Cinnamon Square
Cinnamon Square is a UK artisanal bakery founded in 2005 in Rickmansworth, Hertfordshire, specializing in handcrafted cinnamon buns and made-to-order celebration cakes. It sells direct-to-consumer via e-commerce national delivery, click-and-collect, local markets, and The Bread Shed, serving individual consumers for personal consumption and gifting.
- Company typePrivate
- Founded2005
- HeadquartersRickmansworth, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cinnamon Square does
Cinnamon Square is an artisanal bakery founded in 2005 and headquartered in Rickmansworth, Hertfordshire, United Kingdom. The company specializes in handcrafted baked goods produced using traditional methods and quality ingredients, with handcrafted cinnamon buns as its signature product. Its product portfolio spans multiple categories including cinnamon buns (available in Classic, Biscoff, Ricky Sticky, Tiramisu, and Vegan varieties across mini, medium, large, and gigantic sizes), handmade-to-order celebration cakes (buttercream, Belgian chocolate ganache, Victoria sponge, number cakes, and specialty flavors), vienoisserie (croissants, Danish selection boxes, Cruffins, Monkey Bread), patisserie, smaller treats such as Florentines, loaf cakes, gift selections, gift vouchers, and ancillary products including baking books and equipment through 'The Baker's Shop.' The bakery describes itself as multi-award-winning with over 20 years of continuous operation.
The business operates a direct-to-consumer go-to-market motion with three primary channels: (1) e-commerce national delivery via trackable courier service operating Wednesday through Saturday across most of mainland UK (with geographic exclusions including the Scottish Highlands, Scottish Islands, Channel Islands, Isle of Man, Isle of Wight, Scilly Isles, Ireland, and Northern Ireland); (2) pre-order click-and-collect from the Rickmansworth bakery location (Tuesday through Saturday, 10:30am-1:30pm); and (3) participation in local markets alongside a separate physical presence called 'The Bread Shed.' Pricing follows a per-unit, pay-as-you-go model in British Pounds, with products ranging from approximately £7.45 for a pack of Florentines up to £140.00 for a large Belgian Chocolate Ganache Cake.
The customer base is primarily individual retail consumers purchasing for personal consumption, special occasions (birthdays, brunches), and gifting. The company employs 51-100 staff and is privately held with no disclosed parent company, institutional investors, or external funding. It is founder-led by Paul Barker (Founder & Master Baker) and Tricia Barker (Founder & Business Director). Revenue mechanics are entirely transactional one-time purchases with no subscription, wholesale, or B2B contract layer disclosed. Marketing relies on the company's e-commerce website, displayed customer testimonials, and local market presence rather than paid digital advertising.
Cinnamon Square firmographics
Firmographics- Name
- Cinnamon Square
- Legal name
- Cinnamon Square
- Website
- https://cinnamonsquare.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cinnamon Square is a UK artisanal bakery founded in 2005 in Rickmansworth, Hertfordshire, specializing in handcrafted cinnamon buns and made-to-order celebration cakes. It sells direct-to-consumer via e-commerce national delivery, click-and-collect, local markets, and The Bread Shed, serving individual consumers for personal consumption and gifting.
- Ownership category
- akta.pro rank
Cinnamon Square industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Cinnamon Square is headquartered
LocationHeadquarters
- HQ city
- Rickmansworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cinnamon Square business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Baked Goods Sales: One-time purchase model for baked goods including cinnamon buns, celebration cakes, and other bakery items sold through e-commerce (national delivery) and pre-order collection. Products include boxes of cinnamon buns, giant buns, celebration cakes, cakes, patisserie, viennoisserie, and smaller treats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cinnamon Bun Boxes - various sizes and flavors |
| Unit Pricing | Pay-as-you-go | Gigantic/Giant Cinnamon Buns |
| Unit Pricing | Pay-as-you-go | Celebration Cakes |
| Unit Pricing | Pay-as-you-go | Treat Boxes and Assortments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Cinnamon Square product offering
Product offeringCore offering
Cinnamon Square is an artisanal bakery that handcrafts and sells premium baked goods — most notably its signature multi award-winning cinnamon buns — alongside celebration cakes, loaf cakes, vienoisserie, patisserie, smaller treats, and gift/voucher items. Products are sold directly to consumers through a nationwide UK e-commerce delivery service, pre-order collection at the Rickmansworth bakery, a physical retail counter called The Bread Shed, and local markets.
Product overview
Cinnamon Square is a multi award-winning artisanal bakery established in 2005, specializing in handcrafted baked goods with cinnamon buns as its signature product. The company operates primarily from Rickmansworth, Hertfordshire, offering a diverse portfolio of products through its online store. The core product range centers on Cinnamon Buns (available in Classic, Biscoff, Ricky Sticky, Tiramisu, and Vegan varieties, in sizes from mini to gigantic), complemented by Cakes (including celebration cakes, loaf cakes, number cakes), Vienoisserie (croissants, Danish pastries, Cruffins, Monkey Bread), Smaller Treats (Florentines), Patisserie, Gifts, The Baker's Shop & Books, Vouchers, and Special Request Products. Products are available for click-and-collect from the bakery or national delivery within the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinnamon Buns Multi award-winning handcrafted cinnamon buns — the signature product of Cinnamon Square. Available in mini, medium, large, and gigantic sizes with flavors including Classic, Biscoff, Ricky Sticky, Tiramisu, and Vegan. Layered with buttery cinnamon filling and topped with cream cheese frosting. Sold to individual consumers for personal consumption, gifts, and celebrations.
- Cakes Range of cakes including loaf cakes (e.g., Lemon Loaf Cake, Biscoff Loaf Cake at £8.00) and other flavored cakes such as Chocolate Fudge Cake, Coffee and Walnut Cake, Red Velvet Cake, Lush Lemon Cake, and Fresh Fruit Torte. Sold to individual consumers.
- Celebration Cakes Handmade-to-order celebration cakes including Buttercream Celebration Cake (£45.00–£115.00), Belgian Chocolate Ganache Cake (£50.00–£140.00), Victoria Sponge Celebration Cake (£90.00), Buttercream Number Cake (£65.00), Chocolate Ganache Number Cake (£75.00), Coffee and Walnut Cake (£56.00), Red Velvet Cake (£47.00), Lush Lemon Cake (£43.00), and Lotus Biscoff Celebration Cake. Available in sizes from 8" to 14" with personalized chocolate messages. Targeted at birthdays, weddings, and special occasions.
- Vienoisserie French-style baked viennoiserie including buttery croissants, Danish selection boxes, Cruffins, and sticky Monkey Bread. Sold to individual consumers.
- Patisserie Fine French-style pastries and sweet baked goods. Sold to individual consumers.
- Smaller Treats Assorted small baked treats including Florentines (£7.45–£13.75 per pack), providing a selection of bite-sized pastries and sweets. Sold to individual consumers.
- Gifts Curated gift selections of baked goods suitable for presents and special occasions, including The Ultimate Cinnamon Bun Treat Box (£37.00). Sold to individual consumers for gifting.
- The Baker's Shop & Books Baking equipment, accessories, and recipe books for home bakers. Sold to individual consumers.
- Vouchers Gift vouchers available for purchase and redeemable for any products in the bakery. Sold to individual consumers for gifting.
- Special Request Products Custom bakes that are favorites from markets and events, available for order anytime by special request. Sold to individual consumers.
Quantifiable outcome
- Products described as multi award-winning
Companies that use Cinnamon Square
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Cinnamon Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cinnamon Square partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cinnamon Square competitors and assessment
Company assessmentDirect peers
- Konditor & Cook: London-based artisan bakery and cake brand producing celebration cakes, brownies and savoury bakes for online and wholesale. Directly comparable to Cinnamon Square on handcrafted celebration cakes and UK online delivery.
- Hummingbird Bakery: Iconic London/US cupcake and cake brand operating retail bakeries and online cake ordering. Directly comparable to Cinnamon Square's celebration cakes and viennoisserie range, with similar premium positioning and DTC delivery.
- Cutter & Squidge: London-based artisan bakery specialising in celebration cakes, biskies and afternoon tea, with online nationwide delivery. Directly comparable on celebration cakes and premium gifting occasions to Cinnamon Square.
- Ben's Cookies: UK-origin baked treats brand (cookies, brownies, slices) with concession and online retail. Comparable premium giftable treat positioning and DTC nationwide delivery to Cinnamon Square's treat boxes and gift offerings.
- Peyton and Byrne: UK artisan bakery producing cakes, viennoiserie and patisserie for online, retail and events/hospitality. Comparable premium positioning and product mix to Cinnamon Square, especially on viennoiserie and celebration cakes.
- Lola's Cupcakes: UK-based cupcake and celebration cake brand with nationwide online delivery and corporate gifting. Closely comparable to Cinnamon Square on the celebration cake / gifting side of the business and on the online DTC delivery model.
- Bread Ahead: London-based artisanal bakery famous for doughnuts and sourdough, selling via Borough Market stores, multiple bakery-cafés and a national online delivery operation. Directly comparable to Cinnamon Square as a UK premium artisan bakery with e-commerce nationwide delivery and a handcraft-led product range.
Broad incumbents
- Patisserie Valerie: UK-wide café-patisserie chain with extensive cake, viennoiserie and celebration cake range plus nationwide delivery. Comparable as a much larger established incumbent in the UK premium bakery / celebration cake category, competing for the same gifting and celebration occasions.
- Ottolenghi: Established UK premium food brand with delis, bakeries, patisserie and a strong nationwide retail/gifting presence. Comparable on premium patisserie and brand-led artisan positioning, though broader in scope (savoury deli, restaurants, cookbooks) than Cinnamon Square.
- Gail's Bakery: UK artisan bakery chain (part of Bread Holdings/EG Group) with ~100+ neighbourhood bakery-cafés across London and other major cities. Comparable as a much larger UK artisan bakery competitor, though it operates a café-led model rather than Cinnamon Square's gifting/online model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Cinnamon Square social profiles
Digital presenceCinnamon Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinnamon Square leadership team
Management profileNumber of profiles
Profiles2 records
Cinnamon Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinnamon Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinnamon Square
What does Cinnamon Square do?
Cinnamon Square is an artisanal bakery that handcrafts and sells premium baked goods — most notably its signature multi award-winning cinnamon buns — alongside celebration cakes, loaf cakes, vienoisserie, patisserie, smaller treats, and gift/voucher items. Products are sold directly to consumers through a nationwide UK e-commerce delivery service, pre-order collection at the Rickmansworth bakery, a physical retail counter called The Bread Shed, and local markets.
Is Cinnamon Square a public or private company?
Cinnamon Square is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cinnamon Square founded?
Cinnamon Square was founded in 2005. It employs 51 to 100 people.
Where is Cinnamon Square based?
Cinnamon Square is headquartered in Rickmansworth, United Kingdom, in the Europe region.
How does Cinnamon Square make money?
One revenue line is on record: retail Baked Goods Sales.
Who are Cinnamon Square's main competitors?
Direct peers on record are Konditor & Cook, Hummingbird Bakery, Cutter & Squidge, Ben's Cookies, Peyton and Byrne, Lola's Cupcakes and Bread Ahead. Broad incumbents are Patisserie Valerie, Ottolenghi and Gail's Bakery.
Does Cinnamon Square have an API?
No public API is recorded for Cinnamon Square.
What industry is Cinnamon Square in?
Cinnamon Square's product category is Artisanal Bakery. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery, with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311811 and its SIC code is 2050.