Elements Casino Brantford.

What Elements Casino Brantford. does

Elements Casino Brantford is a single-location casino and entertainment facility at 40 Icomm Drive, Brantford, Ontario, operated by Great Canadian Entertainment as part of a four-property Elements Casinos cluster in western Ontario (Brantford, Mohawk/Campbellville, Flamboro/Dundas, Grand River/Elora). The venue operates daily from 12PM–6AM and offers slot machines with wagers ranging from penny to high limits, live table games (Blackjack, Baccarat, Roulette, Mississippi Stud, Ultimate Texas Hold'em, Craps and others), electronic gaming stadiums, and a live poker room with cash games and tournaments. Gaming revenue is generated primarily through house edge on wagers across these formats.

The property is supplemented by on-site dining (The Getaway restaurant operating Fridays and Saturdays 5:00–9:00PM, plus a Bar & Grill with pizzas, poutine, and pub-style fare) and live music/DJ entertainment on Fridays and Saturdays to drive foot traffic. Customer engagement is managed through the Great Canadian Rewards loyalty program, which offers promotional slot play up to $10,000 for new members, exclusive draws, hotel discounts across sister properties, and dining specials, with a mobile app available on iOS and Android.

Commercially, Elements Casino Brantford pursues a direct-to-consumer physical retail/hospitality go-to-market targeting adult gaming and entertainment seekers in the western Greater Toronto and Greater Hamilton area. Pricing is unit-based rather than subscription-based, with table minimums starting at $5 for low-limit games, $20 for standard tables, and $500+ for private gaming rooms at sister property Mohawk. Revenue streams are diversified across gaming operations, food and beverage, entertainment, and loyalty-driven repeat visitation. The business is wholly owned by Great Canadian Entertainment, which was acquired by Apollo Global Management in 2021, transitioning the parent from a TSX-listed entity (Great Canadian Gaming Corporation) to private ownership under its current brand.

Name

Elements Casino Brantford.

Legal name

Great Canadian Entertainment

Website

https://elementscasinobrantford.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Elements Casino Brantford is a single-location casino and entertainment venue in Brantford, Ontario, offering slot machines, live table games, poker, electronic gaming, dining, and live entertainment for adult consumers in the western Greater Toronto and Hamilton area. It operates as one of four Elements Casinos under Great Canadian Entertainment.

Ownership category

akta.pro rank

Product category

Casino & Gaming Hospitality

NAICS

Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino Table Games Operations (MPAEAAAN)

Keywords

• Casino gaming
• Slot machines
• Table games
• Live poker
• Loyalty rewards

Headquarters

HQ city

Brantford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Gaming Operations: Primary revenue from casino gaming including slot machines, table games, poker, and electronic gaming. Revenue generated from house edge on wagers across all gaming products.
2. Food and Beverage: On-site dining venues including Getaway restaurant (Elements Casino Brantford), bar and grill, and grab-and-go options. Revenue from food and beverage sales with Comp Dollars accepted for loyalty members.
3. Entertainment and Events: Revenue from live music events, DJ nights, and entertainment at Elements Casino properties. Events drive foot traffic and additional gaming and dining revenue.
4. Loyalty Program Engagement: Rewards program drives customer engagement and repeat visits through promotional slot play offers (up to $10,000), exclusive draws, and member-only promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elements Casino Brantford is a physical casino gaming facility operated by Great Canadian Entertainment, offering slot machines (penny to high-limit wagers), live dealer table games (Blackjack, Baccarat, Roulette, Mississippi Stud, Ultimate Texas Hold'em, Craps), electronic gaming stadiums, and a live poker room. The casino is supplemented by on-site dining venues (The Getaway restaurant, Bar & Grill) and live music/DJ entertainment, with the Great Canadian Rewards loyalty program tying gaming, dining, and entertainment together.

Product overview

Elements Casino Brantford is a single-location casino gaming facility operated by Great Canadian Entertainment, part of a four-property Ontario regional chain. The core offering consists of gaming activities—slot machines, live table games (Blackjack, Baccarat, Roulette, Mississippi Stud, and others), electronic table games, and poker—supplemented by dining services (Getaway Restaurant, Bar & Grill), a loyalty rewards program (Great Canadian Rewards), and live entertainment. The property operates as a unified casino experience where gaming, dining, and rewards are integrated under one brand. Progressive jackpot features are available on select slot and table games.

Differentiator

Problem solved

Functional benefit

Brands

• Great Canadian Rewards: Player rewards program offering exclusive draws, hotel discounts, dining specials, and slot play promotions.
• The Getaway
• Bar & Grill

Products and services

• Slot Machines Gaming machines available on-site with wagers ranging from penny up to high limits, including the hottest new slots and classic favorites; features Blazing 7's progressive jackpot.
• Live Table Games

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fallsview Casino Resort: Large Ontario casino resort (operated by Mohegan) combining slots, table games, hotel, dining, and entertainment — comparable core gaming offering with the key difference of an attached hotel tower.
• Casino Rama Resort: Ontario regional casino resort operated by Gateway Casinos offering slots, live tables, poker, dining, and live entertainment — directly comparable product mix and similar GTA-area catchment for the same adult-gaming customer base.
• Pickering Casino Resort: Sister Great Canadian Entertainment property offering slots, tables, hotel, and entertainment in the GTA — comparable operating format though with attached lodging, providing relevant internal benchmark for Brantford.
• Gateway Casinos & Entertainment: Major Canadian regional gaming operator with multiple Ontario and BC properties including Casino Rama, Playtime Casino, and Hard Rock — overlapping operating model and customer segment as Elements Casino.
• Great Canadian Casino Resort Toronto: Flagship Great Canadian Entertainment property combining a large gaming floor with hotel, dining, and a theatre — directly comparable brand and operating playbook to the Elements Casino network.
• Hard Rock Casino Ottawa: Ontario regional gaming and entertainment property with slots, table games, and entertainment; comparable product structure and Ontario regulatory environment to Elements Brantford.
• Caesars Windsor: Ontario-based Caesars Entertainment property offering slots, table games, poker, hotel, dining, and entertainment — directly comparable gaming-floor mix to Elements Casino Brantford.

Broad incumbents

• Ontario Lottery and Gaming Corporation (OLG): Crown corporation overseeing regulated gambling in Ontario, including land-based casino operators and the iGaming Ontario online market — a broader incumbent shaping the regulatory and competitive environment for Elements Casino Brantford.
• Mohegan Gaming & Entertainment: North American tribal gaming operator managing Fallsview and Casino Niagara in Ontario — directly comparable in slot/table product philosophy and Ontario exposure, while operating as a broader multi-property portfolio.

Regional players

• Casino New Brunswick (Moncton): Another Great Canadian Entertainment property operating under the same parent, offering the same product mix to a different provincial regulatory and geographic market — relevant for parent-network benchmarking rather than direct catchment overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elements-casino-brantford.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elements Casino Brantford.