Green Eat

What Green Eat does

Green Eat is an Argentine quick-service restaurant chain founded in 2018 in Buenos Aires that prepares seasonal, natural food from scratch each day using chemical-free, preservative-free ingredients and cage-free eggs. The company operates 11 owned retail locations across Buenos Aires, Rosario, and Martinez, with catering and events as an incremental service line, and distributes through delivery partnerships with PedidosYa and Rappi. Its menu targets three consumer segments: health-conscious urban diners seeking quick natural meals, vegan and vegetarian customers (via a 100% plant-based sub-line), and gluten-sensitive customers (with the caveat that the shared kitchen cannot fully rule out cross-contamination).

The business model is fundamentally B2C retail food sales, supplemented by transaction-fee revenue through third-party delivery aggregators and professional-services revenue from catering. Pricing is not publicly disclosed and varies by channel; the primary marketing channel is an email newsletter subscription offering early access to new flavors, locations, and announcements. There is no proprietary technology platform, app, or API; the company's competitive basis is culinary process (fresh daily cooking), ingredient sourcing (network of small Argentine producers), and brand narrative around sustainability and cage-free supply commitments dating to May 2019.

In April 2025, Green Eat was acquired by Mondelez International for USD 150 million to support Mondelez's expansion into the healthier snack and food segment. Post-acquisition, the company continues to operate under its existing brand, website, and storefront footprint, and has become a strategic subsidiary of a global confectionery platform. Inputs do not disclose any pre-acquisition ownership structure, investor base, or revenue, ARR, or GMV figures, limiting independent valuation triangulation.

Name

Green Eat

Legal name

Green Eat

Website

https://greeneat.com.ar

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Eat is an Argentine quick-service restaurant chain founded in 2018 that serves seasonal, natural, chemical-free meals across 11 owned locations in Buenos Aires, Rosario, and Martinez, with delivery via PedidosYa and Rappi and dedicated vegan and gluten-free menu options, and was acquired by Mondelez International in April 2025 for USD 150 million.

Ownership category

akta.pro rank

Product category

Healthy Food Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

akta.pro secondary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

Keywords

• Healthy food restaurants
• Natural ingredient dining
• Quick service healthy meals
• Seasonal organic cuisine
• Cage free egg catering

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Revenue generated from direct food sales at 11 physical restaurant locations across Argentina, serving customers who dine in or take out.
2. Delivery Orders: Revenue from third-party delivery platforms PedidosYa and Rappi, enabling orders for home/office delivery.
3. Catering and Events: Corporate and private catering services offered to customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Green Eat operates a quick-service healthy food restaurant chain offering seasonal, natural-ingredient meals prepared from scratch daily with no chemicals, preservatives, or artificial additives. The company sells through 11 owned physical locations across Argentina plus third-party delivery via PedidosYa and Rappi, and provides catering for corporate and private events.

Product overview

Green Eat is an Argentine healthy food restaurant chain operating multiple physical locations across Buenos Aires and Rosario. The company offers a unified food service platform centered on fresh, natural, and seasonal menu items prepared daily from scratch using cage-free eggs and chemical-free ingredients. Their product portfolio includes core restaurant dining services, online ordering through PedidosYa and Rappi delivery platforms, catering services for events, vegan and vegetarian menu options, and gluten-free alternatives for celiac customers. The company emphasizes sustainability, seasonal cooking, and direct relationships with local producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Eat Restaurant Locations Physical restaurant chain with 11 dine-in and takeout locations across Buenos Aires (CABA), Rosario, and Martinez, Argentina, serving seasonal natural-ingredient meals with no preservatives or chemicals, designed for urban consumers seeking quick, healthy options.
• Online Ordering and Delivery Food ordering and delivery service operating through PedidosYa and Rappi platforms for home and office delivery of Green Eat's menu.
• Catering and Events Catering service for corporate functions and private events featuring Green Eat's natural-ingredient, seasonal menu items.
• Vegan and Vegetarian Menu Line Restaurant and delivery menu offering dishes prepared with 100% plant-based ingredients for vegan and vegetarian customers.
• Gluten-Free Menu Options Restaurant and delivery menu options prepared with gluten-free ingredients, targeted at customers with celiac disease, with appropriate cross-contamination disclosure.

Quantifiable outcome

• All fresh eggs used in kitchens are from cage-free farms since May 2019
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• PedidosYaminorChannel Partner/ Reseller/ DistributorPedidosYa is a delivery partner enabling Green Eat customers to order food for home or office delivery through the PedidosYa platform.
• RappiminorChannel Partner/ Reseller/ DistributorRappi is a delivery partner providing on-demand delivery services for Green Eat customers ordering through the Rappi app.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Starbucks Argentina: Global coffee chain operating in Buenos Aires with a broad food and beverage menu. Compares as a broad incumbent in the urban quick-service category rather than a direct cuisine competitor, but competes for similar daytime traffic and delivery occasions.

Direct peers

• Le Pain Quotidien (Argentina): International bakery-café chain with a presence in Buenos Aires offering natural, scratch-made food with seasonal ingredients. Closely comparable in positioning as a healthy, ingredient-transparent casual dining concept and one of Green Eat's most direct category competitors in CABA.
• Sweetgreen: US-based fast-casual salad and bowl chain focused on seasonal, locally-sourced produce with strong brand recognition. Closely comparable in "fast good" service style, ingredient transparency, and health-driven positioning, even though it operates in a different geography.
• Freshii: Canadian fast-casual health-food chain serving bowls, salads, wraps, and smoothies with vegan, vegetarian, and gluten-free options. Highly analogous business model and menu architecture, positioning it as a global template for Green Eat's concept.
• CAVA: US fast-casual Mediterranean chain offering customizable grain bowls, salads, and dips with strong brand-building around fresh, wholesome ingredients. Highly comparable as a peer in healthy fast-casual growth strategy, omnichannel ordering, and ingredient-led brand storytelling.
• Mostaza: Argentina's largest domestic fast-food chain, operating quick-service restaurants across Buenos Aires and other provinces. Highly comparable as a same-geography, quick-service restaurant competitor targeting lunch and dinner occasions, though it skews toward burgers rather than healthy fare.
• Brioche Doré (Argentina): Argentine bakery-café chain with multiple CABA locations offering salads, sandwiches, and natural-ingredient options. A relevant same-category competitor for breakfast and lunch occasions in the same Buenos Aires corridors where Green Eat operates.
• Havanna: Iconic Argentine café chain with strong presence across Buenos Aires and tourist corridors, serving coffee, pastries, and light meals. Comparable as a same-geography fast-casual concept with similar pricing and dine-in/takeout model.
• Subway Argentina: Global quick-service chain with extensive Argentine footprint, competing for health-conscious lunch occasions on price and convenience. Serves a very different operating model but captures the same health-seeking urban consumer in Buenos Aires.

Emerging players

• EatJust: Plant-based food company operating in the healthier protein and food category, including foodservice and consumer products. Comparable as an emerging healthy/plant-based player whose strategic positioning overlaps with Green Eat's vegan and clean-label offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greeneat
• Facebookfacebook.com/greeneat
• LinkedInlinkedin.com/company/green-eat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Eat