Olam Specialty Coffee
Olam Specialty Coffee (Covoya Coffee) is the specialty green coffee unit of Olam Group, operating a B2B e-commerce platform that sources and distributes green coffee from Latin America, Africa, and Asia-Pacific to roasters in the U.S., Europe, and the U.K.
- Company typePrivate
- Founded1989
- HeadquartersHealdsburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Olam Specialty Coffee does
Olam Specialty Coffee, doing business as Covoya Coffee, is the specialty green coffee trading and import division of Olam Group, a Singapore-headquartered global agribusiness listed on the SGX (ticker: Q1P). The business operates a B2B wholesale platform that sources green coffee from producing regions across Latin America and the Caribbean, Africa and the Middle East, and Asia and the Pacific Islands, then distributes it to roasting businesses in the United States, Europe, and the United Kingdom. Its product portfolio includes spot-purchase and forward-contract green coffee, a curated set of in-house house brands (Colombia Dulima, Brazil Eagle Mogiana, Brazil Eagle Espresso, Guatemala Jabiru, Mexico Organic Ki-Saya, Peru Kovachii), the Cafe Delas women-producer program, and decaf green coffee processed via Swiss Water, EA/Sugarcane, Mountain Water, and MC methods.
The company's core technology asset is a B2B e-commerce platform (covoyacoffee.com and regional variants) that exposes live C-market-linked pricing on its full catalog to registered green buyers, with self-service capabilities for sample ordering, real-time inventory visibility, and full-pallet purchasing. Inventory is distributed from three U.S. warehouses (Carteret, NJ; Alameda, CA; Houston, TX) and tracked in real time. Beyond transactional commerce, the company invests in content-led demand generation through the Covoya Coffee Podcasting Network (Coffee Memo) and the Covoya Knows blog, targeting the green coffee buyer persona through email, organic search, and audio channels.
The revenue model is fundamentally transactional: green coffee is sold by the pallet at C-market-linked prices, plus quality, origin, and certification premiums. Eligible lots carry volume discounts for full-pallet purchases; no tiered subscription pricing is publicly disclosed. Go-to-market is enterprise account-based for U.S. roasters, supported by self-serve ordering once accounts are opened. The primary customer segment is coffee roasters, with specialty roasters as a focused use case within that base. The business is wholly owned by Olam Group, with no separate funding rounds or PE/VC involvement at the Covoya level; ultimate ownership rests with Olam International's public shareholders.
Olam Specialty Coffee firmographics
Firmographics- Name
- Olam Specialty Coffee
- Legal name
- Olam International
- Website
- https://olamspecialtycoffee.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olam Specialty Coffee (Covoya Coffee) is the specialty green coffee unit of Olam Group, operating a B2B e-commerce platform that sources and distributes green coffee from Latin America, Africa, and Asia-Pacific to roasters in the U.S., Europe, and the U.K.
- Ownership category
- akta.pro rank
Olam Specialty Coffee industry classification
Industry- Product category
- Wholesale Green Coffee Trading
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Olam Specialty Coffee is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Olam Specialty Coffee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Green Coffee Wholesale Sales: B2B wholesale transactions selling green coffee beans in pallet quantities to roasting businesses. Transaction-based model with volume discounts available for full pallet purchases. Prices linked to C-Market with premiums for quality and origin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full Pallet Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Olam Specialty Coffee product offering
Product offeringCore offering
Covoya Specialty Coffee (operating under the Olam Specialty Coffee brand) is a B2B importer, trader, and wholesaler of green (unroasted) specialty-grade coffee. It sources green coffee from producer countries in Latin America, Africa, and Asia-Pacific and sells it to roasting businesses in the US, Europe, and the UK through direct sales and live-pricing e-commerce platforms. The company also offers curated house brands and a decaf green coffee category, with inventory distributed through multiple US warehouses.
Product overview
Covoya Specialty Coffee operates as a wholesale green coffee importing platform under the Olam Group umbrella. The company offers a portfolio of house brands including Cafe Delas (women-producer program), Colombia Dulima, Brazil Eagle Mogiana, Brazil Eagle Espresso, Guatemala Jabiru, Mexico Organic Ki-Saya, and Peru Kovachii. Products are sourced from origins across Latin America & Caribbean, Africa & Middle East, and Asia & Pacific Islands. The platform also provides decaf options using various decaffeination methods, along with educational content through the Covoya Coffee Podcasting Network and Covoya Knows blog.
Differentiator
Problem solved
Functional benefit
Brands
- Cafe Delas: Covoya's women-producer program offering investments in quality training and paying premiums to women-owned and operated farms.
- Brazil Eagle Mogiana
- Brazil Eagle Espresso
- Colombia Dulima
- Guatemala Jabiru
- Mexico Organic Ki-Saya
- Peru Kovachii
Products and services
- Wholesale Green Coffee B2B wholesale supply of unroasted specialty-grade green coffee sourced from Latin America, Africa, and Asia-Pacific origins, sold to commercial and specialty coffee roasters in the US, Europe, and the UK via direct sales and a live-pricing e-commerce platform.
- Cafe Delas House brand of green coffee produced by women coffee farmers, distributed wholesale to roasters as a differentiated, ethically sourced offering.
- Colombia Dulima Branded Colombian green coffee line (Dulima origin) sold wholesale to roasters.
- Brazil Eagle Mogiana Branded Brazilian green coffee line from the Mogiana region, sold wholesale to roasters.
- Brazil Eagle Espresso Branded Brazilian green coffee line positioned for espresso use, sold wholesale to roasters.
- Guatemala Jabiru Branded Guatemalan green coffee line (Jabiru origin) sold wholesale to roasters.
- Mexico Organic Ki-Saya Branded organic Mexican green coffee line sold wholesale to roasters.
- Peru Kovachii Branded Peruvian green coffee line sold wholesale to roasters.
- Decaf Green Coffee Decaffeinated green coffee category offering for roasters, distributed wholesale via the Covoya platform.
Companies that use Olam Specialty Coffee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Olam Specialty Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olam Specialty Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Olam GroupcoreParent company of Covoya Specialty Coffee. Covoya operates as a subsidiary within the Olam Group portfolio, which also includes Olam Nuts and Olam Spices. The relationship provides scale, global supply chain capabilities, and brand backing.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Olam Specialty Coffee competitors and assessment
Company assessmentDirect peers
- Sucafina: Sucafina is a global green coffee merchant with operations across multiple origins and a dedicated specialty coffee platform (Sucafina Specialty) targeting roasters in Europe and North America. It is highly comparable to Covoya in green coffee trading, specialty positioning, and multi-region distribution.
- Royal Coffee: Royal Coffee is a US-headquartered specialty green coffee importer selling direct to roasters through an e-commerce platform with live pricing and broad origin coverage. It is the closest US-market direct peer to Covoya in product, customer, and digital business model.
- ECOM Trading: ECOM is a major global merchant and processor of soft commodities including coffee, with deep direct relationships at origin and worldwide trading desks. Like Covoya, ECOM sells green coffee to roasters; it overlaps closely with Covoya in origin sourcing, customer base, and C-market pricing dynamics.
- Cafe Imports: Cafe Imports is a specialty green coffee importer focused on education, transparency, and direct sourcing relationships with farmers. It competes head-to-head with Covoya in the US specialty roaster segment with similar origin breadth and curated offering.
- Atlantic Specialty Coffee: Atlantic Specialty Coffee is a US-based green coffee importer focused on specialty lots and direct trade relationships, selling to roasters across North America. It competes with Covoya in the same specialty B2B segment with similar origin-driven portfolio.
- Mercon Coffee Group: Mercon is a global coffee merchant with vertically integrated operations from sourcing to logistics, serving roasters worldwide. It overlaps with Covoya in green coffee trading and origin diversification, with additional scale in commodity coffee beyond specialty.
- Volcafe: Volcafe is one of the world's largest green coffee traders (part of ED&F Man), sourcing from origins globally and serving roasting customers worldwide. It is directly comparable to Covoya in both business model (B2B green coffee wholesale) and scale/sourcing footprint, though with broader commodity reach and longer history.
- Trabocca: Trabocca is a Dutch specialty green coffee importer with a strong identity in traceable, single-origin Ethiopian and African lots sold to European and US roasters. It overlaps with Covoya in the specialty green segment, particularly in African origins and premium-curated offerings.
Broad incumbents
- Olam Group: Olam Group is the publicly-listed (SGX: Q1P) Singapore parent of Covoya and a diversified agribusiness spanning coffee, nuts, spices, cocoa, and cotton. While not a direct competitor in the specialty green segment, it is the parent incumbent whose global scale, capital access, and portfolio strategy shape Covoya's positioning and constraints.
Emerging players
- Swiss Water Decaffeinated Coffee: Swiss Water operates chemical-free decaffeination processing for green coffee and supplies decaf green to roasters globally, including Covoya's own Swiss Water Process decaf offering. It is comparable in the decaf portion of Covoya's catalog as both a supplier and an emerging competitor into roaster accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Olam Specialty Coffee social profiles
Digital presenceOlam Specialty Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olam Specialty Coffee leadership team
Management profileNumber of profiles
Olam Specialty Coffee subsidiaries and ownership
Company hierarchySubsidiaries4 records
Olam Specialty Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olam Specialty Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olam Specialty Coffee
What does Olam Specialty Coffee do?
Covoya Specialty Coffee (operating under the Olam Specialty Coffee brand) is a B2B importer, trader, and wholesaler of green (unroasted) specialty-grade coffee. It sources green coffee from producer countries in Latin America, Africa, and Asia-Pacific and sells it to roasting businesses in the US, Europe, and the UK through direct sales and live-pricing e-commerce platforms. The company also offers curated house brands and a decaf green coffee category, with inventory distributed through multiple US warehouses.
Is Olam Specialty Coffee a public or private company?
Olam Specialty Coffee is a private company. It is classified as corporate owned and is currently operating.
When was Olam Specialty Coffee founded?
Olam Specialty Coffee was founded in 1989. It employs 11 to 50 people.
Where is Olam Specialty Coffee based?
Olam Specialty Coffee is headquartered in Healdsburg, United States, in the North America region.
How does Olam Specialty Coffee make money?
One revenue line is on record: green Coffee Wholesale Sales.
Who are Olam Specialty Coffee's main competitors?
Direct peers on record are Sucafina, Royal Coffee, ECOM Trading, Cafe Imports, Atlantic Specialty Coffee, Mercon Coffee Group, Volcafe and Trabocca. Olam Group is listed as a broad incumbent. Swiss Water Decaffeinated Coffee is listed as an emerging player.
Does Olam Specialty Coffee have an API?
No public API is recorded for Olam Specialty Coffee.
What industry is Olam Specialty Coffee in?
Olam Specialty Coffee's product category is Wholesale Green Coffee Trading. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 311920 and its SIC code is 2080.