Krogarna

What Krogarna does

Krogarna is a Stockholm-based, private Swedish company founded in 2012 that operates a digital education and advisory platform aimed at the hotel, restaurant, and food industries. The company self-describes as 'Sweden's leading training partner' for these verticals and delivers an integrated offering that combines certified online courses with regulatory representation services.

The product portfolio centers on four compliance-aligned online courses — Serveringstillstånd (1,190 kr), Ansvarsfull Alkoholservering/AAS (2,599 kr), Grundkurs i livsmedelshygien/HACCP (1,650 kr), and Tobakstillstånd — built on a video-course platform with section quizzes, a 90% pass threshold, and digital certification. Complementary services include Ombudshjälp (permit application and authority representation), Egenkontrollprogram (self-control program development), and Föreläsningar (lectures). A membership subscription adds free phone advisory and ombudsman discounts on top of the one-time course and project fees. Course delivery is handled through krogarna.se, where customers buy and start immediately; a new customer portal launched on 6 July 2026 replaced the prior system.

Customers range from individual restaurant operators and SMBs (e.g., Deli Molinari AB, Creme, Winefulness) to named enterprises including IKEA, Scandic, and Stureplansgruppen. The company states it acts as ombudsman for hundreds of restaurateurs per year and holds a 4.6/5 rating across 444 reviews on Reco.se. Operations are Sweden-only, headcount is 1-10, and no funding rounds or revenue figures are disclosed. Distribution relies primarily on content marketing via 197 published articles and the Reco.se review channel, with phone and email support used mid-funnel.

Name

Krogarna

Website

https://krogarna.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Krogarna is a Stockholm-based Swedish company that sells certified online compliance courses (alcohol serving, food hygiene, tobacco permits) and acts as an ombudsman for restaurant permit applications, serving SMBs and enterprises like IKEA, Scandic, and Stureplansgruppen within Sweden's hospitality industry.

Ownership category

akta.pro rank

Product category

Hospitality Compliance Training

SIC

Services-Educational Services (8200)

akta.pro primary industry

Food Safety, Sanitation & HACCP Training (EDAOAKAG)

akta.pro secondary industries

Food Safety & Workplace Sanitation (HACCP, Hygiene) (EDABAEAN), Regulatory Consulting & Compliance Program Management (FDA/USDA/EFSA) (AFALADAC)

Keywords

• Hospitality compliance training
• Alcohol serving certification
• Food hygiene training
• Tobacco permit education
• Restaurant regulatory services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Education Courses: The company sells certified online courses individually. Customers purchase courses directly online, pay, and start immediately. Courses include serveringstillstånd (knowledge exam prep), ansvarsfull alkoholservering (responsible alcohol serving), grundkurs i livsmedelshygien (HACCP food hygiene), and tobakstillstånd (tobacco). Digital certificates are provided upon completion.
2. Ombudsman/Representation Services: Krogarna acts as an ombudsman representing restaurateurs in permit applications and authority communications. They charge for ombudsman services and offer membership with discounts on these services.
3. Membership Program: Customers can purchase membership which provides access to a broader range of services, free telephone advice, and discounts on ombudsman services. Membership is an additional recurring or subscription-style revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Krogarna sells certified online training courses for the Swedish hospitality industry, including serveringstillstånd (alcohol serving permit preparation), ansvarsfull alkoholservering (responsible alcohol serving), grundkurs i livsmedelshygien (HACCP food hygiene), and tobakstillstånd (tobacco permit). The company also provides ombudsman representation services that handle permit applications and authority communications on behalf of restaurant owners, along with self-control program development, lectures, and a membership program.

Product overview

Krogarna is Sweden's leading training and advisory partner for hotels, restaurants, and food businesses, offering a digital learning platform with certified online courses and supplementary advisory services. The core product portfolio consists of four main training courses: Serveringstillstånd (serving permit preparation, 1,190 kr), Ansvarsfull Alkoholservering (responsible alcohol service, 2,599 kr), Grundkurs i livsmedelshygien (food hygiene/HACCP, 1,650 kr), and Tobakstillstånd (tobacco permit training). These are complemented by three advisory services: Ombudshjälp (permit application representative services), Egenkontrollprogram (self-control program development), and Föreläsningar (lectures). A membership program provides additional benefits including free phone consultation and service discounts. The company serves as an ombudsman for hundreds of restaurateurs annually and assists businesses like IKEA, Scandic, and Stureplansgruppen.

Differentiator

Problem solved

Functional benefit

Products and services

• Serveringstillstånd (Klara kunskapsprovet) Online training course preparing candidates for the knowledge test required to obtain a Swedish alcohol serving permit (serveringstillstånd). Includes films, course materials, section quizzes, and a final exam, priced at 1,190 kr. Designed for restaurant owners, managers, and staff who must pass the knowledge exam to legally serve alcohol.
• Ansvarsfull Alkoholservering (AAS) Online practical training for responsible and legal alcohol service in Swedish hospitality venues, covering alcohol law, intoxication assessment, and server responsibilities. Provides a digital certificate valid for the entire staff of a venue, priced at 2,599 kr. Led by a former police officer with restaurant-inspection experience.
• Grundkurs i livsmedelshygien (HACCP) Online basic food hygiene training that meets Swedish Food Agency (Livsmedelsverket) requirements and covers HACCP principles. Designed for hospitality and food-business staff to complete digitally, priced at 1,650 kr.
• Tobakstillstånd Online education covering the Swedish Tobacco and Similar Products Act, electronic cigarettes, and tobacco-free nicotine products, with knowledge testing required before certification. Includes 5 teacher-led films, section quizzes (90% pass threshold), and a final diploma. Aimed at hospitality and retail operators who sell tobacco or nicotine products and require a tobacco permit.
• Ombudshjälp Representative (ombudsman) service in which Krogarna handles permit applications and authority communications on behalf of restaurant owners. Designed for restaurateurs who want expert guidance through Swedish alcohol, tobacco, and outdoor-serving permit processes without managing the paperwork themselves.
• Egenkontrollprogram Development of self-control (egenkontroll) programs for food-safety and tobacco compliance in hospitality operations. Targets restaurant owners who need documented internal control programs aligned with Swedish regulatory requirements.
• Föreläsningar In-person or remote lectures on restaurant industry topics, regulations, and best practices. Delivered for hospitality operators and staff who need deeper group-based training beyond the standard online courses.
• Medlemskap Membership program providing access to a broader range of services, free telephone advice, and discounts on Krogarna's ombudsman services. Targets recurring hospitality operators who want ongoing regulatory support beyond individual course purchases.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• IKEAminorStrategic or Co-development PartnerKrogarna provides training, legal services, and government liaison for IKEA's restaurant operations as part of its broad customer base. IKEA is listed as one of the businesses Krogarna helps annually.
• ScandicminorStrategic or Co-development PartnerKrogarna provides training, legal services, and government liaison for Scandic's hospitality operations. Scandic is listed as one of the businesses Krogarna helps annually.
• StureplansgruppenminorStrategic or Co-development PartnerKrogarna provides training, legal services, and government liaison for Stureplansgruppen's restaurant group operations. Stureplansgruppen is listed as one of the businesses Krogarna helps annually.
• Life in MindminorStrategic or Co-development PartnerKrogarna partnered with Life in Mind to offer an online education course that can save lives, referenced as being launched around November 2020.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Svenska Dryckesakademin: Swedish drinks and hospitality education body offering sommelier and beverage training — overlapping audience of Swedish restaurateurs and bar staff that Krogarna also serves.
• Kunskapskrav.se: Swedish provider of alcohol server knowledge-test preparation and exam booking for the hospitality industry — directly overlapping with Krogarna's Serveringstillstånd and AAS courses in both product and target customer.
• Alkoholutbildning.se: Online Swedish platform offering responsible alcohol service training and exam prep — directly competes with Krogarna's Ansvarsfull Alkoholservering (AAS) offering to restaurant and bar staff.
• Restaurangakademien: Swedish vocational training provider focused on restaurant and hospitality courses — competes for the same restaurateur training wallet and Swedish HORECA compliance upskilling demand.

Broad incumbents

• Movant: Swedish vocational education provider (part of Academedia) offering professional and adult education courses — broader incumbent addressing overlapping Swedish workforce training demand.
• Hermods: Large Swedish vocational and corporate training provider offering courses across many industries including hospitality — broader incumbent that competes for the same corporate training budget as Krogarna.
• TUC Sweden: Swedish vocational/professional education group with broad course catalog including workplace safety and compliance training — competes for the same corporate and individual compliance training spend in Sweden.
• SHR (Sveriges Hotell- och restaurangföretagare): Swedish hospitality industry employer association providing compliance guidance, training resources, and lobbying for hotels and restaurants — broader in scope than Krogarna but addresses overlapping member training and regulatory needs.

Others

• Livsmedelsverket (Swedish Food Agency): Swedish government agency that defines and administers food hygiene (HACCP) requirements — the regulatory body whose standards Krogarna's Grundkurs i livsmedelshygien course is built around; potential free-resource threat to paid training.
• Reko (Reco.se): Swedish review/reputation platform hosting Krogarna's 444 reviews and "Rekommenderat företag" badge — adjacent ecosystem infrastructure that drives customer trust and lead generation for Krogarna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Krogarna_se
• Facebookfacebook.com/Krogarna
• LinkedInlinkedin.com/company/krogarna-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krogarna