PT Puspa Pharma

Name

PT Puspa Pharma

Legal name

PT Puspa Pharma

Website

https://puspapharma.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Health supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Herbal & Botanical Supplements (CRADAGAD), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Health supplements
• Pharmaceutical manufacturing
• Herbal supplements
• Vitamin supplements
• Prenatal nutrition

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue is generated entirely through direct sales of health supplements and medical devices to consumers via e-commerce marketplaces. Products are sold as one-time purchases at fixed unit prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

PT Puspa Pharma manufactures and markets BPOM-registered and Halal-certified health supplements in Indonesia, including vitamins, minerals, prenatal nutrition, joint health, antioxidants, and herbal products such as Pacekap (noni fruit), Kireina (Vitamin E), Joint Max, Glutathionic, Dipa VIP, and Sariaman gel. Products are sold as fixed-priced unit purchases through Indonesian e-commerce marketplaces (Shopee, Tokopedia, Lazada, Blibli, TikTok Shop) and a network of 10,000+ drugstores, with export presence in the Middle East, Malaysia, Philippines, and Taiwan.

Product overview

PT Puspa Pharma is an Indonesian pharmaceutical company offering a diverse portfolio of health supplements and herbal products. The portfolio includes vitamins (Vitamin C, D3, E, K2), minerals (Magnesium, Calcium, Zinc), specialty supplements (Glutathione, Astaxanthin, Joint Max for joint health, Nainvita for pregnancy), herbal products (Hemocap for hemorrhoids, Sariaman for mouth ulcers, Pacekap with noni), and beauty supplements (Glutathionic, Pacetea). Products are categorized into Vitamin & Supplement, Herbal, Beauty, Mom & Kids, and Geriatrik segments, all registered with BPOM and certified Halal.

Differentiator

Problem solved

Functional benefit

Products and services

• Kireina Vitamin E 400 IU Vitamin E 400 IU supplement for Indonesian consumers supporting immune function, skin moisturization, egg cell and uterine wall repair, and reproductive health. BPOM NO: SD211313261, Halal certified.
• Hemocap Herbal supplement formulated to relieve hemorrhoid symptoms including pain, swelling, itching, and mild bleeding; combines ungu leaf extract, Sophora japonica flower, Rubia cordifolia root, miana leaf, Sanguisorba root, and temu rapet. BPOM NO: TR252045051. Priced at Rp93,200 per unit.
• Glutathionic Glutathione 500mg + Vitamin C 200mg + Vitamin E 100 IU coated-tablet supplement formulated to maintain skin health and achieve brighter complexion, with absorption-maximizing coating. BPOM No. SD121542481, Halal certified. Priced at Rp505,000 per unit.
• Dipa Vibez C500 Multivitamin for pregnant and breastfeeding mothers containing Vitamin C 500mg, Vitamin B complex, Vitamin E, and Zinc; supports immune function for higher-nutritional-need stages. BPOM NO: SD201504071. Priced at Rp119,000 per unit.
• Dipa VIP Complete multivitamin and mineral supplement for pregnancy programs containing Vitamin C, E, B complex, Folic Acid, Iron, Calcium, Zinc, and Magnesium. BPOM SD235009801, Halal No.: LPPOM-00180101520120. Priced at Rp255,000 per unit.
• Joint Max Joint health supplement with Glucosamine 500mg, Chondroitin Sulfate 400mg, and MSM 200mg, enriched with Zinc, Magnesium, Manganese, and vitamins C and E for joint flexibility, strength, and lubrication. BPOM NO: SD225004641. Priced at Rp263,900 per unit.
• Nainvita Prenatal supplement with Quatrefolic (active folate) 600mcg plus Vitamin B1, B2, B3, B6, B12, D-panthenol, Vitamin D3 400 IU, Calcium, Vitamin K2, Biotin, Copper, Iron, Fish Oil, and Beta Carotene for pregnancy preparation. BPOM POM SD.253009301. Priced at Rp375,000 per unit.
• XANTHIVA Premium antioxidant supplement with Astaxanthin 12mg derived from Haematococcus pluvialis microalgae, supporting skin, eye, brain, and heart health through free-radical protection. Priced at Rp450,000 per unit.
• Puspa D3 1000 IU Vitamin D3 1000 IU supplement for bone health, immunity to respiratory infections, hair loss reduction, and egg/sperm cell quality for pregnancy support. BPOM NO: SD211328861. Priced at Rp53,000 per unit.
• Puspa D3 Chewable Chewable Vitamin D3 400 IU tablet with orange flavor for children, teenagers, adults, pregnant, and breastfeeding women at 1-2 tablets daily. BPOM SD235047391, Halal certified. Priced at Rp139,000 per unit.
• Picozinc Zinc Picolinate 50mg + Vitamin B6 10mg coated tablet supporting immune function, skin health, and metabolism. BPOM NO: SD211549141. Priced at Rp112,000 per unit.
• Puspa C 500 Vitamin C 500mg supplement for immune support, free-radical combat, iron absorption, hyperpigmentation brightening, fine line reduction, and collagen production. BPOM NO: SD201596311, Halal certified. Priced at Rp62,100 per unit.
• Calmagzinc Bone health supplement with Algaecal natural calcium, Vitamin D3, Vitamin K2, Magnesium, Zinc, Boron, and Glycine Max extract for bone density support during pregnancy, breastfeeding, and menopause. Priced at Rp220,000 per unit.
• Puspa Magnesium Relaxation and active supplement combining Magnesium Oxide and Magnesium Glycerophosphate with high bioavailability; supports brain neurotransmitters, stress-hormone reduction, melatonin formation, and can be taken on empty stomach. Priced at Rp119,000 per unit.
• K2 D3 Supplement containing Vitamin K2 (MK-7) 100mcg and Vitamin D3 400 IU working synergistically for immune function, bone health, and calcium absorption into bones. Priced at Rp155,000 per unit.
• Sariaman Gel for relieving mouth ulcers made from natural sweet saga leaf and guava leaf extracts; non-stinging and safe for children. BPOM NO: TR132773431. Priced at Rp26,000 per unit.
• Pacekap (Box and Bottle) Pioneering supplement made with noni fruit (Morinda citrifolia); each capsule contains 100% Morinda Citrifolia fructus extract 450mg, equivalent to 2 noni fruits or 100ml of noni juice. Supports immune function. BPOM NO: TR212363901. Available in box packaging at Rp201,800 per unit and bottle packaging at Rp150,100 per unit.
• Pacetea Functional beverage with noni fruit and green tea supporting immune function and traditionally used to relieve high blood pressure while maintaining body resistance. Priced at Rp160,400 per unit.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Assirat Trading EstablishmentcoreChannel Partner/ Reseller/ Distributor · 1 January 2005PT Jamu Puspo launched its debut export product, Noni Tea, in the United Arab Emirates and Middle Eastern countries in coordination with Assirat Trading Establishment in 2005. This partnership established Puspa Pharma's international market presence in the Middle East region.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• PT Mensa Binasukses: Indonesian manufacturer and distributor of consumer health products including supplements and herbal remedies, with BPOM-registered SKUs sold through Indonesian drugstores and modern trade. Closely comparable in size, product mix, and distribution strategy to Puspa Pharma.
• PT Soho Global Health: Mid-sized Indonesian pharmaceutical manufacturer known for consumer health brands (e.g., Diapet, Freshcare, Counterpain). Operates in adjacent BPOM-registered OTC and supplement categories and uses a similar drugstore and e-commerce distribution playbook to Puspa Pharma.

Broad incumbents

• Swisse Wellness: Australian premium supplement brand (owned by H&H Group) with active Southeast Asia e-commerce distribution and similar multi-channel GTM. Competes directly with Puspa Pharma in the beauty-from-within (glutathione) and prenatal categories on the same Indonesian marketplaces.
• PT Darya-Varia Laboratoria: Subsidiary of Kalbe Farma focused on prescription pharmaceuticals and consumer health, including supplement and wellness products. Operates in adjacent BPOM-regulated supplement categories with similar hospital and drugstore distribution.
• PT Dexa Medica: One of Indonesia's top five pharmaceutical manufacturers with a strong herbal/traditional medicine portfolio (e.g., Stimuno, Ob Herbal) and an export business across ASEAN and Africa. Highly comparable to Puspa Pharma in BPOM-registered herbal supplements and Halal-certified positioning.
• PT Tempo Scan Pacific: Listed Indonesian pharmaceutical and consumer products group with a portfolio including vitamins (e.g., Natur-E) and prescription drugs. Comparable in BPOM/Halal regulatory posture, drugstore distribution, and multi-category supplement strategy.
• Blackmores: Australia's leading vitamin and supplement brand with a deep Indonesia, Malaysia, and broader ASEAN presence. Comparable to Puspa Pharma as a premium multivitamin and single-nutrient brand selling through the same e-commerce marketplaces and pharmacy channels, though at a higher price point and with a global brand premium.
• PT Kalbe Farma: Indonesia's largest pharmaceutical company, with a broad portfolio spanning prescription drugs, consumer health, nutritional products, and distribution. Kalbe's consumer health division competes directly with Puspa Pharma in vitamins and supplements, and its distribution arm reaches similar hospital and drugstore channels — though at substantially greater scale.

Regional players

• BYHEALTH: China's largest vitamin and dietary supplement manufacturer, with growing Southeast Asia cross-border e-commerce presence. Comparable as a multi-category supplement manufacturer using standardized extract processes and selling through online marketplaces.
• PT Kimia Farma: Indonesia's largest state-owned pharmacy chain with a captive retail network of 1,000+ outlets and a growing private-label supplement line. Comparable distribution overlap (drugstore channel) and a competing supplement brand portfolio serving the same Indonesian consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/puspapharma
• TikToktiktok.com/@puspapharma
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pt.-puspa-pharma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Puspa Pharma