TOCREATEIT

What TOCREATEIT does

TOCREATEIT is a privately held Japanese corporation (株式会社TOCREATEIT, Kabushiki Kaisha) founded in 2017 and headquartered in Tokyo. The company operates as a multi-platform media and brand management firm, running three niche content websites targeting distinct lifestyle verticals in Japan: Custom Fashion Magazine (カスタムファッションマガジン), a fashion lifestyle information site covering custom-made suits, bespoke wallets, clothing rental services, and personal styling; Fun! Chichibu (ファンチチブ), a tourism information media promoting attractions in the Chichibu region of Saitama Prefecture; and Coffee Ambassador (コーヒーアンバサダー), a coffee machine comparison and recommendation site covering brands such as Nescafé Barista, Dolce Gusto, and Nespresso. The company also operates CUFAM (カファム), a proprietary leather goods sub-brand selling wallets and small leather accessories directly to consumers through its own e-commerce storefront, and runs a separate real estate rental business (不動産賃貸業) as a diversifying line.

The business model is content-led and consumer-facing, with revenue mechanics likely spanning advertising, affiliate referrals to third-party services (e.g., airCloset, LAXUS, drobe), direct-to-consumer product sales via CUFAM, and rental income from the real estate business. The company positions itself around a "consumer-oriented" management philosophy and participates in the Local Revitalization SDGs Public-Private Partnership Platform and other government-aligned programs. Customer segments include fashion-conscious Japanese consumers, regional tourists, and coffee enthusiasts, served exclusively through owned digital channels. The underlying technology stack, pricing models, revenue figures, and management team are not publicly disclosed. The company operates with 1–10 employees and has not reported external funding, acquisitions, or ownership changes.

Name

TOCREATEIT

Legal name

株式会社TOCREATEIT

Website

https://tocreateit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TOCREATEIT is a privately held Tokyo firm operating three niche Japanese lifestyle media platforms — Custom Fashion Magazine (fashion), Fun! Chichibu (tourism), and Coffee Ambassador (coffee) — alongside its CUFAM leather goods e-commerce brand and a real estate rental business.

Ownership category

akta.pro rank

Product category

Lifestyle Digital Media and E-commerce

akta.pro primary industry

Digital Content & Media Subscriptions (CRAFAIAA)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Digital media platforms
• Lifestyle content websites
• Consumer media portfolio
• Niche content publishing
• Leather goods brand

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels2 records

Marketing channels2 records

Core offering

TOCREATEIT operates a portfolio of owned digital media platforms — Custom Fashion Magazine (fashion lifestyle content), Fun! Chichibu (regional tourism for Saitama's Chichibu area), and Coffee Ambassador (coffee machine reviews) — alongside its own leather goods brand CUFAM and a real estate rental business. The company monetizes through content publishing and direct e-commerce sales of its branded products.

Product overview

TOCREATEIT operates as a multi-platform media and brand management company offering lifestyle content across fashion, tourism, and lifestyle product verticals. The core offering consists of media platforms—Custom Fashion Magazine (fashion lifestyle content), Fun! Chichibu (regional tourism), and Coffee Ambassador (product reviews)—which collectively drive brand engagement. The company also operates CUFAM, a leather goods sub-brand, alongside its real estate rental business. The portfolio spans content monetization, e-commerce brand management, and diversified services.

Differentiator

Problem solved

Functional benefit

Brands

• Custom Fashion Magazine (カスタムファッションマガジン): Fashion lifestyle information site featuring custom-order suits, wallets, clothing rental services (e.g., airCloset), bag rental (Laxus), and personal styling services (drobe).
• Fun! Chichibu (ファンチチブ)
• Coffee Ambassador (コーヒーアンバサダー)
• CUFAM (カファム)

Products and services

• Custom Fashion Magazine (カスタムファッションマガジン) A fashion lifestyle information media platform covering custom-made suits, bespoke wallets, clothing rental services (e.g., airCloset), bag rental (Laxus), and personal styling services (drobe) for individual fashion-conscious consumers in Japan.
• Fun! Chichibu (ファンチチブ) A regional tourism information media platform promoting Chichibu area attractions in Saitama Prefecture, Japan, providing practical travel information for tourists and visitors.
• Coffee Ambassador (コーヒーアンバサダー) A coffee machine comparison and recommendation website covering brands such as Nescafé Barista, Dolce Gusto, and Nespresso, providing purchasing guides and coffee recipe ideas for home and office users.
• CUFAM (カファム) A leather goods brand operated by TOCREATEIT that handles wallets and small leather accessories, sold directly to consumers through the brand's own e-commerce storefront.
• Real Estate Rental Business (不動産賃貸業) Real estate rental services offered as part of the company's diversified business operations alongside its media and brand activities.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cookpad Inc. Japan's leading recipe and cooking content platform — a large incumbent in vertical-specific lifestyle content publishing, comparable in content-driven model to TOCREATEIT's media sites though specialised to a single vertical.
• Kakaku.com, Inc. Japan's largest product/price comparison platform — overlaps directly with the Coffee Ambassador product-review use case and provides a reference for how a multi-vertical comparison business can scale in Japan.
• Crooz, Inc. Japanese digital media and e-commerce operator combining content properties with consumer commerce — closely mirrors TOCREATEIT's media-plus-CUFAM commerce structure, albeit at significantly larger scale.
• Hatena Co., Ltd. Japanese content, blogging, and curation platform that monetises consumer-interest verticals — operates adjacent owned-media models useful as a benchmark for TOCREATEIT's multi-site content strategy.

Direct peers

• mybest, Inc. Japanese product comparison and recommendation platform operating across multiple consumer verticals — direct structural parallel to Coffee Ambassador and a clear analogue for TOCREATEIT's approach of monetising niche consumer purchasing decisions via owned content.
• All About, Inc. Japanese lifestyle information portal covering fashion, food, and consumer topics via expert-driven editorial content — direct parallel in business model and content-style to TOCREATEIT's lifestyle media properties.

Emerging players

• Magical Trip Inc. Japanese inbound tourism and regional content operator; parallels Fun! Chichibu as a regional tourism media play in Japan, illustrating scale-up potential for TOCREATEIT's Chichibu tourism vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOCREATEIT