Labi

Name

Labi

Legal name

Labi株式会社

Website

https://labi.co.jp

Company type

Private

Founded year

2023

Operating status

Operating

Ownership category

akta.pro rank

Product category

Consumer Health & Fitness Mobile Apps

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Consumer health apps
• Meal tracking
• Behavioral change
• Mobile applications
• Short video marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Labi develops and operates multiple consumer-facing mobile applications (ToC products) centered on healthcare, with its flagship Calme (カロミー) app providing point-earning meal management functionality. The company pairs in-house product development with proprietary short-form video marketing to drive top-of-funnel user acquisition for its app portfolio.

Product overview

Labi operates as a consumer-facing startup developing multiple ToC (direct-to-consumer) products centered around healthcare applications. The primary product is Calme (カロミー), a point-earning meal management app that helps users manage their diet while earning rewards. The company also develops and operates multiple additional consumer products, generating stable revenue through self-developed products.

Differentiator

Problem solved

Functional benefit

Brands

• Calme (カロミー): Point-activity meal management app (ポイ活食事管理アプリ) for consumer users, focused on healthcare and sustainable eating habits tracking.

Products and services

• Calme (カロミー) Point-earning (ポイ活) meal management app that enables individual consumer users in Japan to track dietary intake while earning reward points. Available on the iOS App Store and Google Play, focused on healthcare and sustainable eating-habit tracking through gamified engagement.

Quantifiable outcome

• Millions of views achieved through short video marketing campaigns

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Health2Sync: Health management app with combined consumer and B2B components, active in Asia. Comparable to Calme in health tracking and behavior-change, with a more developed B2B/insurer partnership model that could inform Labi's future trajectory.

Broad incumbents

• MyFitnessPal: Global incumbent in meal tracking with massive user base. Comparable product category (calorie/meal tracking) but operates at global scale with different engagement mechanics; relevant benchmark for retention and feature depth trajectories.
• Noom: Behavior-change-focused health app using gamification and coaching. Comparable to Calme's behavioral-change value proposition but operates at a much larger scale with a paid subscription model; useful analog for where Calme could evolve.
• Omron Healthcare (Lifelog): Major device-maker with the Lifelog health-tracking app for Japanese users. Comparable on consumer health-tracking category but pairs with hardware, providing a useful contrast on hardware-plus-app vs. software-only business models.

Direct peers

• Asken: Japanese dietary tracking app (あすけん) with AI-based meal coaching and point-based motivation mechanics. Directly competes with Calme in the Japanese calorie-tracking and habit-change category with a similar consumer engagement model.
• FiNC Technologies: Japan's leading consumer health/wellness app combining meal tracking, exercise, and AI coaching. Most directly comparable to Labi's Calme due to overlapping target customer (health-conscious Japanese consumers), meal management focus, and gamified engagement model.

Regional players

• SmartNews: Japanese consumer mobile app that scaled nationally on a content/discovery model. Comparable as a Japanese consumer app success story, though different category; useful for understanding Japanese consumer app growth patterns.
• MIXI: Japanese mobile-first consumer company (Monster Strike, FamilyAlbum). Functions as both a strategic anchor investor (founder Kenji Kasahara) and a benchmark for consumer mobile scale in Japan—closest reference point for what a successful Japanese consumer app looks like at maturity.
• Timee: Japanese HR-tech consumer app that reached unicorn status. While different in category, it's a directly comparable profile: Japanese ToC mobile app led by an investor in Labi (CEO Ryo Ogawa), and a useful benchmark for Japanese consumer app scaling.
• ABEJA: Japanese AI platform company led by CEO Yosuke Okada, who is an angel investor in Labi. While not a direct consumer app peer, ABEJA is operationally comparable as a Japanese tech company founded with elite operator backing and offers a model for AI-augmented growth that Labi could pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/labi_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labi