GreenSteam
- Company typePrivate
- Founded2006
- HeadquartersLyngby, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
GreenSteam firmographics
Firmographics- Name
- GreenSteam
- Legal name
- GreenSteam Haveglæder
- Website
- https://greensteam.dk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GreenSteam industry classification
Industry- Product category
- Digital Content Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)
- akta.pro secondary industries
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Organic/Green General Pest Control Treatments (HSAMAAAJ)
Keywords
Where GreenSteam is headquartered
LocationHeadquarters
- HQ city
- Lyngby
- HQ country
- Denmark
- HQ region
- Europe
Markets served
GreenSteam business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels2 records
GreenSteam product offering
Product offeringCore offering
GreenSteam operates a Danish-language content publishing blog at greensteam.dk that publishes editorial articles, guides, and how-to content covering garden care, plant maintenance, home improvement, composting, pest control, and broader lifestyle topics aimed at Danish homeowners. The site also accepts paid sponsored content placements ('REKLAMELINK' and 'Annonce') from third-party advertisers in Danish home services, energy, and consumer products.
Product overview
GreenSteam Haveglæder is a Danish-language gardening and home living blog website (greensteam.dk) that publishes educational content about garden care, plant maintenance, home improvement, and sustainable living. The company operates as a content platform rather than a software product vendor, offering articles and guides on topics such as garden planning, composting, lawn care, hedge trimming, weed removal, pruning, and various DIY home improvement projects. The website also covers broader lifestyle topics including cleaning services, building/construction advice, financial tools, and energy solutions. GreenSteam does not offer a distinct software product, SaaS platform, or technology product — its offering consists entirely of editorial content organized into categories including garden care (Havepleje) and general blog posts. The company is registered in Denmark (CVR DK-37407739) and appears to operate as a content/media business rather than a technology company.
Differentiator
Problem solved
Functional benefit
Companies that use GreenSteam
Customer profileIdeal customer profiles2 records
GreenSteam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GreenSteam partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
GreenSteam competitors and assessment
Company assessmentDirect peers
- Boligsmart: Danish home-content publisher offering practical guides on home improvement, maintenance, and household topics — directly comparable in editorial format and Danish homeowner target audience to GreenSteam.
- Bolius: Major Danish home and garden content publisher (backed by Realdania) producing expert-authored guides on gardening, renovation, energy, and sustainability for Danish homeowners — directly comparable in audience, language, and editorial focus to GreenSteam's content platform.
- IDÉ-NYT: Danish consumer lifestyle content site covering home, garden, food, and household topics with a similar mix of editorial guides and advertiser-sponsored content targeting Danish homeowners.
- Hjemmet: Long-running Danish home and lifestyle magazine/publisher with a comparable audience of Danish homeowners and an editorial mix spanning home improvement, gardening, and lifestyle topics.
- Samvirke: Danish cooperative-affiliated lifestyle content publisher covering home, garden, food, and consumer topics — overlaps with GreenSteam's Danish-language homeowner audience and editorial scope.
Broad incumbents
- Plantorama: Major Danish garden-center chain that also publishes gardening content and buying guides on its site — adjacent because it both serves and creates content for the same Danish gardening audience, but is fundamentally a retailer.
- PriceRunner: Denmark's leading price-comparison and affiliate platform with broad consumer-product coverage including home and garden categories; comparable as a Danish monetization layer, but operates at significantly larger scale across many verticals.
Regional players
- Boligsiden: Denmark's largest real-estate listing/content platform with editorial content on home maintenance, renovation, and gardening — shares the Danish homeowner audience but is anchored in real-estate rather than gardening content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
GreenSteam social profiles
Digital presenceGreenSteam financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenSteam leadership team
Management profileNumber of profiles
GreenSteam funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenSteam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenSteam
What does GreenSteam do?
GreenSteam operates a Danish-language content publishing blog at greensteam.dk that publishes editorial articles, guides, and how-to content covering garden care, plant maintenance, home improvement, composting, pest control, and broader lifestyle topics aimed at Danish homeowners. The site also accepts paid sponsored content placements ('REKLAMELINK' and 'Annonce') from third-party advertisers in Danish home services, energy, and consumer products.
Is GreenSteam a public or private company?
GreenSteam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenSteam founded?
GreenSteam was founded in 2006. It employs 1 to 10 people.
Where is GreenSteam based?
GreenSteam is headquartered in Lyngby, Denmark, in the Europe region.
Who are GreenSteam's main competitors?
Direct peers on record are Boligsmart, Bolius, IDÉ-NYT, Hjemmet and Samvirke. Broad incumbents are Plantorama and PriceRunner. Boligsiden is listed as a regional player.
Does GreenSteam have an API?
No public API is recorded for GreenSteam.
What industry is GreenSteam in?
GreenSteam's product category is Digital Content Publishing. Its primary akta.pro industry code is HSAIABAC, Landscape Renovation & Re-Design (Yard Makeovers), with a secondary code of HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance. Its NAICS code is 513120 and its SIC code is 2721.