ECOM Trading
ECOM Trading is a German B2B wholesale distributor of IT hardware, PC components, and complete systems founded in 1992. It serves over 12,000 European specialist dealers, system builders, and resellers from a 10,000 m² logistics center in Dachau, with own-brand CAPTIVA and NEXOC systems.
- Company typePrivate
- Founded1992
- HeadquartersDachau, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ECOM Trading does
ECOM Electronic Components Trading GmbH (trading as ECOM Trading) is a German broadline IT hardware wholesale distributor founded in 1992, headquartered in Dachau with a 10,000 m² central logistics center and a secondary office in Eging am See. The company serves over 12,000 specialist dealers and business customers across Europe, supplying CPUs, GPUs, storage, memory, motherboards, power supplies, networking equipment, peripherals, complete PC systems, and software from leading manufacturers (Intel, AMD, ASUS, MSI, Gigabyte, Kingston, Crucial, Samsung, Western Digital, Seagate, and others). The business also sells proprietary pre-configured and customizable PC and notebook systems under its own brands CAPTIVA and NEXOC, and operates a Refurbished and B-Ware program for tested second-life hardware.
Revenue is generated exclusively through B2B wholesale hardware sales at net prices to registered business customers, with payment terms of seven days after invoice receipt. The company runs a sales-led GTM motion with dedicated DACH and international sales teams, fixed personal account managers, an inside-sales contact center, and a self-service B2B e-commerce platform requiring customer registration. Drop-shipment fulfillment to end customers in the reseller's name, EDI integration for automated ERP-linked ordering, and channel partnerships with iTeam, Synaxon, and PC Spezialist extend the company reach beyond direct sales.
Operations are anchored by high-throughput logistics: approximately 5.7 million articles shipped annually across roughly 117,000 shipments totaling nearly 3,400 tons, with same-day shipping for orders placed before 17:00 and next-business-day delivery in the core DACH market (Germany, Austria, Switzerland). International sales cover Italy, France, Spain, and Eastern Europe. The company is privately held, founder-managed, and has no disclosed external investors, funding rounds, or M&A activity. It has won multiple Channel Partner industry recognitions, including Distributor of the Year (2023) and Preferred Distributor awards in 2022 and 2026.
ECOM Trading firmographics
Firmographics- Name
- ECOM Trading
- Legal name
- ECOM Electronic Components Trading GmbH
- Website
- https://ecom-trading.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ECOM Trading is a German B2B wholesale distributor of IT hardware, PC components, and complete systems founded in 1992. It serves over 12,000 European specialist dealers, system builders, and resellers from a 10,000 m² logistics center in Dachau, with own-brand CAPTIVA and NEXOC systems.
- Ownership category
- akta.pro rank
Where ECOM Trading is headquartered
LocationHeadquarters
- HQ city
- Dachau
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
ECOM Trading business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- IT Hardware Wholesale: Wholesale distribution of IT hardware components including CPUs, GPUs, storage, memory, motherboards, power supplies, networking equipment, peripherals, and complete PC systems. Revenue generated through margin on bulk procurement and resale to resellers.
- Own Brand Products: Sale of proprietary PC and notebook brands CAPTIVA and NEXOC, providing higher margins than third-party distribution through brand ownership.
- Refurbished and B-Ware Sales: Sale of refurbished and B-warehouse hardware including tested, cleaned, and certified components and devices at discounted wholesale prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B Wholesale Pricing - Netto Händlereinkaufspreise |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels12 records
ECOM Trading product offering
Product offeringCore offering
ECOM Trading is a B2B IT hardware wholesaler and distributor that supplies PC components, peripherals, networking equipment, and complete PC systems to specialist IT retailers, e-tailers, PC system builders, IT system houses, and resellers across Europe. The company operates a 10,000 m² logistics center in Dachau, Germany, and distributes products from leading manufacturers such as Intel, AMD, ASUS, MSI, Gigabyte, Kingston, Crucial, Samsung, Western Digital, Seagate, Teltonika, and Ubiquiti, alongside its own brands CAPTIVA and NEXOC. Same-day shipping and next-day DACH delivery are offered to more than 12,000 specialist dealers and business customers.
Product overview
ECOM Trading operates as a broadline IT hardware wholesale distributor serving the European B2B channel. Its product portfolio is organized into three tiers: (1) branded components and peripherals sourced from leading manufacturers (Intel, AMD, ASUS, MSI, Gigabyte, Kingston, Crucial, Samsung, Western Digital, Seagate, and others), covering CPUs, RAM, SSDs/HDDs, graphics cards, motherboards, power supplies, chassis, cooling, drives, networking, monitors, input devices, webcams, headsets, audio, cables, smart home, and software/operating systems; (2) own-brand pre-configured and configurable PC and notebook systems sold under the CAPTIVA and NEXOC labels; and (3) a Refurbished & B-Ware program offering tested, certified second-life hardware. All products are distributed through the ECOM wholesale online shop to registered resellers, with same-day shipping and next-business-day delivery in the DACH core market.
Differentiator
Problem solved
Functional benefit
Brands
- CAPTIVA: Own PC and notebook brand offering pre-configured and customizable computer systems for resellers.
- NEXOC
Products and services
- CAPTIVA
- NEXOC
- CPUs (processors)
- GPUs (graphics cards)
- Storage devices
- Memory modules (RAM)
- Motherboards
- Power supplies
- Networking equipment
- Peripherals
- Complete PC systems (assembled)
Quantifiable outcome
- 5.7+ million articles shipped annually across ~117,000 shipments (3,400 tons)
- +2 more outcomes
Companies that use ECOM Trading
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
ECOM Trading technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ECOM Trading partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- iTeamcoreECOM Trading partners with iTeam Online Partner Network, a leading IT dealer and system house network. This partnership strengthens exchange with the specialist trade and enables ECOM to align product range, logistics, and services with partner requirements.
- SynaxoncoreECOM Trading collaborates with Synaxon IT Partner Network, an established system house and dealer network. This cooperation enables targeted alignment of assortment and services with IT specialist trade needs.
- PC SpezialistcoreECOM Trading works with PC Spezialist partner network, a franchise/partner system for IT specialists. This partnership supports market reach and enables specialized service offerings for the partner network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ECOM Trading competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Global broadline IT and electronic components distributor (US-headquartered, ~$35B revenue) serving a wide range of B2B customers across components, enterprise computing, and embedded solutions. Comparable in fundamental business model but with materially larger scale and broader portfolio than ECOM.
- Bechtle: German-headquartered IT company (publicly listed, ~€6B revenue) with both IT distribution and a large IT system house / managed services business. Adjacent to ECOM on the wholesale side but materially broader with services, retail, and direct enterprise sales capabilities.
- TD SYNNEX: Global IT distribution major (US-headquartered, ~$60B revenue) with strong European footprint through TD SYNNEX Mixcarts and PlatformU. Same fundamental B2B IT wholesale model as ECOM but with public-company scale, broader services, and stronger vendor partnerships.
- Ingram Micro: Global IT wholesale distribution leader (US-headquartered, ~€45B revenue) with extensive European operations. Operates the same B2B IT wholesale model as ECOM but at vastly larger scale with broader portfolio including enterprise software, cloud, and services.
Direct peers
- Api (Alternative Performance Import): French IT wholesale distributor serving resellers and system integrators with PC components, peripherals, networking, and storage. Comparable to ECOM as a regional B2B IT wholesaler operating in an adjacent European geography with similar SMB reseller customer focus.
- Exertis (DCC Technology / Exertis Enterprise): UK and pan-European IT wholesale distributor (part of DCC plc) serving retailers, resellers, and system integrators with broad IT product range. Directly comparable to ECOM on customer segments, product categories, and B2B wholesale model.
- Westcoast: UK-headquartered IT wholesale distributor serving resellers across the UK and Ireland with PC components, peripherals, networking, and own-brand products. Comparable in size, customer type, and product breadth to ECOM, with similar 'next-day delivery from large warehouse' value proposition.
- Esprinet: Italian-headquartered IT wholesale distributor (publicly listed in Milan, ~€3-4B revenue) serving resellers across Southern Europe. Directly comparable business model and customer base to ECOM, with overlapping product mix in components, peripherals, and own-brand PCs.
- Also Group: Switzerland-headquartered pan-European IT wholesale distributor (~€10B+ revenue) serving resellers with PC components, peripherals, and enterprise IT. Closest large-scale peer to ECOM given similar B2B wholesale model, DACH/European geographic overlap, and focus on IT specialist dealer channel.
- Wortmann: German family-owned IT distributor (Wortmann AG / Terra Computer) operating one of Europe's largest IT wholesale operations with own-brand PCs. Highly comparable to ECOM on geography, family ownership profile, own-brand strategy, and broadline IT distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ECOM Trading social profiles
Digital presenceECOM Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECOM Trading leadership team
Management profileNumber of profiles
ECOM Trading funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECOM Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECOM Trading
What does ECOM Trading do?
ECOM Trading is a B2B IT hardware wholesaler and distributor that supplies PC components, peripherals, networking equipment, and complete PC systems to specialist IT retailers, e-tailers, PC system builders, IT system houses, and resellers across Europe. The company operates a 10,000 m² logistics center in Dachau, Germany, and distributes products from leading manufacturers such as Intel, AMD, ASUS, MSI, Gigabyte, Kingston, Crucial, Samsung, Western Digital, Seagate, Teltonika, and Ubiquiti, alongside its own brands CAPTIVA and NEXOC. Same-day shipping and next-day DACH delivery are offered to more than 12,000 specialist dealers and business customers.
Is ECOM Trading a public or private company?
ECOM Trading is a private company. It is classified as unknown and is currently operating.
When was ECOM Trading founded?
ECOM Trading was founded in 1992. It employs 101 to 250 people.
Where is ECOM Trading based?
ECOM Trading is headquartered in Dachau, Germany, in the Europe region.
How does ECOM Trading make money?
Three revenue lines are on record. IT Hardware Wholesale is the primary driver. The others are own Brand Products and refurbished and B-Ware Sales.
Who are ECOM Trading's main competitors?
Broad incumbents on record are Arrow Electronics, Bechtle, TD SYNNEX and Ingram Micro. Direct peers are Api (Alternative Performance Import), Exertis (DCC Technology / Exertis Enterprise), Westcoast, Esprinet, Also Group and Wortmann.
Does ECOM Trading have an API?
No public API is recorded for ECOM Trading.