PublicisLive

What PublicisLive does

PublicisLive Paris is a Paris-based B2B event production agency and wholly-owned subsidiary of Publicis Groupe (Euronext Paris: PUB), operating from 145 rue de Courcelles within the Publicis Campus. Founded in 2006, the agency employs approximately 50 multidisciplinary creatives organized across 15 integrated business lines spanning strategic planning, art direction and production, communication and development, scenography and logistics, content creation, CSR, finance, and audiovisual archive management via its proprietary Multimedia Library, which has been operational for over 20 years. PublicisLive Paris designs, produces, and executes large-scale influencer events — exhibitions, conventions, seminars, product launches, roadshows, experiential activations, and digital/hybrid events — for enterprise clients across the corporate, general public, and media & influence segments. Its flagship mandate is Viva Technology, Europe's largest tech event, which the agency has conceived and produced since 2016 and which in 2024 attracted 165,000 visitors, 13,500 startups, 3,500 exhibitors, and over 2 billion social media impressions.

The agency generates revenue through project-based, negotiated B2B professional services contracts, with no publicly disclosed pricing. Customer concentration is anchored on a roster of marquee enterprise brands including EDF (2024 Olympic Pavilion), Renault (Electro Horse Parade, WT5 Show), Sanofi/Phytoxil, La Poste, BNP Paribas, Engie, Audemars Piguet, Lacoste, Caisse d'Épargne, and the Women's Forum, spanning at least seven industries. Distribution is entirely direct via creative pitches and Publicis Groupe network referrals, with marketing conducted primarily through award-winning case studies (Heavent Award Or 2023, four Grands Prix Stratégies awards), social media presence (Instagram, LinkedIn, X), and earned media. The agency holds ISO 20121 certification for event sustainability management on its Viva Technology mandate and offers accessibility and eco-design expertise as a growing differentiator. The business is legally structured as a société par actions simplifiée unipersonnelle (SAS) wholly owned by Publicis Groupe, with leadership including Clément Leonarduzzi (Président) and Caroline Pierret (Co-CEO).

Name

PublicisLive

Legal name

PUBLICISLIVE France

Website

https://publicislive-paris.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PublicisLive Paris is a Publicis Groupe subsidiary that designs and produces large-scale enterprise events, including Viva Technology (Europe's largest tech event) and marquee launches for Renault, EDF, and Audemars Piguet across France and internationally.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Advertising, Public Relations, and Related Services (5418), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Government & Public Sector Conferences (MPAGAGAH)

Keywords

• Live event production
• Experiential marketing agency
• Corporate event management
• Convention organization services
• Brand activation events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Design, Production & Management Services: PublicisLive Paris generates revenue as a B2B professional services agency, billing clients for the design, creative direction, production, logistics, and execution of large-scale live events, experiential activations, pavilions, product launches, and corporate conventions. Revenue is project-based and derived from client engagements across sectors including corporate, grand public, and media & influence.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PublicisLive Paris is a large-scale event agency that designs, produces, and executes influencer events for corporate clients, covering exhibitions, conventions, seminars, product launches, roadshows, trade fairs, press conferences, and experiential marketing activations. It also operates a proprietary Multimedia Library that has managed brands' audiovisual archives for more than 20 years, providing post-event asset management as an add-on service.

Product overview

PublicisLive Paris is an event production agency creating large-scale influencer events. The agency offers a comprehensive suite of event services including exhibitions, conventions, seminars, experiential marketing, product launches, roadshows, and audiovisual archive management. The agency's portfolio includes proprietary event brands such as Viva Technology (Europe's largest tech summit since 2016), high-profile automotive launches like the Renault WT5 Show and Electro Horse Parade, corporate pavilion experiences like the EDF Paris 2024 Olympic Pavilion, innovation labs at Viva Technology for La Poste and BNP Paribas, digital conventions like Audemars Piguet's AP Social Club and Lacoste Masters Series, and awareness campaigns like the Women's Forum Global Meeting and APF France Handicap's #MarchesAttaque. The Multimedia Library service manages brands' audiovisual catalogues as an add-on offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions & Conventions
• Seminars & Conferences
• Experiential Marketing Events
• Roadshows & Tours
• Product Launches
• Trade Fairs & General Assemblies
• Multimedia Library Audiovisual archive management and brand content optimization service, supporting brands' audiovisual catalogues for over 20 years.
• Viva Technology Europe's largest tech event, conceived and produced by PublicisLive Paris since 2016, connecting major groups with startups for digital transformation acceleration; 3-day B2B format plus 1 day open to the general public, with themed areas like AI Avenue.

Quantifiable outcome

• 165,000 visitors; 13,500 startups; 3,500 exhibitors; +400 speakers; +2B social reach; 400,000 business connections at Viva Technology 2024
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Viva TechnologyflagshipStrategic or Co-development PartnerPublicisLive Paris originated the concept of Viva Technology in 2016 when Publicis Groupe turned 90, creating Europe's largest tech event to serve the French economy. The agency has designed and produced the event every year since its inception. The 2024 edition (10th anniversary) attracted 165,000 visitors, 13,500 startups, 3,500 exhibitors, and reached over 2 billion people via social media.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-listed integrated event services group operating venues, exhibitions, and event production. Comparable on France-based MICE market participation, though broader and more venue-operating than agency-focused.
• Wasserman: Global sports, music, and entertainment marketing agency with significant event and experiential capabilities. Comparable on brand experience work for marquee clients and large-scale event execution.
• Pico Group: Asia-headquartered integrated event and exhibition services group operating internationally. Comparable on large-scale event production, brand activation, and venue-based experience design, though broader geographic mix.

Direct peers

• Auditoire: French-based brand experience and event agency, also part of a major communications holding (Publicis Groupe). Directly comparable on luxury and corporate event production, target client base, and Paris-centric delivery model.
• Sparks: Experience marketing agency specializing in live brand experiences, product launches, and event design for global brands. Comparable on creative-led event production and enterprise client roster.
• Jack Morton Worldwide: Global brand experience agency producing large-scale events, activations, and sponsorships for enterprise clients. Comparable on experiential marketing scope, B2B enterprise clients, and integrated creative-plus-production delivery.
• Havas Events: Event and experiential marketing division of Havas, one of the world's largest communications groups. Direct peer on enterprise event production, global client roster, and integrated holding-company agency model.
• rpa:group: UK-based B2B event and experiential agency producing conferences, exhibitions, and brand activations. Comparable as a European-headquartered event specialist serving enterprise clients with creative-led production.
• George P. Johnson Experience Marketing: Largest independent experience marketing agency globally, focused on B2B events, product launches, and experiential campaigns. Direct peer on enterprise-scale event production and integrated strategy-to-execution model.
• MPG (Events): French communications and event agency part of Havas network. Comparable as a Paris-based direct competitor in corporate event production and experiential marketing for French and European enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PublicisLive_FR
• LinkedInlinkedin.com/company/publicislive-paris
• Instagraminstagram.com/publicisliveparis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PublicisLive