Staffare
Staffare is a privately held Swedish company, founded in 1982 and based in Hudiksvall, that sells and services construction and agriculture machinery for Nordic end customers with a workforce of 101-250 employees.
- Company typePrivate
- Founded1982
- HeadquartersHudiksvall, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Staffare does
Staffare is a privately held Swedish for-profit company specializing in the sale and service of construction and agriculture machinery. The firm is headquartered in Hudiksvall, Sweden, and has been operating since its founding in 1982, giving it more than four decades of operational history in the Nordic heavy-equipment market.
The company's core business activity is the distribution, retail, and after-sales servicing of construction and agricultural equipment, including what is typically expected of an authorized dealer: new machine sales, used equipment, spare parts, and maintenance/repair services. No proprietary technology, digital platform, or product specifications are disclosed in the available input data; the website referenced (staffare.se) returns only a verification/loader page, with no published product catalog, pricing, or service descriptions.
Staffare operates with a headcount of 101-250 employees, placing it in the small-to-medium enterprise tier for a Nordic capital-equipment dealer. The company is privately held (no IPO), with no disclosed parent company, subsidiaries, ownership structure, or financial reporting. Revenue model, pricing mechanics, customer segments, and geographic scope beyond the Hudiksvall base are not specified in the source data, limiting any granular business model analysis to the standard dealer/service profile implied by the firmographic description.
Staffare firmographics
Firmographics- Name
- Staffare
- Website
- https://staffare.se
- Company type
- Private
- Founded year
- 1982
- Headcount range
- 101–250 employees
- Short description
- Staffare is a privately held Swedish company, founded in 1982 and based in Hudiksvall, that sells and services construction and agriculture machinery for Nordic end customers with a workforce of 101-250 employees.
- Ownership category
- akta.pro rank
Staffare industry classification
Industry- Product category
- Construction & Agriculture Machinery (Equipment Dealer)
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)
- SIC
- Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
Keywords
Where Staffare is headquartered
LocationHeadquarters
- HQ city
- Hudiksvall
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Staffare business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Staffare product offering
Product offeringCore offering
Staffare sells construction and agriculture machinery and provides associated servicing, repair, and parts support to customers in Sweden. The company operates from Hudiksvall and has been in business since 1982, combining equipment retail with after-sales service.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Machinery Sales Sale of construction machinery to construction contractors and operators in Sweden, supplied through the company's Hudiksvall dealership.
- Agriculture Machinery Sales Sale of agriculture machinery to farming customers and agricultural operators in Sweden via the Hudiksvall dealership.
- Machinery Service and Repair After-sales servicing and repair of construction and agriculture machinery for equipment buyers in Sweden, delivered from the Hudiksvall operations.
Companies that use Staffare
Customer profileIdeal customer profiles1 record
Staffare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Staffare partnerships and signals
Strategic signalRecent moves1 record
Staffare competitors and assessment
Company assessmentDirect peers
- Lantmännen Maskin: Swedish agricultural machinery dealer network with full sales and service offering; directly comparable to Staffare's agricultural machinery side and competes for the same Swedish farming and contractor accounts.
- Swedish Agro Machinery: Scandinavia-based importer and dealer of agricultural machinery (CLAAS, Horsch, etc.) combining sales and aftersales service; competes head-to-head with Staffare in Swedish agricultural equipment.
- Axima: Swedish dealer of construction and material-handling equipment with workshop services; closely comparable to Staffare's construction machinery sales and service operations.
- Volito Maskin: Swedish dealer group offering construction and ground-care machinery with service; comparable Nordic mid-size dealer competing in overlapping regional markets.
Broad incumbents
- CLAAS: German agricultural machinery manufacturer; supplies brand authorization and parts/service requirements to dealers like Staffare and shapes the competitive landscape on the OEM side.
- Caterpillar (Cat) Sweden / Zeppelin CAT: Construction equipment manufacturer with dealer-driven service model; comparable in dealer/aftermarket economics and sets the bar for service quality that Staffare must match.
- John Deere / Agrol (dealer): Agricultural machinery manufacturer with a global dealer-led distribution and service model; provides the upstream brand power and aftersales benchmarks for Swedish dealers like Staffare.
- Boels Rental: Pan-European equipment rental provider with adjacent services; relevant broader-incumbent comp in construction equipment accessibility and service.
- Cramo Group: Large Nordic/European equipment rental and services group; overlaps with Staffare in the broader construction equipment value chain but operates at much greater scale and primarily rents rather than sells.
Others
- Haki (owner of Nordic equipment dealers): Swedish-owned industrial group historically active in equipment and infrastructure services; example of a Nordic consolidator that could be a strategic acquirer or peer group for Staffare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Staffare social profiles
Digital presenceStaffare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staffare leadership team
Management profileNumber of profiles
Staffare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staffare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staffare
What does Staffare do?
Staffare sells construction and agriculture machinery and provides associated servicing, repair, and parts support to customers in Sweden. The company operates from Hudiksvall and has been in business since 1982, combining equipment retail with after-sales service.
When was Staffare founded?
Staffare was founded in 1982. It employs 101 to 250 people.
Where is Staffare based?
Staffare is headquartered in Hudiksvall, Sweden, in the Europe region.
Who are Staffare's main competitors?
Direct peers on record are Lantmännen Maskin, Swedish Agro Machinery, Axima and Volito Maskin. Broad incumbents are CLAAS, Caterpillar (Cat) Sweden / Zeppelin CAT, John Deere / Agrol (dealer), Boels Rental and Cramo Group. Haki (owner of Nordic equipment dealers) is listed as an others.
Does Staffare have an API?
No public API is recorded for Staffare.
What industry is Staffare in?
Staffare's product category is Construction & Agriculture Machinery (Equipment Dealer). Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of CRAIAIAE, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 423820 and its SIC code is 3523.