What Amazing Lash Studio does

Amazing Lash Studio is a Scottsdale-registered beauty services franchise founded in 2010 by Edward and Jessica Le in Houston, Texas, specializing in semi-permanent eyelash extensions applied via a proprietary, patented process developed by the founders and offered in multiple volume levels including Classic, Hybrid, 3D, 6D, 8D Mega Volume, 10D Mega Volume, and Featherweight Volume. The company operates through an asset-light franchise model with 153 independently owned and operated studio locations across 27 states (down from a peak of 250+ in early 2020), delivering services in private lash suites by licensed estheticians. Supporting service lines include Lash Lift, brow waxing and tinting, brow lamination, lash tinting, and facial waxing, with a complementary retail product line (cleansers, serums, styling wands, protective coatings, strip lashes, and oil-free eyeliner) sold through studios and a direct e-commerce storefront.

Revenue is generated across four streams: (i) one-time service fees for full sets, refills, lifts, and brow services; (ii) ongoing franchise fees and royalties from licensees; (iii) a monthly membership subscription (~$89.99/month) covering twice-monthly full set services, with 117,000+ active members representing more than half of revenue; and (iv) retail product sales in-studio and online. Pricing is tiered by entry ($79.99–$89.99 for first-time guests), standard non-member ($250 per full set), and member subscription pricing. GTM is principally digital (Facebook and Instagram before-and-after content, SMS text-to-join, the GlamCam AR virtual try-on filter, and a Refer-a-Friend program with $10 Lash Cash incentives).

Amazing Lash Studio was acquired in September 2018 by WellBiz Brands, Inc., a portfolio company backed by private equity firm KSL Capital Partners and Golub Capital, which has grown systemwide sales from $200M to over $600M and from 300 to 755+ locations across its five-brand portfolio (Amazing Lash Studio, Drybar, Elements Massage, Fitness Together, and Radiant Waxing). The brand has been ranked #1 in its category in Entrepreneur Magazine's Franchise 500 in both 2021 and 2022, and recognized in Franchise Times' Fast & Serious list (#4 in 2019, #5 in 2020, #14 in 2021) and the Inc. 500 (#260 in 2018).

Name

Amazing Lash Studio

Legal name

Amazing Lash Studio Franchise, LLC

Website

https://amazinglashstudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amazing Lash Studio is the largest U.S. eyelash extension franchise (153 locations across 27 states), offering patented semi-permanent lash extensions, lash lifts, brow services, and proprietary retail products to women aged 18–83+ through a recurring-revenue membership model.

Ownership category

akta.pro rank

Product category

Beauty Services - Eyelash Extensions and Lash Care

NAICS

Other Personal Care Services (81219), Personal Care Services (8121)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Extensions (Classic/Hybrid/Volume) (HSALAIAH)

akta.pro secondary industries

Eyelash Lift / Lash Perm Services (HSALAIAI), Eyebrow Lamination & Brow Lift Services (HSALAIAE), Eyelash Tinting Services (HSALAIAJ)

Keywords

• Eyelash extension services
• Lash lift treatments
• Beauty franchise
• Lash care products
• Brow waxing services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: Revenue from franchise fees and ongoing royalties from independently owned and operated studio locations. Franchisees pay initial fees and ongoing royalty payments.
2. Membership Subscriptions: Monthly membership program providing recurring revenue with members receiving twice-monthly lash fill services. Over 117,000 members generating predictable recurring income.
3. Lash Extension Services: One-time service fees for initial full sets, refills, and lash lift treatments. Price points vary for members vs non-members.
4. Retail Product Sales: Sale of proprietary aftercare and maintenance products including cleansers, styling wands, serums, and accessories through studio locations and e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amazing Lash Studio is a beauty franchise that provides semi-permanent eyelash extensions, lash lift treatments, brow services, and related aftercare products through a network of independently owned and operated studio locations. Services are delivered in private lash suites using a proprietary patented application process and wrap-around volume lash technology, with a membership-based recurring revenue model supported by an in-house augmented reality virtual try-on tool (GlamCam).

Product overview

Amazing Lash Studio is a beauty services franchise offering semi-permanent eyelash extensions and related beauty services through a franchise model. The core product is the patented eyelash extension application process, available in multiple styles (Natural, Cute, Sexy, Gorgeous) and volume levels (Classic, Hybrid, 3D, 6D, 8D Mega Volume, 10D Mega Volume, Featherweight Volume). Supporting services include Lash Lift, brow services (waxing, tinting, lamination), and facial waxing. The company operates a membership program with over 117,000 members for recurring revenue. A complementary retail line includes lash care products (cleansers, serums, styling tools, protective coatings) and color cosmetics. The brand also offers GlamCam, an AR-powered virtual try-on feature within its mobile app and website. All services are delivered by licensed estheticians and cosmetologists in private lash suites at independently owned and operated franchise locations.

Differentiator

Problem solved

Functional benefit

Brands

• GlamCam: Augmented reality (AR) application and web-based eyelash simulator that allows users to virtually try on different lash styles and volumes before their appointment.

Products and services

• Lash Extensions Semi-permanent eyelash extensions applied one-by-one to natural lashes using a patented application process, available in Classic, Hybrid, 3D, 6D, 8D Mega Volume, 10D Mega Volume, and Featherweight Volume styles. Designed for women seeking a natural-looking, longer-lasting lash line.
• Lash Lift Semi-permanent (4-6 weeks) curling treatment for natural lashes that gives a more youthful, lifted appearance without extensions; uses perm solution with a keratin conditioning treatment. Targeted at women wanting lifted lashes without daily curling.
• Featherweight Volume Lashes Ultra-lightweight Russian Volume lash extensions designed so customers may forget they are wearing them; uses proprietary wrap-around technology to increase retention and reduce fallout compared with traditional volume lashes.
• Brow Waxing and Tinting Professional brow shaping via waxing and tinting services offered to complement lash extension services and create a complete eye-area beauty service bundle.
• Brow Lamination Semi-permanent brow treatment that smooths and sets brow hairs in a desired direction for a groomed, full appearance; sold as an add-on to lash and brow services.
• Lash Tinting Service that darkens and enhances the appearance of natural lashes for clients wanting added definition without committing to extensions.
• Facial Waxing Professional facial waxing for various areas of the face, offered to complement the studio's lash and brow service portfolio.
• GlamCam Augmented Reality Try-On AR-powered virtual try-on feature that uses computer vision to overlay lash styles on user images in real time, helping prospective customers preview lash looks before booking a service at a studio.
• Monthly Membership Program Subscription program providing members with twice-monthly fill services at any U.S. studio for $89.99/month, plus member-only retail discounts. Over 117,000 active members generate more than half of systemwide revenue.
• Eyelash Foaming Cleanser Daily cleansing product formulated for cleaning lash extensions, sold through the e-commerce store and studio retail.
• NatureLashes Serum Lash serum formulated to promote healthy lash growth and condition natural lashes, sold as an aftercare product.
• Retractable Styling Wand Tool for combing and styling lash extensions to prevent buildup and remove debris; part of the lash aftercare product line.
• Protective Lash Coating Clear coating that helps protect eyelash extensions and the adhesive bond while adding shine and gloss.
• Strip Lashes Strip lashes sold via e-commerce as a lower-entry-point product for customers not yet ready for semi-permanent extensions; intended to recruit younger consumers into the brand.
• Eyeliner for Lash Extensions Oil-free eyeliner formulated to be safe for use with lash extensions; part of the brand's color cosmetics retail line.

Quantifiable outcome

• 28% comparable same-store sales growth year over year
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Beauty Changes Lives FoundationminorStrategic or Co-development Partner · 2 October 2018Partnership providing $2,250 tuition scholarships to five esthetics students annually. Recipients use funds to attend accredited aesthetics schools. Scholarship program supports the next generation of beauty professionals and helps address industry talent shortages.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Lash Lounge: Direct national competitor operating a franchised eyelash extension and lash lift studio model. Closely comparable in target demographic, service offering, and franchise structure, with a similar membership and recurring-revenue strategy.
• Deka Lash: Franchised eyelash extension studio chain with proprietary application methods and a recurring-membership model. Competes directly for the same affluent female customer base across overlapping geographies.
• Lash Affair Studios: Multi-location lash extension brand offering classic, hybrid, and volume lashes with a comparable studio-suite experience. Operates as a direct competitor in the franchise lash services space.

Emerging players

• Lashbar: Emerging franchise lash studio concept focused on affordable membership-driven lash services. Targets a similar demographic but with more value-oriented positioning that could pressure Amazing Lash pricing.
• Sugarlash PRO: Supplier and educator of professional lash extension products and training. Serves as an adjacent ecosystem player — its products and training reach many independent lash artists who compete with Amazing Lash studios.

Broad incumbents

• Drybar: Sister brand under WellBiz Brands portfolio offering blowout services in a similar franchise-located service model. Comparable in customer demographic, franchise structure, and PE backing, though in a different beauty category (hair vs. lashes).
• Radiant Waxing: Another WellBiz Brands sister concept offering waxing services in a franchise studio model. Shares corporate infrastructure, PE ownership, and service-format logic with Amazing Lash.
• European Wax Center: Public franchisor of waxing services with a comparable membership-based recurring revenue model and target customer (women seeking routine personal-care services). Broader incumbent in adjacent personal-care services.
• Ulta Beauty: National beauty retailer carrying lash care products (including those competing with Amazing Lash's retail line). Adjacent incumbent serving the same customer with at-home products that could substitute for in-studio services.

Others

• Beauty Industry Group: Professional beauty products holding company whose brands (including eyelash extension supplies) compete indirectly via product channel and may partner with or sell through franchise networks similar to Amazing Lash.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amazinglash
• YouTubeyoutube.com/amazinglashstudio
• Facebookfacebook.com/AmazingLashStudio
• Instagraminstagram.com/amazinglashstudio
• Pinterestpinterest.com/amazinglash

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Lash Studio