Flamboro Downs

What Flamboro Downs does

Flamboro Downs operates a standardbred harness racing facility at 967 Highway #5 West in Dundas, Ontario, established in 1975 and currently held as an operating brand under Great Canadian Entertainment. The track hosts live harness racing four days per week (Wednesday, Thursday, Saturday, Sunday) and provides daily simulcasting of races from other tracks starting at 12PM. It holds the world record for three-year-old pacers on a half-mile track, a credential that anchors its positioning within the Ontario racing market and supports its long-running heritage brand. The facility is co-located with Elements Casino Flamboro, which provides gaming floor, dining, and entertainment amenities that complement the racing calendar under a single destination.

The business generates revenue primarily through pari-mutuel wagering on live and simulcast races, both on-premise and via the HPIBet online and mobile sportsbook that streams live video and replays of Flamboro Downs content. Standardbred Canada supplies race entries, results, and live video data, while Ontario Racing promotes special-event programming across the venue. Pricing for admission and wagering is not publicly disclosed; the wagering model is a transaction-fee structure tied to handle. Great Canadian Rewards, a free loyalty program, links Flamboro Downs patrons to the broader Great Canadian Entertainment network spanning casinos, hotels, and theatres across multiple Canadian provinces, providing cross-property retention mechanics.

Flamboro Downs serves Ontario-based racing enthusiasts and bettors who attend live events or wager on simulcast and digital channels. The asset operates with 11–50 employees and no disclosed independent revenue, funding, or M&A activity — it is a wholly-owned brand within a larger portfolio (alongside Georgian Downs in Ontario). The 2025 rebrand to 'Racing at Elements Casino Flamboro' signals tighter integration with the casino sub-brand and the parent network rather than independent product expansion.

Name

Flamboro Downs

Legal name

Flamboro Downs

Website

https://flamborodowns.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Flamboro Downs operates a standardbred harness racing facility in Dundas, Ontario, offering live racing four days per week, daily simulcasting, and HPIBet online wagering, co-located with Elements Casino Flamboro under Great Canadian Entertainment.

Ownership category

akta.pro rank

Product category

Horse Racing and Casino Entertainment

NAICS

Racetracks (711212), Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Off-Track Betting (OTB) & Simulcast Wagering (MPAEADAC), Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB), Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)

Keywords

• Horse racing venue
• Standardbred harness racing
• Simulcast wagering
• Live racing events
• Parimutuel betting

Headquarters

HQ city

Dundas

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Live Racing Wagering: On-site wagering on live standardbred harness racing events held multiple days per week. Revenue generated through parimutuel betting pools.
2. Simulcasting: Broadcast and wagering on horse races from other tracks, available 7 days a week. Guests can bet on races from multiple jurisdictions.
3. HPIBet Online Wagering: Online and mobile betting integration allowing remote wagering on Flamboro Downs races and other tracks.
4. Casino and Entertainment: Co-located Elements Casino Flamboro provides gaming floor, dining, and entertainment complementary to racing operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Flamboro Downs operates a standardbred harness racing facility in Dundas, Ontario, hosting live racing on Wednesdays, Thursdays, Saturdays, and Sundays, with simulcasting available 7 days a week from 12PM. The venue generates revenue through on-site parimutuel wagering, simulcast betting on races from other tracks, and is co-located with Elements Casino Flamboro, which provides complementary gaming, dining, and entertainment amenities. HPIBet integration enables online and mobile wagering on Flamboro Downs races.

Product overview

Flamboro Downs operates as a standardbred harness racing facility (core product) established in 1975, co-located with Elements Casino Flamboro. The company offers live racing events on select days, simulcasting services for wagering on off-site races, and HPIBet Online for digital sports betting. A loyalty program (Great Canadian Rewards) ties together the racing and casino experience under Great Canadian Entertainment's portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• HPIBet Online: Online sports betting platform for horse racing content and wagering services.

Products and services

• Flamboro Downs Racing
• HPIBet Online
• Elements Casino Flamboro

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• HPIBetcoreTechnology or IntegrationHPIBet is the online sportsbook and betting platform integrated with Flamboro Downs for remote wagering. The platform enables customers to bet on live races and provides the HPIBet mobile app for on-the-go wagering.
• Standardbred CanadacoreTechnology or IntegrationStandardbred Canada provides race entries and results data for Flamboro Downs. The platform is the official source for racing information including entries, results, and live video streams for standardbred racing across Canada.
• Ontario RacingsupportingGTM or Marketing PartnerOntario Racing promotes special racing events and experiences at Flamboro Downs and other Ontario racing facilities. They coordinate and market special event programming to racing enthusiasts.
• Elements CasinocoreStrategic or Co-development PartnerFlamboro Downs Racing operates at Elements Casino Flamboro location. The casino provides complementary gaming, dining, and entertainment amenities alongside the racing facility, creating an integrated entertainment destination.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hanover Raceway: Small Ontario standardbred track in Hanover operating a summer live race meet with simulcasting. A comparable regional standardbred venue in the same province, sharing regulatory and customer-overlap dynamics with Flamboro.
• Scioto Downs Casino & Racetrack: Ohio standardbred harness track with a co-located casino, owned by Eldorado Resorts/Caesars. Mirrors Flamboro's integrated racing-and-casino operating model in a similarly mature regional market with simulcast and ADW distribution.
• Hoosier Park Racing & Casino: Indiana standardbred harness track co-located with a casino, operating under Caesars Entertainment. Closely comparable to Flamboro on the racing-plus-casino integrated entertainment model, though situated in a different U.S. regulatory and competitive environment.
• Western Fair Raceway: London, Ontario standardbred harness racing track that operates year-round simulcast wagering and a live race calendar. Directly comparable in racing format, Ontario regulatory environment, and simulcast-driven business model, competing with Flamboro for southwestern Ontario racing customers.
• Mohawk Racetrack: Woodbine Entertainment's flagship standardbred harness racing track near Milton, Ontario. Directly comparable on racing format (standardbred), Ontario geography, simulcast integration, and live race-day cadence, making it a head-to-head competitor for harness handle in the province.
• Georgian Downs: Sister property under Great Canadian Entertainment, also a standardbred harness racing track in Ontario. Operates with a similar model of live racing, simulcasting, HPIBet integration, and a co-located Elements Casino, making it the closest direct comparable in the same network.

Others

• Standardbred Canada: National standardbred industry body that supplies Flamboro with race entries, results, and live video infrastructure. Included as an ecosystem/adjacent player — not a competitor, but a key data and content partner on which Flamboro's racing operations depend.

Regional players

• Red Shores Racetrack & Casino: Prince Edward Island harness racing track with a co-located casino under the Atlantic Lottery / provincial gaming framework. Comparable on standardbred racing plus casino integration, but serves a different Canadian regional market than Flamboro.

Broad incumbents

• Woodbine Racetrack: Major Toronto-area thoroughbred and standardbred racing venue operated by Woodbine Entertainment, the largest horse racing operator in Canada. Overlaps with Flamboro on standardbred wagering and simulcast content, and competes for the same Ontario horseplayer pool.
• The Meadowlands Racetrack: Premier U.S. standardbred and thoroughbred racing venue in New Jersey operated by the New Jersey Sports and Exposition Authority. Comparable on harness racing operations and ADW/simulcast reach into the North American pool, though materially larger in scale and handle than Flamboro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubegreatcanadian.com/entertainment
• Xx.com/Flambororacing
• LinkedInlinkedin.com/company/flamboro-downs-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flamboro Downs