American Veterans Aid

What American Veterans Aid does

American Veterans Aid (operating as a DBA for Veterans Aid USA Inc., incorporated in California in 2011) is a privately held, founder-owned professional services firm headquartered in Orange, California, that assists wartime veterans and their surviving spouses in obtaining U.S. Department of Veterans Affairs pension benefits, primarily the tax-free Aid and Attendance benefit. The company was founded in 2010 by U.S. Army veteran Glenn Allan Pool after he encountered other veterans struggling with multi-year VA application delays. The core service offering is pre-filing consultation (eligibility analysis, financial guidance, document review, and claim structuring), after which a VA-Accredited Claims Agent — Philip VanderHamm, accredited since August 20, 2010 — submits the claim at no additional cost, in compliance with VA regulations that prohibit charging upfront fees for filing claims. The company has served over 11,000 veterans and their families since founding.

The service portfolio has expanded beyond Aid & Attendance into adjacent VA benefit categories, including Service-Connected Disability claims, Special Monthly Compensation (SMC), Dependency Indemnity Compensation (DIC), a Premium Service tier, and a two-year Benefit Upgrade & Maintenance program for already-approved veterans. Pricing is quote-based and not publicly disclosed; the company characterizes its fees as "reasonable," and engagements are structured around pre-filing consultation work. Go-to-market is direct-to-consumer, combining phone-based sales consultations (877-427-8065), website pre-qualification forms, content marketing via a 26+ page blog, monthly email newsletters, and presence on Facebook, LinkedIn, and YouTube, with TrustPilot and BBB reviews used for bottom-of-funnel credibility. The team consists of 25+ staff, there is no proprietary technology platform or app, no API, no patents, no institutional funding, and no M&A activity; the business is entirely founder-owned.

Name

American Veterans Aid

Legal name

Veterans Aid USA Inc.

Website

https://americanveteransaid.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

American Veterans Aid is a privately held, founder-owned consulting firm that helps wartime veterans and surviving spouses obtain VA Aid and Attendance pension benefits through pre-filing consultation and VA-accredited claim representation, serving individual consumers across the United States.

Ownership category

akta.pro rank

Product category

Veterans Benefits Consulting

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAIAHAL

Veterans Affairs & Military Family Services

Business & Public Services/Public Sector & Government Administration/Defense & National Security

SECONDARYBPAGAEAM

Legal Aid & Client Advocacy Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• VA benefits consulting
• Veteran aid attendance
• Claims assistance services
• Pension benefits advisory
• Veterans benefits representation

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Pre-filing consultation services: American Veterans Aid charges fees for pre-filing consultation services including eligibility analysis, financial guidance, document review, and claim structuring. They do not charge to file VA claims. The VA-accredited agent submits the claim at no cost after the consultation phase. This is compliant with VA regulations which prohibit charging upfront fees to file claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

American Veterans Aid charges fees for pre-filing consultation services that include eligibility analysis, financial guidance, document review, and claim structuring for the VA Aid and Attendance pension benefit. After the consultation phase, a VA-Accredited Claims Agent submits the claim on the client's behalf at no additional cost, in compliance with VA regulations that prohibit charging upfront fees to file claims. The company also assists with related VA benefits including Service-Connected Disability Compensation, Special Monthly Compensation, DIC, and benefit upgrades.

Product overview

American Veterans Aid (AVA) is a VA benefits consulting company offering a portfolio of services centered on the Aid & Attendance pension benefit for wartime veterans and surviving spouses. The core offering is the Aid & Attendance Benefit consultation service, supplemented by tiered service levels (Standard and Premium), specialized services for service-connected disabilities (SCS, SMC), Dependency Indemnity Compensation (DIC), and ongoing Benefit Upgrade & Maintenance support. All services are anchored by a VA-Accredited Claims Agent who submits claims on behalf of clients at no additional cost. The company operates as a private consulting firm, not affiliated with the VA government.

Differentiator

Problem solved

Functional benefit

Products and services

• Aid & Attendance Benefit Consultation Pre-filing consultation service that helps wartime veterans (65+) and surviving spouses navigate the VA Aid and Attendance application process to obtain tax-free monthly pension benefits ($1,558–$3,845) to cover long-term care in home care, assisted living, adult day care, or skilled nursing facility settings.
• Standard Service Entry-level pre-filing consultation for VA benefits, providing eligibility analysis and document review for veterans and surviving spouses applying for Aid and Attendance.
• Premium Service Enhanced consulting service with additional support and guidance beyond the Standard Service tier for VA benefits applications, targeted at clients wanting more comprehensive assistance.
• Service-Connected Disability Service (SCS) Consultation and claims assistance for veterans with service-connected injuries or illnesses seeking additional compensation through the VA, including Special Monthly Compensation support.
• Special Monthly Compensation Service (SMC) Consultation for veterans already receiving VA disability compensation at 30% or higher who need additional benefits for daily living assistance or custodial care under the Special Monthly Compensation program.
• Dependency Indemnity Compensation (DIC) Consultation service for surviving family members of deceased veterans to apply for Dependency Indemnity Compensation benefits through the VA.
• Benefit Upgrade & Maintenance Service for veterans already approved for VA benefits to review and potentially increase their benefit amounts, including two years of continued support to maintain and upgrade entitlements.
• VA-Accredited Claims Agent Representation Representation before the Department of Veterans Affairs by VA-Accredited Claims Agent Philip VanderHamm, authorized to represent service and non-service connected pension claimants; claim submission is performed at no additional cost after the consultation phase, in compliance with VA rules prohibiting upfront claim-filing fees.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Veterans United Home Loans: Largest VA lender in the U.S., serving the same veteran customer base through a different product (VA home loans). Thematically adjacent ecosystem player with overlapping customer acquisition channels and audience.

Direct peers

• Chisholm Chisholm & Kilpatrick: VA disability and pension law firm handling claims, appeals, and Aid & Attendance matters before the VA. Directly comparable accredited representation model targeting the same veteran-and-spouse segment.
• Senior Veterans Benefits: For-profit consulting firm specializing in Aid & Attendance and VA pension claims for wartime veterans and surviving spouses. Nearly identical niche focus and D2C sales motion to American Veterans Aid.
• Berry Law Firm: Veteran-focused law firm handling VA disability appeals, pension claims, and Aid & Attendance benefits. Competes head-to-head with AVA for accredited representation work across the same product set.
• Marc Whitehead & Associates: VA disability and pension benefits law firm representing veterans nationwide on similar claims including A&A. Direct competitor in the accredited representation and pre-filing consulting model.
• Hill & Ponton: VA disability and pension law firm representing veterans before the VA on claims including Aid & Attendance and service-connected compensation. Directly competes with AVA for the same veteran-and-spouse customer base using accredited representation.
• Jan Dils Attorneys at Law: Veterans benefits law firm focused on VA disability, pension, and Aid & Attendance claims, marketed via similar direct-to-consumer TV and digital channels. Comparable in offering accredited representation and multi-product VA claims services.
• Veterans Guardian VA Claim Help: For-profit VA claims consulting company offering accredited representation and pre-filing services for VA disability and pension claims. Closely mirrors AVA's consulting-and-representation go-to-market.

Broad incumbents

• California Department of Veterans Affairs (CalVet): Government agency providing veterans benefits counseling and claims assistance free of charge. Competes indirectly with AVA in California by offering a free, government-sanctioned alternative to AVA's fee-based consulting.
• Disabled American Veterans (DAV): National veterans service organization providing free accredited claims assistance for VA disability and pension benefits. Indirect competitor offering a free, nonprofit alternative to AVA's fee-based model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCbBydn68cgPWw_Wkk0JE-UQ
• Facebookfacebook.com/americanveteransaid
• LinkedInlinkedin.com/company/american-veterans-aid
• Xx.com/AmeriVetsAid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Veterans Aid