Maskingruppen

What Maskingruppen does

Maskingruppen (MaskinGruppen i Ängelholm AB) is a Swedish multi-brand agricultural, construction, and grounds-care equipment dealer headquartered in Ängelholm. It operates four physical locations — Ängelholm and Falkenberg in Halland plus Eslöv and Hörby in central/northwestern Skåne — and serves a regional customer base of SMB farmers, contractors, municipalities, and government buyers in southern Sweden. The portfolio spans eight OEM partnerships, including Massey Ferguson (AGCO) and Kverneland for agriculture, Weidemann for compact wheel loaders, Stihl and Kärcher for power and cleaning equipment, Stiga for robotic and traditional mowers, and Segway and Melex for light electric utility vehicles, complemented by an in-house tire center.

The company generates revenue through four streams: new equipment sales, used equipment sales (including a dedicated used-equipment marketplace), spare parts and authorized service, and the tire center. Go-to-market combines direct and field sales with participation in the ADDA public-procurement framework, which provides access to Swedish municipal and government contracts. Authorized service workshop status across multiple premium brands and third-party certifications (Svensk Miljöbas, Svensk Kvalitetsbas/SKB, Svenska Hållbarhets Akademien) underpin prequalification for those public-sector sales channels. Leadership is family-led, with Pär-Ola Jansson as CEO/VD and Hans-Olof Jansson as Vice CEO/vVD; the company is currently recruiting across multiple departments and managing a long-tenured staff retirement after more than 20 years of service.

Name

Maskingruppen

Legal name

MaskinGruppen i Ängelholm AB

Website

https://maskingruppen.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Maskingruppen is a Swedish multi-brand dealer in agricultural, construction, and grounds-care machinery, operating four locations in Halland and Skåne and serving farmers, contractors, and municipalities through new and used equipment sales, service, parts, and a tire center.

Ownership category

akta.pro rank

Headquarters

HQ city

Ängelholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sales of new tractors, combines, forage equipment, and implements from brands including Massey Ferguson, Kverneland, and Weidemann. Products sold through dealer locations with financing options via AGCO Finance.
2. Used Equipment Sales: Sales of used agricultural machinery including tractors and combines. Inventory marketed via website, Mascus, and Blocket platforms.
3. Spare Parts & Service: Aftermarket sales of spare parts, tires, and service/repair operations through workshops in Ängelholm, Falkenberg, Eslöv, and Hörby.
4. Tire Center Services: Däckcenter (tire center) services providing tires and wheels for agricultural and other machinery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

MaskinGruppen is a multi-brand dealer and distributor of new and used agricultural machinery, construction/earthmoving equipment, and park & municipal equipment, operating four physical locations in Halland and central/northwestern Skåne, Sweden. It is the authorized dealer for Massey Ferguson, Kverneland, Weidemann, Stihl, Kärcher, and Stiga, with revenue from equipment sales, AGCO Finance-backed financing, workshop service, spare parts, and tire-center services.

Product overview

Maskingruppen AB is an agricultural machinery dealer offering a comprehensive portfolio of new and used machines across three main categories: agricultural machinery (Lantbruksmaskiner), construction/excavation machinery (Entreprenadmaskiner), and park/municipal equipment (Park & Mark). The company serves as a dealer for major international brands including Massey Ferguson (tractors, combines, balers), Kverneland (tillage, seeding, forage equipment), Weidemann (compact loaders, wheel loaders, telehandlers), Stiga (robot lawn mowers, garden equipment), Stihl (chainsaws, brush cutters), and Kärcher (tool carriers, cleaning equipment). Key product lines include tractors from 25hp to 425hp, combine harvesters, round balers and wrapper combinations, precision seed drills, plows, mowers and rakes, compact loaders from 1,500kg to 11,000kg, robot lawn mowers with AI obstacle detection, tool carriers for year-round municipal use, and utility vehicles. The company also provides comprehensive aftermarket services including workshop, spare parts, and tire services. Smart Farming technology including AGCO FUSE connected services is offered for precision agriculture applications.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• WeidemanncoreChannel Partner/ Reseller/ Distributor · 1 January 2014MaskinGruppen has been a dealer for Weidemann since 2014. Weidemann manufactures compact loaders, mini loaders, wheel loaders, and telehandlers in Germany. The company belongs to Wacker Neuson Group.
• KvernelandcoreChannel Partner/ Reseller/ Distributor · 1 January 2008MaskinGruppen has been a dealer for Kverneland since 2008. Kverneland Group is a leading international company developing, producing, and distributing agricultural machines and services including tillage, forage, fertilizer, and seeding equipment.
• Massey Ferguson (AGCO)coreChannel Partner/ Reseller/ DistributorMaskinGruppen is a proud dealer for Massey Ferguson in Halland and central/northwestern Skåne since MF imports are handled by AGCO AB in Sweden. Massey Ferguson has over 170 years of experience manufacturing tractors, combines, and forage equipment.
• StihlcoreChannel Partner/ Reseller/ DistributorMaskinGruppen is a proud dealer for Stihl in Halland and central/northwestern Skåne. Stihl develops, manufactures, and markets motor-driven machines for forestry, landscaping, and construction. Andreas Stihl has been the world's best-selling chainsaw brand since 1971.
• KärchercoreChannel Partner/ Reseller/ DistributorMaskinGruppen carries Kärcher products including tool carriers (Belos and Holder brands), sweepers, and municipal equipment. Kärcher is a world leader in cleaning machines.
• StigacoreChannel Partner/ Reseller/ DistributorMaskinGruppen is a proud Stiga dealer in Halland and central/northwestern Skåne. Stiga, founded in 1934 in Sweden, has over 90 years of experience in consumer product innovation. The brand offers a wide range of garden equipment distributed throughout Europe.
• AGCO FinancesupportingGTM or Marketing PartnerAGCO Finance provides tailored financing solutions for agricultural equipment purchases. Over 175,000 farmers in more than 20 countries rely on AGCO Finance for financing tailored to their operations.
• AGCO FUSEsupportingTechnology or IntegrationMF Fuse Technology enables monitoring of machines, easy implement control, analysis of work tasks, and cost control through cutting-edge solutions for agricultural operations.
• ADDA InköpscentralsupportingChannel Partner/ Reseller/ DistributorADDA purchasing central has signed framework agreements with MaskinGruppen for tractors, loaders, tool carriers, sweepers, park machines, and lawn mowers. This enables municipal procurement through the ADDA framework.
• Maskinservice i VanstadminorImplementation/ SI/ Consulting PartnerAuthorized service workshop for southeastern Skåne. Anton Salomonsson serves as contact for authorized repairs and maintenance.
• Stiga e-butiksupportingChannel Partner/ Reseller/ DistributorOnline Stiga store where customers can order Stiga products directly. MaskinGruppen directs customers to Stiga e-store for certain online purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AGCO Corporation: Global manufacturer of Massey Ferguson, Fendt and Valtra tractors and agricultural equipment. MaskinGruppen is a downstream AGCO dealer; AGCO is the broader incumbent whose product strategy, dealer-network decisions, and finance offerings (AGCO Finance, FUSE) directly shape MaskinGruppen's economics.
• Wacker Neuson / Weidemann: Parent of the Weidemann compact/wheel loader brand that MaskinGruppen has represented since 2014. Comparable as the upstream manufacturer whose equipment line and dealer terms materially shape MaskinGruppen's construction-segment revenue.
• Deere & Company (John Deere): World's largest agricultural equipment manufacturer and operator of its own dealer network. Not currently represented by MaskinGruppen, but the dominant incumbent whose presence and dealer-financing practices set the competitive baseline for any Nordic agricultural-equipment dealer.
• Kverneland Group: International manufacturer of tillage, seeding, fertilizing and forage equipment (owned by Kubota). MaskinGruppen has been a Kverneland dealer since 2008; Kverneland's product roadmap and dealer-network strategy are direct upstream drivers of MaskinGruppen's implements business.

Direct peers

• Swedish Agro: Scandinavian agricultural machinery dealer group representing CNH brands (Case IH, New Holland) and other lines. Comparable as a multi-brand regional equipment dealer serving professional farmers in Sweden and Denmark with new/used equipment, parts and service.
• Traktor Nord: Northern Swedish agricultural machinery dealer group selling tractors, harvesters and implements. Comparable regional multi-location dealer model with similar product lines and customer segments to MaskinGruppen, though operating in a different Swedish geography.
• Lantmännen Maskin: Swedish agricultural and construction machinery dealer owned by the Lantmännen farmer cooperative. Operates a multi-brand dealer network across Sweden selling tractors, combines and implements — the most direct comparability to MaskinGruppen's dealer model, customer base, and product mix.
• Nima Maskiner: Swedish dealer of agricultural, park and municipal equipment representing multiple brands. Closely comparable in product mix (tractors, implements, park machinery) and in serving both farming and municipal/grounds-care customers in Sweden.
• Axima: Swedish agricultural equipment dealer representing Case IH and complementary brands across multiple locations. Highly comparable business model to MaskinGruppen: multi-location dealer, full aftermarket service, and primary farming-customer base.

Others

• ADDA Inköpscentral: Swedish municipal purchasing central that runs framework agreements (including with MaskinGruppen) for tractors, loaders, park machines and similar equipment. Included as an ecosystem participant — its framework terms directly affect municipal procurement revenue at MaskinGruppen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebooksv-se.facebook.com/maskingruppenab
• Instagraminstagram.com/maskingruppenab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maskingruppen