Organizatia ECOTIC

What Organizatia ECOTIC does

Organizatia ECOTIC (Asociația ECOTIC), founded in 2006 and headquartered in Bucharest, is Romania's leading extended producer responsibility (EPR) organization for waste electrical and electronic equipment (WEEE) and batteries. The organization operates the largest national WEEE collection infrastructure in Romania — over 13,000 collection points — together with free home-pickup services, retail take-back points at chains such as Brico Depot, Carrefour, and Altex, mobile collection campaigns (Orașe Curate, Comune Curate), and the CMCI Iași municipal universal collection centre. It serves over 600 affiliated producers and importers who transfer their statutory EPR obligations to ECOTIC under Romanian law (OUG 5/2015), and engages Romanian consumers through national awareness campaigns and educational programs in schools (Școala Ecoterrienilor) and kindergartens (Și cei mici fac fapte mari). ECOTIC also runs the Caravana ECOTIC, Romania's only mobile WEEE museum, and the annual Gala Premiilor pentru un Mediu Curat awards ceremony.

ECOTIC's core technology and operations layer is the orchestration of a national reverse-logistics network that connects citizens and retailers to certified recycling operators — including WEEELABEX-certified partners GreenWEEE International and REMATHOLDING — for treatment and material recovery. Over 20 years, the organization has collected more than 500,000 tonnes of WEEE and, through its ECOTIC BAT SRL subsidiary (active since 2011), more than 7,500 tonnes of portable batteries and accumulators. Secondary raw materials recovered include 118,000+ tonnes of iron, 35,000+ tonnes of plastic, 22,000+ tonnes of CRT glass, 8,000+ tonnes of aluminium, and 5,000+ tonnes of printed circuit boards, with documented CO2 reduction of 197,000+ tonnes from iron recycling and 137,000+ tonnes from Freon extraction. ECOTIC is a founding member of WEEE Forum, WEEELABEX, PRONEXA, and Pro DEEE Romania Coalition, with ECOTIC BAT additionally member of EUCOBAT.

The business model is subscription-like: ECOTIC charges producers and importers recurring EPR fees (weighted by weight of equipment placed on the Romanian market) to assume statutory collection, treatment, reporting, and recycling obligations. It also administers the Timbru Verde (Green Fee) environmental fee visible on consumer pricing for affiliated producers. Education and awareness activities (school programs, Caravana ECOTIC, national campaigns) function as both compliance enablers (driving collection rates required to meet EU targets) and brand-building investments that reinforce producer retention. ECOTIC's broader institutional positioning — including translation of EN 50614:2020 into Romanian with ASRO and membership in the Coalition for Circular Economy — signals an evolving role from pure compliance operator toward a national platform for circular-economy infrastructure and policy advocacy.

Name

Organizatia ECOTIC

Legal name

Asociația ECOTIC

Website

https://ecotic.ro

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Romania's leading extended producer responsibility organization, founded in 2006, managing WEEE and battery recycling through 13,000+ collection points for 600+ affiliated producers and nationwide educational and awareness programs.

Ownership category

akta.pro rank

Product category

Extended Producer Responsibility (WEEE) Management Services

NAICS

Environmental Consulting Services (541620)

SIC

Refuse Systems (4953)

akta.pro primary industry

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)

akta.pro secondary industry

Environmental Impact Assessment (EIA) & Due Diligence (BPAHAJAB)

Keywords

• Waste electrical equipment recycling
• Extended producer responsibility services
• Battery waste management
• Electronic waste collection
• Circular economy compliance

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Producer Responsibility Transfer Fees: ECOTIC generates revenue by charging producers and importers of electrical equipment and batteries annual fees to assume their extended producer responsibility (EPR) obligations under Romanian and EU law (OUG 5/2015). Fees are based on the weight of equipment placed on the market and cover collection, treatment, and recycling targets.
2. Green Fee (Timbru Verde): A visible environmental fee (Green Fee/Timbru Verde) collected from producers and passed on to consumers as part of the product price, funding the collection and recycling infrastructure. ECOTIC administers this fee on behalf of affiliated producers.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Asociația ECOTIC is a non-profit Extended Producer Responsibility (EPR) organization that, under Romanian and EU law (OUG 5/2015), takes over the legal collection, treatment, and recycling obligations of producers and importers of electrical and electronic equipment and batteries. It operates a national network of more than 13,000 collection points, offers free home pickup for bulky WEEE, runs mobile collection campaigns (Orașe Curate / Comune Curate), and educates consumers through award-winning school and kindergarten programs and the ECOTIC Caravan mobile museum. Its subsidiary ECOTIC BAT SRL handles battery and accumulator waste separately.

Product overview

Organizatia ECOTIC is Romania's leading waste electrical and electronic equipment (WEEE) management organization operating since 2006. The organization provides a comprehensive portfolio of environmental services centered on collection and recycling infrastructure: DEEE Collection Services (core service through 13,000+ collection points), DBA Collection Services via ECOTIC BAT subsidiary, and the CMCI Iași municipal collection center. Educational programs include Școala Ecoterrienilor for schools and Și cei mici fac fapte mari for kindergartens. The organization runs awareness campaigns including Orașe Curate mobile campaigns, the national 'Fii la tine-n țară la fel ca afară' initiative, and the annual Gala Premiilor pentru un Mediu Curat awards. Additional programs include Caravana ECOTIC mobile exhibition and Intră în cercul solidarITății IT equipment donation initiative. ECOTIC serves over 600 affiliated producers and manages contracts for producer responsibility obligations under Romanian and EU environmental law.

Differentiator

Problem solved

Functional benefit

Brands

• ECOTIC TRANSILVANIA: Regional division of ECOTIC operating in the Transylvania region of Romania
• ECOTIC MOLDOVA
• CMCI Iași
• Caravana ECOTIC
• Școala Ecoterrienilor
• Și cei mici fac fapte mari
• Gala Premiilor pentru un Mediu Curat
• Timbru Verde

Products and services

• DEEE Collection Services (WEEE Collection Services) Collection and recycling of waste electrical and electronic equipment (DEEE/WEEE) on behalf of affiliated producers and importers. Services cover drop-off at over 13,000 collection points across Romania, free home pickup for bulky items, and 1-to-1 take-back at retail stores, fulfilling EPR obligations under Romanian and EU law.
• DBA Collection Services (Battery & Accumulator Waste Collection) Collection and recycling of waste batteries and accumulators (DBA), operated through ECOTIC BAT SRL. Manages portable and industrial battery waste collection to increase Romania's recycling rates and reduce environmental impact; coordinated nationally alongside the WEEE collection network.
• Producer Responsibility Transfer Contracts (Timbru Verde Administration) B2B contractual service in which ECOTIC assumes the extended producer responsibility (EPR) obligations of producers and importers of electrical equipment and batteries placed on the Romanian market, including administration of the visible Timbru Verde (Green Fee) environmental levy on behalf of affiliated producers. Contracts are scoped to fees based on the weight of equipment placed on the market, covering collection, treatment, and recycling targets.

Quantifiable outcome

• Over 500,000 tonnes of WEEE collected and recycled in 20 years
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

18 partnerships are on record, tiered major, core and supporting.

• Consiliul Național al Audiovizualului (CNA)majorGTM or Marketing Partner · 1 January 2020ECOTIC partnered with the National Audiovisual Council (CNA) to distribute its public service announcement video campaign 'Fii la tine-n țară la fel ca afară!' on major Romanian TV channels including PRO TV, Digi24, TVR 1, and Romania TV, reaching over 13 million people.
• GreenWEEE InternationalcoreImplementation/ SI/ Consulting Partner · 1 January 2016GreenWEEE International operates Romania's primary WEEE recycling facility in Buzău, which recovers materials including iron, plastic, glass, aluminium, and copper from electronic waste. GreenWEEE was the first WEEELABEX-certified operator in Romania (2016). ECOTIC partners with GreenWEEE for the treatment of collected WEEE.
• Remat Holding (REMATHOLDING)coreImplementation/ SI/ Consulting Partner · 1 January 2016REMATHOLDING is a WEEE recycling operator in Romania. It was one of the first operators in Romania to achieve WEEELABEX certification in early 2016. ECOTIC partners with REMATHOLDING for treatment of collected WEEE.
• WEEELABEXcoreStrategic or Co-development Partner · 1 January 2013ECOTIC is a founding member of WEEELABEX ('WEEE Label of Excellence'), a project launched by the European Commission in partnership with WEEE Forum in 2013. WEEELABEX establishes European standards for the entire WEEE management chain—from collection, storage, treatment, recycling, and recovery to the environmentally sound disposal of resulting materials. ECOTIC promotes and implements WEEELABEX standards in Romania.
• WEEE ForumcoreStrategic or Co-development Partner · 1 January 2006ECOTIC is a member of the WEEE Forum, an international non-profit organization based in Brussels that unites 44 producer responsibility organizations (PROs) for WEEE management worldwide. Founded in 2002, the Forum facilitates knowledge exchange and best practices. ECOTIC participates in international activities related to environmental protection and legislative changes. The Forum also organizes the annual International WEEE Day (14 October).
• PRONEXAcoreStrategic or Co-development PartnerECOTIC is a member of PRONEXA, a partner of the European Commission and the European Parliament. PRONEXA brings together organizations working on extended producer responsibility and circular economy issues.
• EUCOBATcoreStrategic or Co-development PartnerECOTIC BAT SRL is a member of EUCOBAT, the European association for battery collection and recycling. EUCOBAT coordinates activities related to waste battery management across Europe.
• Coaliția PRO DEEE RomâniacoreStrategic or Co-development PartnerECOTIC is a member of the PRO DEEE Romania Coalition, a domestic alliance of organizations working on WEEE management in Romania.
• Coaliția pentru Economie Circulară (CERC)coreStrategic or Co-development PartnerECOTIC is a member of CERC (Coalition for Circular Economy), a Romanian coalition advocating for circular economy policies. ECOTIC collaborated with CERC and ASRO to translate the EN 50614:2020 standard for preparing WEEE for reuse into Romanian.
• Ateliere Fără FrontieremajorStrategic or Co-development PartnerAteliere Fără Frontiere is a social workshop that prepares IT equipment for reuse and donates it to schools, NGOs, and care homes in disadvantaged areas. ECOTIC is the only Romanian WEEE organization that supports IT equipment reuse through this partnership. In 2022, over 15,000 IT equipment were donated and reconditioned with ECOTIC support.
• CMCI IașimajorStrategic or Co-development PartnerCMCI Iași (Centrul Municipal de Colectare Iași) – Romania's first municipal universal collection centre, developed by ECOTIC in 2015 and co-financed through the Norway Grants STEPS FOR WEEE project. The centre accepts all waste streams including WEEE, batteries, construction waste, and furniture. ECOTIC continues to partner with CMCI after it was taken over for administration by Primăria Iași.
• Trust Vision SRLsupportingTechnology or IntegrationTrust Vision SRL is ECOTIC's IT partner for administering databases and digital platforms. It manages the Școala Ecoterrienilor digital platform (including student accounts, points, activity tracking) and other campaign databases under GDPR Article 28 Data Processing Agreements using EU Standard Contractual Clauses.
• DBest Qualitative Services SRLsupportingTechnology or IntegrationDBest Qualitative Services SRL, based in Constanța, administers databases for ECOTIC's educational campaigns (Școala Ecoterrienilor, Si cei mici fac fapte mari) under GDPR Article 28 Data Processing Agreements.
• Romanian Ministry of Environment, Waters and ForestscoreStrategic or Co-development PartnerECOTIC collaborates with the Romanian Ministry of Environment, Waters and Forests on national campaigns including the 'Fii la tine-n țară la fel ca afară!' campaign, and co-organizes the annual Gala Premiilor pentru un Mediu Curat.
• Uniunea Ziariștilor Profesioniști din România (UZPR)supportingGTM or Marketing PartnerUZPR is a co-organizer of the 'Jurnalism pentru un Mediu Curat' journalism competition held under the Gala Premiilor pentru un Mediu Curat. UZPR acts as an independent data controller for participant journalist records.
• APDETICsupportingStrategic or Co-development PartnerAPDETIC (Asociația Producătorilor și Distribuitorilor de Echipamente Electrice și IT) is a Romanian association in the electrical equipment sector. ECOTIC has partnered with APDETIC on initiatives such as the 'Intră în cercul solidarITății' IT donation project.
• ASRO (Organismul Național de Standardizare din România)supportingStrategic or Co-development PartnerECOTIC collaborated with ASRO and CERC to translate the European standard EN 50614:2020 for preparing WEEE for reuse into Romanian, making it accessible for Romanian industry.
• Retail Partners (Brico Depot, Carrefour, Altex)supportingChannel Partner/ Reseller/ DistributorECOTIC partners with major retail chains including Brico Depot (35 stores, battery collection and buy-back campaigns), Carrefour, and Altex for WEEE collection point placement and collection campaigns.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recupel: Belgian PRO for WEEE and batteries; operates a similar producer fee-funded collection infrastructure across Belgium. Has partnerships with retail and municipalities analogous to ECOTIC's relationship with Brico Depot and Romanian municipalities.
• Lightcycle: Swiss PRO for lighting equipment and lamps, with an enclosed take-back scheme covering bulb replacement programs. Direct analog to ECOTIC's light bulb buy-back program (5 bulbs for 1 LED) executed through Brico Depot.
• RECOLAMP: Romanian lamp-lighting recycling association, fellow member of the PRO DEEE Romania Coalition. Operates an EPR take-back scheme in Romania with overlapping producer base and similar regulatory framework under OUG 5/2015.
• Stibat: Dutch battery and accumulator PRO, structurally identical to ECOTIC BAT SRL. Both operate within national EPR schemes, manage portable battery collection, and are members of EUCOBAT.
• Wecycle: Dutch PRO coordinating WEEE collection, reuse, and recycling in the Netherlands. Comparable producer affiliation, take-back infrastructure, and awareness campaigns (e.g., "Wij recyclen").
• Eco-systèmes: French extended producer responsibility organization for household WEEE. Closely mirrors ECOTIC's EPR take-back, collection network, and producer fee model, scaled to the French market.
• Stiftung EAR: Germany's federal WEEE/EAR register, overseeing producer responsibility for electrical equipment in the largest EU PRO market. Directly comparable to ECOTIC as a national-level WEEE PRO with mandatory registration and reporting functions.

Emerging players

• Remat Holding: Romanian WEEE recycling operator and ECOTIC's contracted treatment partner, first WEEELABEX-certified operator in Romania (2016). Differs as recycler rather than PRO but operates in ECOTIC's value chain.
• GreenWEEE International: Romanian WEEE recycling factory operator in Buzău and ECOTIC's primary processing counterpart. Functions as downstream recycler of materials recovered via ECOTIC's collection network.

Regional players

• Call2Recycle: North American battery and cellphone stewardship program; delivers a comparable portable battery collection architecture via retailers and municipalities, but in a different regulatory geography than ECOTIC BAT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/eco-tic
• YouTubeyoutube.com/channel/UCodLgDQgO2PBnUSZSsCEJGg
• Facebookfacebook.com/organizatiaecotic
• Instagraminstagram.com/organizatia.ecotic
• LinkedInlinkedin.com/company/eco-tic

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organizatia ECOTIC