Eskimo Advertising

What Eskimo Advertising does

Eskimo Advertising is a full-service advertising, public relations, and social media agency founded in 2002 by Lorrie Dixson Griggs. The firm is headquartered in Atlanta, Georgia with a secondary office in Charleston, South Carolina, and serves small and medium-sized businesses primarily in the Southeastern United States. Its core service offering spans media buying (television, radio, print, outdoor, online), public relations (press releases, media relations, coordinated appearances), social media strategy and management, graphic design, website development, email marketing via a partnership with Constant Contact, event promotion and cross-promotion, and branded merchandise through its secondary business Drifter Merch, which handles custom printing and embroidery.

The underlying technology stack is minimal and conventional: the agency's own website runs on WordPress with the Genesis Framework, and email marketing delivery relies on the third-party Constant Contact platform. There is no proprietary software product, platform, or data asset described in the source material, and no AI/ML capability is referenced. Service delivery is project-based and human-led, with the founder serving as the primary client contact.

The business model is professional services revenue earned through quote-based engagements tailored to each client's budget and goals. There are no publicly disclosed pricing tiers, no recurring SaaS component, and no external funding or institutional ownership. The company is founder-owned, employs between 1 and 10 people, and monetizes primarily through media commissions, creative fees, PR retainers, and merchandise margins. Customer concentration is spread across a horizontal mix of local and regional SMB clients in hospitality, food and beverage, nonprofit, e-commerce, agriculture, and tourism.

Name

Eskimo Advertising

Legal name

Eskimo Advertising

Website

https://eskimoadvertising.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Eskimo Advertising is a founder-owned, full-service advertising, public relations, and social media agency founded in 2002, serving small and medium-sized businesses across Atlanta and Charleston with integrated traditional and digital marketing services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Advertising agency services
• Public relations services
• Media buying services
• Social media marketing
• Creative design services

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Media buying services for Television, Radio, Print, Outdoor and Online Advertising. The company develops integrated advertising strategies, researches markets to identify target demographics, negotiates rates and placements, and manages campaign execution.
2. Public Relations Services: Press releases, press kits, media relations, coordinated appearances, and customized media lists for client publicity generation.
3. Social Media Management: Social media strategy and campaign management to build brand awareness, engagement and trust across platforms.
4. Creative Services: Graphic design, website development, and promotional item customization including custom printing and embroidery through secondary business Drifter Merch.
5. Email Marketing: Email blast services through Constant Contact partnership for newsletters, promotions and events communication.
6. Events and Promotions: Event promotion, coordination, and cross-promotion services to maximize client exposure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Eskimo Advertising is a full-service advertising, public relations, and social media marketing agency that creates integrated marketing strategies for small and medium-sized businesses. The agency plans media buys across television, radio, print, outdoor and online channels, creates press releases and manages media relations, runs social media campaigns, designs graphics, builds websites, executes email marketing campaigns via Constant Contact, and coordinates events and promotional products through its secondary business Drifter Merch.

Product overview

Eskimo Advertising is a service-based advertising, public relations, and social media marketing agency founded in 2002 by Lorrie Dixson Griggs, operating from Atlanta, Georgia and Charleston, South Carolina. The agency offers a comprehensive suite of marketing services including media buying (television, radio, print, outdoor, online), public relations, social media services, graphic design, website development, email marketing via Constant Contact, promotional products through its secondary business Drifter Merch, event services, and cross-promotion development. The company specializes in creating integrated advertising strategies that combine traditional media with digital channels for small and medium-sized businesses. Unlike a software product company, Eskimo Advertising operates as a traditional marketing services agency providing client-specific solutions rather than a platform-based product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Drifter Merch: Secondary business offering custom printing and embroidery on t-shirts, tank tops, hats, hoodies, beach towels, patches, blankets, coolers, koozies, stickers, aprons, and chairs as well as commercial tents, event flags, advertising signage, banner stands, tablecloths, window signage and more

Products and services

• Advertising and Media Buying Services Strategic media buying services covering television, radio, print, outdoor, direct mail, and online advertising channels. The agency researches markets, identifies target demographics, negotiates rates and placements, and manages campaign execution for small and medium-sized businesses.
• Public Relations Services Public relations services including press release and press kit creation, media relations, client appearance coordination, and customized media list development for targeted outreach to journalists, editors, and influencers.
• Social Media Management Services

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Drifter MerchminorStrategic or Co-development PartnerDrifter Merch, a secondary business operated by Lorrie Dixson Griggs, provides custom printing and embroidery services including t-shirts, hats, hoodies, promotional items, and event materials. Eskimo Advertising offers these services to clients requiring branded merchandise and promotional products.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Jackson Spalding: Atlanta-headquartered integrated marketing, PR, and creative agency serving consumer, B2B, and public-sector clients. Direct Southeast US competitor offering similarly broad brand communications services.
• 22squared: Atlanta-based full-service advertising agency providing media, creative, and digital services across consumer verticals. Direct competitor for mid-market accounts in the Southeast.
• Lewis Communications: Birmingham-based integrated marketing and PR agency with strong Southeast US presence. Comparable in offering integrated brand, PR, and digital services to regional clients.
• Dragon Army: Atlanta-based digital marketing and social media agency focused on consumer brands. Closely comparable on the social media management and creative service lines.
• Rawle Murdy: Charleston, SC-based integrated marketing and PR agency serving travel, tourism, and consumer brands. Directly comparable on geography (Charleston) and on the tourism/restaurant client profile.
• Moxie: Atlanta-headquartered digital and social media agency serving consumer brands with creative, media, and tech-enabled marketing. Overlaps on digital/social and media buying offerings.
• Response Mine Health: Atlanta-based digital marketing agency focused on performance media, social, and CRM for SMB and mid-market clients. Comparable in targeting the same SMB segment with digital-led services.
• Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency serving SMBs across SEO, social, web design, and PR. Closely matches Eskimo's SMB horizontal go-to-market and integrated services stack.

Broad incumbents

• Tinuiti: Large US performance marketing agency offering paid media, SEO, creative, and Amazon services. Represents the scaled end of the market Eskimo competes in for SMB and mid-market accounts.
• HubSpot: Leading CRM and marketing automation platform that increasingly bundles tools (email, social, CMS) traditionally delivered by SMB agencies. Represents the structural platform threat to Eskimo's services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eskimoads
• YouTubeyoutube.com/user/EskimoAds
• Facebookfacebook.com/EskimoAdvertising
• LinkedInlinkedin.com/in/eskimoadvertising
• Pinterestpinterest.com/eskimoads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eskimo Advertising