Smay

What Smay does

SMAY (legal entity Smay Sp. z o.o.) is a Poland-based, family-owned manufacturer of ventilation and fire protection systems and components, founded in 1988 by Marzena and Michał Maj and headquartered in Podłęże. The company designs and produces a broad portfolio across 14 product categories, including air dampers, air filters (including H13 particulate and electrostatic NEF900 purification), grilles, CAV/VAV pressure regulators, diffusers, fans, silencers, external wall louvres, fire dampers, fire automatics, and smoke control vents and systems. Its core technology centers on integrated fire-safety solutions, notably the Safety Way pressure differential system for protecting vertical escape routes in high-rise buildings, the Safety Car Park smoke control system, the iFLOW demand-controlled individual ventilation system, the iNAC electrostatic air purification technology, and a perovskite-photovoltaic-powered constant air volume regulator (RCP-R-PV). All products comply with stringent European Union standards including PN-EN 12101-6 and PN-EN 1751:2014, with ATEX certification on relevant lines.

SMAY's go-to-market is B2B and sales-led, targeting building developers and investors, HVAC designers and engineers, contractors and installers, and wholesale distributors across Europe. Distribution combines a dedicated B2B portal (b2b.smay.eu), direct enterprise sales for major projects, and a regional wholesale network, supplemented by UK-focused general management. Revenue is generated through hardware sales of ventilation components and integrated fire protection systems, with pricing historically quotation-based (a formalized product price list takes effect June 1, 2026). The company supports its channel with BIM-enabled tools, including a Revit plugin (SMAY Selektor) and dedicated selection programs for grilles, diffusers, attenuators, and fans, and reinforces thought leadership through partnerships with CIBSE, REHVA, CTBUH, PLGBC, DAFA, PZITS, and SIBP. Noteworthy project references include Varso Place (the tallest skyscraper in the European Union), Municipal Stadium Kraków, Mennica Legacy Tower, V-Offices (BREEAM Outstanding 90.57%), Łódź Fabryczna Railway Station, Ibis Santorini Hotel, Bulwary Park, and The Portal UK. The company has no external investors, no parent or subsidiary entities, and Forbes has recognized it as a European leader in safe ventilation.

Name

Smay

Legal name

Smay Sp. z o.o.

Website

https://smay.pl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

SMAY is a Poland-based, family-owned manufacturer of ventilation and fire protection systems, including air dampers, diffusers, fans, fire dampers, smoke control systems, and pressure differential systems. It serves building developers, HVAC engineers, contractors, and distributors across Europe with EU-standard-compliant products.

Ownership category

akta.pro rank

Product category

HVAC Ventilation and Fire Protection Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

akta.pro secondary industries

Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization) (IMADANAI), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG), HVAC Zoning, Smart Dampers & Ventilation Control (HSAOANAB)

Keywords

• Ventilation systems
• Fire protection equipment
• Smoke control solutions
• Air distribution products
• HVAC components manufacturing

Headquarters

HQ city

Podleze

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ventilation Products and Accessories: Sale of ventilation components including air dampers, diffusers, grilles, filters, silencers, fans, and accessories
2. Fire Protection Systems: Sale of fire dampers, smoke control systems, pressure differential systems, and fire automation components
3. Complete Ventilation and Fire Protection Systems: Integrated system solutions including Safety Way pressure differential system, Safety Car Park, and iFlow individual ventilation systems

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SMAY manufactures and sells ventilation and fire protection products and integrated systems for buildings, including air dampers, fire dampers, smoke control vents and systems, pressure differential stairwell protection (Safety Way), car park smoke control (Safety Car Park), demand-controlled ventilation (iFLOW), electrostatic air purification (iNAC), diffusers, grilles, silencers, fans, filters, airflow regulators, and associated automation. Integrated engineered systems are sold alongside BIM-compatible design tools (Revit plugin and online selection programs) for HVAC engineers, contractors, and building developers.

Product overview

SMAY is a manufacturer of ventilation and fire protection products and systems with over 34 years of experience. The company offers a comprehensive portfolio of 14 product categories including air dampers (multi-blade, single-blade, lenticular, and return types), air filters (including H13 particulate filters and electrostatic NEF900 purification), air grilles (transfer, floor, and hygiene variants), air pressure regulators (CAV and VAV types), automation and control components, diffusers (ceiling, slot, swirl, and nozzle types), external wall louvres, fans, fire automatics, fire dampers, silencers, smoke control vents, smoke control systems, and accessories. The company also provides integrated systems including Safety Way (pressure differential system for high-rise buildings), Safety Car Park (for underground parking), and iFLOW (individual demand-controlled ventilation). SMAY supports designers with BIM technology through a Revit plugin and multiple selection programs for grilles, diffusers, attenuators, and fans. The company operates from Poland and serves projects across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Way: Pressure Differential System for safe evacuation in high-rise buildings
• Safety Car Park
• iFLOW
• iSWAY
• iNAC

Products and services

• Air Dampers Ventilation dampers for air flow control and shut-off, including multi-blade, single-blade, lenticular, and return flap valve designs in rectangular and circular configurations with working pressure up to 2,500 Pa, for HVAC contractors and building projects.
• Air Filters
• Air Grilles
• Air Pressure Regulators (CAV and VAV) Constant Air Volume (CAV) and Variable Air Volume (VAV) airflow regulators for maintaining constant or variable airflow in ventilation systems.
• Automation and Control Components
• Diffusers
• External Wall Louvres
• Fans
• Fire Automatics
• Fire Dampers
• Silencers
• Smoke Control Vents
• Smoke Control Systems
• Ventilation Accessories
• Safety Way Pressure Differential System
• Safety Car Park System
• iFLOW Individual Ventilation System
• SMAY Selektor Revit Plugin
• Diffuser Selection Program
• Attenuator Selection Program
• Fan Selection Program
• Quick SMAY Designer

Quantifiable outcome

• V-Offices building achieved BREEAM Outstanding rating at design stage with 90.57% score, highest in Poland and Central/Eastern Europe
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CIBSEcoreStrategic or Co-development PartnerCIBSE Approved Pressurisation Systems Training partnership. SMAY provides CIBSE-approved training programs for pressurisation system design and implementation, contributing to industry education and best practices.
• REHVAcoreStrategic or Co-development PartnerREHVA (Federation of European Heating and Ventilation Association) partnership positioning SMAY within the European HVAC industry network for knowledge sharing and standards development.
• CTBUHcoreStrategic or Co-development PartnerCouncil on Tall Buildings and Urban Habitat partnership connecting SMAY with the global high-rise building industry for ventilation and fire safety expertise sharing.
• PLGBCminorStrategic or Co-development PartnerPolish Green Building Council partnership supporting sustainable construction initiatives and green building certification awareness.
• DAFAminorStrategic or Co-development PartnerStowarzyszenie Wykonawców Dachów Płaskich i Fasad (Polish Flat Roof and Facade Contractors Association) partnership for industry networking.
• Polskie Zrzeszenie Inżynierów i Techników Sanitarnych (PZITS)minorStrategic or Co-development PartnerPolish Association of Sanitary Engineers and Technicians partnership for professional development and industry collaboration.
• Stowarzyszenie Inżynierów Bezpieczeństwa Pożarowego (SIBP)minorStrategic or Co-development PartnerPolish Association of Fire Safety Engineers partnership for fire safety industry best practices and professional networking.
• Alliance Business ConnectminorGTM or Marketing PartnerBusiness networking partnership for expanding market reach and business development opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TROX: Germany-based global leader in ventilation and fire protection components including fire dampers, smoke control systems, and air diffusers. TROX is the most direct competitor to SMAY in European fire-safety ventilation, with overlapping product categories and customer base in commercial high-rise projects.
• Systemair: Swedish-listed manufacturer of fans, air handling units, and ventilation products with strong presence across Europe. Comparable in product breadth (fans, dampers, controls) and B2B project-driven distribution model, though operating at significantly larger scale and geographic footprint.
• Lindab: Swedish-listed ventilation and indoor climate solutions provider, offering dampers, diffusers, silencers, and air handling systems. Directly comparable product portfolio in building ventilation, with established distribution across European markets including CEE.
• Schako: German manufacturer of ventilation components including diffusers, grilles, and dampers, plus smoke control systems. Closely comparable product portfolio and central-European customer base to SMAY's offering.
• Halton Group: Finnish-based ventilation and fire-safety solutions provider with strong fire damper and smoke control portfolio. Closely comparable to SMAY in fire protection ventilation for high-rise and public buildings, with broader international footprint.
• FläktGroup: European HVAC manufacturer (Germany/Sweden roots) specialising in air handling, ventilation, and smoke control systems. Direct competitor in commercial and high-rise project specifications, with a similar combination of ventilation + safety systems.
• Swegon: Swedish/Italian-owned ventilation and indoor climate company offering diffusers, dampers, air handling units, and control systems. Direct overlap with SMAY in commercial ventilation components and demand-controlled ventilation for sustainable buildings.
• Belimo: Swiss-listed global market leader in damper actuators and HVAC control valves. Comparable in the building automation/control components category where SMAY offers CAV/VAV regulators, though Belimo focuses on actuator and valve subsystems rather than full ventilation.

Emerging players

• Camfil: Swedish-listed global leader in air filtration and clean-air solutions, with overlap to SMAY's air filter and electrostatic air purification (iNAC) lines. Comparable in indoor air quality category, but Camfil is more specialised in filtration rather than full ventilation.

Broad incumbents

• Greenheck: US-headquartered global manufacturer of commercial ventilation equipment including fans, dampers, and air-handling units. Broader incumbent operating at larger scale in the same product categories, though primarily North American distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SmayPolska
• LinkedInlinkedin.com/company/smay-ventilation-systems
• Facebookfacebook.com/smaypolska

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smay