Vitapharma

What Vitapharma does

Vitapharma is a Belgian online parapharmacy (parafarmacie) operating from Temse, Belgium since 2007. The company runs a direct-to-consumer e-commerce platform at vitapharma.be, organized into eight main product categories: nutritional supplements, body care, face and cosmetics, sexual health and hygiene, sport and fitness, home care and first aid, pregnancy and child products, and braces and support. The platform retails third-party brands (including P&G, Galderma, Vichy, Eucerin, Pharma Nord, and Mannavital) and does not manufacture its own branded products. The storefront is built on the webshopapp.com e-commerce platform and offers bilingual navigation (Dutch and French).

Name

Vitapharma

Legal name

Vitapharma

Website

https://vitapharma.be

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitapharma is a Belgian online parapharmacy operating since 2007 from Temse. It runs an e-commerce platform selling nutritional supplements, personal care, cosmetics, and wellness products from third-party brands to Dutch- and French-speaking Belgian consumers.

Ownership category

akta.pro rank

Product category

Online Parapharmacy / Health & Wellness Retail

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Multivitamins & Daily Packs (CRADAGAC), Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Online parapharmacy
• Nutritional supplements retail
• Personal care ecommerce
• Health wellness products
• Cosmetics and skincare

Headquarters

HQ city

Temse

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail: Vitapharma generates revenue through direct online sales of parapharmaceutical products to consumers. The business model is based on product retail with transaction-based pricing, offering various health, wellness, and personal care products with regular promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vitapharma is a Belgian online parapharmacy that retails third-party branded health, wellness, and personal-care products directly to consumers through its e-commerce website vitapharma.be. Its catalog spans nutritional supplements, body care, facial cosmetics, sexual health and hygiene items, sports nutrition, home care and first aid, pregnancy and child care, and orthopedic braces and supports. Orders are shipped to Belgian customers, with a €49 free-shipping threshold and a 5% newsletter-signup discount.

Product overview

Vitapharma is a Belgian online parapharmacy (parafarmacie) operating since 2007, offering a comprehensive e-commerce platform for health, wellness, and beauty products. The product portfolio is organized into eight main categories: Voedingssupplementen (Nutritional Supplements), Lichaamsverzorging (Body Care), Gelaat & Cosmetica (Face & Cosmetics), Seksualiteit & Hygiëne (Sexuality & Hygiene), Sport & Fitness, Thuiszorg & EHBO (Home Care & First Aid), Zwangerschap & Kind (Pregnancy & Child), and Braces & Ondersteuning (Braces & Support). Within nutritional supplements, key sub-categories include energy, cholesterol, joint/bone, and digestion products. The store carries third-party brands such as P&G, Galderma, Nutriphyt, Minami, Nuxe, Vichy, Eucerin, Pharma Nord, and Mannavital, among many others. Vitapharma functions as an e-commerce marketplace platform, not as a manufacturer of its own branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• Voedingssupplementen (Nutritional Supplements)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• Plus (Dutch pharmacy chain webshop): Smaller online pharmacy/parapharmacy in Belgium or NL selling OTC and personal care via own storefront. Comparable in model but smaller footprint; useful as a regional pricing and assortment comp set for Vitapharma.
• Paardenkrant webshop / PharmaMarket equivalent (PharmaMarket): Italian online parapharmacy with similar breadth across supplements, body care, and OTC. Regional operator serving a different geography but with directly comparable assortment structure and PLG e-commerce model.

Direct peers

• 1001Pharmacies: French online marketplace aggregating parapharmacy and OTC products from licensed pharmacies, with delivery into FR/BE. Closely mirrors Vitapharma's online retailer/aggregator model and category scope with a cross-border threat into the Wallonian market.
• Newpharma: Newpharma is a Belgian online pharmacy with a broad assortment of parapharmacy, OTC, and supplement SKUs serving BE/LU. Most direct head-to-head competitor to Vitapharma with the same Belgian-Dutch/French bilingual scope and similar category mix.
• De Online Drogist: Dutch online drugstore offering a broad assortment of personal care, supplements, OTC, and parapharmacy products. Comparable business model (own-storefront reseller) to Vitapharma, serving the immediate Dutch-speaking Benelux market.

Broad incumbents

• Shop Apotheke / DocMorris: Pan-European online pharmacy leader (NL/DE/IT/BE) with extensive supplement and OTC assortment. Larger-scale incumbent that overlaps significantly with Vitapharma's category set and threatens Belgium with cross-border pricing pressure.
• Holland & Barrett: Large established health and wellness retailer with a strong proprietary supplement portfolio across UK/Europe. Overlaps with Vitapharma on supplements, sports nutrition, and personal care with comparable category breadth and stronger brand equity.
• Kruidvat (web shop): Dutch drugstore chain (owned by AS Watson) with an extensive online health, personal care, and supplement assortment across the Benelux. Larger incumbent competing for the same Dutch-speaking Belgian consumer's supplement and parapharmacy spend.
• Bol.com (Health & Wellness): Dutch/Benelux general marketplace with extensive health, supplement and personal care assortment. Indirect competitor that captures consumer search demand that Vitapharma would otherwise own through organic traffic and ad-driven visits.

Emerging players

• Notino: European online beauty and personal care retailer with categories overlapping with Vitapharma's cosmetics, body care, and perfume offerings. Cross-border pressure on the cosmetics portion of Vitapharma's assortment from a digital-native scaled competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vitapharma.be

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitapharma