What L'Agence Verte does

L'Agence Verte is a French strategic and creative communication consultancy founded in 1992 as the first communication agency in France dedicated to sustainable development. Operating from its Puteaux headquarters under the legal entity Sauret Consultants (SAS), the agency serves enterprises, governments, and NGOs seeking to translate environmental and social commitments into stakeholder-facing communication. Its portfolio spans long-tenured municipal clients (Ville de Chambly, Mairie de Paris, AMF, Agence Bio), advocacy NGOs (Emmaüs, France Nature Environnement, SIDA Info Service, Fondation Danièle Mitterrand), and enterprises (Bouygues Construction, Vents de Dunkerque). Since 2021, L'Agence Verte has operated as the responsible communication pure player within Havas Paris, while preserving its boutique identity and mission-driven positioning. In 2019, it became the first French communication agency to adopt société à mission status.

The service portfolio is organized around four offerings: PLAIDOYER (advocacy and influence campaigns), COLLECTIF (collective co-development across stakeholder coalitions), INFLUENCE DIGITALE (digital influence marketing delivered through a technology partnership with French startup Fav-Icon), and SUSTAINABLE START (strategy and creative services tailored to green tech and social-economy startups). Revenue is generated through quote-based professional services engagements with no proprietary technology platform, no publicly disclosed pricing, and no software product. The co-design methodology — joint briefing with clients, stakeholders, and the agency's strategic/creative team — is the core operating model, supported by a Pacte Positif client engagement charter grounded in 30 years of anti-greenwashing expertise.

Marketing and thought leadership run through the Green Feed editorial platform on Medium, a Behance portfolio, and an organic social presence on Twitter, LinkedIn, Instagram, and Facebook. Geographic operations are confined to France, with no documented international expansion outside the Havas network footprint. Headcount, revenue, and funding data are not disclosed, and the agency is described as a small, agile, independent team. The business model is project-based consultancy with no disclosed recurring revenue or SaaS-style pricing mechanics.

Name

L'Agence Verte

Legal name

Sauret Consultants

Website

https://agenceverte.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Agence Verte is a French strategic communication consultancy founded in 1992 as France's first sustainable-development-focused agency. It serves enterprises, governments, and NGOs with advocacy, collective development, and digital influence services, operating within Havas Paris since 2021.

Ownership category

akta.pro rank

Product category

Strategic Communication Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Responsible communication consulting
• Sustainable development communication
• Advocacy campaign services
• Influence marketing solutions
• Green tech startup support

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communication Consulting: Professional consulting services for responsible communication, including strategy development, creative campaigns, and stakeholder engagement. Revenue generated through client service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

L'Agence Verte is a strategic and creative communication consultancy specializing in responsible/sustainable communication. It sells advocacy campaigns, collective co-development engagements, digital influence marketing, and tailored communication services for green tech and social economy startups to enterprises, public-sector bodies, NGOs, and advocacy organizations in France.

Product overview

L'Agence Verte is a pure-player responsible communication agency offering an integrated suite of services: PLAIDOYER for advocacy and influence campaigns, COLLECTIF for collective co-development initiatives, INFLUENCE DIGITALE powered by the Fav-Icon technology for digital influence marketing, and SUSTAINABLE START for green tech startups. The agency operates on a co-design methodology with clients and stakeholders, creating positive pacts grounded in 30 years of anti-greenwashing expertise. The Green Feed platform complements the service offering as an editorial and thought leadership hub.

Differentiator

Problem solved

Functional benefit

Brands

• Green Feed: The agency's editorial platform sharing opinions, events, news, and viewpoints on green energy, climate, biodiversity, disability, organic food, sustainable mobility, and social economy.
• Fav-Icon
• Pacte Positif
• Sustainable Start

Products and services

• PLAIDOYER (Advocacy) Advocacy and influence communication services for organizations and brands that have a cause to defend and need to be heard by citizens and stakeholders. The agency creates the conditions to open ears and hearts, strengthens messages, and designs innovative influence communication devices deployable across territories, leveraging 30 years of engaged communication expertise to make communication a strategic lever for positive impact and behavioral change.
• COLLECTIF (Collective Co-development) Collective co-development service that recruits and animates collectives of stakeholders united around a shared communication objective to pool resources and achieve more with less. The agency mobilizes an ecosystem of experts, NGOs, influence relays, and consumer associations alongside clients to address sustainability challenges and United Nations Sustainable Development Goals (ODD/SDGs).
• INFLUENCE DIGITALE (Digital Influence) Digital influencer marketing service for organizations, enterprises, and brands seeking to create positive preference around their products, services, and information campaigns. Powered by Fav-Icon technology, the service provides affinity-based targeting of influencers aligned with brand values and messages, with optimized ROI in terms of content quality, integrity, and reach volume.
• SUSTAINABLE START Strategic and creative communication offer adapted to the launch budgets of green tech and social/solidarity-economy (ESS) startups with innovative sustainable solutions. Designed to help entrepreneurs of positive change turn their innovative solutions into credible alternatives and grow alongside the agency.

Quantifiable outcome

• 16.3% election result for Europe Écologie at European elections

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Havas PariscoreStrategic or Co-development Partner · 1 January 2021L'Agence Verte became the pure player of responsible communication within Havas Paris in 2021, marking a significant integration into a larger communication group while maintaining its mission-driven approach and expertise in sustainable communication.
• Vents de Dunkerque ConsortiumminorStrategic or Co-development Partner · 1 January 2019Partnership with the offshore wind energy consortium and renewable energy syndicate to support wind energy communication in France.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global communications firm whose Edelman Trust and sustainability practices serve many of the same purpose-led and ESG-driven briefs L'Agence Verte targets. Comparable as a leading PR firm with deep sustainability expertise, but at global scale with much larger teams.
• BCW (Burson Cohn & Wolfe): Global public relations and communications agency with a dedicated Purpose and sustainability practice. Comparable to L'Agence Verte as a major PR firm with purpose-led expertise, but operating at global scale with proprietary tools and broader service portfolio.
• Havas Paris: Parent agency of L'Agence Verte and one of France's largest communication groups. Provides the broader Havas portfolio context in which L'Agence Verte operates as the responsible-communication pure player, and represents the most obvious structural peer within the same holding structure.
• Publicis Consultants: French arm of Publicis Groupe offering corporate, public affairs, and sustainability communications. Comparable as a France-anchored incumbent in the same purpose-led communications segment, with broader service portfolio and corporate backing.
• FleishmanHillard: Global PR and communications network with established sustainability and purpose practices serving large enterprises and NGOs. Comparable as a global incumbent in purpose-driven communications, contrasting L'Agence Verte's boutique scale with multi-region delivery capability.

Direct peers

• Greenflex: French consultancy specialized in sustainable development and CSR strategy, offering strategic advice and communication to enterprises. Directly comparable as a France-based sustainability-focused strategic and communications firm serving similar enterprise and public-sector clients.
• UTOPIES: Founded by Élisabeth Laville, UTOPIES is a French strategy and innovation consultancy dedicated to sustainable development. Comparable to L'Agence Verte in its French footprint, sustainability focus, and B2B advisory model for organizations seeking positive impact transformation.
• Carbone 4: French independent consultancy specialized in climate strategy, carbon accounting, and sustainability advisory. Comparable as a French sustainability-focused advisory firm that often partners with communications agencies like L'Agence Verte on climate transition campaigns for enterprises and institutions.
• Des Enjeux et des Hommes: French communication and consultancy agency specialized in CSR, sustainability and responsible business. Closely comparable to L'Agence Verte in France-based positioning, sustainability focus, and consulting-led communications model serving enterprises and NGOs.

Others

• Kantar Sustainability: Global insights and consulting division of Kantar focused on sustainability research, ESG measurement, and brand purpose. Comparable as an ecosystem participant in the responsible-communication value chain, providing the data and measurement layer that L'Agence Verte's campaigns depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lagenceverte
• Facebookfacebook.com/lagenceverte
• LinkedInlinkedin.com/company/agence-verte
• Instagraminstagram.com/lagenceverte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Agence Verte