Hovima Hotels

What Hovima Hotels does

Hovima Hotels is a privately held Spanish hotel chain operating seven properties across south Tenerife (Costa Adeje, La Caleta, and Fañabé), all owned or operated within the legal entities Turística Konrad, S.L. and Santa María del Sur, S.A., which sit under the parent Grupo Kurt Konrad conglomerate. The chain was founded in 1969 by Chilean architect Kurt Konrad Mayer and has been associated with the south Tenerife tourism development for over 50 years. Each property targets a distinct customer persona: HOVIMA La Pinta for families with children (with mascot GLOBI and age-tiered kids clubs from 6 months to 16 years), HOVIMA Cool Costa Adeje for adults-only (16+), HOVIMA Jardín Caleta for athletes via proximity to the Tenerife Top Training (T3) high-performance sports center, HOVIMA Panorama and Atlantis for couples, HOVIMA Santa María for animation-focused stays, and HOVIMA Suites Costa Adeje for luxury/extended-stay guests in 48m² suites.

The company operates a hotel management and booking platform with an integrated customer loyalty program (Club Hovima), sustainability tracking systems (HOVIGREEN and HOVICLEAN), and food-waste optimization technology (Orbisk). Distribution spans a multi-language direct booking engine (seven languages), a 24/7 call center, a dedicated B2B travel agency portal with commissionable net rates, and hotel+flight packages with ATOL protection. Ancillary revenue streams include F&B across multiple on-site restaurants and bars, the Cool Spa wellness circuit (20EUR/person), parking, laundry, airport transfers, and the Excellence Service premium tier that adds panoramic ocean-view rooms, premium beverage service, and an exclusive solarium with infinity pool.

Revenue is generated primarily through nightly room rates with seasonal and board-basis variability (room only through all-inclusive), supplemented by food and beverage, ancillary services, travel agency commissions, and package sales. Sustainability positioning (Travelife Gold, Biosphere, and Intertek Cristal certifications) is integrated into marketing communications and operational programs, including marine conservation partnerships and circular-economy bio-waste composting. The company is privately held with no institutional investor presence disclosed and does not publicly report revenue or unit-level KPIs.

Name

Hovima Hotels

Legal name

Turística Konrad, S.L.

Website

https://hovima.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Hovima Hotels is a privately held Spanish hotel chain operating seven south Tenerife properties under the Grupo Kurt Konrad umbrella, each targeting distinct segments (families, adults-only, athletes, couples, luxury). It generates revenue from room rates, F&B, the Excellence Service premium tier, B2B travel agency commissions, and ATOL-protected hotel+flight packages, with a multi-language direct booking platform and an active sustainability certification program.

Ownership category

akta.pro rank

Product category

Hotel Accommodation / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Adults-Only All-Inclusive Resorts (THAGAKAB), Beachfront & Island Luxury Resorts (THAGACAA), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Hotel accommodations
• Beachfront resorts
• All-inclusive packages
• Family hotels
• Adults-only hotels

Headquarters

HQ city

Adeje

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Room rental across 7 hotels with various room types and service levels (standard, Excellence premium service). Revenue generated through nightly rates, seasonal pricing, and board basis options (room only, bed & breakfast, half board, full board, all-inclusive).
2. Food and Beverage: On-site restaurants, bars, and dining services including buffets, à la carte options, theme restaurants (Ocean Blue, Positano, Flynn & Flanagan Irish Pub, La Vieja), and room service. Includes minibar and premium dining experiences.
3. Ancillary Services: Spa and wellness (Cool Spa circuit at 20EUR/person), parking, laundry, safe rentals, airport transfers, celebration cakes, special dietary accommodations. Upsell opportunities through Excellence Service premium tier.
4. Travel Agency Commissions: B2B travel agency bookings with commissionable net rates. Agencies access real-time availability and earn commissions on completed stays.
5. Package Sales (Hotel + Flight): Combined hotel and flight packages with ATOL protection, deposit payment structure, and flexible booking terms. Additional revenue from optional extras like transfers and excursions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hovima Hotels offers accommodation across seven distinct properties in south Tenerife, each tailored to a specific traveler segment: families with children, adults-only guests, athletes, couples, and luxury travelers. Core services include various board bases (room only, bed & breakfast, half board, full board, all-inclusive), an Excellence Service premium tier with exclusive amenities, on-site restaurants and bars, Cool Spa wellness circuit, themed entertainment programs, and sustainability practices. Auxiliary services include airport transfers, excursions, and car rental partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Club Hovima: Loyalty program offering 5% discount on web reservations, 10% discount on consumption, welcome gift for stays of 3+ nights, and priority booking for exclusive rooms.
• HOVIGREEN
• HOVICLEAN

Products and services

• HOVIMA La Pinta Beachfront Family Hotel Family-oriented hotel located 50m from Playa La Pinta in Costa Adeje, featuring spacious rooms, themed children's areas, kids' clubs for ages 6 months to 16 years, the GLOBI mascot character, and Excellence Service premium tier option. Designed for families seeking beachfront vacation with children's entertainment.
• HOVIMA Cool Costa Adeje (Adults-Only) Adults-only hotel (16+ years) near Torviscas Beach in Costa Adeje offering elegant ambiance, refined gastronomy, Cool Spa wellness circuit, fitness center, and all-inclusive options. Designed for couples and solo adults seeking quiet, sophisticated experiences.
• HOVIMA Suites Costa Adeje Luxury suite hotel in Playa Fañabé area with 48m² modern suites featuring refined design, near beach, shopping centers, restaurants, and Siam Park. Targets luxury travelers and extended stays with the Excellence Service premium tier.
• HOVIMA Panorama Small hotel near Playa La Pinta in Costa Adeje, perfect for couples in a quiet area of the island. Features all-inclusive service, daily entertainment, and music shows.
• HOVIMA Santa María Hotel near Torviscas Beach in Costa Adeje, 10 minutes from Puerto Colón. Features animation programs, Flynn and Flanagan Irish Pub, Mini Club for children 4-11 years, and outdoor pool.
• HOVIMA Jardín Caleta Sports-oriented hotel in La Caleta adjacent to Tenerife Top Training (T3) high-performance sports center (900m away). Offers 15% discount on T3 training facilities, sports nutrition options, and is near La Enramada beach (200m).
• HOVIMA Atlantis Beach hotel in La Caleta near Playa Diego Hernández, featuring terraces and sea views. Ideal for couples and friends. Offers all-inclusive, half-board, and room-only options.
• Club Hovima Loyalty Program Free membership loyalty program for Hovima Hotels guests offering 5% discount on web bookings, priority access to exclusive rooms, 10% discount on F&B consumptions, complimentary beverages with meals (according to board basis), and welcome gift for stays of 3+ nights.
• Cool Spa Wellness Circuit 90-minute wellness circuit at 20EUR per person for Hovima hotel guests, including a wide range of facial and body treatments at the Cool Spa facility.
• Excellence Service Premium Tier Premium amenity tier available across Hovima hotels offering late check-out, panoramic ocean view rooms, welcome minibar pack, Lavazza capsule coffee, robes and slippers, pillow and aromatherapy menu, daily turndown service, free safe, pool towels, priority restaurant seating, à la carte dinner options, exclusive Excellence solarium with infinity pool, and premium beverage selection.
• Hotel + Flight Packages Package holidays combining Hovima hotel accommodation with flights from origin airports. ATOL protected when certificate received, with non-refundable deposit at booking and balance paid at hotel check-in. Additional extras include transfers and excursions.

Quantifiable outcome

• 15% discount on Tenerife Top Training facilities for all HOVIMA clients
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TravelifecoreOthersGlobal sustainability certification organization for accommodation. HOVIMA Hotels audited and certified by Travelife for environmental practices covering carbon emissions, biodiversity, human rights, labor rights, child protection, and animal welfare.
• Intertek CristalcoreOthersWorld-leading quality and risk management services for tourism sector. HOVIMA La Pinta awarded best hotel in Tenerife for Food Check, Aqua Check, Pool Check, and Room Check. HOVIMA Costa Adeje named best hotel in Spain for Aqua Check.
• AvisminorGTM or Marketing PartnerCar rental partnership offering vehicles at airport and hotel locations. HOVIMA guests receive 50% discount on private parking when renting through the partnership. PDF guide for driving in Tenerife provided.
• Tenerife Top Training (T3)coreStrategic or Co-development PartnerHigh-performance sports center offering 15% discount to all HOVIMA hotel clients. Located 900m from HOVIMA Jardín Caleta. Facilities include personal training, cycling, swimming pools, and various sports courts. Established 2008.
• Atlántico ExcursionesminorGTM or Marketing PartnerWholesale travel agency specializing in Tenerife leisure and excursions. Offers guided tours, island-hopping to La Gomera and La Palma, theme park tickets (Siam Park), transportation, and comprehensive travel services.
• Transfers and ExperiencesminorGTM or Marketing PartnerAirport transfer service with vehicles available from and to Tenerife airports. Reservable during booking process or separately. Partner links embedded in individual hotel FAQ sections.
• Too Good to GominorStrategic or Co-development PartnerFood waste reduction initiative at HOVIMA Jardín Caleta. Combats food waste by offering unsold food at reduced prices. Part of HOVIGREEN sustainability commitment.
• Golf Costa AdejeminorGTM or Marketing Partner18-hole golf course located 6km from HOVIMA Costa Adeje. Features golf school, professional equipment shop, and luxury restaurant. One of nine golf courses in Tenerife.
• Siam ParkminorGTM or Marketing PartnerWater park listed as #1 in the world by Tripadvisor. Located near HOVIMA hotels in Costa Adeje area. Tickets available through Atlántico Excursiones partnership.
• Agua NEAminorStrategic or Co-development PartnerPremium mineral water in minibars of HOVIMA Cool Costa Adeje, HOVIMA Santa María, and HOVIMA Jardín Caleta. Eco-friendly packaging without single-use plastics. Supports coral reef restoration projects.
• Comunidades Turísticas CircularesminorStrategic or Co-development PartnerCircular economy initiative managing bio-waste into compost for ecological fruit and vegetable cultivation. Produce used in hotel gastronomic offerings, creating farm-to-table experience.
• La Vieja RestaurantminorGTM or Marketing PartnerLocal seafood restaurant in La Caleta, 6km from HOVIMA Panorama. Features fresh fish and seafood with ocean views and sunset viewing. Recommended as part of guest dining experiences.
• Flynn and Flanagan Irish BarminorGTM or Marketing PartnerIrish pub located at HOVIMA Santa María. Part of hotel entertainment offerings included in all-inclusive packages. Distinctive blue design with figures.
• Pardela Cenicienta (SEO/BirdLife)minorStrategic or Co-development PartnerConservation program 'First Journey' for Cory's shearwater birds. Young birds (Pardela cendrosenta) disoriented by coastal lighting are collected and released to sea. 97% successful release rate. HOVIMA La Pinta and HOVIMA Jardín Caleta participate.
• Biosphere CertifiedminorOthersTourism sustainability certification. HOVIMA hotels certified for responsible tourism practices.

Scale indicators8 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• H10 Hotels: Spanish chain with significant Tenerife south presence (Costa Adeje, Playa de las Américas). Operates full-service and adults-only properties targeting similar European leisure segments.
• Coral Hotels: Canary Islands-focused hotel chain operating multiple resorts in Tenerife and Gran Canaria. Similar family-friendly, all-inclusive resort model targeting UK and European leisure travelers.
• Best Hotels: Spanish family-owned hotel chain with Costa Adeje and other Canary Islands resorts. Comparable mid-tier positioning, similar B2B agency distribution model, and similar private/family ownership profile.
• Be Live Hotels: Spanish resort chain with multiple Canary Islands properties including Tenerife. Operates comparable full-service family and adults-only resorts in the same competitive set.
• GF Hoteles: Canary Islands-based hotel chain operating family and adults-only resorts in south Tenerife (Costa Adeje). Closest regional peer by geography, segment mix, and mid-tier positioning.
• Lopesan Hotel Group: Canary Islands-headquartered hotel group operating multiple resorts in Gran Canaria and other islands. Strongest direct regional competitor with comparable family/adults-only segmentation and similar mid-to-upper tier positioning.

Broad incumbents

• Meliá Hotels International: Spain's largest hotel group with significant Canary Islands resort operations, including family and adults-only concepts. Directly comparable full-service resort model targeting similar European leisure travelers in south Tenerife.
• Barceló Hotels & Resorts: Major Spanish hotel chain with a large Canary Islands presence (including Costa Adeje resorts). Both operate multi-property full-service resort portfolios in the same Tenerife micro-market, but Barceló is far larger with global scale.
• RIU Hotels & Resorts: Major Spanish family-owned hotel chain with strong Canary Islands all-inclusive resort presence. Comparable multi-property model but at substantially larger global scale.
• Iberostar Hotels & Resorts: Spanish resort chain with strong Canary Islands footprint and family/adults-only segmentation. Comparable multi-segment positioning (Wave of Change sustainability program is similar in spirit to HOVIGREEN).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hovimahotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hovima Hotels