Equal
Equal is a Jaipur-based Indian manufacturer of weighing scales, weighbridges, and proprietary Estek load cells, serving retail, jewelry, logistics, mining, and food processing customers across India with export presence in Nepal, Bangladesh, and Bhutan.
- Company typePrivate
- Founded2003
- HeadquartersJaipur, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Equal does
Equal (legally Unique Power Technologies) is a Jaipur, Rajasthan-based manufacturer of weighing scales and weighbridges, founded in 2003 and operating across both B2C retail and B2B industrial channels. The company maintains an ISO 9001:2008 certified 16,000+ sq. ft. manufacturing facility in Jaipur producing a full product portfolio spanning jewelry scales (10mg precision, Class-II certified), table-top scales, platform scales, heavy-duty industrial scales (1-10 MT capacity), and truck weighbridges (20-120 MT capacity) in both pit-type and pitless configurations. The technology stack centers on proprietary Estek load cells (Double Ended Shear Beam and Cup & Ball Type) developed in-house, paired with embedded digital indicators and a LAN-based weighbridge software suite supporting multi-bridge management, barcode/QR generation, GST invoicing, fingerprint login, and WhatsApp messaging integration.
The company derives revenue primarily through one-time hardware sales (weighing scales, weighbridges, load cells) and software licenses, with a small services overlay through pan-India engineer installation. Distribution is anchored on a direct-to-consumer e-commerce storefront at equalscale.com supplemented by direct enterprise sales for customized weighbridges; international sales reach Nepal, Bangladesh, and Bhutan. Customer segments are deliberately diversified across retail, jewelry, logistics and warehousing (including Amazon), mining and transport, food and beverage, and laboratory/pharmaceutical verticals, with each segment leveraging the same underlying load cell technology platform at different precision and capacity points.
The business is led by founder and CEO Ashok Sharma, with no disclosed institutional funding, no public listing, and no reported revenue figures. Reported scale metrics include 500+ cumulative installations across India, 17+ years of industry positioning (over 20 years since founding), and an annual production capacity of 500 weighbridges from the Jaipur facility. The competitive position rests on in-house load cell manufacturing, regulatory certifications (Class II/III from India's Department of Legal Metrology), a 1-million-cycle design life testing standard, and an installed base that creates repeat-service economics, though the company has not signaled capital-raising, M&A, or AI/IoT integration moves in the available data.
Equal firmographics
Firmographics- Name
- Equal
- Legal name
- UNIQUE POWER TECHNOLOGIES
- Website
- https://equalscale.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Equal is a Jaipur-based Indian manufacturer of weighing scales, weighbridges, and proprietary Estek load cells, serving retail, jewelry, logistics, mining, and food processing customers across India with export presence in Nepal, Bangladesh, and Bhutan.
- Ownership category
- akta.pro rank
Equal industry classification
Industry- Product category
- Industrial Weighing Equipment
- NAICS
- Mining Machinery and Equipment Manufacturing (333131)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)
- akta.pro secondary industries
- Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI), Fixed Weigh Stations (Static Scales) Operations (TLAJAKAA)
Keywords
Where Equal is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Equal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Weighing Equipment Sales: Direct sales of weighing scales including jewelry scales, table top scales, platform scales, mobile/bench scales, heavy duty scales, and complete weighbridge solutions. One-time hardware purchases with optional accessories and parts.
- Load Cells and Components: Sales of load cells (analog and digital), including the proprietary Estek brand, along with accessories such as remote displays, junction boxes, keyboards, printers, and USB ports
- Weighing Software Solutions: Sale of specialized weighbridge software including LAN-based multi-weighbridge management systems, online reporting tools, and industry-specific solutions like cotton ginning software
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail/Table Top Scales - Entry level precision weighing |
| Unit Pricing | Pay-as-you-go | Heavy Duty Industrial Platform Scales - Commercial & Industrial |
| Unit Pricing | Multi-year contract | Weighbridge Solutions - Enterprise scale weighing |
| Other | Multi-year contract | Customized/Enterprise Weighbridge Orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Equal product offering
Product offeringCore offering
Equal manufactures and sells digital weighing scales and weighbridges for retail, commercial, and industrial customers across India. The product portfolio spans jewelry scales, table top scales, platform scales, mobile/bench scales, heavy duty scales, price computing scales, and food-specific weighing scales, alongside pit-type and pitless weighbridges (truck scales) with 20MT to 120MT capacity. The company also produces its own Estek brand load cells and offers weighbridge management software with reporting, barcode/QR code, and GST invoicing features.
Product overview
Equal (operated by Unique Power Technologies) is a leading Indian manufacturer of weighing scales and weighbridges, offering a comprehensive portfolio of precision weighing solutions. The product lineup includes pit type and pitless weighbridge/truck scales (capacities from 20MT to 120MT) for industrial applications; digital table top scales and platform weighing scales for commercial use; jewelry scales including Silver and Gold series with Class-II certification for precision weighing; price computing scales for retail point-of-sale; heavy duty industrial scales (1MT to 10MT); and specialized food/chicken weighing scales with folding designs. The company also manufactures load cells under the Estek brand and offers comprehensive weighbridge software solutions with features like online reporting, barcode/QR code printing, fingerprint login, and GST invoice generation. The products utilize advanced loadcell technology with LED displays and comply with Indian regulatory standards including Class-II and Class-III certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Estek: High quality analog and digital load cell product for weighbridges with long durability and robust life.
Products and services
- EQUAL Pit Type Weighbridge/Truck Scale Heavy-duty industrial weighbridge designed for weighing trucks and commercial vehicles, available in capacities ranging from 20MT to 120MT with pit-type installation for logistics, mining, and warehouse applications.
- EQUAL Pitless Type Weighbridge/Truck Scale Surface-mounted weighbridge suitable where excavation for foundation is difficult or pit construction is expensive, designed for trucks used in highway transportation, mining, and warehouse applications.
- EQUAL Table Top Scale Digital table top weighing scale with ABS or stainless steel body, available in multiple capacities (10/20/30kg) with LED display and high-sensitivity loadcell for retail and counter weighing.
- EQUAL Silver Scale (Jewelry Scale) Premium quality digital jewelry weighing scale with Class-II certification from Department of Legal Metrology of India, featuring dual LED display and precision loadcell for accurate silver and precious metals weighing.
- EQUAL Gold Scale (Jewelry Scale) High-precision jewelry weighing scale with windshield for accurate gold and precious metals weighing, Class-II compliance with Department of Legal Metrology of India for jewelry shop and retail use.
- EQUAL Platform Weighing Scale Industrial platform weighing scale with mild steel or stainless steel body, multicolor display, overload protection, and capacities ranging from 50kg to 200kg for commercial and industrial applications.
- EQUAL Heavy Duty Weighing Scale Heavy-duty industrial platform weighing scale designed for heavy applications in various industries, with capacities from 1MT to 10MT and robust mild steel housing for industrial and mining environments.
- EQUAL Price Computing Scale Retail price computing scale with dual display, stainless steel construction, and piece counting facility for point-of-sale applications in retail shops and supermarkets.
- EQUAL Chicken/Food Weighing Scale Specialized weighing scale for food industry with folding design, stainless steel construction, and various pan sizes for poultry and food processing applications.
- EQUAL Load Cell (Estek) High-quality analog and digital load cell under the Estek brand for weighbridges, with long durability and robust life designed for truck scale reliability.
- EQUAL Weighbridge Software Comprehensive software solution for weighbridge management including LAN-based multi-weighbridge software, online reporting, label printing, batching, barcode/QR code printing, fingerprint secure login, and GST invoice generation.
Quantifiable outcome
- 500+ installations across India
- +3 more outcomes
Companies that use Equal
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Equal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Equal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonminorAmazon is mentioned as an esteemed client in the logistics and warehouse segment. Equal provides weighing solutions for Amazon's logistics and warehouse operations for inventory management and freight weighing purposes.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Equal competitors and assessment
Company assessmentBroad incumbents
- Mettler-Toledo International: Global leader in precision industrial scales, retail weighing solutions, and load cell technology. Directly comparable product portfolio spanning jewelry/lab to industrial truck scales, with much broader geographic reach and software stack than Equal.
- Shimadzu Corporation: Japanese diversified measurement and analytical instrument manufacturer with a precision balance/weighing division. Overlaps with Equal's high-precision jewelry and laboratory scale offerings within a much larger industrial portfolio.
- Avery Berkel (ITW): Long-established retail and industrial weighing brand under Illinois Tool Works, supplying price-computing scales, platform scales, and weighbridges globally. Comparable in product breadth from retail to industrial weighing.
- Avery India (Avery Weigh-Tronix): Global weighing solutions provider with strong presence in industrial and vehicle scales. Comparable in weighbridge and truck scale offerings, with multinational scale and software capability beyond Equal's reach.
Direct peers
- Cardinal Scale Manufacturing: US manufacturer of industrial scales, truck scales/weighbridges, and load cells for retail, medical, and industrial applications. Comparable vertically integrated weighing hardware manufacturer with software suite.
- CAS Corporation: Korean manufacturer of industrial and retail weighing scales, load cells, and indicators with global distribution. Comparable mid-sized industrial weighing OEM serving similar retail and industrial verticals.
- Essae Digitronics: Indian manufacturer of electronic weighing scales, weighing systems, and POS solutions headquartered in Bangalore. Most direct domestic competitor with overlapping retail and industrial product lines serving the same Indian customer base.
- A&D Weighing: Japanese manufacturer of precision weighing equipment, load cells, and weighing indicators with broad global presence. Comparable product range across retail and industrial scales, with similar load cell technology focus.
- Rice Lake Weighing Systems: US-based manufacturer of industrial weighing equipment, including truck/rail scales, load cells, and weighing software. Closely comparable business model focused on weighbridges, load cells, and integrated software solutions.
Regional players
- Contech Instruments: Indian manufacturer of electronic weighing scales, weighbridges, and process weighing systems. Direct domestic peer serving overlapping Indian industrial and retail verticals with similar product portfolio and pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Equal social profiles
Digital presenceEqual compliance and trust
Trust signalCompliance2 records
Equal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equal leadership team
Management profileNumber of profiles
Profiles1 record
Equal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equal
What does Equal do?
Equal manufactures and sells digital weighing scales and weighbridges for retail, commercial, and industrial customers across India. The product portfolio spans jewelry scales, table top scales, platform scales, mobile/bench scales, heavy duty scales, price computing scales, and food-specific weighing scales, alongside pit-type and pitless weighbridges (truck scales) with 20MT to 120MT capacity. The company also produces its own Estek brand load cells and offers weighbridge management software with reporting, barcode/QR code, and GST invoicing features.
Is Equal a public or private company?
Equal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equal founded?
Equal was founded in 2003. It employs 101 to 250 people.
Where is Equal based?
Equal is headquartered in Jaipur, India, in the Asia region.
How does Equal make money?
Three revenue lines are on record. Weighing Equipment Sales are the primary driver. The others are load Cells and Components and weighing Software Solutions.
Who are Equal's main competitors?
Broad incumbents on record are Mettler-Toledo International, Shimadzu Corporation, Avery Berkel (ITW) and Avery India (Avery Weigh-Tronix). Direct peers are Cardinal Scale Manufacturing, CAS Corporation, Essae Digitronics, A&D Weighing and Rice Lake Weighing Systems. Contech Instruments is listed as a regional player.
Does Equal have an API?
No public API is recorded for Equal.
What industry is Equal in?
Equal's product category is Industrial Weighing Equipment. Its primary akta.pro industry code is IMAGAFAF, Weighing & Force Measurement (Load cells, scales, torque, strain measurement), with a secondary code of HDACAKAI, Retail Weighing Scales & Integrated Scanner-Scales. Its NAICS code is 333131 and its SIC code is 3530.