On the Cusp Pediatric Dentistry

What On the Cusp Pediatric Dentistry does

On the Cusp Pediatric Dentistry, PLLC is a private, founder-owned pediatric dental and orthodontic practice headquartered in Tulsa, Oklahoma. The firm operates three brick-and-mortar clinics — South Tulsa (8222 E. 103rd St.), Midtown Tulsa (4444 S. Harvard Ave., a 9,000 sq. ft. facility opened in 2019), and Stillwater (operated as a DBA under Stillwater Pediatric Dentistry) — serving the Tulsa metropolitan area and surrounding Oklahoma communities. The company is led by Dr. Ryan Roberts, a board-certified pediatric dentist since 2011 who also serves as Section Chief of Dental and Oral Maxillofacial Surgery at Saint Francis Hospital. Revenue is generated on a fee-for-service, professional-services basis across four core service lines: comprehensive pediatric dentistry (exams, cleanings, preventive and restorative care for infants through teens, including special-needs patients); orthodontics (interceptive and comprehensive treatment for children and adults, delivered by board-certified orthodontist Dr. Kelly Klontz with free consultations); laser dentistry using Fotona technology for no-shot, no-drill procedures on both hard and soft tissue; and laser frenectomy for tongue/lip tie release including lactation support. In-office sedation staffed by board-certified anesthesiologists and a pediatric-trained RN enables treatment of patients too young or anxious to cooperate. The practice accepts all dental insurance, submits paperwork on patients' behalf, and accepts cash, credit, HSA/FSA, Care Credit, and Sunbit financing.

The underlying clinical technology stack centers on third-party Fotona laser hardware applied across hard- and soft-tissue procedures, eliminating local anesthesia and sutures in many cases. Operational infrastructure uses Weave for online appointment booking and patient communications, with marketing and patient acquisition driven by an educational blog (active since 2013), Facebook and Instagram presence, an email newsletter, a Disney Cruise referral contest, community programs such as the Back to School Healthy Smiles school screenings (reaching 1,260+ elementary children) and the Halloween Candy Buy Back benefiting Operation Gratitude, and earned media coverage including KJRH Channel 2 and TulsaKids Magazine. The customer base is exclusively consumer (families with children), with no enterprise or institutional concentration; go-to-market is direct-to-consumer through brick-and-mortar clinics and community referral channels. The company has no disclosed funding rounds, no parent company, and no M&A activity; ownership and management are founder-led.

Based on observable signals — three operating locations, a multi-specialty provider roster of at least four dentists plus an orthodontist, expansion of service lines (orthodontics, laser, frenectomy, sedation) over time, and active community engagement — the practice appears to be in a steady multi-clinic operating posture rather than an early-stage growth phase. No AI/ML capabilities, proprietary software products, patents, or technology licensing arrangements are indicated.

Name

On the Cusp Pediatric Dentistry

Legal name

On the Cusp Pediatric Dentistry, PLLC

Website

https://onthecuspdds.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

On the Cusp Pediatric Dentistry is a founder-owned, multi-location pediatric dental and orthodontic practice operating three clinics across Oklahoma, serving infants through teens and adults with comprehensive care, orthodontics, laser dentistry, frenectomy, and in-office sedation.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB)

Keywords

• Pediatric dental services
• Children's orthodontics
• Laser dentistry
• Infant frenectomy
• Pediatric sedation dentistry

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including routine exams, cleanings, fluoride treatments, fillings, extractions, stainless steel and porcelain crowns. Services provided to infants, children, teens, and children with special needs.
2. Orthodontic Services: Interceptive and comprehensive orthodontics including braces and alignment treatments for children and adults. Free orthodontic consultations offered.
3. Sedation/Anesthesia Services: In-office sedation services provided by board-certified anesthesiologists for patients requiring general anesthesia during dental procedures.
4. Frenectomy Services: Laser frenectomy procedures for tongue tie and lip tie release in infants, children, and adults.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

On the Cusp Pediatric Dentistry provides specialized pediatric dental and orthodontic care for infants, children, teens, and patients with special needs across three Oklahoma offices. The practice delivers preventive care, restorative dentistry, interceptive and comprehensive orthodontics, laser-based procedures (including frenectomy), and in-office sedation/general anesthesia services through board-certified pediatric dentists and orthodontists.

Product overview

On the Cusp Pediatric Dentistry is a specialized pediatric dental practice offering a unified suite of services centered around pediatric dentistry and orthodontics. The core offerings include Pediatric Dentistry (routine exams, cleanings, preventive and restorative care for children from infancy through teens) and Orthodontics (braces and interceptive treatment for children and adults). Supporting sub-products include Laser Dentistry for pain-free procedures, Frenectomy for tongue/lip tie release, Sedation services for anxious patients, preventive treatments such as Dental Sealants and Silver Diamine Fluoride, restorative options including Composite Resin Fillings and various Crown types (Stainless Steel, Porcelain, and White Front/Silver Back), and Custom Mouth Guards for sports protection. The practice provides these services across multiple locations in the Tulsa metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Comprehensive dental care for children from infancy through teen years, including exams, cleanings, preventive care, and restorative treatments performed by board-certified pediatric dentists with specialized training. Aimed at families in the Tulsa and Stillwater, Oklahoma areas.
• Orthodontics Interceptive and comprehensive orthodontic treatment including braces and alignment correction for children and adults, provided by board-certified orthodontist Dr. Kelly Klontz with free consultations offered. Patients include children starting around age 7 for interceptive treatment and pre-teens/adults for comprehensive treatment.
• Laser Dentistry No-shot, no-drill dental procedures using laser technology for both tooth and soft tissue treatments, eliminating the need for local anesthesia and sutures with faster healing times. Used for pediatric fillings and soft tissue procedures.
• Frenectomy Laser-based surgical procedure to release tongue ties and lip ties, improving tongue and lip mobility to assist with breastfeeding, prevent dental decay, and address speech and digestive issues. Performed on infants, children, and adults using Fotona laser technology.
• Sedation Dentistry Sedation dentistry services including mild sedation, conscious sedation, and general anesthesia administered by board-certified anesthesiologists for young or anxious patients requiring treatment, including children too young to cooperate or those with special healthcare needs.
• Custom Sports Mouth Guards Custom-fitted protective mouth guards for children participating in sports, providing superior protection compared to stock or boil-and-bite options. Part of the practice's pediatric dental service line.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Operation GratitudeminorOthersThe practice participates in the Halloween Candy Buy Back program, purchasing candy from patients ($1 per pound up to 5 pounds) and shipping care packages to American military servicemen and women through Operation Gratitude. This is a charitable community initiative rather than a commercial partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Smile Doctors: One of the largest orthodontics-focused networks in the U.S., offering braces, aligners, and interceptive orthodontics for children and adults. Comparable because On the Cusp derives meaningful revenue from a similar interceptive/comprehensive ortho service line within a pediatric-led patient base.
• Children's Dental Health: Pediatric dental group practice operating multiple office locations with pediatric dentists, orthodontics, and preventive care. Direct comparable in patient demographic (infants through teens), service mix, and multi-site group-practice model.
• Adventure Dental, Vision and Orthodontics: Multi-location pediatric dental, orthodontic, and vision provider focused on children and families. Directly comparable in pediatric-first positioning, in-office service breadth, and family-targeted patient experience design.
• Dentistry for Children: Pediatric dental practice group with offices across multiple states providing dental and orthodontic care for infants through teens. Comparable as a pediatric-specialty group with similar clinical scope and patient demographic.

Broad incumbents

• Heartland Dental: Large multi-specialty dental group practice / DSO supporting hundreds of offices across general, cosmetic, orthodontic, and pediatric services. Comparable as a multi-site dental operator with overlapping services, but at vastly greater scale and breadth than On the Cusp's pediatric-only focus.
• Western Dental & Orthodontics: Large dental chain offering general dentistry, pediatric dentistry, and orthodontics, particularly in metropolitan and underserved markets. Comparable given the overlapping pediatric + ortho + multi-location service portfolio serving similar family demographics.
• Pacific Dental Services: National dental support organization providing administrative support to practices across general dentistry, pediatrics, orthodontics, and oral surgery. Comparable as a competing organizational/operating model that enables multi-site pediatric dental growth, though much larger and broader than On the Cusp.

Regional players

• TulsaKids Pediatric Dental Group: Regional pediatric dental practices serving the Tulsa, Oklahoma market and surrounding counties. Comparable given near-identical geographic catchment, family demographic, and pediatric service mix; would compete directly for the same patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OnTheCuspPediatricDentistry
• Instagraminstagram.com/onthecuspkids
• Xx.com/onthecuspdds

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On the Cusp Pediatric Dentistry