PedidosYa
PedidosYa is a Latin American online and mobile food-ordering marketplace founded in 2009 in Uruguay, operating in 15 countries and serving mass-market consumers and SMB restaurants via its core delivery app plus Market quick-commerce, Plus subscription, Envíos logistics, and embedded merchant lending products.
- Company typePrivate
- Founded2009
- HeadquartersMontevideo, Uruguay
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What PedidosYa does
PedidosYa is an online and mobile food-ordering platform founded in 2009 in Montevideo, Uruguay, operating in 15 Latin American countries. The platform connects consumers, restaurants, and a fleet of approximately 60,000 active delivery riders (Argentina disclosed) across a two-sided marketplace, currently ranking as the #1 food delivery app in Argentina (Similarweb, 2026) and holding leading positions in Guatemala and Peru (Sensor Tower). The core product is the food-ordering marketplace, with the platform extending into adjacent verticals through PedidosYa Market (a digital supermarket with 4,500+ products across 69+ locations), PedidosYa Envíos (last-mile logistics), and PedidosYa Plus (consumer subscription). PedidosYa has also built embedded financial services for merchants, originating 23,000+ working capital loans and €50M+ of disbursement in Argentina since 2022.
Revenue is generated through restaurant commissions on food delivery orders, consumer subscription fees via PedidosYa Plus, per-order delivery fees, spread income on merchant working capital loans, and quick commerce transactions via PedidosYa Market. The target customer base spans mass-market consumers and SMB restaurants across the Andean region, Southern Cone, Central America, and Caribbean. The platform is wholly owned by Delivery Hero SE, which acquired the company in 2014. As of July 16, 2026, PedidosYa is the subject of an announced acquisition by Uber Technologies for approximately $14.8 billion, with SSW Partners concurrently acquiring the Chile and Ecuador operations for €1.4-1.6 billion; the transaction is expected to close in the second half of 2027.
Workforce disclosure notes 1,001-5,000 employees with 49% female headcount and 41% women in leadership roles, while the operating environment includes regulatory exposure — an Indecopi fine in Peru, a TDLC investigation in Chile, a Buenos Aires court ruling on rider employment classification, and a delivery strike in Panama in April 2026 — alongside the AFA/Liga Profesional de Fútbol sponsorship that runs through December 2027.
PedidosYa firmographics
Firmographics- Name
- PedidosYa
- Legal name
- PedidosYa
- Website
- https://pedidosya.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PedidosYa is a Latin American online and mobile food-ordering marketplace founded in 2009 in Uruguay, operating in 15 countries and serving mass-market consumers and SMB restaurants via its core delivery app plus Market quick-commerce, Plus subscription, Envíos logistics, and embedded merchant lending products.
- Ownership category
- akta.pro rank
PedidosYa industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industry
- Grocery & Convenience Delivery (TLAAADAD)
Keywords
Where PedidosYa is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices3 records
Markets served
PedidosYa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Commission from restaurants: Platform charges restaurants a commission fee for each order processed through the platform. This is the primary revenue stream for food delivery platforms.
- PedidosYa Plus subscription: Subscription program offering free unlimited deliveries and exclusive discounts for subscribers, generating recurring subscription revenue.
- Delivery fees: Fees charged for delivery services, varying by location and order size.
- Financial services: Working capital loans and digital financial services provided to restaurant partners, generating interest income and service fees.
- Quick commerce (PedidosYa Market): Digital supermarket operations offering groceries, pharmacy, and pet products with fast delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PedidosYa Plus subscription with free unlimited deliveries and exclusive discounts |
| Other | Pay-as-you-go | Plant-based product promotions up to 30% off during Veganuary |
| Other | Pay-as-you-go | Bank partner promotions up to 40% off |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PedidosYa product offering
Product offeringCore offering
PedidosYa is an online and mobile food-ordering marketplace that connects restaurants with consumers across 15 Latin American countries, enabling order placement, real-time tracking, and delivery via native mobile apps and web. It has expanded into quick commerce through PedidosYa Market (a 100% digital supermarket with 4,500+ products) and offers subscription (PedidosYa Plus), merchant financial services (working capital loans, digital wallets), and last-mile logistics (PedidosYa Envíos) for e-commerce.
Product overview
PedidosYa operates as a unified multi-product delivery and quick-commerce platform consisting of four interconnected services: the core PedidosYa food delivery marketplace (connecting restaurants with customers across 15 Latin American countries), the PedidosYa Market digital supermarket (a 100% digital grocery offering with dark-store fulfillment), the PedidosYa Plus subscription program (providing free deliveries and exclusive discounts), and PedidosYa Envíos (last-mile logistics for third-party e-commerce). The platform also offers financial services including working capital loans and digital wallets for restaurant partners, positioning it as an integrated commerce ecosystem rather than a single-purpose food delivery app.
Differentiator
Problem solved
Functional benefit
Brands
- PedidosYa Market: 100% digital supermarket offering fast delivery, product freshness guarantees, and access to promotions. Features over 4,500 products and 69+ physical locales for order fulfillment.
- PedidosYa Plus
- PedidosYa Envíos
Products and services
- PedidosYa (Food Delivery Platform) Online and mobile food ordering platform connecting restaurants across 15 Latin American countries with consumers through native iOS, Android, App Gallery, and Huawei apps plus a country-specific web platform, enabling menu browsing, order placement, payment, and real-time delivery tracking.
- PedidosYa Market 100% digital supermarket offering fast delivery of groceries, pharmacy products, and pet store items from over 4,500 SKUs across 69+ dark-store fulfillment locations in Argentina, expanding to supermarkets, pharmacies, and pet retailers across Latin America.
- PedidosYa Plus Recurring monthly subscription program offering subscribers free unlimited deliveries and exclusive promotional discounts across the PedidosYa platform.
- PedidosYa Envíos Last-mile delivery and logistics service offered to e-commerce businesses, providing package fulfillment and delivery infrastructure beyond food orders.
Quantifiable outcome
- 22% year-over-year order volume increase in Argentina
- +5 more outcomes
Companies that use PedidosYa
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
PedidosYa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PedidosYa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship, minor and moderate.
- Red de AlimentoscoreChile-based food bank partnership for 'Celebrar es compartir' food donation campaign during holidays, complementing the food rescue and donation program that recovered 361 tons of food in 2025.
- Municipality of MoróncoreCooperation agreement to build rest and restocking station for delivery workers in Haedo, featuring seating, phone charging, lockers, kitchen, and motorcycle parking. Also launching PedidosYa Market exclusive to delivery orders with local shops and SMEs.
- UN World Food ProgrammeflagshipPartnership to facilitate donation of 111 million meals in global fight against hunger, marking Delivery Hero's most ambitious hunger relief pledge to date on World Food Day.
- The Global Foodbanking NetworkflagshipCharity partnership facilitating food donations across Delivery Hero's brands including PedidosYa's real-time donation tracking system.
- Heyeye (production company)minorProduction company partnership for first fully AI-produced marketing campaign 'Absurdo' featuring bear, snowman, and dinosaur in grocery shopping scenarios.
- Banco de ChilemoderateBank partnership offering 30-40% discounts on PedidosYa orders for Banco de Chile customers during Fiestas Patrias celebrations.
- Banco ItaúmoderateBank partnership offering 40% off on sushi/burgers on Fridays for Rappi, and similar promotions with PedidosYa.
- Cencosud ScotiabankminorBank partnership offering 30% off on Uber Eats for Cencosud Scotiabank customers.
- GUT (advertising agency)minorAdvertising agency partnership for new campaign 'PedidosYa Turns Dinner Drama into Comedy Gold' featuring humorous commercials dramatizing everyday meal frustration.
- CabifymoderateAlliance to transform user experience, allowing Cabify users to access PedidosYa services through the partnership and vice versa, creating a mobility and delivery ecosystem.
- Local shops and SMEs in MoróncoreLocal small and medium businesses partnering through Municipality of Morón agreement to bring products to PedidosYa Market digital marketplace.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
PedidosYa competitors and assessment
Company assessmentDirect peers
- Rappi: Latin American super-app offering food delivery, grocery, courier and fintech services across multiple LATAM countries. Closest direct competitor to PedidosYa, also subject to the Argentine employee-classification ruling and competing for the same rider and merchant pools.
- Uber Eats: Global on-demand food delivery arm of Uber Technologies. Directly competitive with PedidosYa across LATAM markets and especially relevant because Uber is acquiring PedidosYa's parent Delivery Hero, creating a future intra-portfolio overlap.
- Glovo: Multi-category delivery app operating across Europe, Africa and select LATAM markets; sister brand under Delivery Hero SE. Shares parent DNA, technology stack and operating playbook with PedidosYa, making it a directly comparable peer for unit-economics benchmarking.
- Cornershop by Uber: LATAM-focused on-demand grocery and convenience delivery platform owned by Uber. Directly comparable to PedidosYa Market's quick-commerce offering and a fellow Uber-family asset that will compete or partner post-Uber/Delivery Hero close.
- foodpanda: Delivery Hero-owned food delivery brand operating across Asia and select emerging markets. Sister platform under the same parent, sharing technology, capital and operational best practices with PedidosYa and serving as the most direct internal comparable.
Regional players
- iFood: Brazil's leading food delivery platform, majority-owned by Prosus. Operates a comparable restaurant marketplace and merchant-loan fintech in the largest LATAM market; not a direct competitor in PedidosYa's countries but the most relevant regional peer by business model.
Emerging players
- Didi Food: Food delivery service operated by China's Didi across several LATAM countries (notably Mexico and Brazil). Competes for consumer food-delivery share in the broader region and brings a well-capitalized global operator into PedidosYa's competitive set.
Broad incumbents
- DoorDash: Largest food delivery platform in the US with expanding international footprint. Operates a comparable restaurant marketplace + DashMart dark-store quick-commerce model and serves as the global benchmark for marketplace unit economics and subscription strategies.
- Just Eat Takeaway: European-headquartered food delivery marketplace with global operations. Provides a relevant benchmark for restaurant-commission marketplaces expanding into grocery delivery and the margin trajectory of mature delivery platforms.
- Mercado Libre: Dominant LATAM e-commerce and fintech platform with its own Mercado Envíos last-mile logistics. Increasingly adjacent to delivery and quick commerce and could either partner with or compete against PedidosYa Envíos for last-mile fulfillment work.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PedidosYa social profiles
Digital presencePedidosYa financial estimates
Financial estimateRevenue estimate
Valuation estimate
PedidosYa leadership team
Management profileNumber of profiles
Profiles8 records
PedidosYa subsidiaries and ownership
Company hierarchySubsidiaries3 records
PedidosYa funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PedidosYa M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PedidosYa
What does PedidosYa do?
PedidosYa is an online and mobile food-ordering marketplace that connects restaurants with consumers across 15 Latin American countries, enabling order placement, real-time tracking, and delivery via native mobile apps and web. It has expanded into quick commerce through PedidosYa Market (a 100% digital supermarket with 4,500+ products) and offers subscription (PedidosYa Plus), merchant financial services (working capital loans, digital wallets), and last-mile logistics (PedidosYa Envíos) for e-commerce.
Is PedidosYa a public or private company?
PedidosYa is a private company. It is classified as corporate owned and is currently operating.
When was PedidosYa founded?
PedidosYa was founded in 2009. It employs 1,001 to 5,000 people.
Where is PedidosYa based?
PedidosYa is headquartered in Montevideo, Uruguay, in the Latin America region.
How does PedidosYa make money?
Five revenue lines are on record. Commission from restaurants are the primary driver. The others are pedidosYa Plus subscription, delivery fees, financial services and quick commerce (PedidosYa Market).
Who are PedidosYa's main competitors?
Direct peers on record are Rappi, Uber Eats, Glovo, Cornershop by Uber and foodpanda. iFood is listed as a regional player. Didi Food is listed as an emerging player. Broad incumbents are DoorDash, Just Eat Takeaway and Mercado Libre.
Does PedidosYa have an API?
No public API is recorded for PedidosYa.
What industry is PedidosYa in?
PedidosYa's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of TLAAADAD, Grocery & Convenience Delivery. Its NAICS code is 4451 and its SIC code is 5411.