Lupi Orthodontics

What Lupi Orthodontics does

Lupi Orthodontics is a privately-held, single-location orthodontic practice founded in 1994 by Dr. James Lupi and based in Stafford, Virginia. The practice provides teeth-straightening and jaw-alignment services across three core patient segments: children (early interceptive treatment from age 7, including palatal expanders), teenagers (Invisalign Teen, traditional or ceramic braces), and adults (Invisalign, Smile TouchUp/Refresh/Makeover tiered aligner packages, adult braces, and airway orthodontics for sleep apnea). Core products include traditional metal and ceramic braces, the Invisalign product family (Adult, Teen, First), palatal expanders, sleep apnea appliances, and three tiered adult aligner packages priced from $2,280 to custom comprehensive treatment. Supporting offerings include the Lupi Retainer Club (subscription retainer replacement), in-house interest-free financing (the only such offering in Stafford), and CareCredit third-party financing.

Underlying technology consists of iTero digital impression scanning for 3D treatment planning, on-site 3D printing of custom retainers and appliances, and a smartphone-based Virtual Digital Monitoring service that enables weekly remote check-ins for Invisalign patients. The practice operates an on-site laboratory staffed by a dedicated technician for custom appliance fabrication. Treatment fees are collected over the 6-24 month treatment period, supplemented by recurring retainer subscription revenue and financing-related cash flow management.

The business model is direct-to-consumer with multi-channel patient acquisition: website with online scheduling, blog content marketing, active Facebook and Instagram presence, virtual consultations, dentist referral forms, patient referral programs, and extensive community engagement (annual food drive for SERVE, Military & First Responders Appreciation Day). Pricing is transparently published with pay-in-full discounts (5% cash/check, 3% credit on amounts over $1,000), and the practice is recognized as a Super Elite Invisalign Provider (Top 1% nationally) with Diamond/Platinum Plus status and 3,000+ lifetime Invisalign cases.

Name

Lupi Orthodontics

Legal name

Lupi Orthodontics

Website

https://drlupiortho.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lupi Orthodontics is a privately-held, single-location orthodontic practice in Stafford, Virginia, founded in 1994 by Dr. James Lupi. It serves children, teens, and adults with braces, Invisalign, palatal expanders, sleep apnea appliances, and tiered aligner packages, supported by on-site 3D printing, iTero digital scanning, and virtual remote monitoring.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Orthodontic services
• Braces treatment
• Invisalign aligners
• Dental alignment
• Palatal expansion

Headquarters

HQ city

Stafford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: One-time orthodontic treatment services including braces (traditional metal and ceramic) and clear aligners (Invisalign). Treatment spans 6-24 months depending on complexity. Revenue received in installments over treatment duration.
2. Retainer Club: Annual membership program offering replacement retainers. Members receive 4 replacements per year for up to 6 years at $650 per replacement. Provides recurring revenue from completed patients.
3. In-House Financing: Practice offers in-house, interest-free financing plans as the only Stafford-area practice to do so. Takes dental insurance and offers multiple payment options including CareCredit third-party financing.
4. Virtual Digital Monitoring: Remote monitoring service for Invisalign patients included free of charge. Helps retain patients and maintain relationship throughout treatment while reducing office visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lupi Orthodontics is a single-location orthodontic practice in Stafford, Virginia that provides teeth-straightening and jaw-alignment treatments including traditional metal braces, ceramic braces, Invisalign clear aligners (Teen, First, and Adult), palatal expanders, and sleep apnea appliances. The practice serves children, teens, and adults with on-site 3D printing, iTero digital scanning, and virtual remote monitoring, supplemented by a retainer subscription club.

Product overview

Lupi Orthodontics is a single-location orthodontic practice in Stafford, Virginia offering a comprehensive range of teeth-straightening treatments centered around traditional braces and Invisalign clear aligners. The practice operates a platform-plus-modules model, with traditional metal braces and ceramic braces as foundational core products, supplemented by the full suite of Invisalign offerings (Teen, First for children, and Adult versions). Additional modules include the Virtual Digital Monitoring add-on for remote treatment tracking via smartphone, the Lupi Retainer Club for ongoing post-treatment retainer replacement, and Sleep Apnea Appliances for treating obstructive sleep apnea. The practice also offers tiered adult treatment options (Smile TouchUp, Smile Refresh, Smile Makeover) with corresponding pricing, along with financing modules including an in-house interest-free payment plan and third-party CareCredit financing. Advanced technology includes iTero digital scanning for 3D treatment planning and on-site 3D printing for custom retainers. Services span children (early treatment from age 7), teens, and adults, with complimentary consultations available.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces

Quantifiable outcome

• Top 1% of Invisalign providers nationally
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest orthodontic DSO in the United States, operating a network of affiliated orthodontic practices offering Invisalign, braces, and aligner treatments. Directly comparable to Lupi as a scaled orthodontic services business with an Invisalign-heavy case mix.

Broad incumbents

• Aspen Dental Management: One of the largest dental service organizations in the US, supporting dental and orthodontic practices. Comparable as a multi-site DSO with orthodontic services, but at a broader portfolio scale beyond ortho specialty.
• Heartland Dental: Largest dental support organization in the US by practice count, supporting nearly 2,000 dental offices. Comparable as a scaled DSO platform, though orthodontics is a smaller portion of its broader general-dentistry focus.
• Pacific Dental Services: Dental support organization supporting over 900 practices across the US, including orthodontic service lines. Comparable as a scaled dental services platform with orthodontics as a subset of its broader offering.

Emerging players

• Byte: DTC clear aligner brand acquired by Dentsply Sirona in 2020. Competes with Lupi's Smile TouchUp / mild-alignment tier through an at-home impression kit and remote monitoring channel.
• SmileDirectClub: Direct-to-consumer clear aligner brand that historically targeted adult mild cases previously served by traditional orthodontic practices. Operated a teledentistry-driven model before its 2023 bankruptcy; included as historic direct competitor for low-acuity adult cases.
• Candid: Clear aligner brand that has pivoted toward a hybrid in-practice / at-home model with a network of partner orthodontists. Comparable in addressing the same adult mild-alignment patient via a hybrid channel.

Others

• Dentsply Sirona: Largest manufacturer of dental equipment, consumables, and digital dentistry solutions globally. Competes in the orthodontic channel via Byte and SureSmile and supplies orthodontists broadly.
• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero digital scanners used by Lupi. Functions as both a critical supplier and the source of the Super Elite/Diamond Provider credentialing rather than a direct practice competitor.
• Solventum (formerly 3M Oral Care): Provider of orthodontic brackets, bonding systems, and digital workflow tools spun off from 3M in 2024. Supplies independent orthodontic practices like Lupi and competes indirectly in the aligner channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LupiOrthodontics
• Instagraminstagram.com/lupi_orthodontics
• LinkedInlinkedin.com/company/james-e.-lupi-dds-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lupi Orthodontics