Conversio Market & Strategy

Name

Conversio Market & Strategy

Legal name

Conversio Market & Strategy GmbH

Website

https://conversio-gmbh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research & Strategic Consulting

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169), Marketing Research and Public Opinion Polling (54191), Environmental Consulting Services (541620), Scientific Research and Development Services (5417)

SIC

Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731), Services-Engineering Services (8711)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Sustainability & ESG Consulting (BPAHACAK), Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)

Keywords

• Market research consulting
• B2B strategy consulting
• Material flow analysis
• Circular economy analysis
• Industrial market research

Headquarters

HQ city

Mainaschaff

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Custom consulting projects for clients including market analysis, M&A support, product and technology assessments, and business model development. Billed per project engagement.
2. Multi-Client Studies: Biennial and periodic studies sold to multiple clients, including Stoffstrombild (Material Flow), Global Plastics Flow, market studies for industrial sectors. Available in short (free) and long (paid) versions.
3. Commissioned Research: Studies commissioned by industry associations (BKV GmbH, IK, PlasticsEurope) and government ministries, providing specific analyses and reports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Conversio Market & Strategy GmbH is a B2B consulting and market research company that delivers strategic market analyses, material flow studies, CO2 footprint calculations, M&A support, and concept testing services to enterprise clients and industry associations in technical industries. The firm combines primary and secondary research with transparent statistical models and extensive internal databases covering three focus verticals: chemistry/plastics/environment & circular economy, mechanical and plant engineering/automation & automotive, and construction/building technology. Core outputs include custom consulting engagements billed per project and recurring multi-client studies such as the biennial Stoffstrombild Kunststoffe in Deutschland and the Global Plastics Flow Study.

Product overview

Conversio Market & Strategy GmbH is a B2B consulting and market research company offering a comprehensive portfolio of advisory services and proprietary research studies for technical industries. The core consulting services include strategic market analysis, potential analysis, M&A support, product and technology assessment, strategy and business model development, circular economy and material flow analysis, CO2 footprint calculations, product development and customer satisfaction research, digitalization consulting, and price and positioning strategies. These services are delivered through various named research products and studies including the biennial 'Stoffstrombild Kunststoffe in Deutschland' (Material Flow for Plastics in Germany), the 'Global Plastics Flow Study', the 'Marine Litter Model', the 'Conversio Konzepttest' (Concept Test), the 'Forecast Model for Recyclates', the 'Industrial Flooring & Concrete Repair Market Study', and various topic-specific studies on topics such as titanium dioxide in plastics, pellet losses, and CO2 footprints. The company specializes in three main industry sectors: Chemistry/Plastics/Environment & Circular Economy, Construction Industry & Building Technology, and Mechanical & Plant Engineering/Automation & Automotive. All offerings are research-based, using primary and secondary research methods combined with transparent models and extensive internal databases.

Differentiator

Problem solved

Functional benefit

Products and services

• CO2-Fußabdrücke (CO2 Footprints) Service Support for recyclers in creating Cradle-to-Gate CO2 footprints for their products according to ISO 14067, and aggregated CO2 balances at country/regional levels for associations. Helps companies address ESG reporting requirements under new EU legislation.
• Strategic Market Analysis Strategic market analyses providing comprehensive market sizing, competitor identification, growth field analysis, customer retention analysis and success factors to support informed business decisions for technical industry clients.
• Potential Analysis Market and country-level potential analyses to identify revenue and sales opportunities, considering both current and future market conditions for enterprise clients.
• M&A Support / Market Due Diligence Comprehensive market evaluation for mergers and acquisitions, including market sizing, competitive environment analysis, and identification of M&A candidates for technical industry buyers and sellers.
• Product & Technology Assessment Evaluation of products and technologies, including trend studies for Industry 4.0, to support innovation and technology investment decisions for industrial clients.
• Strategy & Business Model Development Development of strategies and business models tailored to market-specific factors and regional particularities for enterprises in technical industries.
• Circular Economy & Material Flow Analysis Specialist analyses on plastics, recycling, and waste management providing global, European, and national material flow studies combined with CO2 footprint calculations for industry clients and associations.
• Product Development & Customer Satisfaction Market requirement analysis and voice of customer research to develop sustainable product strategies and improve customer relationships for industrial product companies.
• Digitalization Consulting Support for companies in defining and implementing digital strategies, including Industry 4.0, IoT, SmartHome, and digital business models across technical industries.
• Price & Positioning Strategy Pricing analysis using market simulations, conjoint analyses, and CATI methods to determine price thresholds, willingness to pay, and optimal pricing strategies for products and services.
• Waste Management & Recycling Consulting Advisory services on waste management, recyclate consulting, recycling quota assessments, and conversion processes towards circular approaches for industry and association clients.
• Supply Chain Analysis Analysis of value chains and supply chains, including feedstock analysis and supply-demand balancing for industrial clients in technical industries.
• Technology Benchmark Comparative assessment of technologies to support technology investment and development decisions for industrial clients.
• Marine Litter Model Calculation model developed for BKV GmbH to estimate quantities of plastic litter entering seas from land-based sources; updated to its fourth version after seven years of development. Used for policy and industry analyses.
• Stoffstrombild Kunststoffe in Deutschland (Material Flow for Plastics in Germany) Biennial comprehensive study analyzing the lifecycle of plastics in Germany, covering production, processing, consumption, waste generation, recycling, and recyclate usage. The 2023 edition surveyed over 2,000 companies in plastics manufacturing, processing and recycling. Available as free compendium and paid full version, distributed via BKV GmbH.
• Global Plastics Flow Study Global analysis of plastics production and consumption volumes, waste stream analysis, and evaluation of waste management and recycling situations worldwide. Recognized globally as a reference study on plastics waste.
• Status Quo and Forecast of Post-Consumer Recyclates 2030 Study commissioned by BKV GmbH describing recyclate demand and availability using a two-scenario model for 2030, identifying supply gaps in EU27+3 and Germany.
• Forecast Model for Recyclates Analysis showing the discrepancy between the current status and PPWR targets for 2030 regarding the use of recyclates in Europe.
• Conversio Konzepttest (Concept Test) Product and concept testing service that provides reliable decision-making foundations to validate whether product and innovation ideas will succeed from a market perspective before full investment.
• Industrial Flooring & Concrete Repair Market Study Multi-client study on the German market for industrial flooring and concrete repair, updated every three years, covering market size, segmentation, growth and forecasts.
• Titanium Dioxide in Plastics Study Analysis of titanium dioxide concentrations in plastics manufacturing and waste, including approximately 50 expert interviews along the value chain.
• Special Consideration of Pellet Losses Comprehensive study on plastic pellet losses along the entire value chain in Germany, investigating entry pathways at producers, processors, recyclers, and during transport.
• Building Energy Law Reaction Study Eigenstudie analyzing reactions to the German Building Energy Act, segmenting four core target groups of property owners and showing which arguments convince each group.
• Corona Home Office Experience Study Survey analyzing experiences with Corona-induced home office in Germany, covering work environment, performance, challenges, and improvement possibilities.

Quantifiable outcome

• Comprehensive material flow data covering entire plastics lifecycle in Germany based on 2,000+ company surveys
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BKV GmbHcoreStrategic or Co-development PartnerPrimary partner for commissioned studies including the biennial Stoffstrombild Kunststoffe (Material Flow for Plastics in Germany), Marine Litter Model, and Recyclate Availability forecasts. BKV sponsors studies and distributes free and paid versions through their website.
• IK - Industrievereinigung Kunststoffverpackungen e.V.coreStrategic or Co-development PartnerCommissioned study on 'Use of recyclates in Europe 2020 to 2030' analyzing discrepancy between current status and PPWR targets for 2030.
• PlasticsEuropecoreStrategic or Co-development PartnerElaborated and supplied essential facts and figures for 'Plastics - the Facts' publication, providing comprehensive business information on European plastics industry production, demand, trade, and recycling.
• SALACIA SolutionsminorStrategic or Co-development PartnerPartnership formed to help companies with CO2 footprint calculations and ESG reporting requirements under new EU legislation.
• German and European Plastics Industry AssociationscoreStrategic or Co-development PartnerFirst point of contact for collection and evaluation of material flow data. Conversio maintains excellent contacts and references to leading associations across Europe.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Prognos AG: German research and consulting firm providing energy, mobility, and circular economy studies for public and private clients. Closely comparable in size, geography, and mix of public-sector commissioned research plus enterprise consulting.
• Circle Economy Foundation: Amsterdam-based impact organization producing the Circularity Gap Report and advising governments and corporates on circular economy transition. Adjacent competitor in global circular economy data, benchmarking, and policy advisory.
• SystemIQ: London-based systems-change advisory firm focused on circular economy, climate, and sustainable materials. Emerging specialist that competes for EU and corporate circular economy mandates with a more international, systems-modeling orientation.

Direct peers

• ICIS (Independent Commodity Intelligence Services): Global market intelligence provider for chemicals, polymers, and recyclate value chains. Closest large-scale peer in chemical and plastics market research, offering pricing, supply/demand, and forecast data that competes with Conversio's Market Volume Calculations and Forecast Model for Recyclates.
• Consultic GmbH: German B2B market research and consulting firm specialized in plastics, recycling, and material flow analyses. Direct predecessor firm to Conversio — co-founders Lindner and Reinhardt were previously partners/managing directors here — making it the closest historical and methodological peer.
• Ökopol GmbH: Hamburg-based research and consulting firm specializing in circular economy, sustainable products, and environmental policy. Overlaps directly with Conversio's plastics/circular economy and CO2 footprint work, and similarly serves EU institutions, ministries, and industry associations as primary clients.

Broad incumbents

• Deloitte (Sustainability & Climate services): Big Four firm with extensive sustainability, climate, and circular economy advisory practices including CSRD reporting support. Competes for the same enterprise-level CO2 footprint, ESG strategy, and circular transformation budgets that Conversio targets.
• McKinsey & Company: Global management consulting leader with dedicated Sustainability and Chemicals practices. Overlaps with Conversio's strategy, M&A, and circular economy advisory work at the enterprise end of the market, offering global delivery capacity as a key differentiator.
• Roland Berger: German-headquartered global management consultancy with deep automotive, industrial, and chemicals practices. A broad incumbent that increasingly competes for M&A support, market entry, and circular economy strategy mandates in the same enterprise accounts Conversio serves.

Regional players

• Fraunhofer Institute for Environmental, Safety, and Energy Technology (UMSICHT): German applied research institute with major programs in plastics recycling, bioeconomy, and material flow analysis. Competes for association- and ministry-funded plastics circular economy research, though delivery model is academic-public rather than commercial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conversio-market-strategy-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversio Market & Strategy