Boat & Fishing Magazine

What Boat & Fishing Magazine does

Boat & Fishing Magazine (legal name: Boatfishing; DBA: Boat & Fishing) is a privately held Greek maritime media company founded around 2012-2017 and headquartered in Athens, Greece. The company operates a multimedia portfolio spanning a WordPress-based digital publication at boatfishing.gr, a print magazine, video content (including a YouTube channel), and the Boat & Fishing Show — described as Greece's largest maritime exhibition — plus a regional Thessaloniki edition. Editorial coverage addresses shore fishing, boat fishing, spearfishing, boat reviews, marine equipment, maritime tourism, and regulatory news for Greek boating and fishing enthusiasts, with named expert contributors driving the content.

The company monetizes through three primary streams: recurring magazine subscriptions (print and digital), advertising and sponsorships from marine equipment manufacturers and boat dealers (with Yamaha Marine Greece and Coral Gas cited as named sponsors), and organizer revenue from the annual Boat & Fishing Show exhibitions in Athens (MEC Paiania) and Thessaloniki. Distribution is multi-channel — website, newsletter, Facebook, print, and physical events — with exhibitions operating under the official auspices of the Ministry of Maritime Affairs & Aegean and patronage from the Greek National Tourism Organization (EOT). The Boat & Fishing Show has scaled from 178 exhibitors and 15,458 visitors in 2016 to 250+ exhibitors and 35,000+ visitors by 2024, with a 10th anniversary edition in 2025.

The firm operates with an 11-50 employee headcount, has no disclosed institutional funding, no parent company, and no documented M&A activity. Geographic reach is concentrated in Greece with regional Southeastern Europe exposure via the Thessaloniki edition. The company has no mobile app, no API, and no disclosed AI/ML capabilities, and the underlying technology stack is a standard WordPress publishing platform with video content delivery.

Name

Boat & Fishing Magazine

Legal name

Boatfishing

Website

https://boatfishing.gr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Boat & Fishing Magazine is a Greek maritime media company that publishes a bilingual print and digital magazine, produces video content, and organizes the Boat & Fishing Show — Greece's largest maritime exhibition — serving boating and fishing enthusiasts and marine industry advertisers.

Ownership category

akta.pro rank

Product category

Maritime Media

NAICS

Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Maritime magazine publishing
• Fishing media content
• Boat exhibition events
• Marine equipment reviews
• Nautical trade shows

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Publishing: Print and digital magazine publishing covering fishing techniques, boat reviews, maritime news, and equipment reviews for the Greek boating and fishing community
2. Advertising & Sponsorships: Advertising revenue from marine equipment manufacturers, boat dealers, fishing tackle companies, and event sponsors during Boat & Fishing Show exhibitions
3. Event Organization: Revenue from organizing the annual Boat & Fishing Show trade exhibition and related maritime events

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Boat & Fishing Magazine publishes a Greek-language print and digital magazine covering fishing techniques (shore fishing, boat fishing, spearfishing), boat reviews, marine equipment, and maritime news. The company also organizes the annual Boat & Fishing Show exhibition in Athens — described as Greece's largest maritime trade show — and a regional Thessaloniki edition, supplemented by an online video library and equipment product showcases on its website.

Product overview

Boat & Fishing Magazine is a comprehensive Greek maritime publication offering print and digital content focused on fishing and boating. The product portfolio consists of the core magazine publication (Boat & Fishing Magazine), the annual BOAT & FISHING SHOW exhibition, and the regional Thessaloniki Boat & Fishing Show. The magazine's website features an extensive equipment section with product categories covering fishing lines (Πετονιές Νήματα), artificial baits/lures (Τεχνητά Δολώματα), hooks (Αγκίστρια - Σαλαγκιές), squid jigs (Καλαμαριέρες), nautical/boat equipment (Ναυτιλιακά), fishing rods (Καλάμια), reels (Μηχανισμοί), and baits/groundbaits (Δολώματα Μαλάγρες). Additionally, the platform offers video content (Βίντεο) covering spearfishing, boat tests, fishing techniques, and marine events. The company organizes major maritime exhibitions and provides editorial coverage across fishing techniques (shore fishing, boat fishing, spearfishing), boats, equipment reviews, and marine tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Boat & Fishing Show: Annual maritime exhibition organized by the magazine covering boats, fishing equipment, and marine tourism
• Thessaloniki Boat & Fishing Show

Products and services

• Boat & Fishing Magazine A comprehensive Greek print and digital magazine covering fishing techniques (shore fishing, boat fishing, spearfishing), boat reviews, equipment guides, maritime news, and marine tourism for Greek boating and fishing enthusiasts.
• BOAT & FISHING SHOW

Quantifiable outcome

• Boat & Fishing Show recognized as Greece's largest maritime exhibition with 35,000+ annual visitors

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Ministry of Maritime Affairs & AegeancoreStrategic or Co-development Partner · 1 January 2016The exhibition Boat & Fishing Show operated under the auspices of the Ministry of Maritime Affairs & Aegean, providing official governmental recognition and endorsement for the maritime trade event.
• Greek National Tourism Organization (EOT)coreStrategic or Co-development Partner · 1 January 2016Official tourism organization providing patronage and support for the maritime tourism components of the Boat & Fishing Show exhibition.
• Yamaha Marine Greece (Motodynnamiki)majorGTM or Marketing Partner · 1 January 2016Major sponsor of Boat & Fishing Show exhibitions, showcasing marine engines and boating equipment at annual trade events.
• Coral GasminorGTM or Marketing Partner · 1 January 2016Sponsor of Boat & Fishing Show providing marine fuel products and services visibility at the exhibition.
• Helexpo Maroussi Exhibition CentercoreOthers · 1 January 2016Primary exhibition venue provider for Boat & Fishing Show events, located in Athens with excellent transportation connections.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Angling Times: UK-based fishing publication covering coarse, sea, and game fishing techniques and equipment. Direct peer as a national-level fishing magazine with similar editorial structure covering techniques, gear reviews, and competition news.
• Practical Sailor: US-based independent marine publication providing boat gear reviews and technical sailing content. Direct peer with comparable editorial approach focused on equipment testing and product reviews for enthusiast readers.
• Yachting World: International boating publication covering cruising, yachting, and seamanship. Direct peer as a recreational marine publication, though focused on yachting rather than fishing — comparable editorial model of reviews, destinations, and technique content.
• Boating Magazine: Long-established US recreational boating magazine covering boat reviews, gear, and destinations. Direct peer as a recreational boating publication with similar content mix of boat reviews, equipment, and technique coverage.
• Sport Fishing Magazine: US-based saltwater fishing magazine covering techniques, gear, and destinations. Direct peer as a specialist fishing publication serving enthusiast readers with similar editorial coverage of techniques, equipment reviews, and travel destinations.
• Fishing News: UK commercial and recreational fishing industry publication. Direct peer covering fishing industry news, vessel coverage, and equipment, though tilted more toward commercial fishing than Boat & Fishing's recreational focus.
• Hellenic Fishing News: Greek-language fishing publication covering Greek fisheries news and recreational fishing. Most direct geographic peer, competing for the same Greek fishing enthusiast audience though focused more on commercial fishing news.

Emerging players

• Boats.com: Global online boating marketplace and content platform covering boat reviews, listings, and editorial content. Emerging peer operating in the same digital boating content space, competing for the same enthusiast audience through online channels.

Broad incumbents

• Boat International: Global luxury yachting media brand with magazines, events, and digital platforms. Broad incumbent operating in the same marine media space at a larger international scale, covering luxury yachts and superyachts rather than recreational fishing boats.
• Dusseldorf Boat Show (boot Düsseldorf): World's largest boat and water sports trade exhibition held annually in Germany. Broad incumbent peer as a major maritime trade show organizer, demonstrating the scale potential of boat/fishing exhibitions but at a vastly larger global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boatfishinggr
• Facebookfacebook.com/BoatFishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boat & Fishing Magazine