Astros de Jalisco
Astros de Jalisco is a privately held professional basketball franchise competing in Mexico's CIBACOPA league, playing home games at Arena Astros in Guadalajara. The four-time champion (including 2026 bicampeonato) generates revenue from ticketing, season-pass subscriptions (Astro Black), 25+ corporate sponsorships, a youth academy, and community outreach programs.
- Company typePrivate
- Founded2022
- HeadquartersGuadalajara, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
Astros de Jalisco firmographics
Firmographics- Name
- Astros de Jalisco
- Legal name
- Astros de Jalisco
- Website
- https://astrosjalisco.com.mx
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astros de Jalisco is a privately held professional basketball franchise competing in Mexico's CIBACOPA league, playing home games at Arena Astros in Guadalajara. The four-time champion (including 2026 bicampeonato) generates revenue from ticketing, season-pass subscriptions (Astro Black), 25+ corporate sponsorships, a youth academy, and community outreach programs.
- Ownership category
- akta.pro rank
Astros de Jalisco industry classification
Industry- Product category
- Professional Basketball
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Professional Live Sports Leagues & Tours (MPAGAMAA)
Keywords
Where Astros de Jalisco is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Astros de Jalisco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Individual game tickets sold through Boletomovil platform and at Arena Astros box office. Multiple seating categories available including Grada, VIP, and Primera Fila sections.
- Season Pass Memberships (Astro Black): Season ticket packages sold for the full season with various seating levels including Grada Norte/Sur, Grada Este/Oeste, VIP, and Primera Fila. Includes additional benefits such as exclusive access and perks.
- Corporate Sponsorships: Partnerships with corporate sponsors including naming rights, promotional activations during games, and arena signage. Multiple sponsor tiers including government entities and private companies.
- Academy Registration Fees: Youth basketball academy program with registration and participation fees for children and young adults aged 6-18 in Defendedores, Libres, and Soberanos categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Grada Norte y Sur - Standard seating in north and south sections |
| Transaction based/ take rate | Pay-as-you-go | Grada Este y Oeste - Standard seating in east and west sections |
| Transaction based/ take rate | Pay-as-you-go | VIP Norte y Sur - Premium VIP seating in north and south |
| Transaction based/ take rate | Pay-as-you-go | VIP Este y Oeste - Premium VIP seating in east and west |
| Transaction based/ take rate | Pay-as-you-go | Primera Fila - Front row premium seating |
| Subscription | Annual | Astro Black Season Pass - Full season membership with various seating options |
| Unit Pricing | Pay-as-you-go | Parking at Arena Astros |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Astros de Jalisco product offering
Product offeringCore offering
Astros de Jalisco fields a professional basketball team that competes in the Liga Mexicana de Básquetbol CIBACOPA, playing home games at Arena Astros in Guadalajara, Jalisco. Beyond the live sports entertainment product, the organization sells season ticket memberships (Astro Black), operates a youth basketball development academy (Academia Astros for ages 6–18), runs a community outreach program providing free tickets to nonprofits (Astros Contigo), and hosts a sponsored halftime contest (Tiro de Media Cancha) offering a MXN $200,000 prize. Revenue is generated primarily through ticket sales, season passes, corporate sponsorships, and academy registration fees.
Product overview
Astros de Jalisco operates as a professional basketball organization with a multi-tiered product portfolio centered on its core competitive team. The portfolio consists of the main professional franchise competing in CIBACOPA, supplemented by three supporting programs: Academia Astros (youth development academy), ASTROS BLACK (premium season ticket membership), and ASTROS CONTIGO (community access program). A promotional game-day feature, Tiro de Media Cancha, rounds out the offering as an entertainment dynamic. The organization functions as a sports entertainment entity rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Academia Astros de Jalisco: Youth basketball development program for children and young adults ages 6-18, with categories Defensores (6-9), Libres (10-14), and Soberanos (15-18).
- ASTROS BLACK
- ASTROS CONTIGO
- Arena Astros
Products and services
- Astros de Jalisco Professional Basketball Team Professional basketball franchise competing in the Liga Mexicana de Básquetbol CIBACOPA, playing home games at Arena Astros in Guadalajara, Jalisco. The team sells individual game tickets across multiple seating tiers and has won four championships including a 2026 bicampeonato.
- Astro Black Season Pass Membership Premium season ticket membership program offering all regular season home games with seating options across Grada Norte/Sur, Grada Este/Oeste, VIP, and Primera Fila categories. Includes exclusive benefits and priority access for fans.
- Academia Astros Youth Basketball Academy Paid youth basketball development program for children and young people aged 6 to 18, organized into Defendedores (6-9), Libres (10-14), and Soberanos (15-18) divisions. Uses Astros' own methodology combining technical basketball training with values-based education.
- Astros Contigo Community Outreach Program Community outreach initiative providing complimentary game tickets to non-profit organizations, children, and families with limited access to live entertainment. Participants must maintain an 80% attendance rate for continued participation.
- Tiro de Media Cancha Halftime Contest Halftime game-day contest where six audience-selected participants (3 men, 3 women) attempt a shot from mid-court (14 meters) for a chance to win MXN $200,000, presented by sponsor Mobil Dinámicas Premium.
Quantifiable outcome
- 38-2 regular season record, breaking league's previous record of 34-4
- +3 more outcomes
Companies that use Astros de Jalisco
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Astros de Jalisco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astros de Jalisco partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Caliente.mx LNBPcoreNaming rights and primary league sponsor partnership. The team competes in the Liga Caliente.mx LNBP (Liga Nacional de Baloncesto Profesional), representing the league's top-tier professional basketball competition in Mexico.
- MobilcoreSponsor of the Tiro de Media Cancha halftime contest offering $200,000 MXN prize per game. Mobil Dinámicas Premium activation brings promotional entertainment and engagement to home games.
- Gobierno de Guadalajara (Gobierno GDL)minorMunicipal government entity supporting or sponsoring the team, visible in partner logos at arena.
- Plaza PatriaminorCommercial shopping center partner, visible in sponsorship recognition.
- BoletomovilcoreOfficial online ticket sales platform partner enabling digital ticket distribution for all home games through boletomovil.com with promotional campaign tracking.
- TVC DeportescoreTelevision broadcast partner airing games, playoffs, and finals on national sports channel.
- ESPN/ESPN 3coreTelevision broadcast partner for national sports coverage of CIBACOPA games and playoffs.
- Corporate Sponsors (25+ partners)minorMultiple corporate sponsors including: Skarch, Gobierno ZPN, Dportenies, Kidzania, Perdura, Impercasther, Electrolit, Fresh Salads, San Javier, Chilis, Coors Light, Sushiitto, Cinemex, Iron Tiger, Ford, Roy Caps, Sandys, 7 Leguas, Toscanas, Sporthemia, Baxu Sports, GDL-GDL, Smartfit, Gob Jal, Gibbo Radio providing arena visibility, promotional activations, and marketing partnerships.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Astros de Jalisco competitors and assessment
Company assessmentDirect peers
- Capitanes de Ciudad de México: Mexico City-based professional basketball franchise affiliated with NBA G League. Compares to Astros de Jalisco as a top-tier Mexican professional basketball organization with high-profile talent and premium sponsor relationships.
- Dorados de Chihuahua: Chihuahua-based professional basketball franchise in CIBACOPA/LNBP. Directly comparable to Astros de Jalisco as a regional league franchise operating ticketing, sponsorships, and youth programs in the same Mexican league.
- Soles de Mexicali: Mexicali-based professional basketball franchise in CIBACOPA/LNBP. Comparable to Astros de Jalisco as a multi-time champion franchise operating home games, sponsorships, and youth programs in the same league.
- Fuerza Regia: Monterrey-based professional basketball franchise competing in Mexico's CIBACOPA/LNBP league. Directly comparable to Astros de Jalisco as a peer franchise with similar ticketing, sponsorship, and championship ambitions in the same league.
- Frayles de Guasave: Guasave-based CIBACOPA franchise that faced Astros de Jalisco in the 2026 finals. Directly comparable as a league rival with similar ticketing, sponsorship, and community engagement model.
- Halcones de Ciudad Obregón: Ciudad Obregón-based CIBACOPA basketball franchise. Comparable to Astros de Jalisco as a league competitor using ticketing, sponsorship, and arena-based fan engagement to monetize a regional basketball team.
- Rayos de Hermosillo: Hermosillo-based CIBACOPA franchise whose previous regular-season record (34 wins) was broken by Astros in 2026. Comparable to Astros de Jalisco as a longstanding CIBACOPA franchise with similar matchday-driven revenue model.
- Panteras de Aguascalientes: Aguascalientes-based professional basketball franchise in CIBACOPA. Comparable to Astros de Jalisco as a regional Mexican basketball franchise with similar ticketing, sponsor, and community outreach structure.
- Ángeles de Ciudad de México: Mexico City-based CIBACOPA franchise that has met Astros in multiple playoff series. Directly comparable in scale, ticketing, and sponsorship model within the same league.
- Caballeros de Culiacán: Culiacán-based professional basketball franchise in CIBACOPA. Comparable to Astros de Jalisco as a recurring playoff competitor in the same league with similar on-court and franchise operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Astros de Jalisco social profiles
Digital presenceAstros de Jalisco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astros de Jalisco leadership team
Management profileNumber of profiles
Profiles5 records
Astros de Jalisco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astros de Jalisco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astros de Jalisco
What does Astros de Jalisco do?
Astros de Jalisco fields a professional basketball team that competes in the Liga Mexicana de Básquetbol CIBACOPA, playing home games at Arena Astros in Guadalajara, Jalisco. Beyond the live sports entertainment product, the organization sells season ticket memberships (Astro Black), operates a youth basketball development academy (Academia Astros for ages 6–18), runs a community outreach program providing free tickets to nonprofits (Astros Contigo), and hosts a sponsored halftime contest (Tiro de Media Cancha) offering a MXN $200,000 prize. Revenue is generated primarily through ticket sales, season passes, corporate sponsorships, and academy registration fees.
Is Astros de Jalisco a public or private company?
Astros de Jalisco is a private company. It is classified as unknown and is currently operating.
When was Astros de Jalisco founded?
Astros de Jalisco was founded in 2022. It employs 11 to 50 people.
Where is Astros de Jalisco based?
Astros de Jalisco is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Astros de Jalisco make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are season Pass Memberships (Astro Black), corporate Sponsorships and academy Registration Fees.
Who are Astros de Jalisco's main competitors?
Direct peers on record are Capitanes de Ciudad de México, Dorados de Chihuahua, Soles de Mexicali, Fuerza Regia, Frayles de Guasave, Halcones de Ciudad Obregón, Rayos de Hermosillo, Panteras de Aguascalientes, Ángeles de Ciudad de México and Caballeros de Culiacán.
Does Astros de Jalisco have an API?
No public API is recorded for Astros de Jalisco.
What industry is Astros de Jalisco in?
Astros de Jalisco's product category is Professional Basketball. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of MPAGAMAA, Professional Live Sports Leagues & Tours. Its NAICS code is 711211 and its SIC code is 7900.