Fenetre Partners
Fenetre Partners is a Tokyo-based consulting firm founded in 2008 that helps foreign companies enter the Japanese market and Japanese firms expand abroad via market research, distributor search, sales representation, and FDI advisory. It serves SMEs, multinationals, and government trade agencies across the US, Europe, and Asia.
- Company typePrivate
- Founded2008
- HeadquartersRoppongi, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fenetre Partners does
Fenetre Partners, Ltd. is a Tokyo-based professional services firm founded in 2008 that advises foreign companies on entering the Japanese market and Japanese companies on international expansion. The firm delivers an end-to-end service stack spanning market research, distributor and partner search, B2B business matching, dedicated sales representation under the Fenetre payroll, FDI/JV/M&A advisory, trade mission support, recruitment, e-commerce enablement, and incubation office services in Tokyo. Customers range from SMEs to multinationals across the US, Europe, and Asia, alongside government economic development agencies (e.g., Commonwealth of Pennsylvania, Virginia EDP, Business Birmingham, GSGP) that retain Fenetre as their authorized Japan trade or investment office.
The firm's go-to-market is enterprise field sales combined with thought-leadership-driven lead generation via webinars, business seminars across Europe, trade show participation, and memberships in ASOA, AHK Japan, and the IBG Network. It monetizes through professional services fees on quote-based engagements, with no public pricing or subscription model disclosed. Revenue is not publicly reported; the firm is privately held by co-founders Yasushi Hasegawa (Managing Director) and Satoshi Takayama (co-founder, now advisor since December 2021), with no disclosed external investors or PE/VC backing.
The company has 32 staff across a Tokyo headquarters in Roppongi and Seoul operations supporting South Korea market entry. It holds a Japanese government recruitment license (since January 2021) and has cumulatively served 500+ companies over its operating history. There are no proprietary technology products, AI/ML capabilities, or disclosed patents; delivery is entirely human-consulting-based.
Fenetre Partners firmographics
Firmographics- Name
- Fenetre Partners
- Legal name
- Fenetre Partners, Ltd.
- Website
- https://fenetre.co.jp
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fenetre Partners is a Tokyo-based consulting firm founded in 2008 that helps foreign companies enter the Japanese market and Japanese firms expand abroad via market research, distributor search, sales representation, and FDI advisory. It serves SMEs, multinationals, and government trade agencies across the US, Europe, and Asia.
- Ownership category
- akta.pro rank
Fenetre Partners industry classification
Industry- Product category
- Market Entry Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
Keywords
Where Fenetre Partners is headquartered
LocationHeadquarters
- HQ city
- Roppongi
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Fenetre Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Market Entry Consulting Services: Professional consulting fees for market research, market entry strategy planning, distributor and partner search, B2B business matching, and ongoing representation services in Japan. Services are provided to foreign companies entering the Japanese market and Japanese companies going global.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Fenetre Partners product offering
Product offeringCore offering
Fenetre Partners is a Tokyo-based consulting firm that helps foreign companies enter and expand in the Japanese market. Its core services include market research, market entry strategy consulting, distributor and partner search, B2B business matching, dedicated marketing and sales representation, FDI/JV/M&A advisory, trade support, e-commerce support, recruitment and headhunting, incubation office space, trade mission support, and investment promotion. The firm also extends market entry consulting services to South Korea via its Seoul-based team.
Product overview
Fenetre Partners operates as a professional services firm offering a comprehensive suite of consulting services for international companies seeking to enter the Japanese and broader Asian markets. The company provides twelve integrated service offerings: Market Research, Japan Market Entry Consulting, Distributor & Partner Search, B2B Business Matching, Marketing & Sales Representation, FDI/JV/M&A Support, Trade Support, E-Commerce Support, Recruitment & Headhunting, Incubation Office facilities, Trade Mission Support, and Investment Promotion services. The firm also extends its consulting expertise to South Korea as part of its regional expansion services.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Research in Japan Provides comprehensive market analysis for the Japanese market, including market size, growth rate, market share, competitor mapping, customer needs, distribution channels, and applicable laws and regulations, designed for foreign companies evaluating entry into Japan.
- Japan Market Entry Consulting
- Distributor & Partner Search in Japan
- B2B Business Matching & Meeting Arrangement in Japan
- Marketing and Sales Rep in Japan
- FDI, JV and M&A Support in Japan
- Trade Support – Export to Japan
- E-Commerce Support in Japan
- Recruitment & Headhunting in Japan Recruitment services for finding qualified Japanese staff and executives, launched in January 2021 under a Japanese government license.
- Incubation Office in Tokyo, Japan
- Trade Mission Support in Japan
- Investment Promotion (FDI Attraction) in Japan
- Market Entry Support into South Korea
Companies that use Fenetre Partners
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Fenetre Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fenetre Partners partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, moderate and minor.
- Great Lakes St. Lawrence Governors & Premiers (GSGP)coreFenetre Partners serves as GSGP's Japan trade office, supporting companies from 10 member states with export activities to Japan. This represents a flagship partnership for the company's government economic development practice.
- M+V (German Local Partner)moderateM+V is Fenetre Partners' German local partner for organizing joint roadshow events in Germany on distribution channel strategy in Japan.
- German Chamber of Commerce and Industry in Japan (AHK Japan)moderateFenetre Partners joined AHK Japan on October 1, 2018. The partnership aims to deepen business relationships between Japan and Germany, providing mutual support for member companies seeking market entry in both directions.
- Japan External Trade Organization (JETRO)moderateJETRO collaborates with Fenetre Partners on investment seminars and business events, providing economic frameworks and investment conditions information.
- American State Offices Association (ASOA)moderateFenetre Partners participates in ASOA activities including seminars, events, and exhibitions with cooperation from US Embassy, JETRO, and US-related organizations. ASOA has 21 US state government members in Japan.
- International Business Group (IBG) NetworkminorFenetre Partners is part of the IBG network, participating in annual meetings to discuss international business development strategies post-COVID-19.
- WKO (Austrian Federal Economic Chamber)minorCo-hosted business seminars in Vienna with WKO on Japan market entry topics.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Fenetre Partners competitors and assessment
Company assessmentDirect peers
- AZCA (Asia Consulting Associates): AZCA is a Tokyo-based consultancy providing market entry, distributor search, and business matching services into Japan. Comparable to Fenetre Partners on services delivered, customer segments served (foreign SMEs/mid-market), and on-the-ground representation model.
- Gateway to Japan: Gateway to Japan is a boutique Japan market-entry consultancy that provides market research, sales representation, and partner-search services similar to Fenetre's core offerings. Overlaps directly with Fenetre on services, target customers (SME/mid-market foreign companies), and trade-promotion support.
- Cialo & Partners: Cialo & Partners is a Japan-based consulting firm offering market entry and distributor search services for foreign consumer and industrial companies entering Japan. Comparable in service mix, customer profile, and on-ground representation model.
- Intralink: Intralink is a UK-headquartered market-entry and business development firm that helps Western tech and industrial companies enter Japan, Korea, and China. Most directly comparable to Fenetre Partners given shared Japan market-entry focus, on-the-ground sales-rep model, and B2B matching services.
- Asia Bridge International (ABi): Asia Bridge International is a Tokyo-headquartered advisory assisting Western and Asian companies with Japan and cross-border Asia market entry. Closely comparable to Fenetre's Japan-Korea dual-market entry offering and B2B matching services.
- Japan Bridge: Japan Bridge is a Japan market-entry advisory focused on supporting European SMEs and industrial companies with local partner search and sales representation. Closely mirrors Fenetre's European customer profile and trade-show / roadshow driven GTM.
Broad incumbents
- Dezan Shira & Associates: Dezan Shira & Associates is a pan-Asia corporate advisory helping foreign companies establish operations, including a well-developed Japan practice with FDI, JV, and M&A advisory. Comparable to Fenetre's FDI/JV/M&A service line, though Dezan Shira's Asia-wide scope makes it a broader incumbent.
- McKinsey & Company: McKinsey operates a Japan practice with management consulting work that overlaps Fenetre's corporate development and market entry strategy advisory. While serving multinational enterprise clients at a much larger scale, it competes for the same strategic market-entry mandates Fenetre pursues at the upper end.
- JETRO (Japan External Trade Organization): JETRO is a Japanese government-affiliated organization providing free market entry, investment promotion, and trade support services. Although it is a large public-sector incumbent with broader scope, it is the most natural funnel competitor and partner for Fenetre in attracting inbound FDI into Japan.
Regional players
- Euro Japan Centre / EU-Japan Centre for Industrial Cooperation: EU-Japan Centre is a Brussels-Tokyo entity supporting EU SMEs entering Japan via training, trade missions, and partner search. Comparable to Fenetre's European market-entry practice, though funded publicly and focused specifically on EU client companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fenetre Partners social profiles
Digital presenceFenetre Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fenetre Partners leadership team
Management profileNumber of profiles
Profiles3 records
Fenetre Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fenetre Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fenetre Partners
What does Fenetre Partners do?
Fenetre Partners is a Tokyo-based consulting firm that helps foreign companies enter and expand in the Japanese market. Its core services include market research, market entry strategy consulting, distributor and partner search, B2B business matching, dedicated marketing and sales representation, FDI/JV/M&A advisory, trade support, e-commerce support, recruitment and headhunting, incubation office space, trade mission support, and investment promotion. The firm also extends market entry consulting services to South Korea via its Seoul-based team.
Is Fenetre Partners a public or private company?
Fenetre Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fenetre Partners founded?
Fenetre Partners was founded in 2008. It employs 11 to 50 people.
Where is Fenetre Partners based?
Fenetre Partners is headquartered in Roppongi, Japan, in the Asia region.
How does Fenetre Partners make money?
One revenue line is on record: market Entry Consulting Services.
Who are Fenetre Partners's main competitors?
Direct peers on record are AZCA (Asia Consulting Associates), Gateway to Japan, Cialo & Partners, Intralink, Asia Bridge International (ABi) and Japan Bridge. Broad incumbents are Dezan Shira & Associates, McKinsey & Company and JETRO (Japan External Trade Organization). Euro Japan Centre / EU-Japan Centre for Industrial Cooperation is listed as a regional player.
Does Fenetre Partners have an API?
No public API is recorded for Fenetre Partners.
What industry is Fenetre Partners in?
Fenetre Partners's product category is Market Entry Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory). Its NAICS code is 54161 and its SIC code is 8742.