntegrationThe Rouge Beauty Bar website and online store is hosted on Shopify Inc., which provides the e-commerce platform enabling online product sales and store functionality.
• Skin ScriptcoreTechnology or IntegrationRouge Beauty Bar uses Skin Script professional skincare products for facials and treatments. The company offers multiple Skin Script chemical peels and uses Skin Script products in their seasonal facials including the Arctic Cranberry Facial and Chai Latte Facial.
• Paul Mitchell the School SpringfieldminorStrategic or Co-development PartnerSeveral staff members (Sarah B., Jose, Elizabeth, Eleanor, Chyenne) attended or graduated from Paul Mitchell the School Springfield's esthetics program. Jose and Eleanor also teach at the school. The school serves as a talent pipeline for hiring licensed estheticians.
• Milan Institute of CosmetologyminorStrategic or Co-development PartnerStephanie completed her cosmetology training at Milan Institute of Cosmetology in Texas before joining Rouge Beauty Bar.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Ulta Beauty: National beauty retailer offering cosmetics, skincare, haircare, and in-store salon services. Directly comparable to Rouge's retail assortment and offers salon services that compete with Rouge's hair and facial offerings, but at massive scale with a salon-in-store concept.
• European Wax Center: National chain specializing in waxing and related beauty services with a franchise model. Comparable to Rouge as a competing beauty services provider, though it operates at much greater scale and with a narrower service menu focused on waxing and skincare.
• Drybar: National chain specializing in blowouts and hair styling services. Comparable to Rouge's hair service menu (blow outs, dry styles, up dos, braids) but operates at franchise scale with a focused blowout-only positioning.
• Hand & Stone Massage and Facial Spa: National franchise offering facials, massages, and hair removal services. Directly comparable to Rouge's facial and waxing offerings with a similar subscription/membership-driven model, operating at larger scale across multiple locations.
• Massage Envy: National franchise providing massage, skincare, and body waxing services with a membership model. Comparable to Rouge as a multi-service beauty and wellness provider, though it competes at a larger scale and different price point.

Others

• Sephora: Global multi-brand beauty retailer selling skincare, makeup, fragrance, and haircare. Comparable to Rouge's retail product side (Bellapierre, Skin Script, Amika sales), but operates as a much larger pure-retail competitor in the same product categories.
• Skin Script Skin Care: Professional skincare brand that supplies Rouge's facial treatments and seasonal facials. Comparable as a product partner ecosystem; Skin Script's direct sales channel competes with Rouge's retail of the same brand products.
• Bellabaci (Bellapierre Cosmetics): Mineral cosmetics brand whose products Rouge has sold since 2010. Comparable as a product supplier ecosystem partner; Bellapierre's direct-to-consumer channel competes with Rouge's e-commerce retail of the same brand.

Direct peers

• The Lash Lounge: Franchise concept specializing in lash extensions, brow services, and skincare. Directly comparable to Rouge's lash and brow service offerings (extensions, lifts, tints, threading) with a similar specialty focus but at franchise scale.
• Amazing Lash Studio: National franchise specializing in eyelash extensions, lifts, and tinting services. Directly comparable to Rouge's lash extension offerings with a similar service focus, operating at larger franchise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rougebeautybar417

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rouge Beauty Bar