Mill Farm Caravan
Mill Farm Caravan and Camping Park is a privately held family campsite in Bridgwater, Somerset, UK, offering touring pitches, seasonal pitches, caravan storage, day passes, and on-site amenities including pools, boating lake, BMX track, and entertainment for UK families, seasonal caravan owners, and HPC workers.
- Company typePrivate
- Founded-
- HeadquartersBridgwater, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mill Farm Caravan does
Mill Farm Caravan and Camping Park is a privately held family campsite operating from a single site at Watery Lane, Bridgwater, Somerset (TA5 1JQ), United Kingdom, situated between the Quantock Hills and the North Somerset coastline immediately off the M5 at Junction 23. The business sells touring and seasonal caravan pitches, secure caravan storage, day passes, and ancillary on-site services including a heated indoor pool (30°C, UV-treated), outdoor splash pool, boating lake, BMX track (built 2016), live entertainment club, sports bar, on-site gym (The Mill Health and Fitness Suite), shop/off-licence, and fish and chips bar.
The core revenue streams are: nightly touring pitches priced from £28.50 to £52 by season and electric hook-up; 8-month seasonal pitch contracts at £3,100-£3,500 (13 March - 9 November) covering up to five persons and two dogs; caravan storage with quarterly fees plus setup/teardown charges (£16 each); and day passes at £7.50 per person. A £5 booking fee and a non-refundable £105 first-payment deposit apply. Distribution is exclusively direct-to-consumer via phone (01278 732286), WhatsApp, email ([email protected]), and the Wix-based website, with no third-party resellers. Customer segments include UK families seeking all-inclusive camping holidays, seasonal caravan owners avoiding repeated towing, day visitors using the pool and boating lake, and Hinkley Point C (HPC) construction workers requiring temporary accommodation near Bridgwater.
For the 2026 season the park is operating in a restricted mode, accepting seasonal pitch holders, storage customers, day visitors, HPC workers, and gym members, while general touring and camping is closed to the public until further notice. The company has no disclosed funding, no parent company, no patents, and no app or proprietary software platform. Its competitive positioning rests on a single physical location, an inclusive amenity bundle, and a family-entertainment programme.
Mill Farm Caravan firmographics
Firmographics- Name
- Mill Farm Caravan
- Legal name
- Mill Farm Caravan and Camping Park
- Website
- https://millfarm.biz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mill Farm Caravan and Camping Park is a privately held family campsite in Bridgwater, Somerset, UK, offering touring pitches, seasonal pitches, caravan storage, day passes, and on-site amenities including pools, boating lake, BMX track, and entertainment for UK families, seasonal caravan owners, and HPC workers.
- Ownership category
- akta.pro rank
Mill Farm Caravan industry classification
Industry- Product category
- Caravan and Camping Park Hospitality
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industries
- Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
Keywords
Where Mill Farm Caravan is headquartered
LocationHeadquarters
- HQ city
- Bridgwater
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mill Farm Caravan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Camping and Touring Pitches: Nightly camping pitch fees for touring caravans and tents with optional electric hook-up. Pitches accommodate 2 persons with caravan, car, and awning included. Pricing varies by season (mid, high, peak).
- Day Passes: Day visitor entry at £7.50 per person, allowing access to boating lake, swimming pool, and shower facilities. Babies under 2 years free.
- Seasonal Pitches: 8-month seasonal pitch contracts (March to November) ranging from £3,100 to £3,500 depending on winter storage options. Includes up to 5 persons, 2 dogs, with all park amenities included.
- Caravan Storage: Secure caravan storage with CCTV, alarm systems, and gated compound. Additional fees for initial tow-in setup (£16), final tow-out (£16), and towing services (£7.50-£8 each way). Short-term storage available at £35 per week.
- Gym Membership: The Mill Health and Fitness Suite operates as a separate entity but sells memberships to Mill Farm visitors and the public. Mill Farm receives referral customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electric Pitch - Mid Season |
| Unit Pricing | Pay-as-you-go | Electric Pitch - High Season |
| Unit Pricing | Pay-as-you-go | Electric Pitch - Peak Season |
| Unit Pricing | Pay-as-you-go | Non-Electric Pitch - Mid Season |
| Unit Pricing | Pay-as-you-go | Non-Electric Pitch - High Season |
| Unit Pricing | Pay-as-you-go | Non-Electric Pitch - Peak Season |
| Unit Pricing | Pay-as-you-go | Day Pass with Swimming |
| Unit Pricing | Pay-as-you-go | Extra Person Add-on |
| Unit Pricing | Pay-as-you-go | Pet Fee |
| Unit Pricing | Pay-as-you-go | Mid-Season Weekend Break |
| Subscription | Multi-year contract | 8-Month Seasonal Pitch 2026 |
| Subscription | Annual | Caravan Storage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Mill Farm Caravan product offering
Product offeringCore offering
Mill Farm Caravan and Camping Park operates a family holiday campsite in Bridgwater, Somerset, offering touring caravan and tent pitches (electric and non-electric), eight-month seasonal pitches, and secure caravan storage. The pitch stays include access to on-site recreational amenities such as heated indoor and outdoor swimming pools, a boating lake, a BMX track, club entertainment, and a sports bar with gym.
Product overview
Mill Farm Caravan and Camping Park operates as a family holiday campsite offering a unified holiday experience combining accommodation pitches with recreational facilities. The core offering consists of touring and camping pitches (both seasonal and short-stay) along with caravan storage services. These are complemented by free recreational activities including heated indoor and outdoor swimming pools, a boating lake, BMX track, sports bar with gym, and evening club entertainment. Additional amenities include a campsite shop, fish and chips bar, and WIFI access. The seasonal pitch product provides long-term campers with all-inclusive access to facilities throughout the March-to-November season.
Differentiator
Problem solved
Functional benefit
Products and services
- Touring and Camping Pitches Nightly caravan and tent pitch rental available with electric or non-electric hook-up options. Accommodates two persons with caravan, car, and awning included, with extras for additional persons and dogs. Pitches are priced by season and bookable directly through phone, WhatsApp, or email.
- Seasonal Pitches Eight-month seasonal pitch contracts from 13th March to 9th November, with optional winter storage. Includes touring caravan, awning, up to two cars, five persons, and two dogs, with all-inclusive access to free swimming, boating, and club entertainment. Total package priced from £3,100 to £3,500 depending on winter storage options.
- Caravan Storage
Quantifiable outcome
- Most activities included free with pitch price (swimming, boating, BMX, entertainment)
- +2 more outcomes
Companies that use Mill Farm Caravan
Customer profileSegments4 records
Ideal customer profiles4 records
Mill Farm Caravan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mill Farm Caravan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Mill Health and Fitness SuiteminorThe Mill Health and Fitness Suite is a professional gym located at the Mill Farm complex and available to the public. Mill Farm visitors are welcome to become members. The gym operates under its own mission to enhance lives through fitness and wellbeing. Mill Farm benefits from having on-site fitness facilities to attract health-conscious campers and day visitors.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mill Farm Caravan competitors and assessment
Company assessmentDirect peers
- Parkdean Resorts: UK's largest caravan holiday park operator with 67 parks, offering touring pitches, seasonal pitches, and on-site amenities including pools and entertainment. Directly comparable family-focused offering, though at materially larger scale.
- Beverley Holidays: Independent South West UK holiday park operator offering touring, seasonal pitches, caravan storage, and on-site leisure facilities. Comparable family-owned regional competitor in similar geography.
- Verdant Leisure: UK holiday park operator with caravan parks across the country offering touring, seasonal pitches, and family leisure facilities. Comparable multi-park regional operator with similar amenity-led proposition.
- Haven Holidays: Major UK family holiday park operator with caravan touring, static caravan ownership, and entertainment-led amenities (pools, restaurants, kids' activities). Closely mirrors Mill Farm's family positioning and amenity bundling approach.
- John Fowler Holidays: Family-run UK holiday park operator with multiple parks in the South West including Somerset/Devon, offering touring, seasonal pitches, and family amenities. Directly comparable in scale and family-caravan market focus.
- Hoburne Holidays: Family-owned UK holiday park group operating caravan parks with touring pitches, seasonal pitches, leisure pools, and entertainment programmes. Closely aligned business model with similar family positioning.
Broad incumbents
- Center Parcs UK: UK operator of forest holiday villages offering cabin-based accommodation with extensive included leisure amenities (pools, activities, dining). Competes for the same family-amenity-bundled UK short-break wallet but at a higher price tier and cabin-based format.
- Hoseasons: UK's largest holiday booking platform for caravan parks, lodges, and boating holidays. Acts as both a distribution partner for parks like Mill Farm and a competitor through its curated portfolio. Indirect overlap through customer acquisition channel.
- Caravan and Motorhome Club: UK membership organisation operating over 200 certificated locations and club sites for touring caravans and motorhomes. Competes for the same touring-caravan customer base and sets quality benchmarks in the segment.
Others
- Pitchup.com: Online booking platform for campsites, caravan parks, and glamping sites across the UK and Europe. Acts as a third-party distribution channel that Mill Farm could leverage for incremental bookings beyond direct phone/email.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mill Farm Caravan social profiles
Digital presenceMill Farm Caravan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mill Farm Caravan leadership team
Management profileNumber of profiles
Mill Farm Caravan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mill Farm Caravan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mill Farm Caravan
What does Mill Farm Caravan do?
Mill Farm Caravan and Camping Park operates a family holiday campsite in Bridgwater, Somerset, offering touring caravan and tent pitches (electric and non-electric), eight-month seasonal pitches, and secure caravan storage. The pitch stays include access to on-site recreational amenities such as heated indoor and outdoor swimming pools, a boating lake, a BMX track, club entertainment, and a sports bar with gym.
Is Mill Farm Caravan a public or private company?
Mill Farm Caravan is a private company. It is classified as family owned and is currently operating.
When was Mill Farm Caravan founded?
Mill Farm Caravan was founded in -1. It employs 11 to 50 people.
Where is Mill Farm Caravan based?
Mill Farm Caravan is headquartered in Bridgwater, United Kingdom, in the Europe region.
How does Mill Farm Caravan make money?
Five revenue lines are on record. Camping and Touring Pitches are the primary driver. The others are day Passes, seasonal Pitches, caravan Storage and gym Membership.
Who are Mill Farm Caravan's main competitors?
Direct peers on record are Parkdean Resorts, Beverley Holidays, Verdant Leisure, Haven Holidays, John Fowler Holidays and Hoburne Holidays. Broad incumbents are Center Parcs UK, Hoseasons and Caravan and Motorhome Club. Pitchup.com is listed as an others.
Does Mill Farm Caravan have an API?
No public API is recorded for Mill Farm Caravan.
What industry is Mill Farm Caravan in?
Mill Farm Caravan's product category is Caravan and Camping Park Hospitality. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of THAMAJAF, Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays). Its NAICS code is 721211 and its SIC code is 7000.