FAFNIR

What FAFNIR does

FAFNIR GmbH is a Hamburg, Germany-based specialist in sensors and systems for monitoring and measuring fill levels, founded in 1965 by the Sager family and operating as a wholly-owned subsidiary of Gilbarco Veeder-Root (itself part of Vontier) since March 2010. The company serves two primary verticals: the petroleum industry (petrol stations, carwashes, oil depots, transport operations, and service stations requiring tank gauging, wetstock management, vapour recovery monitoring, and overfill prevention) and process automation (laboratory, pharmaceutical, petrochemical, chemical, and cryogenic applications requiring precision level measurement). Its products are distributed to customers in more than 20 countries through a combination of regional field sales representatives and a network of distribution partners, with an annual partner conference hosting 50+ participants.

The company's core technology is magnetostrictive level measurement, with the TORRIX series delivering ±0.3 mm accuracy across extreme temperature (-200°C to 450°C) and pressure (-1 to 120 bar) ranges. The product portfolio includes the VISY-X automatic tank gauging system, SECON-X universal data platform with remote web access for fuelling station monitoring, COMS continuous oil-separator monitoring system, VAPORIX vapour recovery monitoring, O2-PID overfill prevention with optical product identification, the VISY-RF wireless tank monitoring system, and the VISY-Command control unit. Notable proprietary elements include the TORRIX Mobile wave-compensation algorithm for mobile tank applications, the COMS ultrasonic sludge sensing approach combined with a magnetostrictive separation float, and the TORRIX 6S/6B compact 6 mm probe for limited-space installations. FAFNIR holds an unusually dense certification stack including ATEX, IECEx, SIL 2, OIML R85, ISO 9001/14001/45001, TÜV-certified vapour recovery compliance with EU directives 2009/126/EC and 2014/99/EC, BLAK UmwS recognition for COMS, and Russian metrology approval for LPG.

FAFNIR operates a sales-led go-to-market combining direct field sales across European and international markets, distribution partners, and active participation in industry exhibitions (UNITI expo, MEORGA, Automechanika, LAB-SUPPLY, Tankstelle & Mittelstand). Revenue is generated primarily through hardware sales of sensors and systems under custom quotations with multi-year contracts, supplemented by product training services delivered at the Hamburg training center, on customer premises, or virtually. The company has 51-100 employees and is led by three Managing Directors (René Albrecht, Claudia Ploog, Stephen Richards), with a commercial director, product managers per line, and dedicated regional sales managers covering Europe and mobile solutions.

Name

FAFNIR

Legal name

FAFNIR GmbH

Website

https://fafnir.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

FAFNIR GmbH, founded 1965 in Hamburg, manufactures magnetostrictive level sensors and tank monitoring systems for the petroleum and process automation industries. Operating as a Gilbarco Veeder-Root subsidiary, it serves customers in 20+ countries with tank gauging, vapour recovery, and overfill prevention solutions.

Ownership category

akta.pro rank

Product category

Industrial Level Measurement Sensors

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI)

akta.pro secondary industry

Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE)

Keywords

• Level measurement sensors
• Tank gauging systems
• Magnetostrictive sensors
• Overfill prevention systems
• Process automation instrumentation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sensor Hardware Sales: FAFNIR generates primary revenue from manufacturing and selling level sensors, measurement systems, and monitoring equipment including TORRIX, VISY-Stick, SECON-X, and related products.
2. Product Training Services: The company offers product training programs conducted at their Hamburg facility, customer premises, installation sites, or virtually, with fees varying by location and setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FAFNIR GmbH designs, manufactures, and supplies sensors and systems for monitoring and measuring fill levels in fuel and process liquids. Its portfolio spans automatic tank gauging (VISY-X), magnetostrictive level probes (TORRIX, VISY-Stick), overfill prevention systems (LS 300/LS 500, O2-PID), vapour recovery monitoring (VAPORIX), continuous oil-separator monitoring (COMS), and a web-based data collection platform (SECON-X). The company serves the petroleum industry (petrol stations, carwashes, oil depots, transport operations) and process automation customers (chemical, pharmaceutical, petrochemical, cryogenic, laboratory).

Product overview

FAFNIR GmbH is a specialist in sensors and systems for monitoring and measuring fill levels. The product portfolio spans two main segments: Petroleum Industry (tank gauging, vapour recovery, overfill prevention, oil separator monitoring) and Process Automation (level measurement, cryogenic applications). Core products include VISY-X automatic tank gauging system for petroleum applications, VISY-Stick Flex flexible magnetostrictive sensors for tall tanks, SECON-X monitoring and data collection platform, COMS continuous oil-separator monitoring system, VAPORIX vapour recovery monitoring, O2-PID overfill prevention with product identification, TORRIX magnetostrictive level sensors for process automation, LS 300/LS 500 overfill prevention systems, and FLD fuel level displays. The company also offers the VISY-RF wireless system and VISY-Command control units for system integration, all designed for the oil, chemical, pharmaceutical, and related industries.

Differentiator

Problem solved

Functional benefit

Products and services

• VISY-X

Quantifiable outcome

• Achieved 1,000,000 accident-free working hours in production
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• OMIScoreTechnology or Integration · 8 March 2021Integration partnership enabling FAFNIR sensors to connect directly with OMIS 4.0 predictive maintenance software. This enables customers to detect events in critical areas of forecourts early, allowing for planned maintenance, early fault detection, and avoidance of downtime.
• 3A WASSERTECHNIKcoreStrategic or Co-development Partner · 8 March 2021Strategic partnership integrating FAFNIR's COMS (Continuous Oil-Separator Monitoring System) with 3A-rhombic oil separators from 3A WASSERTECHNIK. This integration eliminates visual monthly self-inspections at oil separators in petrol stations by providing continuous oil layer thickness and sludge measurement data in real-time.
• Navta Technology LtdminorChannel Partner/ Reseller/ Distributor · 27 June 2018Local partner in Armenia for VISY-X system distribution and support, extending FAFNIR's geographic reach to the Armenian market.
• Gilbarco Veeder-RootflagshipStrategic or Co-development Partner · 8 March 2010FAFNIR became a member of the Gilbarco Veeder-Root group in March 2010. GVR is a global leader in fuel management and convenience retail technologies, producing fuel dispensers, tank gauging systems, and point-of-sale systems. GVR continues to maintain and expand the FAFNIR brand for automatic tank gauging and vapor recovery systems.
• EHEDGminorOthers · 1 January 2009FAFNIR became a member of EHEDG (European Hygienic Engineering and Design Group) since 2010. EHEDG is a network of approximately 600 international experts from food industry, machinery and plant construction, and science working on guidelines for hygienic design and manufacturing of equipment for safe food production.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0-3PJxr0Rdkkz5RCp395FQ
• Facebookfacebook.com/profile.php
• LinkedInde.linkedin.com/company/fafnir

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAFNIR