El Chilerito

Name

El Chilerito

Legal name

CHILERA TAPATÍA S.A. DE C.V.

Website

https://elchilerito.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Condiments and sauces

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI)

Keywords

• Chamoy sauces
• Mexican condiments
• Sour powder seasonings
• Tamarind candy powder
• Chili lime powder

Headquarters

HQ city

Tlajomulco De Zúñiga

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sauce and Condiment Sales: Revenue generated from the sale of liquid sauces (chamoy, mix, mango, spicy, sugar-free variants) and powdered products (chili with lime, sweet and sour powders in various flavors). Products sold in multiple size configurations from small sachets to bulk packaging. Primarily B2B with products reaching food service, retail, and end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

El Chilerito manufactures and sells chamoy-based liquid sauces and flavored sweet-and-sour powdered seasonings under its own brand. Products are sold in multiple packaging configurations (sachets to bulk) primarily through B2B wholesale channels reaching food service, retail, and end consumers in Mexico, the US, Canada, Central America, and Europe. The portfolio spans original chamoy, mango, sugar-free, picante, michelada-style mix, chili-with-lime, tamarind, blueberry, and mango powder variants.

Product overview

El Chilerito is a Mexican food company specializing in chamoy sauces and flavored powders, founded in 1998 as part of Chilera Tapatía S.A. de C.V. The product portfolio consists of two main categories: Sauces (including Salsa Chamoy Original, Salsa Chamoy Mango, Salsa Chamoy Sin Azúcar, Salsa Picante, and Salsa Mix) and Candy Powders (including El Chilerito En Polvo/Chile con Limón, Chamoy Polvo Agridulce, Polvo Agridulce de Tamarindo, Polvo Agridulce Sabor Moras/Blueberry, and Polvo Agridulce Sabor Mango). The company distributes to Mexico, the US, Canada, Central America, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Salsa Chamoy Original chamoy sauce, acidic without heat, ideal for sweets, snacks, fruits, beverages, and cocktails. Sold in 400ml packaging. Targeted at individual consumers and food service operators.
• Salsa Mix Mixture combining Worcestershire sauce, spicy sauce, and seasoning with a light touch of lemon. Ideal for michelada mixes, snacks, and beverages. Sold in 355ml packaging.
• Salsa Chamoy Mango Chamoy sauce with a hint of mango, acidic without heat, ideal for fruits, sweets, snacks, beverages, and cocktails. Sold in 355ml packaging.
• Salsa Picante Slightly spicy sauce, ideal for snacks, beverages, cocktails, and all types of food. Sold in 355ml packaging.
• Salsa Chamoy Sin Azúcar Sugar-free chamoy sauce, acidic without heat, ideal for snacks, fruits, beverages, and cocktails. Sold in 355ml packaging.
• El Chilerito En Polvo (Chile con Limón) Chili powder blend with a light lemon flavor. Ideal for snacks, fruits, beverages, and cocktails. Sold in 135g packaging.
• Polvo Agridulce de Tamarindo Sweet and sour tamarind-flavored powder, ideal for sweets, snacks, confectionery, beverages, and cocktails. Sold in 900-unit packaging.
• Polvo Agridulce Sabor Moras (Blueberry) Sweet and sour blueberry-flavored powder, ideal for sweets, snacks, confectionery, beverages, and cocktails. Sold in 900-unit packaging.
• Chamoy Polvo Agridulce Chamoy-style sweet and sour powder in traditional flavor, ideal for sweets, snacks, confectionery, beverages, and cocktails.
• Polvo Agridulce Sabor Mango Sweet and sour mango-flavored powder, ideal for sweets, snacks, confectionery, beverages, and cocktails. Sold in 900-unit packaging.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Astros de JaliscominorGTM or Marketing PartnerSports sponsorship arrangement where El Chilerito sponsors the Astros de Jalisco basketball team as part of their 'Patrocinamos a los mejores' (We sponsor the best) marketing campaign. Part of broader sports marketing strategy including World Cup themed campaigns.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Regional players

• Jarritos: Iconic Mexican soft drink brand with strong US Hispanic distribution. Adjacent competitor in fruit-flavored beverage/snack consumption occasions where chamoy powder condiments are also applied.

Direct peers

• Valentina (Salsa Valentina): Iconic Mexican hot sauce brand widely used as a condiment for fruits, snacks, and street food. Competes with El Chilerito's chamoy and picante SKUs across Mexican food consumption occasions.
• Pelón Pelo Rico: Mexican tamarind and chamoy-flavored candy brand with strong US Hispanic market presence. Overlaps with El Chilerito's powder and tamarind-flavored chamoy consumption occasions.
• Tajín: Mexico's most famous chili-lime seasoning powder brand, sold globally and used on fruits, snacks, and beverages. Closest direct peer given El Chilerito's flagship "Chile con Limón" powder SKU and similar end-use occasions.
• Lucas Muecas: Mexican brand specializing in chamoy powder and tamarind/chili powder candies used on fruits and snacks. Directly competes with El Chilerito's polvo agridulde and chamoy powder line.
• Chamoy El Yucateco: Mexican brand producing chamoy sauces and hot sauces with strong presence in the US Hispanic market. Directly competes in the same chamoy sauce category as El Chilerito with similar flavor profile and fruit/snack usage.

Broad incumbents

• Cholula Hot Sauce: Mexican-origin hot sauce with extensive US and international retail distribution. Indirect overlap with El Chilerito's picante and chamoy-based applications on snacks and fruits.
• Herdez: One of Mexico's largest packaged food companies with a broad salsa, condiment, and sauce portfolio. Competes broadly with El Chilerito's sauce line via mainstream grocery distribution and significantly larger scale.
• Megamex (Tapatío / Búfalo): US-based Mexican foods company producing hot sauces and condiments (Tapatío, Búfalo) with broad retail distribution. Competes in overlapping condiment categories targeting Hispanic consumers in North America.

Emerging players

• Siete Foods: Mexican-American better-for-you food brand with strong US distribution. Tangentially related as a contemporary Mexican food brand scaling beyond traditional categories, illustrating a competitive template El Chilerito could face in modern retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@elchileritosalsasmexico5483
• Facebookfacebook.com/elchileritosalsas
• Instagraminstagram.com/elchilerito
• TikToktiktok.com/@el_chilerito
• Xx.com/chileritosalsas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Chilerito