Plymouth Gin

What Plymouth Gin does

Plymouth Gin is a premium heritage gin producer and the operator of England's oldest working gin distillery, founded in 1793 and continuously producing from the Black Friar's building in Plymouth — a protected national monument dating to the early 1400s. The company produces a portfolio of gin expressions built around a proprietary blend of seven hand-selected botanicals (juniper, coriander, cardamom, angelica, orris root, lemon peel, and orange peel), following a 200-year-old recipe transmitted verbally through generations of Master Distillers. Its product line includes Plymouth Gin Original (41.2% ABV), Navy Strength (57% ABV), Sloe Gin, Fruit Cup, Mr King's 1842 Recipe (single-origin Italian juniper), Plymouth Honey, and limited editions such as the Ocean Edition co-developed with the Ocean Conservation Trust.

The business operates as a subsidiary of the Pernod Ricard group, structured under Chivas Brothers International Limited (Scottish entity) and Pernod Ricard UK Limited (English data controller). Its go-to-market combines three motions: (1) global product distribution through Pernod Ricard's wholesale network to retail stores and bars; (2) direct-to-consumer e-commerce and newsletter subscription on its own website; and (3) experiential revenue via the Gin Connoisseur's Tour at the Black Friar's Distillery and the on-site Refectory Bar and Cocktail Lounge. Marketing is anchored on heritage storytelling, cocktail culture content, and ESG partnerships rather than direct paid acquisition.

The customer base is consumer-led and segmented into gin connoisseurs, home bartenders, and experience-seeking tourists. Plymouth Gin holds multiple international spirits awards (San Francisco World Spirits Competition Gold, The Gin Masters Gold/Master, IWSC Silver) and has limited editions supporting environmental causes. It generates no proprietary revenue disclosure as a non-reporting subsidiary, and operates with no disclosed AI/ML or digital-platform technology layer beyond standard marketing tooling.

Name

Plymouth Gin

Legal name

Chivas Brothers International Limited

Website

https://plymouthgin.com

Company type

Private

Founded year

1793

Operating status

Operating

Headcount range

1–10 employees

Short description

Plymouth Gin is a premium heritage gin producer and England's oldest working distillery (est. 1793), owned by Pernod Ricard. It sells a seven-botanical gin portfolio plus limited editions through global wholesale, DTC e-commerce, and on-site distillery experiences.

Ownership category

akta.pro rank

Product category

Premium Spirits — Gin

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Premium gin production
• Botanical spirit distillation
• Craft gin distillery
• Distillery tours experiences
• Spirits manufacturing

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Gin Product Sales: Direct sales of gin products including Plymouth Original Gin, Plymouth Gin Navy Strength, Plymouth Sloe Gin, Plymouth Gin Fruit Cup, Mr King's 1842 Recipe, Plymouth Honey, and limited edition bottles. Products are sold through the company's own e-commerce platform and presumably through retail distribution.
2. Distillery Tours and Experiences: Revenue generated from gin connoisseur's tours at the Black Friar's Distillery, including tutored tasting sessions of Plymouth Gin Original and Plymouth Sloe Gin. Also includes bar and dining experiences at the Refectory Bar and Cocktail Lounge.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Plymouth Gin manufactures and sells premium English gin from the Black Friar's Distillery in Plymouth, England — England's oldest working gin distillery in continuous production since 1793. The brand produces a portfolio of gins (Original, Navy Strength, Sloe Gin, Fruit Cup, Honey, plus limited editions) using a proprietary seven-botanical recipe, and operates distillery tours, tasting experiences, and an on-site Refectory Bar and Cocktail Lounge.

Differentiator

Problem solved

Functional benefit

Products and services

• Plymouth Gin Original The flagship Plymouth Gin at 41.2% ABV, made with seven hand-selected botanicals (juniper, angelica, cardamom, coriander, lemon peel, orris root, orange peel). Sold to individual consumers for premium gin consumption and cocktail making.
• Plymouth Gin Navy Strength

Quantifiable outcome

• Featured in 34 cocktail recipes in The Savoy Cocktail Book (1930)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ocean Conservation TrustcoreStrategic or Co-development Partner · 1 January 2022Plymouth Gin partnered with the Ocean Conservation Trust to help safeguard seagrass habitats, one of the most precious marine ecosystems. The partnership involves a £1 donation to the Ocean Conservation Trust for every bottle of Plymouth Gin sold in the UK, supporting protection and regeneration of seagrass beds equivalent to 59 football pitches. The collaboration includes installing marker buoys to protect seagrass from boat anchoring, designated boat parking spots, environmental DNA sampling, and educational programs for water users about seagrass preservation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Malfy Gin: Malfy is an Italian premium gin owned by Pernod Ricard. It shares Plymouth Gin's corporate parent and overlaps in the premium botanical gin segment, with a lifestyle and travel-inspired brand positioning aimed at similar cocktail-enthusiast consumers.
• Aviation American Gin: Aviation is a craft American gin owned by Davos Brands, with Diageo as a strategic investor. It targets cocktail-culture consumers in the same premium-and-above segment as Plymouth Gin, particularly in the US market where Plymouth Gin is underrepresented.

Direct peers

• Hendrick's Gin: Hendrick's is a super-premium gin owned by William Grant & Sons, produced in Scotland. It overlaps directly with Plymouth Gin in targeting discerning gin enthusiasts, cocktail culture consumers, and the experiential/quirky brand positioning segment.
• Sipsmith London Dry Gin: Sipsmith is a London-based craft gin distiller now part of Beam Suntory. It competes with Plymouth Gin in the UK craft/premium gin category, particularly among home bartenders and gin connoisseurs seeking heritage and craft positioning.
• Bombay Sapphire: Bombay Sapphire is a globally distributed premium gin owned by Bacardi. It competes directly with Plymouth Gin across retail and on-premise channels, targeting the same cocktail enthusiast and home bartender segments with a botanical-forward positioning.
• Tanqueray: Tanqueray is a global premium gin owned by Diageo. It competes head-to-head with Plymouth Gin in the premium-and-above gin segment across on-premise and retail channels, sharing the same target consumer of cocktail-aware gin drinkers seeking botanically distinctive profiles.
• The Botanist Islay Dry Gin: The Botanist is a premium craft gin produced by Bruichladdich Distillery. It overlaps with Plymouth Gin in targeting gin aficionados who value provenance, distinctive botanical blends, and distillery heritage, and competes for similar cocktail and sipping occasions.
• Beefeater Gin: Beefeater is a London Dry gin also owned by Pernod Ricard and distilled in the UK. It is the most directly comparable Plymouth Gin peer: same corporate parent, same category, similar distribution channels, and overlapping target market in premium UK and international gin consumers.

Broad incumbents

• Gordon's Gin: Gordon's is the world's best-selling gin, owned by Diageo. It sits at the mainstream tier rather than directly competing in Plymouth's premium niche, but it dominates the broader gin shelf and sets pricing benchmarks against which Plymouth Gin's premium positioning must justify itself.

Others

• Chivas Brothers (Pernod Ricard subsidiary): Chivas Brothers is the Pernod Ricard subsidiary that operates the Plymouth Gin website and shares production, distribution, and corporate infrastructure with the brand. It is an internal corporate peer that operates other Scotch and spirits brands and provides shared services relevant to Plymouth Gin's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/plymouthgin
• Facebookfacebook.com/PlymouthGin
• Xtwitter.com/PLYMOUTHGIN
• YouTubeyoutube.com/channel/PLYMOUTHGIN
• LinkedInlinkedin.com/company/plymouth-gin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plymouth Gin