Liftnow

What Liftnow does

Liftnow Automotive Equipment Corp. is a private, family-owned distributor of automotive shop equipment founded in 2003 and headquartered in Yorktown Heights, New York. The company distributes vehicle lifts (two-post, four-post, mobile column, scissor, heavy-duty, inground, vertical rise, low/mid rise, parallelogram, parking, and EV battery tables), wheel service equipment (tire changers, wheel balancers, brake lathes, wheel aligners), air compressors (reciprocating, rotary screw, and air treatment systems), lubrication equipment (hose reels, pumps, meters, fluid-handling systems), and shop equipment (jacks, support stands, fluid recovery machines, parts washers). It carries 30+ manufacturer brands including BendPak, Challenger Lifts, Hunter Engineering Company, Mahle, Atlas, Champion, Coats, and Lincoln. Liftnow serves both public-sector fleet buyers (transit authorities, state DOT maintenance yards, county and municipal fleet garages, school district bus shops, correctional facility garages, fire departments, and military logistics squadrons) and private-sector operators (body shops, dealerships, independent repair shops, collision repair facilities, and construction firms) across all 50 U.S. states.

The business operates a hybrid go-to-market combining direct enterprise field sales with channel-partner distribution through cooperative purchasing contracts. Government sales leverage Sourcewell Contract 121223-LFT (covering 60,000+ member agencies), NASPO ValuePoint Master Agreement CW7258 with state piggybacks across 13 states, Florida Sheriff's Association Contract FSA23-EQU21.0, and direct state contracts in New York, New Jersey, and Missouri — allowing public buyers to issue purchase orders without running their own solicitations. Private-sector sales are quote-based with a dedicated public-sector sales lead (Paul Stern, VP Public Sector Sales). Revenue is generated primarily from hardware pass-through equipment sales bundled with turnkey installation services (delivery, rigging, anchor bolt work, electrical connections, ALI inspection, operator training), supplemented by a nationwide flat-rate lift inspection and maintenance service program and equipment financing/leasing options. Pricing is quote-based and not publicly disclosed for either channel. Liftnow carries ALI Gold Label and ANSI/ALI ALCTV safety certifications on heavy-duty lifts and offers Buy America Act compliant options for federally-funded projects, positioning it for federal and state procurement.

Name

Liftnow

Legal name

Liftnow Automotive Equipment Corp.

Website

https://liftnow.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Liftnow is a family-owned automotive equipment distributor founded in 2003, distributing vehicle lifts, wheel service equipment, air compressors, lubrication systems, and shop tools from 30+ brands to U.S. government fleets and private auto shops across all 50 states.

Ownership category

akta.pro rank

Product category

Automotive Shop Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

Keywords

• Automotive shop equipment
• Vehicle lift distribution
• Wheel service equipment
• Fleet maintenance equipment
• Cooperative purchasing contracts

Headquarters

HQ city

Yorktown Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Liftnow generates primary revenue from selling automotive shop equipment including vehicle lifts, air compressors, wheel service equipment, lubrication systems, and shop equipment. Equipment is sourced from manufacturer partners including BendPak, Challenger Lifts, Hunter Engineering Company, Atlas, Mahle, Lincoln, and others. Sales occur through direct commercial sales to private sector customers and through government contract vehicles for public sector buyers.
2. Installation Services: Turnkey installation services are included in cooperative contract pricing, covering delivery, rigging, installation, anchor bolt work, electrical connections, ALI inspection, and operator training. Installation revenue is bundled with equipment sales rather than sold separately.
3. Inspection and Maintenance Programs: Liftnow offers nationwide lift inspection services under a flat-rate service program for public sector entities. Annual lift inspections are required or recommended in many jurisdictions. Repair and maintenance services cover preventive maintenance and inspections through one service program nationwide.
4. Financing and Leasing: Equipment financing and leasing options are offered including public sector funding options, allowing lifts to be installed and paid for over time rather than as upfront purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Liftnow distributes automotive shop equipment including vehicle lifts, wheel service equipment, air compressors, lubrication equipment, and shop equipment from more than 30 manufacturer brands (BendPak, Challenger Lifts, Hunter Engineering Company, Mahle, Atlas, Champion, Coats, Omer) to government fleet agencies and private sector auto shops across all 50 U.S. states. The company bundles turnkey installation, ALI inspection, ongoing maintenance, and equipment financing/leasing with its equipment sales, and enables public sector procurement through cooperative purchasing contracts.

Product overview

Liftnow is an automotive equipment distributor offering a comprehensive portfolio of vehicle lifts, wheel service equipment, air compressors, lubrication equipment, and shop equipment for auto repair shops, dealerships, and fleet maintenance facilities. The product portfolio centers on core equipment categories: Vehicle Lifts (including two-post, four-post, mobile column, scissor, heavy-duty, vertical rise, parallelogram, and battery tables for EV service), Wheel Service Equipment (tire changers, wheel balancers, brake lathes, wheel aligners, and Hunter systems), Air Compressors (reciprocating/piston and rotary screw types), Lubrication Equipment (hose reels, pumps, meters, and fluid-handling systems), and Shop Equipment (jacks, support stands, fluid recovery, parts washers). Products span leading brands including BendPak, Challenger Lifts, Hunter Engineering Company, Mahle, Atlas, Champion, Coats, and Omer. The company operates as a one-stop shop distributing equipment nationally, with a focus on public sector and fleet buyers through cooperative purchasing contracts (Sourcewell, NASPO ValuePoint).

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Lifts Comprehensive line of vehicle lifts for automotive repair shops, dealerships, and fleet maintenance facilities, including two-post, four-post, mobile column, scissor, heavy-duty, inground, vertical rise, low/mid rise, parallelogram, parking/storage lifts, and EV battery tables. Distributed for commercial and government fleet buyers.
• Wheel Service Equipment Wheel service equipment including tire changers, wheel balancers, brake lathes, wheel aligners, combo packages, and Hunter Engineering Company systems for passenger and heavy-duty vehicle service.
• Air Compressors Shop air compressors including reciprocating/piston, rotary screw, and duplex reciprocating configurations, plus air treatment equipment such as refrigerated air dryers.
• Lubrication Equipment Lubrication systems including hose reels (oil, grease, DEF, diesel, air/water), control valves and meters, pumps (diaphragm, grease piston, oil piston), fluid-handling equipment, grease guns, hoses, couplers, drains, tanks, and complete lube dispensing stations.
• Shop Equipment Heavy-duty fleet service equipment including jacks, support stands, fluid recovery machines, parts washers, evaporative coolers, wheel dollies, brake dollies, filter crushers, shop cranes, shop presses, truck ramps, air lifts, and work benches.
• BendPak EV2400SL EV Battery Table Battery-powered scissor lift table with 2,400 lb capacity and 75.75 inch max platform height, designed for safe removal, lowering, and reinstallation of EV battery packs and powertrains.
• Lift Inspection and Maintenance Program Flat-rate nationwide service program covering annual lift inspections (per ALI and ANSI/ALI ALCTV requirements), preventive maintenance, and repair for any lift brand or age. Turnkey delivery, rigging, installation, anchor bolt work, electrical connections, ALI inspection, and operator training bundled into cooperative contract pricing.
• Equipment Financing and Leasing Financing and leasing programs that allow customers to acquire and install automotive shop equipment with payment over time rather than as upfront purchases, including public sector funding options.

Quantifiable outcome

• Cooperative purchasing eliminates competitive bidding process, turning months-long procurement into straightforward purchase order
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, regional, primary and secondary.

• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell is a purchasing cooperative serving over 60,000 member agencies nationwide. Liftnow is a Sourcewell-awarded vendor under Contract 121223-LFT, allowing government agencies to purchase vehicle lifts, installation, inspection, and maintenance services without competitive bidding.
• NASPO ValuePointcoreChannel Partner/ Reseller/ DistributorNASPO ValuePoint is a cooperative purchasing program led by state procurement officials. Liftnow holds Master Agreement CW7258 with 16 state piggyback agreements covering vehicle lifts and garage associated equipment for public agencies in participating states.
• Florida Sheriff's AssociationregionalChannel Partner/ Reseller/ DistributorLiftnow equipment available under Florida Sheriff's Association Contract FSA23-EQU21.0 for all Florida government agencies, municipalities, and special districts.
• BendPakprimaryTechnology or IntegrationBendPak is a leading manufacturer of vehicle lifts, battery tables, air compressors, and shop equipment since 1965. Liftnow stocks and delivers BendPak equipment including two-post lifts, four-post lifts, EV battery tables, and scissor lifts.
• Challenger LiftsprimaryTechnology or IntegrationChallenger Lifts manufactures 2-post, 4-post, inground, mobile column and scissor lifts for fleet and government service bays. Liftnow distributes Challenger products including popular models like E15 two-post lift and CL10V3-2.
• Hunter Engineering CompanyprimaryTechnology or IntegrationHunter Engineering Company is a global leader in wheel service equipment with hundreds of patented technologies. Liftnow distributes Hunter wheel aligners, tire changers, brake lathes, and wheel balancers including models like DSP760TQG heavy-duty aligner and ACE11 brake lathe.
• Champion (Manufacturer)secondaryTechnology or IntegrationChampion manufactures rotary screw compressors and reciprocating air compressors. Liftnow distributes Champion air treatment equipment and compressors for automotive shop applications.
• State of AlaskaregionalChannel Partner/ Reseller/ DistributorLiftnow holds state contract through NASPO ValuePoint for Alaska state agencies to purchase vehicle lifts and garage equipment.
• State of ArizonaregionalChannel Partner/ Reseller/ DistributorLiftnow holds state contract through NASPO ValuePoint for Arizona state agencies to purchase vehicle lifts and garage equipment.
• State of CaliforniaregionalChannel Partner/ Reseller/ DistributorLiftnow holds state contract through NASPO ValuePoint for California state agencies to purchase vehicle lifts and garage equipment.
• State of WashingtonregionalChannel Partner/ Reseller/ DistributorLiftnow holds state contract through NASPO ValuePoint for Washington state agencies to purchase vehicle lifts and garage equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Challenger Lifts: Challenger Lifts manufactures two-post, four-post, inground, mobile column, and scissor lifts and is a primary Liftnow distribution partner; it competes for the same government and fleet buyers and sells direct alongside Liftnow.
• BendPak: BendPak is a leading manufacturer of vehicle lifts, EV battery tables, and shop equipment since 1965 and is also one of Liftnow's most important supplier partners; it overlaps directly in product line and increasingly competes for government cooperative contracts that Liftnow also holds.
• Vehicle Service Group (VSG): VSG (a Dover operating company) is a broad umbrella of vehicle lift, wheel service, and collision repair brands including Rotary, Chief, and Forward; competes broadly with Liftnow's product lines through both direct sales and distributor networks.
• Hunter Engineering Company: Hunter is a global leader in wheel alignment, tire changing, brake lathes, and balancing equipment and is a primary Liftnow partner; it competes for the same fleet and dealership accounts with its own direct sales force and proprietary patented technologies.

Direct peers

• Rotary Lift: Rotary Lift (a Dover company) manufactures vehicle lifts including two-post, four-post, inground, and mobile column lifts and serves the same government and commercial fleet customers as Liftnow via its own distributor and direct sales network.
• Stertil-Koni: Stertil-Koni specializes in heavy-duty vehicle lifting systems (mobile column lifts, platform lifts, in-ground lifts) for transit, military, and commercial fleets—a direct competitive overlap with Liftnow's heavy-duty and government fleet product lines.
• Mohawk Lifts: Mohawk Lifts manufactures a full line of vehicle lifts (two-post, four-post, scissor, mobile column) with strong penetration in government and fleet markets, directly comparable to Liftnow's heavy-duty and fleet product portfolio.
• Gray Manufacturing Company: Gray Manufacturing produces heavy-duty vehicle lifts, jacks, and stands and serves the same commercial and government fleet segments; it sells both direct and through distributors, overlapping with Liftnow's shop equipment offering.
• JHM Products: JHM Products is a distributor of vehicle lifts and shop equipment with strong public-sector and cooperative purchasing presence, directly comparable to Liftnow's distribution model and government contract strategy.

Emerging players

• Coats (a Hennessey Industries brand): Coats manufactures tire changers, wheel balancers, and alignment equipment distributed via Liftnow and competing distributors; overlaps in wheel service category with Liftnow's Hunter and Coats-branded offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/liftnowofficial
• Facebookfacebook.com/liftnowequipment
• LinkedInlinkedin.com/company/liftnowequipment

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftnow