Agile Elephant
Agile Elephant is a London-based digital transformation consultancy founded in 2013 that advises large enterprises and public-sector organisations on cloud, social, mobile, and emerging-technology adoption through paid advisory, workshops, events, and a free diagnostic Healthchecker.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agile Elephant does
Agile Elephant is a London-based digital transformation consultancy founded in 2013 that advises large enterprises and public-sector organisations on adopting cloud, social, mobile, and emerging technologies (including AI, blockchain, and the metaverse). The firm operates without a proprietary software platform, instead selling professional services — strategic advisory, workshops, value-chain analysis, and a free Digital Transformation Healthchecker that funnels prospects into a paid 5-day audit — alongside co-produced events such as the Enterprise Digital Summit London (2014-2018), monthly Social Business meetups, and the London edition of the Global Legal Hackathon.
The underlying 'technology' is the firm's intellectual property: the Agile Elephant Manifesto, the Mutable Thinking and Mutable Business frameworks, a long-running blog and case-study library, and a content partnership with Disruptive Live that produces the weekly 'Impossible Things with David Terrar' live show. The firm runs on a small team (1-10 employees) led by founder David Terrar (with co-founders Patrick Alan and Janet Parkinson), and is supported by a small ecosystem of strategic partners (Kongress Media, Bloor Research, Cambridge Strategy Group, University of Westminster, Disruptive Live).
The business model is professional-services fee-for-engagement, quote-based, with no publicly disclosed pricing. Go-to-market is sales-led and event-driven: a free Healthchecker, blog/newsletter, and conferences serve as top-of-funnel demand generation, with deeper advisory and workshop engagements as the monetisation layer. Revenue streams are consulting/advisory services and event/conference activities, including sponsorship and co-production. No funding rounds, no external investors, and no disclosed revenue are present in the available data, and the firm operates as an independent, founder-led private limited company in the United Kingdom.
Agile Elephant firmographics
Firmographics- Name
- Agile Elephant
- Legal name
- Agile Elephant Ltd
- Website
- https://theagileelephant.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agile Elephant is a London-based digital transformation consultancy founded in 2013 that advises large enterprises and public-sector organisations on cloud, social, mobile, and emerging-technology adoption through paid advisory, workshops, events, and a free diagnostic Healthchecker.
- Ownership category
- akta.pro rank
Agile Elephant industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
- akta.pro secondary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Agile Elephant is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Agile Elephant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting and Advisory Services: Agile Elephant provides business consulting services that combine decades of expertise in business management, strategy, operations, sales, marketing, human capital management, communications, enterprise software, social media strategy and monitoring, business analytics and research. Services include digital transformation audits, health checks, workshops, and advisory engagements linked to collaboration, digital and social tools and business processes.
- Events and Conference Services: The company co-produces and hosts events including the Enterprise Digital Summit London, meetups, unconferences, and the Global Legal Hackathon London. Revenue may be generated through sponsorship, ticketing, and partnerships with venues and co-producers such as Kongress Media.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Digital Transformation Healthchecker |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
Agile Elephant product offering
Product offeringCore offering
Agile Elephant provides digital transformation and social collaboration consulting services for enterprises and large organisations, combining strategic advisory, workshops, and diagnostic assessments to help clients adapt business models to disruption from cloud, social, mobile, AI, blockchain and emerging technologies. It also runs a community of practitioners through events (Enterprise Digital Summit London, Global Legal Hackathon London, monthly meetups) and thought-leadership content. The firm does not sell proprietary software; its core output is consulting engagements and the methodologies (such as the Agile Elephant Manifesto and Mutable Thinking) used to deliver them.
Product overview
Agile Elephant is a strategic consultancy focused on digital transformation, offering advisory services rather than software products. The company provides digital transformation consulting, collaboration solutions, workshops, and innovation programs. Key offerings include the Digital Transformation Healthchecker (a free assessment tool), the Enterprise Digital Summit London (an annual conference held 2014-2018), and the Global Legal Hackathon London. They also produce the 'Impossible Things with David Terrar' video series and run monthly Social Business Meetups. The firm emphasizes practical business needs, culture change, and linking digital tools directly to core business processes to add value to the bottom line.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Transformation Consulting Services Strategic advisory engagements that combine decades of experience across business management, strategy, operations, sales, marketing, human capital, communications, enterprise software, social media, analytics and research to help organisations link collaboration, digital and social tools directly to core business processes. Targeted at enterprises and large organisations undergoing digital disruption.
- Digital Transformation Healthchecker A free diagnostic tool that evaluates enterprise opportunities across more than 20 areas for social tools and digital transformation, providing recommendations on value creation, organisational readiness and an implementation roadmap. A condensed version of the firm's 5-day Digital Transformation Audit, used as an entry point for deeper consulting engagements.
- Enterprise Digital Summit London Annual conference focused on digital transformation, the future of work and driving business value with digital tools, featuring customer case studies from major enterprises. Co-produced with Kongress Media and held at venues such as the British Academy at Carlton House Terrace, with around 135 attendees per edition.
- Global Legal Hackathon London Annual hackathon bringing together lawyers, coders, designers and marketers to improve legal practice and access to law through technology innovation. Co-hosted by Agile Elephant with Cambridge Strategy Group and the University of Westminster, running simultaneously with over 40 cities globally each year.
- Impossible Things with David Terrar Weekly live-streamed show hosted by David Terrar covering emerging technology, business transformation, collaboration, the future of work, leadership and creativity. Produced in partnership with Disruptive Live from its three London studios and published on demand via Twitter, Facebook Live, LinkedIn Live, YouTube and disruptive.live.
- Social Business Meetups Monthly meetup sessions in London covering social business topics, collaboration tools, barriers to adoption, employee engagement and the future of the workplace. Sponsored by Kongress Media, which provides beer, wine and pizza.
Companies that use Agile Elephant
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Agile Elephant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agile Elephant partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Disruptive LivecoreAgile Elephant has worked with Disruptive Live since its founding. Disruptive Live produces the 'Impossible Things with David Terrar' weekly live-streamed show for Agile Elephant from its three studios in London. The two companies collaborate on content creation covering technology shows, interviews, and emerging tech topics.
- BCLP (Bryan Cave Leighton Paisner)minorBCLP is a law firm sponsor of the Global Legal Hackathon London 2020, covering food, drink, prizes, trophies, and logistics. They also hosted a diversity and inclusion summit as part of the GLH Inclusivity Challenge.
- White & CaseminorWhite & Case is a law firm sponsor of the Global Legal Hackathon London 2020, covering event costs including food, drinks, prizes, and logistics.
- BRYTERminorBRYTER, a no-code software company, is the technology sponsor of the Global Legal Hackathon London 2020, providing access to its low-code platform for hackathon participants and covering event costs.
- The Law SocietyminorThe Law Society supported the Global Legal Hackathon London 2020 as a promotional and organisational supporter.
- SRA (Solicitors Regulation Authority)minorThe SRA supported the Global Legal Hackathon London 2020 as a promotional and organisational supporter.
- TechcelerateminorTechcelerate supported the Global Legal Hackathon London 2020 as a community and promotional supporter.
- She Breaks the LawminorShe Breaks the Law partnered with the Global Legal Hackathon to launch the GLH Inclusivity Challenge in 2020, promoting equity, diversity, and inclusion in the legal industry globally.
- RSG ConsultingminorRSG Consulting partnered with the Global Legal Hackathon, She Breaks the Law, and BCLP to launch the GLH Inclusivity Challenge, a worldwide initiative to increase equity, diversity, and inclusion in the legal industry.
- Cambridge Strategy GroupcoreRob Millard of Cambridge Strategy Group and David Terrar of Agile Elephant co-founded the London edition of the Global Legal Hackathon. The event is organised by the two companies along with Fraser Matcham of the University of Westminster, and takes place simultaneously in over 50 cities globally each year.
- Kongress MediacoreKongress Media, organiser of the Enterprise 2.0 Summit in Paris, partnered with Agile Elephant to co-produce London conferences about business transformation and digital enablement, including the Enterprise Digital Summit London from 2014 to 2018. Kongress Media also sponsors beer, wine, and pizza at Agile Elephant's monthly meetups, and includes the meetup group in the promotion of their #e20s meetups across Paris, Brussels, Berlin, and Zurich.
- Bloor ResearchcoreAgile Elephant is a strategic partner of Bloor Research. Blog posts and research are frequently first published on the Bloor Research website, extending reach to its analyst and enterprise audience. Agile Elephant's Mutable Thinking framework and Mutable Business concepts are promoted through Bloor Research.
- University of WestminstercoreThe University of Westminster, Marylebone Campus, provides the venue for the Global Legal Hackathon London and Agile Elephant's events. Fraser Matcham from the university co-organises the Global Legal Hackathon London with Agile Elephant and Cambridge Strategy Group.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Agile Elephant competitors and assessment
Company assessmentBroad incumbents
- Accenture: Accenture is one of the largest global professional services firms with a major digital transformation practice (Accenture Digital / Song). It competes for the same enterprise transformation mandates Agile Elephant targets, but with global delivery, proprietary platforms, and far greater bench depth.
- IBM Consulting: IBM Consulting is the advisory services arm of IBM, covering digital transformation, cloud, AI, and enterprise modernization. It is comparable given founder David Terrar's nine-year IBM tenure and the firm's continuing ties; IBM Consulting offers the full-scale incumbent alternative to a boutique like Agile Elephant.
- ThoughtWorks: ThoughtWorks is a global technology consultancy that helps enterprises with digital transformation, software engineering, and agile delivery. It is comparable to Agile Elephant because it competes in the same digital transformation advisory space, though at significantly greater scale and with proprietary methodologies.
- Cognizant Consulting: Cognizant Consulting is the advisory arm of Cognizant, offering digital strategy, IT transformation, and operations consulting. Comparable to Agile Elephant in digital transformation service line, but operating at much larger scale and with full offshore delivery capability.
- Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering advisory, implementation, and creative services to large enterprises. It overlaps with Agile Elephant on digital strategy and transformation advisory, but as part of a Big Four portfolio with significantly broader capabilities and geographic reach.
- McKinsey & Company (McKinsey Digital): McKinsey Digital is the digital transformation practice within McKinsey, providing strategy and technology advisory to large enterprises. It targets the same buyer profile as Agile Elephant and competes for executive-level transformation mandates, though at premium price points and global scale.
- Capgemini Invent: Capgemini Invent is the digital innovation and transformation consulting arm of Capgemini, advising enterprises on strategy, technology, and customer experience. It directly competes for digital transformation mandates with Agile Elephant, but with global delivery and recognized enterprise brand.
- Slalom: Slalom is a US-headquartered consulting firm specializing in business transformation, technology, and digital strategy. It overlaps with Agile Elephant on digital transformation advisory services for large enterprises, but operates across multiple geographies and verticals with a substantially larger delivery team.
Others
- Bloor Research: Bloor Research is a UK-based independent IT analyst firm that publishes research on enterprise software, data, and digital transformation. It is comparable because it is a strategic partner of Agile Elephant and shares overlapping content distribution, but it is an analyst/research business rather than a direct advisory competitor.
Direct peers
- Cambridge Strategy Group: Cambridge Strategy Group is a UK management and technology consultancy that co-founded the Global Legal Hackathon London with Agile Elephant. It is comparable because it operates in the same small-firm, advisory-led model targeting digital and legal transformation work, and shares a real partner relationship with Agile Elephant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Agile Elephant social profiles
Digital presenceAgile Elephant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agile Elephant leadership team
Management profileNumber of profiles
Profiles3 records
Agile Elephant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agile Elephant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agile Elephant
What does Agile Elephant do?
Agile Elephant provides digital transformation and social collaboration consulting services for enterprises and large organisations, combining strategic advisory, workshops, and diagnostic assessments to help clients adapt business models to disruption from cloud, social, mobile, AI, blockchain and emerging technologies. It also runs a community of practitioners through events (Enterprise Digital Summit London, Global Legal Hackathon London, monthly meetups) and thought-leadership content. The firm does not sell proprietary software; its core output is consulting engagements and the methodologies (such as the Agile Elephant Manifesto and Mutable Thinking) used to deliver them.
Is Agile Elephant a public or private company?
Agile Elephant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agile Elephant founded?
Agile Elephant was founded in 2013. It employs 1 to 10 people.
Where is Agile Elephant based?
Agile Elephant is headquartered in London, United Kingdom, in the Europe region.
How does Agile Elephant make money?
Two revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are events and Conference Services.
Who are Agile Elephant's main competitors?
Broad incumbents on record are Accenture, IBM Consulting, ThoughtWorks, Cognizant Consulting, Deloitte Digital, McKinsey & Company (McKinsey Digital), Capgemini Invent and Slalom. Bloor Research is listed as an others. Cambridge Strategy Group is listed as a direct peer.
Does Agile Elephant have an API?
No public API is recorded for Agile Elephant.
What industry is Agile Elephant in?
Agile Elephant's product category is Management Consulting. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 54161 and its SIC code is 8742.