What Dentistry for Children does

Dentistry for Children is a private pediatric dental practice network operating 23 office locations across the metro Atlanta, Georgia region — including Austell, Buford, Atlanta, Conyers, Cumming (two sites), Dawsonville, Douglasville, Dunwoody, Gainesville, Stockbridge (two sites), Suwanee, McDonough, Morrow, Peachtree City, Roswell, Sandy Springs, Smyrna, Snellville, Stone Mountain, Union City, and Woodstock. The firm provides specialized dental care for infants, children, adolescents, teens, and patients with special needs, organized across three service pillars: preventive care (exams, cleanings, sealants, fluoride, custom mouthguards, nutritional counseling), restorative care (fillings, pediatric crowns, pulp therapy, extractions, space maintainers), and specialized procedures (nitrous oxide, oral conscious and IV sedation, frenectomies, oral surgery referrals, dental emergencies, and infant/toddler first visits). Orthodontic treatment is delivered via a referral partnership with Family Orthodontics, and complex pediatric oral surgery is channeled through Oral Surgery 4 Georgia.

The business operates on a fee-for-service revenue model billed through commercial insurance (PPO), HSA/FSA plans, and Georgia Medicaid, supplemented by flexible financing options for uninsured patients and a $149 promotional New Patient Special for self-pay consumers (covering exam, cleaning, fluoride, and X-rays). Distribution is direct-to-consumer through 23 physical offices, the NexHealth online scheduling platform, phone scheduling at (770) 692-1000, and inbound referrals from other healthcare providers and community resources. Marketing relies on organic Facebook and Instagram presence, published patient testimonials, and referral partnerships. The firm is organized under the D4C Dental Brands corporate umbrella, which maintains additional multi-state locations (Maryland Facebook pages for Columbia, Cross Keys, Gambrills, Laurel, Olney, and Potomac). Total headcount spans 251-500 employees, with Clinical Director Dr. Lisa Shilman, DDS (Pediatric Dentistry Residency, Maimonides Hospital; DDS, NYU College of Dentistry) overseeing clinical standards. Strategic core partners include Family Orthodontics (22 metro Atlanta orthodontic locations), Children's Dental Sedation Center, and Oral Surgery 4 Georgia.

Revenue figures are not disclosed, and no venture capital, private equity, or public-company ownership signals were identified in the input data. The firm's multi-location DSO model, broad insurance acceptance (including Medicaid), 39+ pediatric specialists, and embedded referral ecosystem form the basis of its competitive position.

Name

Dentistry for Children

Legal name

Dentistry for Children

Website

https://dentistry4children.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Dentistry for Children operates 23 pediatric dental offices across metro Atlanta, GA, delivering preventive, restorative, sedation, and oral surgery services for infants, children, teens, and special needs patients. The practice operates under D4C Dental Brands and partners with Family Orthodontics and Oral Surgery 4 Georgia.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Pediatric dentistry
• Preventive dental care
• Restorative dental care
• Special needs dentistry
• Pediatric oral surgery

Headquarters

HQ city

Austell

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fee-for-Service Dental Care: Standard dental service billing for examinations, cleanings, preventive care, restorative treatments, and surgical procedures. Revenue generated through direct patient payments, insurance reimbursements from commercial insurance (PPO, HSA, FSA), and Medicaid state insurance plans.
2. New Patient Special: $149 promotional offering for new self-pay patients including comprehensive exam, cleaning, fluoride treatment, and X-rays. One-time promotional pricing to attract new patients.
3. Flexible Financing Options: Payment plans and financing options offered to patients without insurance coverage or those seeking flexible payment arrangements beyond standard fee-for-service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dentistry for Children operates 23 pediatric dental offices across metro Atlanta, Georgia, delivering comprehensive dental care to infants, children, adolescents, and teens. The practice provides preventive care (exams, cleanings, sealants, fluoride), restorative treatments (fillings, crowns, pulp therapy, extractions), and specialized services including sedation dentistry, special needs care, frenectomies, oral surgery, and emergency dental care, with orthodontic referrals coordinated through Family Orthodontics.

Product overview

Dentistry for Children operates as a multi-location pediatric dental practice with 23 offices across the Atlanta metro area. The company offers a unified platform of pediatric dental services organized around preventive care (exams, cleanings, sealants, fluoride), restorative treatments (fillings, crowns, pulp therapy, extractions), and specialized services (sedation dentistry, special needs care, frenectomies, oral surgery, and emergency care). Their service portfolio also includes infant/toddler care and orthodontic referrals through their Family Orthodontics partner. The practice accepts various insurance plans (PPO, HSA, FSA, Medicaid) and offers a $149 new patient special as an entry point.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dental Exams & Cleanings Routine dental exams and professional cleanings for children, including plaque and tartar removal, polishing, and fluoride treatment when necessary. Foundation service for lifelong oral health.
• Preventive Dental Care Comprehensive preventive services including dental sealants, fluoride treatments, custom sports mouthguards, nutritional counseling, and oral hygiene education for children.
• Restorative Dental Care Restorative treatments including tooth-colored fillings, pediatric dental crowns, pulp therapy (baby root canal), tooth extractions, and space maintainers.
• Special Needs Dentistry Specialized dental care for children with developmental, physical, sensory, behavioral, cognitive, or emotional differences, with personalized appointments and flexible scheduling.
• Sedation Dentistry Various sedation options including nitrous oxide (laughing gas), oral conscious sedation, and IV sedation for anxious patients or complex procedures, administered by professional anesthesiologists at partner Children's Dental Sedation Center locations.
• Frenectomies Surgical procedure to release tongue-tie or lip-tie conditions using laser or scalpel techniques, with minimal discomfort and quick healing times.
• Pediatric Oral Surgery Oral surgical procedures for children including tooth extractions, frenectomies, and emergency surgery, with collaboration to Oral Surgery 4 Georgia for complex cases.
• Pediatric Dental Emergencies Emergency dental care for toothaches, broken/chipped/cracked teeth, knocked-out teeth, and bitten tongue or lip, with immediate scheduling and follow-up care.
• Infant and Toddler Care Specialized first dental visit services for infants and toddlers, following American Academy of Pediatric Dentistry recommendations of first visit by age 1.
• Orthodontic Referrals Referral services to Family Orthodontics partner for orthodontic evaluation and treatment including traditional metal braces, clear ceramic braces, and clear aligners for patients of all ages.
• $149 New Patient Special New patient promotional offer including comprehensive exam, cleaning, fluoride treatment, and X-rays for self-pay patients at a one-time fee of $149.

Quantifiable outcome

• Accepted at most dental insurance plans including PPO, HSA, FSA, and Medicaid state insurance plans
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Family OrthodonticscoreGTM or Marketing PartnerTrusted orthodontic partner with 22 locations throughout metro Atlanta for comprehensive orthodontic treatment. Provides traditional metal braces, clear ceramic braces, and clear aligners for patients of all ages. Dentistry for Children refers patients requiring orthodontic treatment and facilitates coordinated care with shared dental records.
• Children's Dental Sedation CentercoreStrategic or Co-development PartnerProvides dental sedation options beyond nitrous oxide at locations in Gainesville, Stockbridge, and Lake Hearn Drive in Atlanta. Offers oral conscious sedation and IV sedation administered by professional anesthesiologists for complex procedures or patients with higher anxiety.
• Oral Surgery 4 GeorgiacoreStrategic or Co-development PartnerProvides pediatric oral surgery services including tooth extractions, frenectomies, and emergency surgery at multiple locations throughout metro Atlanta. Specializes in pediatric oral surgical needs and sedation dentistry services. Cumming Midway: 770-796-4596 and 770-599-5769; Stockbridge: 770-562-7458; Stone Mountain: 770-580-2180; Gainesville: 770-758-5243

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: Largest dental support organization in the US with 1,700+ offices across general and specialty dentistry. While not exclusively pediatric, Heartland competes for the same dentist labor pool and increasingly targets pediatric and orthodontic segments, making it a direct competitive threat for talent and patients in overlapping Southeast markets.
• Pacific Dental Services: Large dental support organization supporting 900+ practices including pediatric offices across the US. PDS's specialty service expansion and integrated specialty model (orthodontics, oral surgery, pediatrics under one umbrella) directly mirrors Dentistry for Children's partnership-based approach.
• Aspen Dental: Major DSO with 1,000+ locations providing general, specialty, and pediatric dental services nationwide. Aspen's ClearChoice and pediatric expansion strategies overlap with Dentistry for Children's mid-market family positioning and Medicaid-accepting approach.
• Great Expressions Dental Centers: Multi-state dental support organization with 300+ practices including pediatric service lines. Competes for Medicaid patients and pediatric specialists in overlapping Southeast and mid-Atlantic markets where D4C brands also operate.

Direct peers

• Pediatric Dental Group: Mid-size pediatric dental group practice with multiple locations in the Kansas City area, offering comprehensive pediatric services, orthodontics, and special needs care. Comparable in size, scope, and pediatric-only focus to Dentistry for Children.
• Charlotte Pediatric Dentistry: Multi-location pediatric dental practice serving the Charlotte, NC metro area with comparable service breadth including special needs care, sedation, and orthodontic referrals. Directly comparable single-region pediatric DSO competing in adjacent Southeast geography.
• Children's Dental Health (Pediatric Dental Associates): Multi-location pediatric dental group practice with 20+ offices across Pennsylvania and New Jersey offering exams, cleanings, orthodontics, and special needs care. Highly comparable operating model with similar size, scope of services, and Medicaid acceptance strategy.
• Benevis: Dental support organization focused on Medicaid-accepting practices with 100+ affiliated offices including pediatric-focused brands. Comparable Medicaid-centric strategy and pediatric practice mix, though broader geographic footprint dilutes any single-market density advantage.

Others

• D4C Dental Brands (parent): The corporate parent of Dentistry for Children and other affiliated pediatric dental brands across multiple states. While not a direct competitor (same ownership), it is the relevant comparable for valuation and operational benchmarking of the Atlanta-region practice.

Emerging players

• Smile Direct Club (now SDC Holdings successors): While primarily focused on adult orthodontics, SDC disrupted the dental channel by offering direct-to-consumer clear aligner therapy. Its emergence pressured pediatric and orthodontic practices to differentiate on clinical experience, special needs care, and integrated service offerings—areas where Dentistry for Children competes effectively.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dentistryforchildrengeorgia
• Instagraminstagram.com/dentistryforchildrenga
• Xx.com/childrensdds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentistry for Children