DM2 Security
DM2 Security is a Pennsylvania-based regional provider founded in 1984 that installs and monitors integrated home and business security, fire alarm, and camera systems for residential and small commercial customers in the Lehigh Valley and Schuylkill County.
- Company typePrivate
- Founded1984
- HeadquartersAllentown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DM2 Security does
DM2 Security is a regional security and fire alarm systems provider founded in 1984 and headquartered in Allentown, Pennsylvania, with a secondary office in Schuylkill Haven. The company installs and services integrated security systems for residential and small commercial customers across Pennsylvania's Lehigh Valley and Schuylkill County regions, covering approximately fifteen named towns including Allentown, Bethlehem, Easton, Reading, and Pottsville.
The company's core product portfolio comprises home security systems, business intrusion detection systems, security cameras, and UL-certified Honeywell fire alarm panels, supplemented by medical alert services and mobile control/notification applications. All hardware is sourced from established third-party manufacturers including Honeywell/Ademco, Interlogix/GE, Hikvision, Speco Technologies, Napco, Caddx, Moose, and LogicMark, with no proprietary technology stack. The technical differentiator is integration: DM2 combines burglar alarms, fire alarms, and security cameras into a unified, centrally monitored system accessible remotely via mobile devices. Central station monitoring is provided 24/7, with operators contacting authorities and remaining on the phone until emergency services arrive.
DM2 Security operates a direct-to-consumer sales model with no resellers or intermediaries, generating revenue from three streams: one-time security system installation fees, recurring monthly monitoring subscriptions, and hardware equipment sales. The go-to-market approach relies on direct outreach via phone, email, and website contact forms, with on-site quotes provided for installation work. Marketing is conducted through a content-rich website, educational safety blog content, and social media profiles on Facebook, Twitter/X, YouTube, and Google. The company has 11-50 employees, is privately held with no disclosed institutional investors, and has operated continuously for approximately 40 years.
DM2 Security firmographics
Firmographics- Name
- DM2 Security
- Legal name
- DM2 Security
- Website
- https://dm2security.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DM2 Security is a Pennsylvania-based regional provider founded in 1984 that installs and monitors integrated home and business security, fire alarm, and camera systems for residential and small commercial customers in the Lehigh Valley and Schuylkill County.
- Ownership category
- akta.pro rank
DM2 Security industry classification
Industry- Product category
- Security & Fire Alarm Systems Installation and Monitoring
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
- akta.pro secondary industries
- Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)
Keywords
Where DM2 Security is headquartered
LocationHeadquarters
- HQ city
- Allentown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DM2 Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Security System Installation: Installation of home and business security systems including burglar alarms, fire alarms, and security cameras
- Monitoring Services: Central station monitoring with 24/7 professional monitoring. Operators call within seconds of alarm activation and can stay on phone until police arrive
- Security Equipment Sales: Sales of security hardware including control panels, sensors, cameras, and related equipment
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
DM2 Security product offering
Product offeringCore offering
DM2 Security installs and monitors integrated security and fire alarm systems for residential and commercial customers in Pennsylvania. The company provides home security systems, business intrusion detection, video surveillance cameras, UL certified Honeywell fire alarm panels, medical alert systems, mobile remote control, and 24/7 professional central station monitoring. It sells, installs, and services equipment from multiple manufacturers as a single integrated security solution.
Product overview
DM2 Security is a regional security and fire alarm systems provider serving Pennsylvania for 40 years, offering a portfolio of interconnected security products and services. The core offerings include Home Security Systems and Business Security Systems (intrusion detection), Security Cameras (video surveillance), and Fire Alarm Systems with Medical Alert capabilities. These products are unified through System Integration Services that combine burglar alarms, fire alarms, and security cameras into a seamless system. The portfolio is extended through Mobile Security & Control (enabling remote monitoring and notifications via mobile app) and Central Station Monitoring (professional 24/7 monitoring with operator verification and emergency dispatch). The company installs and supports equipment from multiple manufacturers including Honeywell/Ademco, Interlogix/GE, Speco Technologies, Hikvision, Moose, Napco, Caddx, and LogicMark.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security Systems Security systems for residential properties, featuring contacts on windows and doors tied into a master control panel keypad, providing armed/disarmed functionality with central station monitoring. Designed for homeowners seeking family safety and property protection.
- Business Security Systems Intrusion detection systems for commercial properties, providing reliable, fully monitored security solutions for businesses. Designed for commercial customers requiring theft prevention and property protection.
- Security Cameras Video surveillance systems enabling remote viewing of property entrances and monitoring to prevent potential theft, accessible from mobile devices. Designed for homeowners and business owners who want to see who is at their front door from any location.
- Fire Alarm Systems UL certified commercial-grade fire alarm systems using Honeywell panels and add-on features, integrated with monitoring services for rapid emergency response. Designed for commercial customers needing fire safety compliance.
- Medical Alert Systems Medical emergency alert services integrated with fire alarm monitoring, providing rapid response for medical emergencies at home or business. Designed for elderly or health-vulnerable individuals and families seeking emergency response coordination.
- Central Station Monitoring Professional 24/7 monitoring service where operators verify alarms using customer passwords, contact authorities when needed, and stay on the phone until help arrives. Designed for owners of installed security and fire alarm systems who want professional supervision.
- System Integration Services Integration services combining burglar alarms, fire alarms, and security cameras into a seamless, unified security system for homes and businesses. Designed for customers who want a single-vendor solution for comprehensive property security.
Quantifiable outcome
- Central station calls within seconds of alarm activation
- +2 more outcomes
Companies that use DM2 Security
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
DM2 Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DM2 Security partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
DM2 Security competitors and assessment
Company assessmentBroad incumbents
- Vivint Smart Home: National smart-home security provider offering professionally installed intrusion, fire/CO, video, and integrated home automation with professional monitoring. Competes with DM2 in the integrated smart-home/security category for residential customers.
- ADT: Largest national residential and commercial security provider with professionally installed intrusion, fire, video, and smart-home solutions backed by 24/7 monitoring centers. Competes with DM2 for the same homeowner and SMB customers but at vastly greater scale and brand reach.
- Brink's Home (Monitronics): National home security provider offering professionally installed and monitored intrusion, fire, video, and smart-home systems. Overlaps with DM2's residential offering and 24/7 monitoring, but operates at national scale with authorized dealer networks.
Direct peers
- Alarm Detection Systems: Family-owned regional security and fire alarm company in the Midwest offering UL-listed fire alarm systems, intrusion detection, and 24/7 monitoring. Comparable to DM2 in ownership profile, UL fire alarm focus, and integrated install/monitor service.
- Vector Security: Regional security and fire alarm systems provider headquartered in Pennsylvania, offering home and business intrusion detection, fire alarms, video surveillance, and 24/7 monitoring. Directly comparable to DM2 in service model, geographic focus on the Mid-Atlantic, and product portfolio.
- Guardian Protection: Mid-Atlantic and Pittsburgh-based residential and commercial security provider offering intrusion, fire, video surveillance, and 24/7 professional monitoring. Comparable to DM2 in target customer (homeowners and SMBs) and integrated installation-plus-monitoring service model.
- Ackerman Security Systems: Regional security and fire alarm provider serving the Mid-Atlantic and Southeast with home and business security, fire alarms, and central station monitoring. Closely comparable to DM2 in product mix, recurring monitoring revenue, and SMB/institutional customer base.
Emerging players
- Ring (Amazon): Consumer-focused smart-home security brand offering DIY video doorbells, cameras, and alarm systems with optional professional monitoring. Competitively threatens DM2's residential customer acquisition through low-cost, self-install alternatives.
- SimpliSafe: Direct-to-consumer DIY home security provider with self-install sensors, cameras, and optional professional monitoring. Competes with DM2 for residential Pennsylvania customers but through a fundamentally different (no-install, low-touch) business model.
Regional players
- Koorsen Fire & Security: Midwest-based fire protection and security integrator offering fire alarm design, installation, inspection, monitoring, and intrusion detection for commercial customers. Closely comparable to DM2's fire alarm service line but commercial-weighted and outside DM2's Pennsylvania territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DM2 Security social profiles
Digital presenceDM2 Security compliance and trust
Trust signalCompliance1 record
DM2 Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
DM2 Security leadership team
Management profileNumber of profiles
DM2 Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DM2 Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DM2 Security
What does DM2 Security do?
DM2 Security installs and monitors integrated security and fire alarm systems for residential and commercial customers in Pennsylvania. The company provides home security systems, business intrusion detection, video surveillance cameras, UL certified Honeywell fire alarm panels, medical alert systems, mobile remote control, and 24/7 professional central station monitoring. It sells, installs, and services equipment from multiple manufacturers as a single integrated security solution.
Is DM2 Security a public or private company?
DM2 Security is a private company. It is classified as unknown and is currently operating.
When was DM2 Security founded?
DM2 Security was founded in 1984. It employs 11 to 50 people.
Where is DM2 Security based?
DM2 Security is headquartered in Allentown, United States, in the North America region.
How does DM2 Security make money?
Three revenue lines are on record. Security System Installation is the primary driver. The others are monitoring Services and security Equipment Sales.
Who are DM2 Security's main competitors?
Broad incumbents on record are Vivint Smart Home, ADT and Brink's Home (Monitronics). Direct peers are Alarm Detection Systems, Vector Security, Guardian Protection and Ackerman Security Systems. Emerging players are Ring (Amazon) and SimpliSafe. Koorsen Fire & Security is listed as a regional player.
Does DM2 Security have an API?
No public API is recorded for DM2 Security.
What industry is DM2 Security in?
DM2 Security's product category is Security & Fire Alarm Systems Installation and Monitoring. Its primary akta.pro industry code is BPAKAGAF, Fire Alarm & Life Safety Systems Integration, with a secondary code of BPABAHAA, Fire Alarm Systems (Design/Install/Service/Monitoring). Its NAICS code is 561621 and its SIC code is 3823.