Båt og Motor
Båt og Motor AS is a family-owned Norwegian dealer and retailer in Rypefjord, Hammerfest, selling boats, snowmobiles, snow blowers, outdoor apparel, and industrial supplies to recreational consumers and local businesses in the Vest-Finnmark region.
- Company typePrivate
- Founded1975
- HeadquartersRypefjord, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Båt og Motor does
Båt og Motor AS is a family-owned Norwegian retail and dealer business founded in 1975 by Odd Henriksen as Båt og Motorsenteret in Rypefjord, Hammerfest. The company operates from a single location at Havneveien 30-32 in Rypefjord and self-positions as 'Det Maritime Senteret i Vest-Finnmark' (The Maritime Center in West-Finnmark). It functions as an authorized regional dealer for multiple premium brands across three product divisions: vehicles (Silver and Pioner boats, Arctic Cat snowmobiles, Honda snow blowers), clothing and outdoor equipment (Scott, Klim, GRISport safety footwear, fishing gear), and industrial supplies (Kemppi welding equipment, Baldwin filters, Air Liquide gas, Texaco and Uno-X oils, Arvid Nilsson fasteners, PE-pipes, and steel stock). Revenue is generated through five streams: hardware sales across the three divisions, professional services through its workshop for repairs and maintenance of boats, motors, and scooters, and a small boat harbor with fuel station for small boats.
The company's customer base spans outdoor recreation enthusiasts, professional maritime users, and local industrial businesses in the Hammerfest region, with a horizontal segmentation approach and no disclosed enterprise anchor customers. Go-to-market is primarily direct-to-consumer via the physical storefront (open Mon-Fri 08:00-16:00 and Saturday 10:00-14:00), supplemented by an e-commerce-enabled website at batogmotor.no and email newsletter outreach. Pricing is unit-based for retail items (e.g., boats from NOK 62,900 to NOK 102,900, snow blowers at NOK 72,900-84,900) and quote-based for industrial supply and custom work. Pioner boats carry CE Category C and D plus DNV-GL certification.
The business is structured as a Norwegian private limited company (AS) with organizational number 951 401 463, employs 10-12 people described as family-run with cross-industry expertise, and remains under founder family ownership with no external investors, funding rounds, M&A activity, leadership changes, or restructuring events documented. There is no disclosed proprietary technology, no app, no public API, no AI/ML capability, and no subsidiary structure. The company has no patents, trademarks filings, or industry awards disclosed in the input data.
Båt og Motor firmographics
Firmographics- Name
- Båt og Motor
- Legal name
- Båt og Motor AS
- Website
- https://batogmotor.no
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Båt og Motor AS is a family-owned Norwegian dealer and retailer in Rypefjord, Hammerfest, selling boats, snowmobiles, snow blowers, outdoor apparel, and industrial supplies to recreational consumers and local businesses in the Vest-Finnmark region.
- Ownership category
- akta.pro rank
Båt og Motor industry classification
Industry- Product category
- Marine and Outdoor Equipment Retail
- NAICS
- Boat Dealers (441222), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where Båt og Motor is headquartered
LocationHeadquarters
- HQ city
- Rypefjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Båt og Motor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Retail sales of boats, boat motors, and snowmobiles along with equipment from known brands. This includes Silver and Pioner boats, Arctic Cat snowmobiles, and Honda snow blowers.
- Clothing and Equipment Retail: Sales of clothing for both leisure and work, including Scott and Klim branded apparel. Wide selection of fishing equipment for sea, river, and freshwater fishing. Workwear and safety equipment.
- Industrial Equipment Supply: Supply of industrial equipment including PE-pipes, steel, hydraulics, filters, oil, welding machines, and fasteners to businesses in the Hammerfest region.
- Workshop Services: Workshop for repairs and maintenance of scooters, boats, and boat motors. Qualified personnel for PE-pipes, steel, and welding services.
- Small Boat Harbor and Fuel Station: Small boat harbor and fueling station for small and light boats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scott TEAM junior set |
| Unit Pricing | Pay-as-you-go | Scott TEAM Dame set |
| Unit Pricing | Pay-as-you-go | Klim outdoor equipment |
| Unit Pricing | Pay-as-you-go | Scott Arctic Pro GT set |
| Unit Pricing | Pay-as-you-go | Honda HSS 1380A ETD snow blower |
| Unit Pricing | Pay-as-you-go | Honda HSS 1380A ET snow blower |
| Unit Pricing | Pay-as-you-go | Honda HSS 970A ETD snow blower |
| Unit Pricing | Pay-as-you-go | Pioner Multi boat |
| Unit Pricing | Pay-as-you-go | Pioner 17 Flexi boat |
| Unit Pricing | Pay-as-you-go | Pioner Viking boat |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Båt og Motor product offering
Product offeringCore offering
Båt og Motor AS is a family-owned Norwegian retail dealer founded in 1975 that sells boats, boat motors, snowmobiles, snow blowers, outdoor clothing, fishing equipment, and industrial supplies (PE pipes, steel, oils, filters, gas, hydraulics, welding machines, fasteners). The company operates a workshop for repairs and maintenance of scooters, boats, and boat motors, and runs a small boat harbor with fueling station from its maritime center in Rypefjord, Vest-Finnmark.
Product overview
Båt og Motor AS is a family-owned Norwegian retail business founded in 1975, operating as a comprehensive dealer of recreational vehicles and industrial equipment in Vest-Finnmark. The company operates from a maritime center in Rypefjord, offering a diverse product portfolio organized into three main divisions: vehicles (boats, boat motors, and snowmobiles including Arctic Cat and Honda brands), clothing and equipment (Scott and Klim outdoor apparel, safety footwear, fishing gear), and industrial supplies (steel, PE pipes, oils, filters, gas, hydraulic services, welding equipment, workwear). The company also operates a small boat harbor with fuel station and provides workshop services for repairs and maintenance of boats and scooters. The product lines are primarily distributed through the physical store with an informational website; products include Silver and Pioner aluminum and fiberglass boats, Arctic Cat snowmobiles across Performance/Mountain/Hybrid/Work categories, Honda snow blowers from 6-series to 13-series, Scott and Klim outdoor clothing and backcountry safety gear, plus industrial products from suppliers including Kemppi, Baldwin Filters, Air Liquide, Texaco, and Arvid Nilsson.
Differentiator
Problem solved
Functional benefit
Products and services
- Arctic Cat Snowmobiles Sales of Arctic Cat brand snowmobiles across Performance (ZR series for trail/competition), Mountain (M series for deep snow), Hybrid (Riot series crossover), and Work/Utility (Norseman) categories, targeted at recreational riders and professional users in the Norwegian market.
- Silver Boats
- Pioner Boats
- Honda Snow Blowers
- Scott Outdoor Clothing
- Klim Backcountry Gear
- GRISport Safety Footwear
- Kemppi Welding Equipment
- Steel Stock (Stållager)
- PE Pipes (PE-rør)
- Texaco and Uno-X Oils
- Air Liquide Gas
- Baldwin Filters
- Workwear and Safety Equipment
- Hydraulic Services
- Arvid Nilsson Fasteners
- Workshop Repair and Maintenance Services
- Small Boat Harbor and Fuel Station
Companies that use Båt og Motor
Customer profileSegments3 records
Ideal customer profiles3 records
Båt og Motor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Båt og Motor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Silver (boat brand)coreSilver is a boat brand that Båt og Motor AS is an authorized dealer for. The company sells Silver boats including Fox BR, Hawk BR, Shark BR, and Tiger DCz models.
- Pioner (boat brand)corePioner is a boat manufacturer that Båt og Motor AS represents. The company sells various Pioner boat models including Mini, Classic, Maxi, 13, 14 Active, 14 Fisher, 15 Allround, Viking, 17 Flexi, and Multi.
- Arctic Cat (snowmobile brand)coreArctic Cat is a snowmobile manufacturer that Båt og Motor AS represents. Products include Performance (ZR series), Mountain (M series), Hybrid (Riot series), and Work/Utility (Norseman) snowmobiles.
- Honda (snow blowers)coreHonda is a manufacturer of snow blowers that Båt og Motor AS sells. Products include HSS series snow blowers ranging from 655 to 1380 models.
- Kemppi (welding machines)minorKemppi is a welding equipment manufacturer. Båt og Motor AS supplies welding machines from Kemppi and delivers everything needed for fully automatic welding.
- Texaco and Uno-X (oil)coreBåt og Motor AS is a central warehouse for oil products from Texaco and Uno-X, offering a wide range of lubricants.
- Baldwin FiltersminorBaldwin Filters is a world-leading manufacturer of industrial filters. Båt og Motor AS supplies filters for air, lubricants, fuel, coolants, gear oils, and hydraulics.
- Air Liquide (gas)minorAir Liquide is a gas manufacturer. Båt og Motor AS has commission storage for gas from Air Liquide and sells welding/cutting gas and helium to private customers.
- Scott and Klim (outdoor clothing)coreScott and Klim are outdoor clothing manufacturers. Båt og Motor AS sells clothing from both brands for snowmobiling and outdoor work, including jackets, pants, and accessories.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Båt og Motor competitors and assessment
Company assessmentBroad incumbents
- XXL ASA: Large Nordic sporting goods and outdoor equipment retailer operating in Norway, Sweden, Finland, and Denmark. Comparable to Båt og Motor's outdoor/clothing/apparel side (Scott, Klim, GRISport footwear, fishing gear) but serves a national mass-market audience rather than a regional niche.
- Stadium AB: Swedish-headquartered sports and outdoor retailer with presence across the Nordics. Comparable to Båt og Motor on the outdoor apparel/footwear side, with similar brand portfolios (sportswear, workwear, outdoor gear) but operating from large-format stores rather than a regional dealer location.
- Intersport Norge: Norwegian franchise of the global Intersport sporting goods cooperative. Comparable to Båt og Motor on outdoor apparel, fishing equipment, and recreational gear, but does not match the boat/snowmobile dealer or industrial supply offering.
- Sport 1 Norge: Norwegian sporting goods retailer chain carrying outdoor, work, and recreational equipment. Overlaps with Båt og Motor on outdoor clothing, footwear (GRISport safety), and fishing gear across a national chain footprint, though no specialization in boats or snowmobiles.
- Solar Norge AS: Major Nordic industrial and technical wholesale distributor with Norwegian operations covering tools, fasteners, and MRO supplies. Overlaps with Båt og Motor's industrial product mix (bolts, filters, welding, hydraulics) at higher scale and broader category depth.
- Ahlsell Norge: Leading Nordic distributor of industrial MRO supplies (tools, fasteners, filters, welding, hydraulics). Directly comparable to Båt og Motor's industrial division supplying PE-pipes, steel, Kemppi welding equipment, Baldwin filters, and Arvid Nilsson fasteners, but at far greater scale and geographic reach.
- Power Norge AS: Large Nordic consumer electronics and home/outdoor retailer with Norwegian stores and online sales. Touches Båt og Motor's consumer-electronics-adjacent recreational product side but lacks the boat/snowmobile/industrial dealer specialization.
- Cramo Norge AS: Nordic equipment rental company with Norwegian operations supplying construction and industrial machinery. Comparable to the industrial equipment supply arm of Båt og Motor (PE-pipes, welding, hydraulics), but operates a rental model rather than dealer/sales model.
Regional players
- Jakt og Fiske Norge (JFF): Norwegian hunting and fishing retailer, including online and physical sales of angling and outdoor equipment. Comparable to Båt og Motor's fishing equipment division (sea, river, freshwater) but does not cover the boat, snowmobile, or industrial supply lines.
Others
- Honda Power Equipment dealer network (Norway): Other authorized Honda power equipment dealers in Norway that retail Honda snowblowers and small engines. Direct functional peers on the Honda snowblower line carried by Båt og Motor, though most do not match the full multi-brand boat/snowmobile/industrial scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Båt og Motor social profiles
Digital presenceBåt og Motor compliance and trust
Trust signalCompliance4 records
Båt og Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Båt og Motor leadership team
Management profileNumber of profiles
Profiles1 record
Båt og Motor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Båt og Motor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Båt og Motor
What does Båt og Motor do?
Båt og Motor AS is a family-owned Norwegian retail dealer founded in 1975 that sells boats, boat motors, snowmobiles, snow blowers, outdoor clothing, fishing equipment, and industrial supplies (PE pipes, steel, oils, filters, gas, hydraulics, welding machines, fasteners). The company operates a workshop for repairs and maintenance of scooters, boats, and boat motors, and runs a small boat harbor with fueling station from its maritime center in Rypefjord, Vest-Finnmark.
Is Båt og Motor a public or private company?
Båt og Motor is a private company. It is classified as family owned and is currently operating.
When was Båt og Motor founded?
Båt og Motor was founded in 1975. It employs 1 to 10 people.
Where is Båt og Motor based?
Båt og Motor is headquartered in Rypefjord, Norway, in the Europe region.
How does Båt og Motor make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are clothing and Equipment Retail, industrial Equipment Supply, workshop Services and small Boat Harbor and Fuel Station.
Who are Båt og Motor's main competitors?
Broad incumbents on record are XXL ASA, Stadium AB, Intersport Norge, Sport 1 Norge, Solar Norge AS, Ahlsell Norge, Power Norge AS and Cramo Norge AS. Jakt og Fiske Norge (JFF) is listed as a regional player. Honda Power Equipment dealer network (Norway) is listed as an others.
Does Båt og Motor have an API?
No public API is recorded for Båt og Motor.
What industry is Båt og Motor in?
Båt og Motor's product category is Marine and Outdoor Equipment Retail. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its NAICS code is 441222 and its SIC code is 3751.