Guest Motors
- Company typePrivate
- Founded1902
- HeadquartersWest Bromwich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Guest Motors firmographics
Firmographics- Name
- Guest Motors
- Legal name
- Guest Motors Limited
- Website
- https://guests.co.uk
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Guest Motors industry classification
Industry- Product category
- Commercial Vehicle Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Used Car Dealers (441120)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
- akta.pro secondary industries
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)
Keywords
Where Guest Motors is headquartered
LocationHeadquarters
- HQ city
- West Bromwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Guest Motors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new and pre-owned commercial vehicles (trucks and vans) from IVECO, Fiat Professional, and Electra brands. One-time purchase transactions at listed prices plus VAT.
- Service and Repair: Servicing and repairs for commercial vehicles. Includes routine maintenance, bodyshop services, and repairs using genuine and aftermarket parts.
- Parts Sales: Sale of genuine parts for IVECO, Fiat Professional vehicles and aftermarket parts through Partscomm and Distrigo brands.
- Fleet Management: Sentinel Fleet Management services for commercial vehicle fleet management solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New commercial vehicles from £17,995 to £80,995+VAT |
| Unit Pricing | Pay-as-you-go | Pre-owned vehicles from £8,995 to £80,995+VAT |
| Other | Pay-as-you-go | Service and repair - quote based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Guest Motors product offering
Product offeringCore offering
Guest Motors is one of the UK's largest independent commercial vehicle dealers, selling new and pre-owned IVECO and Fiat Professional vans and trucks (including electric eDAILY, E-Doblo, E-Scudo, E-Ducato and CNG models) directly to commercial fleet operators through 14 dealer sites. The company complements vehicle sales with in-house servicing and repairs, genuine and aftermarket parts supply (Partscomm, Distrigo, DealerFit), a commercial bodyshop, and Sentinel-branded fleet management and telematics services.
Product overview
Guest Motors (Guest Motor Group) operates as one of the UK's largest independent commercial vehicle dealers, offering a comprehensive portfolio of products and services. The company sells and services IVECO commercial vehicles (Daily van, eDAILY electric van, Eurocargo medium truck, S-WAY and X-WAY heavy trucks) and Fiat Professional vehicles (Doblo, Scudo, Ducato and their electric variants). Beyond vehicle sales, Guest Motors provides full commercial vehicle solutions including servicing, genuine and aftermarket parts supply (Partscomm, Distrigo), Sentinel Fleet Management telematics, and bodyshop services. The company operates 14-16 sites across the UK, serving businesses of all sizes with new, pre-owned, and alternative fuel vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- IVECO: IVECO commercial vehicle dealer - trucks and vans including Daily, Eurocargo, S-WAY, X-WAY, and eDaily electric models
- Fiat Professional
- Electra
- Partscomm
- Distrigo
- DealerFit
- Sentinel Fleet Management
Products and services
- New IVECO Commercial Vehicles Sale of new franchised IVECO light, medium and heavy commercial vehicles (vans, chassis cabs, rigid trucks and tractor units, including the electric eDAILY) to UK commercial fleet operators through 14 dealer sites, with prices listed per unit plus VAT ranging from approximately £17,995 to £80,995+VAT.
- New Fiat Professional Commercial Vehicles Sale of new franchised Fiat Professional light commercial vans (Doblo, Scudo, Ducato and their fully electric variants E-Doblo, E-Scudo, E-Ducato) to UK commercial fleet operators, with prices listed from approximately £17,995 to £35,500 per unit plus VAT.
- Pre-Owned Commercial Vehicles Sale of quality used commercial vans and trucks (mainly ex-fleet IVECO and Fiat Professional) listed from approximately £8,995 to £80,995 per unit plus VAT, aimed at businesses seeking cost-effective commercial transport.
- Commercial Vehicle Service, Maintenance and Repair Scheduled servicing, repairs and MOT testing for IVECO, Fiat Professional and other commercial vehicles, delivered through the 14 UK dealer workshops using genuine and aftermarket parts, with quote-based pricing.
- Genuine Parts Supply Supply of original manufacturer parts for IVECO and Fiat Professional vehicles, ensuring warranty compliance and original-equipment quality for fleet operators and service customers.
- Aftermarket Parts Supply (Partscomm, Distrigo, DealerFit) Aftermarket parts supply under the Partscomm, Distrigo and DealerFit brands offering competitively priced alternative components and parts logistics for commercial vehicle operators beyond genuine manufacturer parts.
- Commercial Bodyshop and Accident Repair Accident damage repair, bodywork and refinishing services for commercial vehicles, aimed at fleet operators needing rapid return-to-road of vans and trucks.
- Sentinel Fleet Management Managed fleet management and telematics service for tracking, monitoring and optimising commercial vehicle fleets, delivered under the Sentinel Fleet Management brand alongside Guest Motors' dealer footprint.
- Alternative Fuel Vehicle Consultation and Supply Consultation and supply of alternative fuel commercial vehicles including fully electric IVECO eDAILY and Fiat Professional E-Doblo, E-Scudo and E-Ducato plus CNG variants, aimed at fleet operators transitioning to lower-emission transport.
Companies that use Guest Motors
Customer profileSegments1 record
Ideal customer profiles1 record
Guest Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guest Motors partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- IVECOcoreOfficial authorized IVECO dealer for the UK market. Sells full range of IVECO vehicles including Daily van, Daily chassis cab, Daily 4x4, eDAILY electric van, Eurocargo trucks, S-WAY trucks, and X-WAY trucks. Provides new and pre-owned IVECO vehicles along with service and parts support.
- Fiat ProfessionalcoreOfficial authorized Fiat Professional dealer. Sells full range of Fiat Professional vans including Doblo, E-Doblo, Scudo, E-Scudo, Ducato, and E-Ducato electric vans. Provides sales, service, and parts support.
- ElectrasupportingBrand partner for electric vehicle offerings. Logo displayed alongside IVECO and Fiat Professional as supported brands.
- PartscommsupportingAftermarket parts supplier brand. Provides alternative parts options for commercial vehicles beyond genuine manufacturer parts.
- DistrigosupportingParts distribution brand partner. Part of Guest Motor Group's parts supply ecosystem alongside Partscomm.
- Sentinel Fleet ManagementsupportingFleet management services partner. Provides telematics and fleet management solutions for commercial vehicle operators. Website at sentinelfleet.co.uk.
- DealerFitsupportingParts and accessories brand partner. Logo displayed in partner section alongside other parts suppliers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Guest Motors competitors and assessment
Company assessmentBroad incumbents
- Northgate Vehicle Hire: UK's largest commercial vehicle rental and leasing operator; competes for fleet customers considering rental/leasing alternatives to outright purchase from Guest's dealer network.
- DAF Trucks UK Dealer Network: Established UK commercial vehicle dealer network for DAF Trucks with full sales, service and parts coverage — comparable in scale, OEM-aligned model and customer type to Guest's IVECO truck franchise.
- Fraikin: Major European commercial vehicle rental, leasing and fleet management provider with UK operations — adjacent competitor in fleet management and contract hire overlapping with Sentinel Fleet Management.
- Dawsongroup: UK commercial vehicle and asset finance group offering commercial vehicle rental, leasing and fleet management — adjacent to Guest's Sentinel Fleet Management service and competes for the same commercial fleet customer wallet.
- Renault Trucks UK Dealer Network: OEM-aligned commercial vehicle dealer network in the UK selling and servicing heavy commercial vehicles; competes for similar long-haul and distribution fleet customers as Guest's IVECO S-WAY and Eurocargo offering.
Direct peers
- Marshall Motor Group: UK-based multi-franchise dealer group operating across commercial and passenger vehicle brands with regional dealer sites, broadly comparable to Guest's multi-site, multi-OEM retail/service model.
- Motus Commercials (formerly Imperial Commercials): UK commercial vehicle dealer group with multiple OEM franchises and service/parts operations — directly comparable in multi-brand CV dealership scale and aftersales structure to Guest.
- JCT600: Large UK family-owned automotive retailer with commercial vehicle franchises alongside passenger brands, operating multi-site sales, service and parts operations similar to Guest's integrated dealership offering.
- Marshall Commercial (part of Marshall Motor Group): Commercial vehicle division of Marshall Motor Group handling van and truck sales, service and parts — direct functional peer to Guest's IVECO/Fiat Professional dealer operation.
- Greenhous Group: UK multi-franchise dealer group with commercial vehicle franchises including DAF and other truck brands, providing sales, service, and parts coverage through regional dealer locations — directly comparable to Guest's CV dealer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Guest Motors social profiles
Digital presenceGuest Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guest Motors leadership team
Management profileNumber of profiles
Profiles1 record
Guest Motors subsidiaries and ownership
Company hierarchySubsidiaries2 records
Guest Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guest Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guest Motors
What does Guest Motors do?
Guest Motors is one of the UK's largest independent commercial vehicle dealers, selling new and pre-owned IVECO and Fiat Professional vans and trucks (including electric eDAILY, E-Doblo, E-Scudo, E-Ducato and CNG models) directly to commercial fleet operators through 14 dealer sites. The company complements vehicle sales with in-house servicing and repairs, genuine and aftermarket parts supply (Partscomm, Distrigo, DealerFit), a commercial bodyshop, and Sentinel-branded fleet management and telematics services.
Is Guest Motors a public or private company?
Guest Motors is a private company. It is classified as family owned and is currently operating.
When was Guest Motors founded?
Guest Motors was founded in 1902. It employs 11 to 50 people.
Where is Guest Motors based?
Guest Motors is headquartered in West Bromwich, United Kingdom, in the Europe region.
How does Guest Motors make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Repair, parts Sales and fleet Management.
Who are Guest Motors's main competitors?
Broad incumbents on record are Northgate Vehicle Hire, DAF Trucks UK Dealer Network, Fraikin, Dawsongroup and Renault Trucks UK Dealer Network. Direct peers are Marshall Motor Group, Motus Commercials (formerly Imperial Commercials), JCT600, Marshall Commercial (part of Marshall Motor Group) and Greenhous Group.
Does Guest Motors have an API?
No public API is recorded for Guest Motors.
What industry is Guest Motors in?
Guest Motors's product category is Commercial Vehicle Dealership. Its primary akta.pro industry code is CRAOANAJ, Heavy-duty truck, trailer & commercial vehicle parts distribution, with a secondary code of CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters). Its NAICS code is 42312 and its SIC code is 5010.