B.I.C. Carpets
B.I.C. Carpets, founded in 1956 in Wevelgem, Belgium, designs and manufactures bespoke luxury Wilton-woven and handtufted carpets for residential, contract/hospitality, and civil aviation clients, distributed globally through agents, dealers, and direct architect/designer relationships.
- Company typePrivate
- Founded1956
- HeadquartersWevelgem, Belgium
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What B.I.C. Carpets does
B.I.C. Carpets (legal entity Belgian International Carpets NV) is a privately held Belgian luxury carpet manufacturer founded in 1956 and headquartered in Wevelgem, in the Belgian textile heartland. The company designs and manufactures woven floor coverings across three core product lines: a Luxury Woven Collection of Wilton-woven carpets made on traditional machine-driven looms; a Handtuft Collection offering bespoke rugs with extensive customization in design, pattern, color, shape, material, and texture (cutpile, looppile, 3D shearing); and a long-running Aircraft Division that has supplied carpets for civil and commercial aviation for over 40 years. Materials include 100% wool (including premium New Zealand wool), fine wool, lyocell, bamboo silk, regenerated nylon (ECONYL sourced from abandoned ocean fishing nets), and cotton, with manufacturing split between Belgium and Portugal and a maximum seamless size of approximately 450 x 900 cm.
The company's commercial model is project-based and quote-based, with no public list pricing. Sales occur through a multi-channel distribution network: an extensive European base of agents, importers, and selected dealers for residential and contract/hospitality segments, supplemented by direct relationships with architects and interior designers for bespoke commissions (typically 6-8 week lead times for handtufted pieces). Customer segments span luxury residential, contract/hospitality (hotels, embassies, executive offices, luxury yachts), civil/commercial aviation, and the specifier community of architects and interior designers. Marketing is driven by an annual designbook, downloadable catalogs and POM color cards, active social channels (Facebook, Instagram, LinkedIn), trade-show participation (notably the upcoming Salone del Mobile Milan 2026), and sustainability thought leadership via a first sustainability report published in 2022.
B.I.C. Carpets operates as part of the Vlerick Group, a Belgian family-owned diversified holding, with no institutional investors, no public listing, and no disclosed funding rounds. Brand heritage is reinforced by the iconic STONE collection (designed 1976 by then-president Lucien Vlerick, accepted into MoMA's permanent design collection in 1986). Production runs on solar-powered facilities, and the company has invested in ecological inputs and regenerated materials, positioning sustainability as a stated differentiator alongside bespoke craftsmanship.
B.I.C. Carpets firmographics
Firmographics- Name
- B.I.C. Carpets
- Legal name
- Belgian International Carpets NV
- Website
- https://bic-carpets.be
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- B.I.C. Carpets, founded in 1956 in Wevelgem, Belgium, designs and manufactures bespoke luxury Wilton-woven and handtufted carpets for residential, contract/hospitality, and civil aviation clients, distributed globally through agents, dealers, and direct architect/designer relationships.
- Ownership category
- akta.pro rank
B.I.C. Carpets industry classification
Industry- Product category
- Luxury Carpet Manufacturing
- NAICS
- Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)
- akta.pro secondary industries
- Area Rug Manufacturing (IMAOAJAC), Broadloom Carpet Manufacturing (IMAOAJAA)
Keywords
Where B.I.C. Carpets is headquartered
LocationHeadquarters
- HQ city
- Wevelgem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
B.I.C. Carpets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bespoke Luxury Carpet Sales: Custom-made luxury carpets and rugs sold to residential and commercial customers worldwide. Products include Wilton woven carpets, handtufted rugs, aircraft carpets, and contract carpets. Sales through network of agents, importers, dealers, and direct relationships with architects and interior designers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom bespoke carpet pricing based on specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
B.I.C. Carpets product offering
Product offeringCore offering
B.I.C. Carpets designs and manufactures luxury woven and handtufted carpets and rugs for residential, commercial (hospitality, embassies, offices, yachts), and civil/commercial aviation applications. Production uses traditional Wilton machine-driven weaving and bespoke handtufting techniques with natural and sustainable materials including wool, lyocell, bamboo silk, and regenerated nylon. The company offers extensive customization in design, pattern, color, shape, and material composition, with a dedicated Aircraft Division serving the aviation sector for over 40 years.
Product overview
B.I.C. Carpets (Belgian International Carpets NV) is a luxury carpet manufacturer founded in 1956 in Wevelgem, Belgium, offering three core product lines: (1) Luxury Woven Collection featuring traditional Wilton woven carpets in 100% wool and natural fiber compositions, (2) Handtuft Collection offering bespoke handtufted rugs made upon request with extensive customization options, and (3) Aircraft Division providing specialized carpets for civil and commercial aviation. The portfolio includes over 40 named collections and products such as Stone (iconic MoMA-featured design), Queen (New Zealand wool), Parker (handtufted), Fly, Trinity (lyocell), and eco-friendly Eden/Cilou collections using regenerated nylon. Products range from residential rugs to commercial broadloom, with capabilities up to 450 x 900 cm seamless, and manufacturing across Belgium and Portugal. The company operates as part of the Vlerick Group family business.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Woven Collection
Quantifiable outcome
- Carpet lifespan of a lifetime with proper maintenance
- +1 more outcomes
Companies that use B.I.C. Carpets
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
B.I.C. Carpets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
B.I.C. Carpets partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
B.I.C. Carpets competitors and assessment
Company assessmentDirect peers
- The Rug Company: Luxury bespoke rug maker collaborating with leading designers and architects, selling high-end custom rugs globally. Highly comparable to B.I.C.'s handtufted custom rug line and direct-to-architect sales motion in the luxury segment.
- Axminster Carpets: British specialist in Axminster and Wilton woven carpets for residential and commercial interiors. Directly comparable to B.I.C. on woven floor covering manufacturing technology and contract/hospitality customer base.
- Tisca Tiara: Swiss-European woven carpet manufacturer producing high-quality residential and contract carpets with similar craftsmanship heritage. Comparable to B.I.C.'s Wilton woven carpet line and European luxury contract focus.
- Tai Ping Carpets: Global luxury carpet maker serving hospitality, residential, aviation, and yachting with bespoke woven and handtufted products. Directly comparable across all three of B.I.C.'s product segments (woven, handtufted, aircraft).
- Stark Carpet: US-based luxury carpet and rug retailer/manufacturer serving interior designers and luxury residential projects. Comparable on luxury positioning, designer-led GTM, and bespoke/custom offerings, with stronger North American footprint.
- Brintons Carpets: UK-based heritage manufacturer of luxury woven carpets (Axminster and Wilton weaving) serving residential and commercial hospitality worldwide. Closest comparable to B.I.C. in technology (machine-driven woven looms), heritage (founded 1783), and luxury contract/residential focus.
Emerging players
- Jaipur Living: Direct-to-consumer luxury rug brand with strong e-commerce and designer-focused assortment. Emerging player in luxury rugs with growing brand recognition; partial overlap with B.I.C.'s handtufted rug business, especially in design-led residential segments.
Broad incumbents
- Interface: Global leader in modular carpet tile and commercial flooring with strong sustainability positioning (Mission Zero). Comparable on commercial carpet manufacturing and sustainability credentials, though focused on carpet tile rather than B.I.C.'s woven broadloom/rug specialty.
- Mohawk Industries: Largest flooring manufacturer globally producing broadloom carpets, rugs, and laminate across residential and commercial segments. Operates broadly in the same industry but at mass-market scale; overlapping with B.I.C. only at the high end of their portfolio.
- Tarkett: Global multi-category flooring manufacturer with broad carpet offerings and growing sustainability programs. Overlaps with B.I.C. in commercial/hospitality flooring but at much larger scale and broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
B.I.C. Carpets social profiles
Digital presenceB.I.C. Carpets financial estimates
Financial estimateRevenue estimate
Valuation estimate
B.I.C. Carpets leadership team
Management profileNumber of profiles
B.I.C. Carpets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B.I.C. Carpets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B.I.C. Carpets
What does B.I.C. Carpets do?
B.I.C. Carpets designs and manufactures luxury woven and handtufted carpets and rugs for residential, commercial (hospitality, embassies, offices, yachts), and civil/commercial aviation applications. Production uses traditional Wilton machine-driven weaving and bespoke handtufting techniques with natural and sustainable materials including wool, lyocell, bamboo silk, and regenerated nylon. The company offers extensive customization in design, pattern, color, shape, and material composition, with a dedicated Aircraft Division serving the aviation sector for over 40 years.
Is B.I.C. Carpets a public or private company?
B.I.C. Carpets is a private company. It is classified as family owned and is currently operating.
When was B.I.C. Carpets founded?
B.I.C. Carpets was founded in 1956. It employs 51 to 100 people.
Where is B.I.C. Carpets based?
B.I.C. Carpets is headquartered in Wevelgem, Belgium, in the Europe region.
How does B.I.C. Carpets make money?
One revenue line is on record: bespoke Luxury Carpet Sales.
Who are B.I.C. Carpets's main competitors?
Direct peers on record are The Rug Company, Axminster Carpets, Tisca Tiara, Tai Ping Carpets, Stark Carpet and Brintons Carpets. Jaipur Living is listed as an emerging player. Broad incumbents are Interface, Mohawk Industries and Tarkett.
Does B.I.C. Carpets have an API?
No public API is recorded for B.I.C. Carpets.
What industry is B.I.C. Carpets in?
B.I.C. Carpets's product category is Luxury Carpet Manufacturing. Its primary akta.pro industry code is IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave), with a secondary code of IMAOAJAC, Area Rug Manufacturing. Its NAICS code is 314110 and its SIC code is 2273.