GF Hoteles
GF Hoteles is a privately held, family-owned Canarian hotel chain operating five 3- to 5-star hotels across Tenerife under Grupo Fedola, serving leisure and MICE guests through direct booking, agency channels, and ancillary F&B, spa, and excursion services.
- Company typePrivate
- Founded1973
- HeadquartersSanta Cruz De Tenerife, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What GF Hoteles does
GF Hoteles is a privately held Canarian hotel chain and a subsidiary of Grupo Fedola, operating five hotels in Tenerife, Spain, under five legal entities (Explotaciones Santonel SL, Costa Adeje Gran Hotel SL, Isabel Family Hotel SLU, Felahotel SLU, and Noelia Playa SLU). The portfolio spans 1,602 rooms and over 3,100 beds, covering 3-star apartments (GF Noelia in Puerto de la Cruz) through 5-star Grand Lujo (GF Victoria in Costa Adeje, the 2018 flagship), with two 4-star properties (GF Faňabe and GF Isabel) and one 5-star property (GF Gran Costa Adeje, reopened in 2024 after a €40 million renovation). Four of the five properties are concentrated in Costa Adeje in south Tenerife, with the remaining property in Puerto de la Cruz in the north.
The chain serves families, couples, pet owners, cycling tourists, and corporate/MICE clients, with all-inclusive packages available at four of the five hotels. Revenue is generated through accommodation, food and beverage (including the Michelin-starred Restaurante Donaire led by Chef Jesús Camacho), events and meetings, spa services (Bio Spa), gift vouchers, and ancillary services such as the EmociónateTours excursion partnership. The company runs a dual distribution model combining a direct-to-consumer online booking engine (with combined Hotel + Flight packages and multi-language support) and a B2B GF Agencias portal offering travel agents 10% commission and net rates.
GF Hoteles describes itself as 100% Canarian-capital and family-owned, with 900-1,200 employees. The chain holds the first and only GSTC (Global Sustainable Tourism Council) accreditation in the Canary Islands alongside ISO 9001, ISO 14001, and EMAS certifications, and has accumulated multiple industry awards including the 2025 TUI Global Hotel Award, HolidayCheck Award 2024, TUI Quality Award 2023, and British Airways Customer Excellence Award 2023.
GF Hoteles firmographics
Firmographics- Name
- GF Hoteles
- Legal name
- GF HOTELES (comprising EXPLOTACIONES SANTONEL SL, COSTA ADEJE GRAN HOTEL SL, ISABEL FAMILY HOTEL SLU, FELAHOTEL SLU, NOELIA PLAYA SLU)
- Website
- https://gfhoteles.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GF Hoteles is a privately held, family-owned Canarian hotel chain operating five 3- to 5-star hotels across Tenerife under Grupo Fedola, serving leisure and MICE guests through direct booking, agency channels, and ancillary F&B, spa, and excursion services.
- Ownership category
- akta.pro rank
GF Hoteles industry classification
Industry- Product category
- Hotel and Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Large-Scale Headquarters Convention Hotels (THAGALAH), Luxury Villas & Residences Resorts (THAGACAM), Value Inn / No-Frills Hotels (THAGABAL)
Keywords
Where GF Hoteles is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz De Tenerife
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
GF Hoteles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hotel Accommodation: Room rentals across 5 hotels ranging from 3 to 5 stars, offering various room types and configurations
- Food and Beverage: Restaurant services including Donaire (Michelin-starred), multiple dining options, bars, and show experiences
- All-Inclusive Packages: All-inclusive meal and beverage packages available at 4 of 5 hotels
- Events and Meetings: MICE facilities for corporate events, conferences, and meetings
- Spa and Wellness: Bio Spa services including treatments, massages, and wellness services
- Gift Vouchers: Bono Regalo (Gift Voucher) sales for hotel stays and experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | GF Noelia 3* - Budget-friendly apartments |
| Subscription | Pay-as-you-go | GF Fañabe 4* - All-Inclusive resort |
| Subscription | Pay-as-you-go | GF Isabel 4* - Pet Friendly hotel |
| Subscription | Pay-as-you-go | GF Gran Costa Adeje 5* - Luxury resort |
| Subscription | Pay-as-you-go | GF Victoria 5*GL - Premium luxury |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
GF Hoteles product offering
Product offeringCore offering
GF Hoteles is a family-owned Canarian hotel chain operating five hotels in Tenerife (ranging from 3-star to 5-star Grand Lujo) with a combined 1,602 rooms and over 3,100 beds. The company sells hotel accommodations, all-inclusive packages, food and beverage services including a Michelin-starred restaurant, spa and wellness treatments, MICE/event facilities, entertainment shows, and combined hotel-plus-flight vacation packages.
Product overview
GF Hoteles is a family-owned Canarian hotel chain operating five distinct hotels in Tenerife with a combined capacity of 1,602 rooms and over 3,100 hotel beds. The portfolio includes two five-star properties (GF Victoria as 5*GL Grand Lujo, GF Gran Costa Adeje), two four-star hotels (GF Fañabe, GF Isabel), and one three-star property (GF Noelia). Four hotels are located in Costa Adeje (south), while GF Noelia is in Puerto de la Cruz (north). Beyond accommodations, the company offers diverse experiences including fine dining (Michelin-starred Restaurante Donaire, Zambra SkyBar), entertainment shows (Scandal Dinner Show, Olé Flamenco Show), spa and wellness facilities (Bio-SPA), and activity services (Emociónate Tours, Cycling Friendly). Additional services include a dedicated agency portal for travel professionals, combined hotel and flight packages, gift vouchers, and sustainability initiatives under the Be Green Life program. The chain emphasizes family business values, local Canarian identity, and commitment to sustainable tourism practices.
Differentiator
Problem solved
Functional benefit
Brands
- GF Victoria: 5-star luxury hotel (5*GL) located in Costa Adeje, Tenerife. Flagship property of the chain.
- GF Gran Costa Adeje
- GF Fañabe
- GF Isabel
- GF Noelia
- Scandal Dinner Show
- Olé Flamenco Show
- Be Green
Products and services
- GF Victoria Flagship five-star Grand Lujo (5*GL) resort hotel in Costa Adeje, Tenerife, opened in 2018. Offers luxury accommodations, pools, sea views, event facilities, Michelin-starred dining, entertainment shows, and a rooftop SkyBar. Targets luxury travelers, couples, and families seeking premium experiences.
- GF Gran Costa Adeje Five-star hotel in Costa Adeje, Tenerife. Features design rooms with domotics, family-friendly facilities, all-inclusive options, and spa services. Reopened in 2024 after a 40 million euro renovation. Targets families and couples seeking upscale accommodations.
- GF Fañabé Four-star family-friendly resort in Costa Adeje, Tenerife, offering all-inclusive packages, family rooms, animation programs, and a water park. Targets families and groups seeking all-inclusive holiday experiences.
- GF Isabel Four-star family and pet-friendly hotel in Costa Adeje, Tenerife. Features Bio Spa, bungalows and villas, family rooms, and a dedicated Pet Lovers experience. Targets families, pet owners, and wellness travelers.
- GF Noelia Three-star hotel and apartments in Puerto de la Cruz, northern Tenerife. Features a rooftop pool and cycling-friendly facilities with bike storage and specialized services. Targets budget-conscious travelers and cycling enthusiasts visiting northern Tenerife.
- Restaurante Donaire Michelin-starred fine dining restaurant at GF Victoria, led by chef Jesús Camacho, featuring creative cuisine with local Canarian essence. Targets gastronomy enthusiasts and hotel guests seeking premium dining.
- Zambra SkyBar Rooftop bar located on the fifth floor of GF Victoria, recognized as one of the most photographed spaces in the Canary Islands and awarded Best Hotel Rooftop at the Culinary Hotel Awards.
- Scandal Dinner Show Exclusive evening dining and entertainment experience at GF Victoria featuring high gastronomy from Donaire, San-Hô, Muxgo, and Haydée restaurants. Targets couples, groups, and guests seeking premium entertainment experiences.
- Olé Flamenco Show Flamenco entertainment show at Las Olas Showroom in GF Victoria, directed by Fran Chafino, with over 25,000 attendees across multiple years. Targets tourists seeking authentic cultural entertainment experiences.
- Bio-SPA Isabel Wellness and spa facility at GF Isabel hotel offering massages, therapeutic treatments, and beauty services. Targets wellness travelers, couples, and hotel guests seeking relaxation services.
- Bio-SPA Costa Adeje Spa facility at GF Gran Costa Adeje offering wellness treatments and services. Targets wellness travelers, couples, and hotel guests.
- Hotel + Vuelo (Flight + Hotel Package) Combined hotel and flight booking service allowing customers to book complete vacation packages through a single integrated platform. Targets leisure travelers seeking end-to-end holiday bookings.
- GF Agencias (Travel Agency Portal) Exclusive online portal for travel agents and professionals offering 24/7 real-time availability, immediate confirmation, net rates with 10% commission, and direct booking without intermediaries. Targets travel agencies and tour operators.
- Emociónate Tours Tour and excursion services available at all hotel receptions, offering excursions, activities, and car rentals. Targets hotel guests seeking destination experiences.
- Gift Vouchers (Bono Regalo) Gift voucher program for hotel stays and experiences, available for purchase and redemption across GF Hoteles properties.
- MICE Events and Meetings Meeting, incentive, conference, and exhibition (MICE) facilities for corporate events, conferences, and meetings across GF Hoteles properties. Targets corporate groups, business travelers, and event planners.
Quantifiable outcome
- 70%+ reduction in ecological footprint
- +3 more outcomes
Companies that use GF Hoteles
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
GF Hoteles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GF Hoteles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- La Laguna TenerifecoreSports sponsorship and collaboration agreement supporting local talent and shared values of effort and overcoming
- CD Tenerife FemeninocoreSeason renewal of partnership including Priceformes as kit supplier, expanded to two brands
- UD TenerifeminorSponsorship agreement for 2024-2025 season supporting women's football
- Fundación Canaria Pequeño ValienteminorVisits by foundation for Fitness of the Week project supporting ill children
- Preverisk Groupcore10-year partnership for safety and wellbeing certification and compliance
- GF Agencias (Travel Agency Network)coreTravel agency partner program offering 10% commission, real-time availability, and immediate confirmation for booking agents
- EmociónateToursminorPartner providing excursions, activities, and car rentals at hotel receptions
- PriceformesminorKit supplier for CD Tenerife Femenino integrated into the sponsorship agreement
- Fundación NeotrópicominorRecipient of 5% Green Stay sales for animal welfare
- Centro de Protección Animal Tierra BlancaminorRecipient of 5% Green Stay sales for animal welfare
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
GF Hoteles competitors and assessment
Company assessmentDirect peers
- Lopesan Hotels: Major Canary Islands hotel operator based in Gran Canaria with a broad multi-tier portfolio including resorts in Tenerife. Comparable as a regional chain with similar star-tier mix and family-owned origins (Lopesan family).
- Hovima Hotels: Family-owned Tenerife-based hotel chain operating multiple properties in Costa Adeje with a similar mix of 3-4 star family and adult-oriented resorts. Closely comparable as a regional chain of comparable scale serving similar customer segments in the same resort corridor.
- Adrián Hoteles: Another family-owned Tenerife hotel group offering 4-5 star properties concentrated in Costa Adeje and Puerto de la Cruz, including the renowned Jardines de Abama. Closely comparable in scope, ownership profile, and primary market.
Broad incumbents
- Meliá Hotels International: Largest Spanish hotel operator and the dominant resort chain in the Canary Islands. Overlaps with GF directly in Costa Adeje 5-star resort segment and competes on group/MICE business, with substantially broader geographic and brand scale.
- Barceló Hotel Group: Major Spanish hotel chain with significant presence in the Canary Islands across resort and family categories. Comparable as a broad incumbent competing for the same leisure demand in Costa Adeje.
- Riu Hotels & Resorts: Major Spanish family-owned chain with significant Canary Islands all-inclusive resort footprint. Comparable as a broad incumbent that competes head-to-head in family all-inclusive vacations across the same destination.
- Iberostar Hotels & Resorts: Major Spanish hotel group with substantial Canary Islands footprint across 4-5 star resort categories. Comparable as a broader incumbent competing in the same resort corridors with deeper loyalty and scale advantages.
Emerging players
- BlueBay Hotels & Resorts: Spanish hotel chain with substantial Canary Islands presence including Lanzarote and Tenerife resorts. Comparable as another mid-tier competitor competing for similar vacationers and group business.
- Cordial Hotels & Resorts: Canary Islands-focused operator (based in Gran Canaria) running multiple 4-5 star resorts including properties in Tenerife. Comparable as a regional mid-size player in adjacent Canary Islands markets.
- Bahía Príncipe Hotels & Resorts: Spanish hotel chain specializing in all-inclusive resort properties in the Canary Islands and Caribbean. Comparable as a focused competitor within GF's mid-tier all-inclusive offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GF Hoteles social profiles
Digital presenceGF Hoteles compliance and trust
Trust signalCompliance4 records
GF Hoteles financial estimates
Financial estimateRevenue estimate
Valuation estimate
GF Hoteles leadership team
Management profileNumber of profiles
GF Hoteles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GF Hoteles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GF Hoteles
What does GF Hoteles do?
GF Hoteles is a family-owned Canarian hotel chain operating five hotels in Tenerife (ranging from 3-star to 5-star Grand Lujo) with a combined 1,602 rooms and over 3,100 beds. The company sells hotel accommodations, all-inclusive packages, food and beverage services including a Michelin-starred restaurant, spa and wellness treatments, MICE/event facilities, entertainment shows, and combined hotel-plus-flight vacation packages.
Is GF Hoteles a public or private company?
GF Hoteles is a private company. It is classified as family owned and is currently operating.
When was GF Hoteles founded?
GF Hoteles was founded in 1973. It employs 501 to 1,000 people.
Where is GF Hoteles based?
GF Hoteles is headquartered in Santa Cruz De Tenerife, Spain, in the Europe region.
How does GF Hoteles make money?
Six revenue lines are on record. Hotel Accommodation is the primary driver. The others are food and Beverage, all-Inclusive Packages, events and Meetings, spa and Wellness and gift Vouchers.
Who are GF Hoteles's main competitors?
Direct peers on record are Lopesan Hotels, Hovima Hotels and Adrián Hoteles. Broad incumbents are Meliá Hotels International, Barceló Hotel Group, Riu Hotels & Resorts and Iberostar Hotels & Resorts. Emerging players are BlueBay Hotels & Resorts, Cordial Hotels & Resorts and Bahía Príncipe Hotels & Resorts.
Does GF Hoteles have an API?
No public API is recorded for GF Hoteles.
What industry is GF Hoteles in?
GF Hoteles's product category is Hotel and Hospitality Services. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGALAH, Large-Scale Headquarters Convention Hotels. Its NAICS code is 72111 and its SIC code is 7000.