Le Klub

What Le Klub does

Le Klub (legal entity New Klub, previously and prospectively trading as Cardinal) is a full-service 360-degree communication agency headquartered in Hérouville-Saint-Clair near Caen in Normandy, France, with a secondary office in Rennes, Brittany. The agency delivers strategy, creative, digital, media, content, and social media services to enterprise, institutional, and SMB clients primarily across the Normandy and Brittany regions. It operates as a subsidiary of the AS U WISH diversified group, alongside sister agencies Casus Belli and Brother System, with the broader group employing more than 20 people.

The agency's offering is organised around three coordinated service pillars plus three specialised units: Breakfast Klub (communication and digital strategy), Klub Made (art direction, visual identity, print design), and Jouet Klub (web development, integration, SEO, motion design, digital in-store); and Fight Klub (media strategy and buying), Kulture Klub/Buena Vista (storytelling and copywriting), and Buena Vista Social Klub (social media strategy and community management). Underlying capabilities include responsive web construction, e-commerce development, SEO implementation, and motion design. The team is led by Directeur Alexandre Mercier and includes creative directors, art directors, developers, project managers, and client relations staff.

Le Klub generates revenue through custom, quote-based B2B professional services engagements across verticals including institutions and public-sector bodies (Région Normandie, Calvados Département, CHU Caen Normandie, SNCF TER Normandie, Mémorial de Caen), large enterprises (Yves Rocher, Crédit Agricole, Agrial, Total, Accor, Decathlon), culture and tourism (Les Boréales, La Renaissance, Caen la Mer Tourisme), and healthcare. The go-to-market is sales-led, combining direct business development, client referrals, and proximity to regional institutional buyers. Notable outcomes include 30+ dossiers managed for SNCF TER Normandie within months of engagement start and a 3-year renewal of the Bus Verts campaign. The firm is privately held, GDPR (RGPD) compliant, and is currently transitioning to the Cardinal brand.

Name

Le Klub

Legal name

New Klub / Le Klub

Website

https://leklub.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Klub is a full-service 360-degree communication agency in Normandy and Brittany, France, offering strategy, creative design, digital development, media, content, and social media services to enterprise, institutional, and SMB clients across the region as part of the AS U WISH group.

Ownership category

akta.pro rank

Headquarters

HQ city

Hérouville-saint-clair

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Communication and creative services: Professional services revenue from providing strategy, creative design, digital development, and marketing services to B2B and institutional clients. Projects include brand identity, campaigns, web development, print collateral, and motion design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Le Klub is a full-service 360-degree communication agency providing strategy, creative design, and digital development services to B2B and institutional clients. Its offering spans communication strategy, brand positioning, art direction, visual identity, print design, web design and development, SEO, motion design, media planning, copywriting, and social media management. Projects are custom-quoted and delivered through three coordinated service poles: Breakfast Klub (strategy), Klub Made (creation), and Jouet Klub (digital).

Product overview

Le Klub is a full-service communication agency offering a coordinated trio of core service pillars: breakfast klub (strategic consulting), klub made (creative design), and jouet klub (digital development). Specialized offerings include fight klub for media strategy, kulture klub for content/writing, and buena vista social klub for social media management. The agency serves diverse sectors across Normandy and Brittany with clients ranging from local institutions to major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Klub Strategic communication services including communication strategy, digital strategy, brand positioning, and concept and campaign development for B2B and institutional clients in Normandy and Brittany.
• Klub Made Creative and design services encompassing art direction, visual identity, logo design, graphic charters, print design, web design, and naming for institutional and enterprise clients.
• Jouet Klub Digital development services including web development, integration, SEO, applications, motion design, e-commerce builds, and digital in-store solutions for B2B and institutional clients.
• Fight Klub Media strategy and multi-channel media management services for advertising campaigns across paid and owned channels.
• Kulture Klub / Buena Vista Content creation services specializing in storytelling, copywriting, and editorial production for client campaigns.
• Buena Vista Social Klub Social media strategy and network animation services for community engagement and social campaigns.

Quantifiable outcome

• SNCF TER Normandie partnership yielded 30+ dossiers managed with positive feedback within months of collaboration start
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AS U WISH (New Klub / Le Klub)coreOthersLe Klub is a company of the AS U WISH group (also referred to as 'New Klub'). The group encompasses 3 agencies: Le Klub, Casus Belli, and Brother System, collectively employing more than 20 people. Le Klub operates under the AS U WISH umbrella for data protection and corporate governance purposes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DDB Paris: Paris office of DDB Worldwide, an established creative agency network that pursues many of the same enterprise and institutional clients (including banking and retail) as Le Klub, with broader geographic reach.
• Havas Paris: Paris-based creative network of Havas that competes for the same enterprise creative and campaign briefs (e.g., Crédit Agricole, Total, Accor) but with broader holding-company capabilities and scale.
• TBWA\Paris: Paris flagship of TBWA\, an international creative network that competes with Le Klub on enterprise brand and campaign mandates and routinely targets clients like SNCF, Decathlon and Crédit Agricole.
• Publicis France: France arm of the global Publicis Groupe; competes with Le Klub on the same enterprise and institutional RFPs but operates at vastly greater scale and offers the full advertising, media, digital and PR stack.
• BETC Paris: Top-tier Parisian creative agency and Havas network flagship; competes with Le Klub on enterprise creative briefs and Cannes-caliber campaigns at much larger scale.

Direct peers

• Brainsonic: French independent communication and content agency of similar boutique scale, offering strategy, brand content, digital and social capabilities that overlap materially with Le Klub's Breakfast/Klub Made/Jouet/Social Klub poles.
• Eskimo: Independent creative/communication agency headquartered in Normandy (Rouen) with comparable size, multi-disciplinary offering, and a similar regional France footprint — Eskimo is the closest direct peer to Le Klub's profile.
• Hula Hoop: French creative and digital agency of comparable headcount and 360-degree scope (strategy, creation, digital, social), competing for the same mid-market and institutional clients that Le Klub targets.
• WMH Project: Independent French agency offering integrated communication, brand and digital services with a similar scope and customer mix to Le Klub, often competing for the same SMB and mid-market brand briefs.
• 14 Septembre: Boutique French creative agency with a comparable full-service offering across brand, content, and digital — a relevant direct peer for Le Klub's mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/agenceleklub
• Facebookfacebook.com/klubcom
• LinkedInlinkedin.com/company/agence-klub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Klub