Fitzroy
Fitzroy is a privately held real estate agency based in Santiago, Chile, founded in 2001. The firm provides property management and tourism-related real estate services to property owners and visitors in the Chilean market.
- Company typePrivate
- Founded2001
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fitzroy does
Fitzroy is a privately held Chilean real estate agency headquartered in Santiago. Founded in 2001 by Hernan Passalacqua, who continues to serve as Founder and CEO, the firm operates with a lean team of 1-10 employees. Its stated business is property management and tourism-related real estate services, indicating it serves two principal customer sets: property owners requiring ongoing management, and travelers or short-term visitors needing accommodation services in Chile. The company operates as a for-profit, closely-held entity with no disclosed external investors.
The business model is consistent with a boutique brokerage: transaction-based commissions on property sales or rentals, supplemented by recurring fees for ongoing property management. The company's public website (fitzroy.cl) currently displays only a loading/verification page and provides no substantive detail on listings, pricing, technology stack, or platform architecture. No proprietary software, mobile application, integrations, patents, or technology partnerships are disclosed in available sources. No product launches, AI capabilities, or digital distribution channels have been documented.
Fitzroy operates without disclosed funding rounds, partnerships, awards, regulatory actions, mergers, acquisitions, or leadership changes beyond its founding. The combination of a 24-year operating history, sub-10 employee count, and minimal public digital footprint is consistent with a stable, founder-run, locally-focused small business rather than a scaling venture-backed company. The absence of corporate communications, financial disclosures, and customer references means there is limited external visibility into the firm's commercial trajectory, customer base, or competitive positioning within the Chilean property market.
Fitzroy firmographics
Firmographics- Name
- Fitzroy
- Website
- https://fitzroy.cl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fitzroy is a privately held real estate agency based in Santiago, Chile, founded in 2001. The firm provides property management and tourism-related real estate services to property owners and visitors in the Chilean market.
- Ownership category
- akta.pro rank
Fitzroy industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Tour Operators (56152)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Timberland & Forestry Properties Brokerage (BPAJADAC)
- akta.pro secondary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where Fitzroy is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Markets served
Fitzroy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Fitzroy product offering
Product offeringCore offering
Fitzroy is a Chile-based real estate agency that delivers property management services for owners alongside tourism services for visitors. Operating from Santiago with a small team, the firm combines local real-estate brokerage with short-stay/tourism-oriented property offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services Real estate property management services delivered by Fitzroy in Chile for owners of residential and rental properties, covering operational oversight of real estate assets.
- Tourism Services Tourism-related services provided by Fitzroy to travelers visiting Chile, linked to its real estate and vacation rental activities.
Companies that use Fitzroy
Customer profileIdeal customer profiles2 records
Fitzroy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fitzroy competitors and assessment
Company assessmentBroad incumbents
- Vrbo: Major vacation-rental platform (part of Expedia Group) focused on whole-home short-term rentals, overlapping with Fitzroy's tourism and property management activities for leisure properties.
- Airbnb: Dominant global platform for short-term vacation rentals, directly intersecting Fitzroy's tourism-services and property management activities. While not a traditional real estate agency, Airbnb captures the demand pool that hybrid real-estate-and-tourism firms like Fitzroy rely on.
Direct peers
- Coldwell Banker: Major international real estate brand with Latin American operations providing residential brokerage and relocation/property management services. Overlaps directly with Fitzroy's core agency and management offerings in a similar customer segment.
- Engel & Völkers: Global real estate franchise with active operations in Chile focused on premium and lifestyle properties, combined with property management and brokerage services. Highly comparable to Fitzroy's core real estate and property management offering, differing primarily in international brand scale and headcount.
- RE/MAX: World's largest residential real estate franchise, with a significant Chilean presence offering brokerage and property management. Closely comparable business model to Fitzroy as a residential real estate agency, though operating at vastly greater scale.
- Century 21: Global real estate franchise with broad presence in Latin America, including Chile, offering residential brokerage and ancillary property services. Comparable to Fitzroy in offering mix, with greater geographic reach and brand recognition.
- Sotheby's International Realty: Luxury real estate network with affiliates across Latin America, including Chile, providing brokerage and property management for high-end residences and lifestyle estates. Comparable to Fitzroy in customer profile and service mix, with a global brand advantage.
Regional players
- Chile Sotheby's International Realty: Local Chilean affiliate of Sotheby's International Realty, providing the most direct in-market comparison to Fitzroy in luxury brokerage, property management, and lifestyle real estate for international buyers in Chile.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Fitzroy social profiles
Digital presenceFitzroy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitzroy leadership team
Management profileNumber of profiles
Profiles1 record
Fitzroy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitzroy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitzroy
What does Fitzroy do?
Fitzroy is a Chile-based real estate agency that delivers property management services for owners alongside tourism services for visitors. Operating from Santiago with a small team, the firm combines local real-estate brokerage with short-stay/tourism-oriented property offerings.
When was Fitzroy founded?
Fitzroy was founded in 2001. It employs 1 to 10 people.
Where is Fitzroy based?
Fitzroy is headquartered in Santiago, Chile, in the Latin America region.
Who are Fitzroy's main competitors?
Broad incumbents on record are Vrbo and Airbnb. Direct peers are Coldwell Banker, Engel & Völkers, RE/MAX, Century 21 and Sotheby's International Realty. Chile Sotheby's International Realty is listed as a regional player.
Does Fitzroy have an API?
No public API is recorded for Fitzroy.
What industry is Fitzroy in?
Fitzroy's product category is Real Estate Services. Its primary akta.pro industry code is BPAJADAC, Timberland & Forestry Properties Brokerage, with a secondary code of THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 53121 and its SIC code is 6531.