Kyma Media

What Kyma Media does

NewGen (the operating brand associated with Kyma Media) is a B2B social and creator marketing agency that delivers content creation, social media amplification, and creator marketing services to global enterprise brands. The firm serves clients across gaming, fintech, consumer electronics, food and beverage, automotive, and entertainment, with disclosed work for Samsung, Pepsi, Revolut, Cash App, Activision Blizzard, Plarium, Porsche, Supercell, and KSI. Founded in 2017 and headquartered in London, the firm operates from three offices — London, Manchester, and New York — and is positioned as serving forward-thinking enterprise brands seeking cultural relevance on social platforms rather than brand awareness via traditional media channels.

The company's technical foundation is Multiple™, a proprietary intelligence platform that sits underneath every campaign and is described as providing cultural intelligence, precision creator matching, and real-time optimization. The agency differentiates by selecting "the right creators" rather than the biggest voices, framing its work as operating "inside culture" rather than following it. Beyond the platform, no proprietary consumer product, app, or external API surface is disclosed; the technology is internal and tightly coupled to agency service delivery.

NewGen operates a professional services revenue model, generating income through strategic consulting, content creation, community management, and campaign execution on a project basis. Pricing is not publicly disclosed and is quote-based per client engagement. The go-to-market motion is direct enterprise field sales, driven by the company website, a case-study portfolio, blog/podcast content, and organic social presence demonstrating in-house expertise. The firm is privately held with 11-50 employees, no disclosed funding rounds, no M&A activity, and no documented leadership changes, implying a bootstrapped, organically scaled operating model.

Name

Kyma Media

Legal name

NewGen

Website

https://kymamedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NewGen is a London-headquartered B2B social and creator marketing agency serving global enterprise brands across gaming, fintech, consumer electronics, automotive, and food and beverage, supported by its Multiple™ proprietary intelligence platform for creator matching and campaign optimization.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Agencies & Talent Management Networks (MPACAGAC)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Social media marketing
• Creator marketing
• Content creation services
• Influencer marketing
• Digital marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Agency Services: NewGen generates revenue through providing social media marketing and creator marketing services to enterprise brands. The agency model involves strategic consulting, content creation, community management, and campaign execution for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kyma Media operates the NewGen social and creator agency, providing social media marketing, creator marketing, content creation, community management, and channel management services to enterprise brands. Campaigns are powered by Multiple™, a proprietary intelligence platform that delivers cultural intelligence, precision creator matching, and real-time optimization. The agency focuses on identifying the right creators and communities for genuine participation and amplification rather than the largest voices, serving clients such as Samsung, Pepsi, Revolut, Cash App, Activision Blizzard, Plarium, Porsche, Supercell, and KSI.

Differentiator

Problem solved

Functional benefit

Brands

• Multiple™: Proprietary intelligence platform providing cultural intelligence, precision creator matching, and real-time optimization for campaign decision-making

Products and services

• Creator Marketing

Quantifiable outcome

• Revolut Sidemen collaboration drove 100,000+ installs in first three months

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whalar: Creator marketing agency with offices in London and New York that runs always-on creator programs for global brands. Direct peer on creator marketing, transatlantic delivery, and content-to-commerce focus.
• Billion Dollar Boy: UK-headquartered global creator marketing agency with transatlantic operations (including New York), serving enterprise brands on influencer strategy and content. Directly comparable to NewGen on offering, customer segment, and cross-Atlantic footprint.
• VaynerMedia: Social-first creative and media agency serving global brands, built around cultural insight and content production. Directly comparable on social-first positioning, cultural relevance pitch, and enterprise client orientation.
• Obviously: Influencer marketing agency serving global enterprise brands, including consumer technology and CPG clients. Comparable on enterprise tier, influencer activation model, and global creator network capabilities.
• Brainlabs (formerly Social Chain): Performance and social media agency with UK heritage serving enterprise brands across paid social, influencer, and content. Comparable on social-first agency model and UK enterprise client base.
• The Goat Agency: UK-founded social influencer marketing agency with global reach focused on mid-market and enterprise clients. Closely comparable on influencer-led campaigns, enterprise targeting, and creator network model.

Emerging players

• Klear: Creator analytics and influencer marketing platform offering creator discovery, campaign management, and measurement tooling. Comparable on the technology/intelligence layer that NewGen's Multiple™ platform addresses.

Broad incumbents

• WPP / Hogarth: World's largest advertising holding company with dedicated social, creator, and content production capabilities (including Hogarth). Comparable as an incumbent option for the same global brand RFPs that NewGen targets.
• Dentsu Creative: Global creative and media network with full-service social, influencer, and creator capabilities. Competes for the same enterprise brand budgets as NewGen but at much larger scale and with broader service portfolio.
• Publicis Social/Content Practices: Global holding company with significant influencer, social, and creator marketing capabilities through its agencies. Comparable as a broader competitor providing creator and social services to global enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kyma-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyma Media